WriteSpark

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Decision Makers Like Details

WriteSpark

The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The lesson for technology marketers from this group is that for technical products, like insurance, the "devil is truly in the details." The group's choice?

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Decision Makers Like Details

WriteSpark

The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The lesson for technology marketers from this group is that for technical products, like insurance, the "devil is truly in the details." The group's choice?

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

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Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

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Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

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White Papers: Refresh or Write Fresh?

WriteSpark

Promotes a product or service that will continue to be sold by your company. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. Was written more than a year ago.

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