Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. B2B Newsletters ussually come out once a month or quarter as you don't want to push too much content at a prospect or customer for fear of the nasty "unsbubscribe". BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial. Indicators of Future Lead Generation.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

DECEMBER 3, 2006

Think of it as starting a conversation with your customers or prospects. If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this. Let your customers do the product plug.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

MARCH 9, 2008

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. For example, a white paper that outlines a ten step plan to turn around their business using your product or service. The above examples are the tip of the iceberg. I know I do.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. In addition, if you're looking at targeting some new key prospects, try experimenting with your lists as suggested above.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. You can take this concept further.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

SEPTEMBER 13, 2009

I know that you're thinking this is not easy to do and I agree with you but today’s marketing automation systems track all of the “ digital body language ” associated to a customer or prospect and display this data in ROI reports. In fact email marketing should no longer be looked at in isolation.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Better insight into your customers and prospects : Positive, negative or indifferent most comments are important.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

NOVEMBER 19, 2006

Andrath stresses that you really need to arm sales with the materials they need to follow up with the prospect. You should know which email was sent to the prospect, when and by whom. You should even see comments from your developers on how a new feature has enhanced a customer's use of your product.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. By lead generation I mean very simply: "generating new prospects that will buy your products or services". Business blogs have many different objectives.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

AUGUST 24, 2006

When is the best time to sell your products or services? Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Easy question - when they're ready to buy them!!

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

FEBRUARY 18, 2009

The defense could be a marketing automation system that is not fully synced with a CRM, it could be your competition providing higher quality products or it could be a breakdown in the hand off process between sales and marketing - there are many more possibilities. There is no way that the deal will be closed at this time.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. What he didn't mention is that you'll need a kick ass product to pull this off. Try having to write muliple messages for one email campaign!!

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Your product may have been purchased by a select few but will be used throughout the organization. Renewal reminders. Trial tips.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

AUGUST 7, 2007

Allow your customers/prospects to set their own expectations for marketing messages. In this way, you can keep the enthusiasm going that you had when you purchased the product/service and relieve some of the cognitive dissonance (wasn't psych 101 great?) They should control the type of email, the frequency and the content.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. Create one and use it to advertise events, product releases etc.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

OCTOBER 2, 2006

Here is my top 10 list on the fly of some of the positives of corporate blogging: It gives a CEO something to do when they're stuck in an airport It gives your customers' and prospects' CEOs something to read when they're stuck in an airport. I recommend making comments about people's moms - that really breaks the ice.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

JANUARY 16, 2007

What can you do that will make your customers "cool" and will make your prospects want to feel the same way? Yes, your product may do all the talking but what else can you do that will reinforce your cool product? Why not let prospects know who which of your customers are currently visiting your web site.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

MAY 17, 2009

@megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. Process drives productivity - start with process then implement technology.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 12, 2006

This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website. Therefore based on a person's behaviour and/or attributes (eg: industry or product interest) different content is served up.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

OCTOBER 11, 2006

There were a few articles that stuck out for me: Key Elements of a Winning Opt-in Offer: Provides some good copy tips to entice prospects from providing you their email address. There's also a lot of fluff and advertising BS but its worth having a look at.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

FEBRUARY 21, 2009

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. What this does is begin or continue the relationship between the prospect and sales rep. Using this technique demonstrates that marketing is at the top of their game.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100