B2B Marketing Traction

DECEMBER 2, 2013

On Cyber-Monday, there are other things of value to offer your customers and prospects. Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

NOVEMBER 18, 2015

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. My answer to my client?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. Today I like the concept of treating my prospective clients as I would my friends, as described by Charles H. I hate fear-based selling. What do you think? Provoke them?

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

MAY 23, 2013

.” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. And, speed is critical when you launch a product, especially in technology. So start early by connecting on social media to industry leaders, writers, and prospective buyers.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. With today’s inbound marketing, marketers shouldn’t have to establish the prospect’s Need. Readers, what do you think?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

JULY 18, 2012

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Why is content relevant to your industry and the products and services you provide so important? Good content is transparent, helpful and valuable to your prospects.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

FEBRUARY 14, 2013

It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Instead of sending valuable, helpful content, they are spamming their customers and prospects. Differentiate your company and products. Don’t sell, nurture. Be original.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Engage with customers, prospects, partners. Is blogging worth it for B2B marketers? Create credibility for your business.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. They handle objections and answer questions of prospects all the time. Customer case studies – how do customers use your products and services?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JANUARY 10, 2014

This is a common problem with technology products. The company founders and product inventors are so close to the details that it is difficult to pull back or up and think about their product or service from a potential customer’s viewpoint. Tell stories, don’t sell features. Use great visuals.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

DECEMBER 30, 2013

By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Who will buy your product or service? Who will influence the buyers of your product? As a marketer, you must keep in mind that buyers are inundated with competing products and services.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Photo on Flickr by shock264, some rights reserved.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

OCTOBER 4, 2011

If they do something that is related to a product or service that you offer, they may be a qualified prospect. Again, you need great content and now a a strategy for how you’re going to connect or nurture the prospect through their buying cycle. How do you get them to do something? Connections. Conversions.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. B2B Product Marketer – Answer Why, What and How. If you are a manufacturer of a product, your content can answer all three questions.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

APRIL 9, 2015

It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. Busy executives may want case studies – how do others succeed with a product or solution? Managers or technicians might want how-to’s and tips.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

JANUARY 18, 2013

Post about your products, customer case studies, helpful how-to’s for customers. The concept of creating extra touch points with customers and prospects via social media works. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile. Create a Facebook company page. and who knows?

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

DECEMBER 12, 2014

” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

APRIL 17, 2015

In just a few steps, you can create a presence for your company brand on LinkedIn and begin to create awareness and engage with prospects. Provide links to your and others’ content about your products, services and industry. Chances are you and your team have profiles on LinkedIn already. Create a LinkedIn company page.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Let’s use an example of a prospect we’ll call Joe. At the trade show, Joe sees a brief demo of the product and asks for more information. One way to do so is to integrate your marketing. How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. It’s always been important to track and report marketing results.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !” Manufacturing CEO. Small Business Owner. “I

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

JANUARY 19, 2010

Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. Inbound Marketing Is Not… …about creating outbound marketing messages that you push onto prospects when you want to , whether or not they are looking.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

APRIL 12, 2013

If a company or product is new , has no site visitors and leads , and if the keywords and phrases are not highly competitive (meaning the campaign may not be terribly be expensive), then Pay Per Click can be a way to get needed visitors and leads.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

FEBRUARY 28, 2012

Convert prospects to customers? Convert Prospects to Customers on Facebook: 1 hour a week. There are custom applications that allow you to take payments for your charity or products and services on Facebook. How much time does it take to get results from Facebook? Create brand awareness? Generate leads?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 22, 2010

You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing. In all of this you also need to get your prospects, colleagues and customers buzzing about and “liking” you and your content.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JUNE 1, 2011

There’s something your customers and prospects need – badly – and you have the solution. ” It’s a new process or product that, if you only had it, will result in value-add for your customers and opening doors (and customer revenue) for you. But, they may not even know what they need.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 6, 2011

We created a simple online survey and sent it via email to my client’s customers and prospects, explaining the purpose of the survey and how long it would take to complete. What do their customers do on Facebook? Would they be interested in receiving news from the business on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Then, knowing who you are and who “they” are, you can go forth and successfully engage your prospects with your messaging. One more comment about strategy – do you know where your prospects are? Great content that adds value for your prospects and customers creates goodwill. Survey them and ask.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. You might also want to read my recent post, 5 Ways to Systematize Your eNewsletter Production Process. Contact New Incite today.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Other updates can manually-entered include product, customer, company, trade show, conference and employee announcements. And today over 750 million people spend time on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

MARCH 18, 2013

Use Twitter to link to your press releases, new product information, or events. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. If you are on Facebook for business, create content that showcases and highlights your presence at a trade show.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JANUARY 5, 2012

If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

SEPTEMBER 21, 2010

Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. The Internet with web sites, videos, webinars and Go To Meeting sessions is creating alternative ways to reach prospects and customers.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. The Internet with web sites, videos, webinars and Go To Meeting sessions is creating alternative ways to reach prospects and customers.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100