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The 26 Best All-in-One SEO Tool Suites

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finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. SEO has a lot of moving parts. Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. 11) WooRank.

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Five Strategies for Improving Customer Experience

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Whether you have a physical location or an online store, how do you present your products to your customers? One of the biggest pitfalls for marketers is assuming clients are after the cheapest product available—so they cater to that level. With this in mind, price your products so that the perceived value is high. Guest post by Brooke Cade. Make Their Experience Personal.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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This company was making the right moves in these markets, but fell short in one key respect—its Arabic website’s “share to Facebook” functionality was pushing English-language product content to Facebook friends, creating a serious linguistic disconnect between the brand, its evangelistic fans, and their friends. Guest post by Charles Whiteman. They also need cultural fluency. Wrapping Up.

The 29 Best Social Media Monitoring Tools

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That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Source, manage, and distribute visual content, get visual insights in content/product/contributor performance, improve targeting with audience data, and integrate to other martech tools. ” — BuzzBlogger.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

33 Thought-Provoking B2B Social Media and Marketing Stats

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86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. B2B product marketing budgets are expected to increase on average 3.1% Marketing staff account for about 3% of total employees, on average, in B2B product companies. Lead generation is still a challenge. MediaPost ).

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Three Influencer Marketing Secrets to Drive Traffic

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Well…if it’s someone I think is cool like an athlete and they’re showing a product, I might be into it,” on brave kid said. “If it’s a video and it’s entertaining or something I’m into” responded another. Because of this aversion to ads, using influencers to sell products has become all the rage. Guest post by Tim Brown. Blank stares. Blog comments. Tweets very regularly.

20 Tremendous Digital Marketing Stats and Facts

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Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers.

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22 Tantalizing Content Marketing Stats and Facts

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34% watch product and informational videos. Product videos and presentations are also the most popular types of content used by B2B marketers, in both product introduction and growth stages. 75% of global business leaders say they turn to content to research complex business ideas (peer practices, business strategies) within their industries—not just product pitches.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. The ability to buy a “whole product” (e.g., While there is no way around on-site installation for certain types of products (e.g.,

Five Content Marketing Tips for B2B Success

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However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. The next key is to strike a balance between providing useful, informative content and promoting a brand and its products. Guest post by Mark Pinnes.

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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Products or services may be similar; however, the equipment, value-added services, the experiences of workers and management, and the types of customers might differ from one business to another. Those who don’t buy after a visit to your website aren’t necessarily uninterested in your products or services. Guest post by Anthony Bergs. Image credit: The Blue Diamond Gallery.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Rich snippets , for example, are very important for consumer ecommerce site SEO, but don’t matter much for enterprise B2B technology products. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads. Sources of conversions.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

5 Essential Elements to Include in Every Sales Pitch

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Showcase your in-depth knowledge of the buyer’s challenges, and then clearly outline the ways your product or service will address them. This is also a good time to toot your own horn with testimonials and a comparison of your products or services to those of your competitors. 4. They help your prospects truly understand the real-world value of your product or service. 5.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. Quality matters. But blogging success is impossible without regular posting. What to do?

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. If you’re providing them any product or service, make sure to ask them for a testimonial in return (offer them a token of appreciation or reduction in fee if they agree). Guest post by Bill Achola. Ned J.

49 Noteworthy Social Networking Stats and Facts

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41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 81% of B2B marketers use LinkedIn to help launch new products. 64% of North American B2B marketers use Google+ to distribute content, but just 17% use it for new product launches (vs. Though new social networks continue to be launched (e.g.

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The 23 Best Content Ideation Tools

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product and customer intelligence, risks and threats, and competitors. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? Pricing: free.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? Forbes ). 6.

How To Turn Video Marketing Into a Successful SEO Strategy

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If the video is of a high quality, this rich media can allow users to learn more about your product or service. Invest in a Quality Production. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. IQ Visibility  states that you can double your search traffic by having a video thumbnail in the search result.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Now this could be in the form of another piece of content or software that they can access in exchange for a newsletter or it could be in the form of a product. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. Trust me, I know, I have been there… multiple times. Back to content… 2.

6 Tips for Encouraging Your Team to Blog

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This popular employment model will remove the daily commute, give them a better work-life balance and support their creativity and productivity. By giving them clear topics, a little encouragement, and a close look at the results, you might be surprised to find out just how much time they are willing to devote to content production. Guest post by Jill Phillips. Let Them Be Creative.

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The 32 Best Twitter Marketing Tools

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Discover the sentiment of a brand, product, or topic on Twitter. While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Google Review Count:  436. like it.” — 

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34 Compelling Content Marketing Stats and Facts

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Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. ( 41 Stories ). Only about half of marketers try to connect content to sales.

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16 Enigmatic Business Blogging and Other Marketing Stats

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45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 62% of B2B technology companies use a blog to market their products. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?

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Seven Ways to Humanize B2B Marketing

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Attributes like product functionality, ROI, total cost of ownership (TCO), fitness for purpose, and integration capabilities are undeniably important. Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Those are vital benefits to be sure.

The 29 Best Web Analytics Tools

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FoxMetrics offers you a number of different products and each one of them are focused towards increasing the revenue of your business.” —  While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. Google Review Count:  600. 11) Mint.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media. Product demonstrations are least valued. ( V3B Blog ). 2. Death of the salesman?

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20 Expert LinkedIn Guides

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Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. LinkedIn Creates Product Pages In Bid for More Content-Marketing Dollars by AdvertisingAge. Guides to Using LinkedIn for Career or Networking. links.”

35 Stupendous Social Networking Facts and Stats

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The three most popular types of content on LinkedIn are industry insights (favored by 60% of users), followed by company news (53% – likely popular with job seekers) and new products/services (43%). And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. TechCrunch ). 3. Buffer ).

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83 Exceptional Social Media and Marketing Statistics for 2014

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internet users researching products and services online. ( B2B Marketing ). adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( New Media and Marketing ). “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. What do only 48% of searches result in?

14 Brilliant B2B Marketing Strategy Guides

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Information proliferation means buyers are better-informed than ever about potential approaches to solving  problems, and the related product and service alternatives. Sarah Pern examines “four major business growth strategies identified by the Ansoff Product-Market Matrix  and shows you how to develop marketing strategies that are aligned with achieving the business goals you want.”

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

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If your idea of blogging is constantly telling your readers how awesome your product is or how amazing your services are, you can be sure you won’t have readers for long. If you have a blog onsite, simply talking about your own products over and over isn’t going to be useful. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today.

14 Fortuitous SEO and SEM Stats and Facts

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When asked what methods they use to find local businesses, products and services, 65% of consumers mention desktop search. Only one-fifth of small-to-midsized businesses (SMBs) bought some sort of Google advertising product in 2015, with 83% of those using the paid-search service AdWords. Search remains the cornerstone of digital and content marketing efforts. Internet users.

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48 Phenomenal SEO Guides, Tips & Tactics

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Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is product. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Guides to SEO for Beginners.

23 Outstanding Social PR Guides

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Author and PR guru David Meerman Scott, who (not surprisingly) receives “several hundred pitches a week from well-meaning PR people,” offers 10 do’s and don’ts for getting the attention of influential bloggers, among them understanding that bloggers can provide coverage in multiple ways (“I might tweet about your product. Image credit: PRNews.

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