Remove prospect

Crimson Marketing

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Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Then he shows us how they adapted their product marketing in response to those insights across multiple marketing channels.

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Scott Brinker, Ion Interactive’s Co-Founder and CTO: Hacks, Stacks and Apps—The New Tools of Technology Marketing [Podcast]

Crimson Marketing

This allows specialty marketing technology makers to build plug-ins and allows users to pick and choose their own ‘Frankenstacks’ of marketing technology products that work together. Scott prescribes a philosophy for determining where to start.

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Successful Social-Mobile Campaigns in 5 Steps

Crimson Marketing

Reach buyers by tapping into their passion for a product, cause, activities, etc. “A clean, data-rich CRM lets you segment your audience and deliver the right messages at the right times—driving new revenue from prospects and additional revenue from existing customers.” to increase and spread social conversation.

Campaigns 100
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Successful Social-Mobile Campaigns in 5 Steps

Crimson Marketing

Reach buyers by tapping into their passion for a product, cause, activities, etc. “A clean, data-rich CRM lets you segment your audience and deliver the right messages at the right times—driving new revenue from prospects and additional revenue from existing customers.” Corporate Marketing Product Marketing'

Campaigns 100
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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

On the surface this sounds like great marketing intelligence, but the reality is no one has said they actually want to buy your products or services. Instead, make it a point to meet with your prospects at the event and require your sales team to report on their meeting metrics. “The real value of events is mid-funnel.

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Whitney Bouck, Box’s SVP of Marketing: Why Marketers Need Full Funnel Planning to Win Customers

Crimson Marketing

How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?” Box’s mission is to make sharing, accessing, and managing content ridiculously easy.

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Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

Wayne reveals how creating a collaborative interdepartmental environment helps resolve attribution disputes and even suggests letting Sales dictate the opt-out of certain prospects from campaigns. Wayne Morris is the CVP of Marketing at Microsoft Business Solutions.