As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' We launched SocialStep -- the first social media prospecting and appending service earlier this year. We love them all and use them all in parallel. This is such a HUGE addition to the world of data services.

At this point, I want to remind the executive that he or she is not the prospect, so how they personally feel about the campaign should not be the primary factor on whether we should launch it. In a prior life, I worked with a CEO who had very strong opinions about written prospect communications. He preferred long emails that focused on product features—the “tell them everything there is to say” style. However, I knew from experience that a shorter email focused on the prospect’s pain points usually performed better. Marketing Marketing Services Prospect Email