Remove prospect

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Salesloft’s Latest Release Focuses on Partner Ecosystem, Improved AI and a New Mobile App

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The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects. In this vein, the company recently announced its latest set of product releases.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

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For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. What are they tackling? Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention?

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

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What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? Drift’s new product innovations fall into three, distinct new feature sets: Site Concierge creates a new type of self-service environment.

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Understanding the Generational Divide in B2B Decision Making

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So how can you implement a go-to-market strategy that supports all of these needs without isolating any portion of your prospects? It’s easy to make assumptions about your prospects, your buyer personas, and your target companies, but this approach is counterproductive. By providing a flexible model of engagement.

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Translating Online Behavior into Meaningful Conversation (Part One)

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They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Salespeople today spend, on average, one full workday per week researching their prospects. As prospects engage with marketing materials, their interactions are collected and stored.

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Customer Experience (CX) Vs. Demand Experience (DX): Why CX Is an Outdated Prologue for Optimizing Go-to-Market (GTM) Execution

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Customer Experience (CX) defines the quality of a customer’s interaction with a given product or service, as well as the adjacent service and support around this product or service. And this is all worthwhile… to optimize the customer’s experience with your product or service. Therein lies the issue of CX vs. DX.

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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Salespeople today spend, on average, one full workday per week researching their prospects. As prospects engage with marketing materials, their interactions are collected and stored.