Writing on the Web

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Compelling Newsletter Content:2 Big Problems

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You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. If you write about a book you’re reading, then about a movie you saw, and then about how to use your business products and services,  without tying them together with benefits to the reader,  you are jerking your readers around.

7 Social Media Mistakes Bloggers Should Avoid

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One of the best things about social media is that it can help you understand what your customers think about your products and services. Yes, social media can promote your products and services, but to build loyal followers, add posts that add value for your readers. A Note from Patsi: This week’s guest post is about social media  and it’s really important. ssets (free). ocial Media.

How to Create a White Paper: Get Found Online and Grow Readership

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Excellent products and services that deliver much more than expected, worth the price. If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. ssets. ocial Media. How to Create Your Whitepaper.

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Get Found Online: 5 Question Quiz

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But most professionals set up their websites to be all about them, their business, their great products and services. How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. What comes up for your name? Social sites, web, blog, articles, videos, etc.).

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Build a Product Funnel on Your Blog:Make Your Content Marketing Profitable

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Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging  using two different methods: Sell products directly through your blog  (or website). Sell products or services because of your blog , or indirectly. This is the product funnel : Some information for free, immediate download, no strings.

How Content Marketing Works on Pinterest

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However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. How to Share.

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Best Kept Secret of an Email Newsletter Bio

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After only 6 months, one client reported greater productivity, less stress, and improved revenues of 20%. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. ”). ” (WIIFM).

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q –  (3Ps + 1Q) : => What  Problem  do you solve? => Who are the  People  you serve? => What  Products  and services do you offer? => What makes you  uniQue?? Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Managing Your Newsletter Email List:5 Must-Do’s

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Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. Add this info in your list – the who, what, and when info is shared with prospect or client; products sold; calendar reminders; etc. Creating a newsletter email list  is no exception. spreadsheet, or .csv List the equipment and software you are using.

Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

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How can you develop more productive blog writing habits ? Perhaps these productivity tips are nothing new, but like most things in life, if you don’t use them they don’t work. What’s your most useful tips for being productive with your business tasks, especially the one’s you hate? I’d love to hear your ideas. What’s it going to take?

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. As Larry W.

6 Easy Tips to Be a Better Blog Writer

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Whether you’re a professional writer or not, here are some tips on how to be more productive and efficient when it comes to writing. While it’s good to keep your nose to the grindstone as long as you’re feeling productive, breaks will help you to clear your mind and re-focus. How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap?

Your Business Newsletter: What’s Your Brand Personality?

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David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.”  It’s what and how your prospects and clients think of you, and about you. It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.) When it comes to a business newsletter, your brand is perceived in a blink of an eye. The  gecko.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

4 Ideas to Generate Blog Topics

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You can edit them according to feedback from your users, but having the schedule will offer greater productivity over the longer term with less hassle. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Many free versions are available online, including SERPs.com.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Here’s how: Define your business Ps & Q –  (3Ps + 1Q) : => What  Problem  do you solve? => Who are the  People  you serve? => What  Products  and services do you offer? => What makes you  uniQue?? What goals have you identified for your  blog and website for 2015? Have you created a map to help you reach your goals? Your site must pass the “blink” test.

Better Content Marketing: Words and Numbers Matter

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Roger Dooley recommends this: if you are describing a benefit of your product or service, expressing it in terms of absolute number will maximize its impact. Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. Words matter. Content matters.

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Expert Ebooks: More Ways Ebook Writing Goes Wrong

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They don’t care so much about your products and services or point of view, as long as you and your ebook will give them the results they want. An ebook is NOT: A thinly-veiled product brochure. place to overtly promote your brand, products or services. In fact, your products or services should not be featured at all. And this is where you exercise restraint.

Blog Content: 4 Ways to Make Your Blog Unique

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He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services. Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique?

Online Persuasion: Seeing Through the Eyes of Customers

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Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. There’s an important shift in  content marketing  tactics that affects professionals who want to  get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post.

How a Product Funnel Makes Blogging Profitable

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Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. Excellent products and services that deliver much more than expected, worth the price. The price for this is your email address, so to speak.

6 Tips for Easy Ebook Promotion with Social Media

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You can have a video-like production in no time at all. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. It’s not just about promoting your ebook, it’s about promoting YOU! Yes, your Amazon house.

Get Found Online: 6 Principles of Quality Content

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Avoid “sales speak.”  The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. In my last post , I shared why SEO and content marketing fit together.  Be real.

5 Uses for Your Business Blog

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For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Maintaining a business blog is time-consuming.

Pinterest: 3 Reasons To Take Note

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To put it in a nutshell, Pinterest is a super simple way to visually bookmark what you like on the Web—products you’re interested in buying, recipes you want to try, outfits, craft ideas, articles, infographics, etc.—all Visual bookmarking is handy, but what makes it so powerful is the social aspect: not only are you pinning products and sites for yourself, but also for your entire network of followers to see—even as they’re pinning likes for you to see. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking.

Is Your Business Blog “Just Okay?” Here’s How to Change It

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An increase in the number of people who write or call you to inquire about products or services. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Not bad, but more likely “just okay.” And it paid off.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

Writing on the Web

If you have a product or a service that can help your customer solve a particular problem, share this information with your readers. Make Sure Your Posts Get Read!" src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to  Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors.

How to Make Money Blogging

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quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog?  If so, your blog is a means of indirect sales. Indirectly.

From Blog to Book: Write an Expert Ebook in 90 Days

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When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. Write an expert ebook in 90 days? Do you think it’s possible? I do… here’s why: I’ve done it before with Content Marketing with Blogs. And I’m doing it again.

How to Make Content More Engaging: 10 Tips

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Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. The human brain is emotional at its very core.

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5 Reasons Content Marketing is Getting Harder

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There exists: A shift away from focusing on your products and services (what you know well). I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. shift towards the reader/customer and their needs (what you may not know very well). business environment that is changing rapidly (what is unknown). More people online in your field writing about the same things (some better, some worse). So what to do? What else?

The Biggest Mistake Experts Make When Writing an Ebook

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It’s frequently used in product development and R & D. In brief, it’s a process for creating products and services that work well for the end users. Experts know a lot. Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say. call this the fire-hose writing approach. You could be wrong.

Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask

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There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? publish quality content on their blog: “Is our content more about our customers’ pain points or more about us and how great our products or services are?” Educate. Engage. Enrich. But is it enough?

Key Content Marketing Strategy: Answer Readers’ Questions

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You must devote a few key content pages to answering readers’ questions about your business products and services. Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.”

The Homer Simpson Guide to Neuromarketing

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Almost 8 out of 10 new product launches fail. Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if  they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. billion in US alone.

Blogging Tips: Unique Ideas to Boost Your Blog

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Find creative ways to integrate product or service marketing into your content. I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before? Photo Source).

Why Content Marketing with Video Is Key

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Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Even back then (2005?) Blog this on Blogger. Digg this!

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The Ladder of Emotional Values: Pleasure Reigns

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At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding  emotional value. What emotions are people seeking to satisfy online? similar  hierarchy of emotional values  exists.