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The 21 Best Content Curation Tools

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Sample review: “A content provider that emphasizes growing revenue and leads with strong, scalable content production. Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Expert summary compilations (example: Soulati Media ).

How to Create the Three Parts for Any Sales Funnel

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Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. The best landing pages have a unique design, yet support your company and product branding. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Sales funnel are frequently intricate, however. The Three Parts.

The 26 Best All-in-One SEO Tool Suites

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finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. SEO has a lot of moving parts. Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. 2) ontolo.

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Five Strategies for Improving Customer Experience

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Whether you have a physical location or an online store, how do you present your products to your customers? One of the biggest pitfalls for marketers is assuming clients are after the cheapest product available—so they cater to that level. With this in mind, price your products so that the perceived value is high. Guest post by Brooke Cade. Make Their Experience Personal.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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Which customers benefited from your product the most? Some of your B2C prospects might think your product is only for B2B businesses. Fortune 100 Executive Replaces Github and Improves Productivity by 124%. People love their product, and they’re growing quickly. How did you hear about our product or service? Would you recommend this product? Big Names.

33 Thought-Provoking B2B Social Media and Marketing Stats

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86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. B2B product marketing budgets are expected to increase on average 3.1% However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. (

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What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Second, by optimizing your online presence , your business will appear to shoppers who are specifically looking to buy the product you offer. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. Talk about fish in a barrel!

Three Influencer Marketing Secrets to Drive Traffic

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Well…if it’s someone I think is cool like an athlete and they’re showing a product, I might be into it,” on brave kid said. “If Because of this aversion to ads, using influencers to sell products has become all the rage. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Blog comments. Tweets very regularly.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

20 Tremendous Digital Marketing Stats and Facts

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Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. combined. combined.

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22 Tantalizing Content Marketing Stats and Facts

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34% watch product and informational videos. Product videos and presentations are also the most popular types of content used by B2B marketers, in both product introduction and growth stages. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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Products or services may be similar; however, the equipment, value-added services, the experiences of workers and management, and the types of customers might differ from one business to another. Those who don’t buy after a visit to your website aren’t necessarily uninterested in your products or services. Guest post by Anthony Bergs. Image credit: The Blue Diamond Gallery.

Five Content Marketing Tips for B2B Success

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However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. The next key is to strike a balance between providing useful, informative content and promoting a brand and its products. Guest post by Mark Pinnes.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. The ability to buy a “whole product” (e.g., While there is no way around on-site installation for certain types of products (e.g.,

5 Essential Elements to Include in Every Sales Pitch

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Showcase your in-depth knowledge of the buyer’s challenges, and then clearly outline the ways your product or service will address them. This is also a good time to toot your own horn with testimonials and a comparison of your products or services to those of your competitors. They help your prospects truly understand the real-world value of your product or service. Follow Up.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Rich snippets , for example, are very important for consumer ecommerce site SEO, but don’t matter much for enterprise B2B technology products. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads. 7) How do you measure success?

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. If you’re providing them any product or service, make sure to ask them for a testimonial in return (offer them a token of appreciation or reduction in fee if they agree). Guest post by Bill Achola. Ned J.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. Hence, 1,000. 1) Persistence is essential. Quality matters. 2) Persistence requires discipline. What to do?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? NewsCred ).

49 Noteworthy Social Networking Stats and Facts

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41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 81% of B2B marketers use LinkedIn to help launch new products. 64% of North American B2B marketers use Google+ to distribute content, but just 17% use it for new product launches (vs. Though new social networks continue to be launched (e.g.

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How To Turn Video Marketing Into a Successful SEO Strategy

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If the video is of a high quality, this rich media can allow users to learn more about your product or service. Invest in a Quality Production. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. IQ Visibility states that you can double your search traffic by having a video thumbnail in the search result.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Now this could be in the form of another piece of content or software that they can access in exchange for a newsletter or it could be in the form of a product. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. Trust me, I know, I have been there… multiple times. Back to content… 2.

The 23 Best Content Ideation Tools

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product and customer intelligence, risks and threats, and competitors. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? <!__more–>Links

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34 Compelling Content Marketing Stats and Facts

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Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. ( Only about half of marketers try to connect content to sales. And use video.

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6 Tips for Encouraging Your Team to Blog

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This popular employment model will remove the daily commute, give them a better work-life balance and support their creativity and productivity. By giving them clear topics, a little encouragement, and a close look at the results, you might be surprised to find out just how much time they are willing to devote to content production. Guest post by Jill Phillips. Let Them Be Creative.

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The 17 Best Social Media Management Tools

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Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. 30: The 14 Best Personal Productivity Tools. #31: Monitoring and managing even a moderately active business social media presence can be time-consuming. Instagram has more users than Twitter. Sprout Social. Buffer.

Book Review: DISCOVER Questions Get You Connected

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Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions. Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. It’s all a few clicks away. Deb Calvert.

16 Enigmatic Business Blogging and Other Marketing Stats

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45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 62% of B2B technology companies use a blog to market their products. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

Seven Ways to Humanize B2B Marketing

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Attributes like product functionality, ROI, total cost of ownership (TCO), fitness for purpose, and integration capabilities are undeniably important. Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Those are vital benefits to be sure.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media. Product demonstrations are least valued. ( Image Credit: B2B Marketing Insider.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?

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20 Expert LinkedIn Guides

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Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. LinkedIn Creates Product Pages In Bid for More Content-Marketing Dollars by AdvertisingAge. 7 Guides to Using LinkedIn for Career or Networking. links.”

35 Stupendous Social Networking Facts and Stats

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The three most popular types of content on LinkedIn are industry insights (favored by 60% of users), followed by company news (53% – likely popular with job seekers) and new products/services (43%). And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. The Wonder of Tech ).

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The 32 Best Twitter Marketing Tools

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Discover the sentiment of a brand, product, or topic on Twitter. While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436. Siasat.

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83 Exceptional Social Media and Marketing Statistics for 2014

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internet users researching products and services online. ( adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? A lot.

14 Brilliant B2B Marketing Strategy Guides

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Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives. Sarah Pern examines “four major business growth strategies identified by the Ansoff Product-Market Matrix and shows you how to develop marketing strategies that are aligned with achieving the business goals you want.”

The 24 Best Online Writing Tools and Apps

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Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Background nature sounds have been proven to improve both mood and productivity. This free timer helps utilize this productivity-improvement approach. 1) Wordle. Pricing: free.