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Cintell

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Understanding the B2B Buying Disconnect

Cintell

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. Buyers are truly looking to get a full picture of the product before they sign the dotted line.

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible. They allow us to focus our blog posts, our landing pages, and our conversations with prospects. Check your personas!

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Channel marketing can benefit from training partners with knowledge and insights about target buyers, not just the product features you’re promoting.

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What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. User personas are designed to address the perspectives of those who work with your products, solutions or services on a daily basis. Further reading: Learn more.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

Personas are used across the entire business including in sales training, messaging, product development, customer support, executive decision making, designer inspiration, demand generation and external agency briefings. Using personas. Maintaining personas.

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Habits of Customer-Centric Marketers: Q&A with Julie Carey

Cintell

Julie Carey, Director of Product Marketing at ShapeUp. Julie is Director of Product Marketing at ShapeUp, a workplace wellbeing platform. The most exciting part is, once developed, they offer opportunity to inform decisions on everything from product strategy to how customer support approaches a call.

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