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7 Reasons Every Business Needs to Twitter

WebMarketCentral

This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource Prospects don't care about your products or services—they care about solving their problems. That gives you the opportunity to explain how your products or services can help them, in a consultative fashion.

The ROI of Website Redesigns per Forrester

WebMarketCentral

Use high-production value assets such as Flash and online video sparingly. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. All groups benefited from the effort, however.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Expecting a vendor to objectively rate its products against those of competitors is like asking a mom to honestly evaluate her kid's artwork against the rest of the class. Last week I asked the question: will content marketing kill trade publications ? Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them.

4 Ways to be a Better B2B Twitterer

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This can range from guidance and techniques (such as the posts from Reid and Mark above) to news about innovative products or services. When tweeting about your own product or service, the key is (as with marketing in general, though even more so in social media) to focus on the benefits. There's a tremendous amount of interest in Twitter among b2b marketers. Help me do my job better.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Diving into Social Media Marketing? How a Social Media Consultant Can Help

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Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. Social Tagging

New Report: How to Successfully Launch B2B Products and Services

WebMarketCentral

A new survey produced by Schneider Associates and the Center for Business Innovation at Babson College details some very interesting findings on what makes for a successful B2B product or service launch. The study investigated effective product and service launches to help B2B product and service managers improve their launch practices and success rate. There's lots more.

PR 1

SEO for Product Pages

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Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. So how do you add life, and SEO value, to a product page? Be as specific as possible, and link to case studies to support specific claims. 3) Write detailed product descriptions , again incorporating keywords.

Best of 2009 (So Far): Social Media Marketing, Part 4

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Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. What’s In Your Social Media Toolkit? Social Tagging

A Unique Approach to Integrated Advertising Campaigns: Nabbit

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At its core, Nabbit helps people remember what they heard on radio, saw on TV or read in print. I am sure you can remember a time when you heard an ad for a product or a service that you wanted to act on but couldn’t because it wasn’t convenient. WMC: Nabbit Ads seems like a pretty unique product. Great companies with good products; however, they are very one-dimensional.

What's Next for B2B Social Media? FYIndOut Now

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Vendors have products and services designed to solve those problems. That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings. Social Tagging Web Marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate? Great launches build momentum over time to propel a product or company into the market, far above the noise and with sustainable credibility.

Can Social Media Save Detroit?

WebMarketCentral

Imagine a production line employee asking a question online and getting a direct response from an auto company executive on Twitter or YouTube—instantly and publicly, with no filtering through layers of management or labor spokespersons. Obviously, it's going to take far more than a Blogger account and a ShareThis button to fix 100 years of counter-productive adversarial labor relations.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. This can be confusing to new users. Sorry.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Ellie Mirman of HubSpot contends that tapping into the conversations happening on Twitter related to your brand, product or industry is crucial even for niche businesses. Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. That would be.Twitterbation? variety. sites. tags: Web 2.0

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Fishing for B2B leads? Choose the right bait.

WebMarketCentral

White papers are a popular and productive incentive for response. Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. The same principle holds true in b2b lead generation.

Blogger Outreach for PR - Worst Practices

WebMarketCentral

Want bloggers to write nice things about your product, service or company? Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

How to Get Bloggers to Write About You

WebMarketCentral

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Therefore, outright bribery is a bad idea all the way around (that generally includes free products too, although there are a few exceptions to this rule, such as books). But how do you get beyond the basics? It's bad for bloggers.

Best of 2007: Articles and Blog Posts on SEM

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Then he offers advice on how SEM clients and agencies can work most productively together. Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. What do you mean I have a budget? PPC Outsource or In-House? fade a bit."

Marketing Technology: 3 Solutions You Can't Live Without

very broad range of products. 4. Salesforce is a 100% cloud-based CRM solution with specific products for sales, marketing, service, online communities and analytics as well as a public community of add on. Pardot is a part of the Salesforce suite of cloud products. Take a minute to think about what you do each day. and what you need to be effective in your role. Whether.

How to Write a Strategic Marketing Plan

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Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects. NOT "what do I need to sell to them?").

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Six Ways to Produce Online Video on a Budget

WebMarketCentral

Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. software demo, PowerPoint presentation, online video) along with narration, edit the production, and output the final result to a variety of common file formats including Flash. Either will work for basic screen-to-video production. Online video is hot.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Which sites are most important to participate in?

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. Scammers and criminals can take advantage of such data as well.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

they praise your products and capabilities. more likely to trust a brand or product recommendation from friends or family than from an online. entrepreneurship by offering their counselors access to products, content, and experts like kildal. involvement in the planning, funding, and purchasing of business and technology products and. engage with peers. Read this report.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Low-cost video production? Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? And it's free.

5 Painfully Common SEO Mistakes to Avoid

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Products," "Services," "Technology" etc.). If your product is precision machining doohickies, then that's what your "Products" button should say. Someone will say, "Our product isn't technically a thingamajib, it's actually a whatchamacall it." It's still a blend of art and science, but the basics should be well understood at this point by web marketers and designers.

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Content marketing is all the rage. Even in the early days of online, trade publication websites and their newsletters were essential media. Audience. Authority and independence. Expertise.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service. 3. Calling even the right prospect at the wrong time, or trying to sell them the wrong product, can destroy the value of the marketing investment made to that point. 6.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Do more with less -- Part 2 of 3 by Inside AdWords Amanda Kelly explains how the free AdWords Conversion Optimizer tool can improve the productivity of AdWords campaigns: "The Conversion Optimizer helps you get the most conversions for your ad spend by using your conversion tracking data to improve your advertising efficiency. What are some AdWords myths you shouldn't believe? Find Out!

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Looking Back at 400: Top 10 Posts

WebMarketCentral

As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter.

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar. Google's content network can be a valuable addition to any AdWords search marketing program. These ads have both branding and direct response value.

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

If buyers believe that your company understands their problems and knows how to solve them, this helps reduce the feelings of fear and can make a big difference in being selected for consideration and purchase." It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. This is the definitive guide to planning, designing, pimping out, promoting, monetizing, measuring and SEO-ing a Blogger blog.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing. Wherever consumers are clicking, search marketers and PPC ad buyers are at work. True, but this is being driven by the consumer side. content network. Maybe."

PPC 1

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Got something to tell the world?

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What do sales people need from marketing when launching a new product? How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies? What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

While the landing page should of course be relevant for all the keywords used in ad group that points to it, and keywords should be grouped carefully, a productive campaign can still have 30 or more keywords pointing to a single landing page. 4. SEO is best for relatively stable content, such as blog posts and product/service description pages. Well, in a word, "no." SEO isn't free.