Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. software demo, PowerPoint presentation, online video) along with narration, edit the production, and output the final result to a variety of common file formats including Flash. Either will work for basic screen-to-video production. Pricing starts at free, which includes full video editing/production features, but is limited to 200 views. Online video is hot. Business-friendly video sites like Vimeo , Viddler and Blip.tv The negligible $14.95 MORE >>

Expecting a vendor to objectively rate its products against those of competitors is like asking a mom to honestly evaluate her kid's artwork against the rest of the class. Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them. Conversation Aggregation. Research. MORE >>

How Docmetrics Works Once you are set up with their online service (no software to install), you upload your PDFs—white papers, case studies, product data sheets etc.—to Insert these forms into your documents; for a white paper, you may want to place the form on page 2 or 3; for content you wouldn't normally "gate" with a contact form, such as a product sheet, you can put the form at the end of the document. product sheets and case studies). Are they actually reading your content? Printing it? Passing it along? to your Docmetrics account. MORE >>

syndrome in blogging, where every post is about ME, MY company, or MY product or service. It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Wrath: The best review posts have an objective tone, presenting both the strong points and limitations of a product, services, company, individual or idea. The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Oh gag me. Get over yourself. MORE >>

That means: Starting with a good list Doing some research up front—know something about the person, the company and the industry before making the call Having telemarketers trained well enough to use their script as launching pad to a more valuable conversation Having compelling news or an offer to share – not just “did you get our mailing” Using calls to extend the list of decision-makers / influencers within each prospect organization Podcasting can be productive, but only if done on a regular basis. actually wind up registering to use these resources. MORE >>