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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Expecting a vendor to objectively rate its products against those of competitors is like asking a mom to honestly evaluate her kid's artwork against the rest of the class. Last week I asked the question: will content marketing kill trade publications ? Ted Bahr, on the other hand, not only won't concede the death of trade magazines but isn't willing even to give up on print versions of them.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

This can range from guidance and techniques (such as the posts from Reid and Mark above) to news about innovative products or services. When tweeting about your own product or service, the key is (as with marketing in general, though even more so in social media) to focus on the benefits. There's a tremendous amount of interest in Twitter among b2b marketers. Help me do my job better.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Use high-production value assets such as Flash and online video sparingly. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. All groups benefited from the effort, however.

SEO for Product Pages

WebMarketCentral

Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. So how do you add life, and SEO value, to a product page? Be as specific as possible, and link to case studies to support specific claims. 3) Write detailed product descriptions , again incorporating keywords.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

7 Reasons Every Business Needs to Twitter

WebMarketCentral

This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource Prospects don't care about your products or services—they care about solving their problems. That gives you the opportunity to explain how your products or services can help them, in a consultative fashion.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. What’s In Your Social Media Toolkit? Social Tagging

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Which sites are most important to participate in?

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. Scammers and criminals can take advantage of such data as well.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Best of 2009 (So Far): Cool Web Tools, Part 1

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Low-cost video production? Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? And it's free.

5 Painfully Common SEO Mistakes to Avoid

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Products," "Services," "Technology" etc.). If your product is precision machining doohickies, then that's what your "Products" button should say. Someone will say, "Our product isn't technically a thingamajib, it's actually a whatchamacall it." It's still a blend of art and science, but the basics should be well understood at this point by web marketers and designers.

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Content marketing is all the rage. Even in the early days of online, trade publication websites and their newsletters were essential media. Audience. Authority and independence. Expertise.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

At its core, Nabbit helps people remember what they heard on radio, saw on TV or read in print. I am sure you can remember a time when you heard an ad for a product or a service that you wanted to act on but couldn’t because it wasn’t convenient. WMC: Nabbit Ads seems like a pretty unique product. Great companies with good products; however, they are very one-dimensional.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service. 3. Calling even the right prospect at the wrong time, or trying to sell them the wrong product, can destroy the value of the marketing investment made to that point. 6.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Do more with less -- Part 2 of 3 by Inside AdWords Amanda Kelly explains how the free AdWords Conversion Optimizer tool can improve the productivity of AdWords campaigns: "The Conversion Optimizer helps you get the most conversions for your ad spend by using your conversion tracking data to improve your advertising efficiency. What are some AdWords myths you shouldn't believe? Find Out!

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Looking Back at 400: Top 10 Posts

WebMarketCentral

As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. The list has changed considerably since the last look back after 300 posts. #10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter.

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar. Google's content network can be a valuable addition to any AdWords search marketing program. These ads have both branding and direct response value.

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

If buyers believe that your company understands their problems and knows how to solve them, this helps reduce the feelings of fear and can make a big difference in being selected for consideration and purchase." It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan. This is the definitive guide to planning, designing, pimping out, promoting, monetizing, measuring and SEO-ing a Blogger blog.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing. Wherever consumers are clicking, search marketers and PPC ad buyers are at work. True, but this is being driven by the consumer side. content network. Maybe."

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Got something to tell the world?

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

What do sales people need from marketing when launching a new product? How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies? What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

While the landing page should of course be relevant for all the keywords used in ad group that points to it, and keywords should be grouped carefully, a productive campaign can still have 30 or more keywords pointing to a single landing page. 4. SEO is best for relatively stable content, such as blog posts and product/service description pages. Well, in a word, "no." SEO isn't free.

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Best of 2008: Random but Interesting, Part 1

WebMarketCentral

question, such as: "If you expect to get a #1 ranking on Google for $99, you're insane;" "Reliable hosting costs more than $9.95 a month;" and my favorite: "If you're spending $250,000 to build your product and get it to market, don't tell me you can't spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I've been suddenly depressurized." Help wanted.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Well, for example, I manage one campaign for a client with a niche product sold in a limited geographic area. Simply burning the money would be less time-consuming and almost as productive. For example, I have a product that sells for $400, and I don't want to pay more than 5% of that amount ($20) for a lead. Keep your content network clean. Be sure to save your work. 2.

B2C Versus B2B – Is There Really Any Difference?

WebMarketCentral

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. After all, B2B purchasers are buying the supplier along with the product or service. It’s a question we hear a lot. Yes and no.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content. How should you measure the impact of social media? How can you create effective online video content on a budget?

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? blogging and SEO). tags: PR 2.0

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Social Media Relations vs. Traditional PR Skills

WebMarketCentral

Now they need to know how to properly use (from both a technical and etiquette standpoint) all the major tools on the social media landscape , how to produce thought-leadership content, how to put together social media releases , at least a passing knowledge of online video production and sharing, and more. The emergence of social media has dramatically changed the role of public relations.

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. What are some of the most effective ways to attract more readers to your blog?

Social Media - Expertise Without Experience?

WebMarketCentral

No outside expert will ever be able to carry on in-depth conversations about your industry or products the way your own subject matter expert employees can. In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise. Their overconfidence in unproven ability can doom social media initiatives to failure." Social Tagging

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. Social Tagging

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite. tags: marketing automation software, Marketo Lead Management 3.0,

Best of 2008: SEO Guidance, Part 2

WebMarketCentral

The future of search by The Official Google Blog Writing that the ideal engine would be "Your best friend with instant access to all the world’s facts and a photographic memory of everything you’ve seen and know," Marissa Mayer , VP Search Products & User Experience at Google reveals several attributes of the future direction of search at Google, which will incorporate new modes (e.g.