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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Now this could be in the form of another piece of content or software that they can access in exchange for a newsletter or it could be in the form of a product. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. Trust me, I know, I have been there… multiple times. Back to content… 2.

Three Things Smart B2B Marketers Will be Doing in 2016

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As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What’s the ROI of a thought leadership or “how to” blog post that generates a lot of views but doesn’t tie directly to promoting a product?

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20 Tremendous Digital Marketing Stats and Facts

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Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers.

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5 Essential Elements to Include in Every Sales Pitch

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Showcase your in-depth knowledge of the buyer’s challenges, and then clearly outline the ways your product or service will address them. This is also a good time to toot your own horn with testimonials and a comparison of your products or services to those of your competitors. 4. They help your prospects truly understand the real-world value of your product or service. 5.

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Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

The 23 Best Content Ideation Tools

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product and customer intelligence, risks and threats, and competitors. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? Pricing: free.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

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The study uses a variety of parameters to find the best social media management tool: user satisfaction, product direction, how easy it is to use, customer service, usability, the ability to meet business needs, and at the end, an average rating from G2Crowd. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?

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16 Enigmatic Business Blogging and Other Marketing Stats

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45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 62% of B2B technology companies use a blog to market their products. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

49 Noteworthy Social Networking Stats and Facts

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41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 81% of B2B marketers use LinkedIn to help launch new products. 64% of North American B2B marketers use Google+ to distribute content, but just 17% use it for new product launches (vs. Though new social networks continue to be launched (e.g.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

The 24 Best Online Writing Tools and Apps

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Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Background nature sounds have been proven to improve both mood and productivity. This free timer helps utilize this productivity-improvement approach. Pricing: free. Kitten!

45 Phenomenal Email and Mobile Marketing Stats

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Personalizing the subject line increases open rates for consumer products and services by 41%, versus 13% for B2B emails. For consumer products and services, personalizing email subject lines also increases transaction rates by 49%, and revenue per email by 73%. 49% of B2B researchers who use their mobile devices for product research do so while at work. And 72% of U.S. Enjoy!

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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82% of B2B decision makers think sales reps are unprepared; product demonstrations are among the least-valued types of information for buyers; and half of all B2B purchases may be made directly online by 2018. 55% of B2B buyers say they search for product/vendor information on social media. Product demonstrations are least valued. ( V3B Blog ). 2. Death of the salesman?

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. If you’re providing them any product or service, make sure to ask them for a testimonial in return (offer them a token of appreciation or reduction in fee if they agree). Guest post by Bill Achola. Ned J.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

6 Tips for Encouraging Your Team to Blog

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This popular employment model will remove the daily commute, give them a better work-life balance and support their creativity and productivity. By giving them clear topics, a little encouragement, and a close look at the results, you might be surprised to find out just how much time they are willing to devote to content production. Guest post by Jill Phillips. Let Them Be Creative.

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34 Compelling Content Marketing Stats and Facts

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Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. ( 41 Stories ). Only about half of marketers try to connect content to sales.

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How To Turn Video Marketing Into a Successful SEO Strategy

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If the video is of a high quality, this rich media can allow users to learn more about your product or service. Invest in a Quality Production. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. IQ Visibility  states that you can double your search traffic by having a video thumbnail in the search result.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? Forbes ). 6.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Getting Started With Email Marketing Segmentation

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The Product / Topic Segment. If you have just one product or topic you email about, segmenting as above may not do much for you. Emails focused on fear or the problem your product solves. That’s where the product / topic segment approach comes in. Guest post by Alphonso Sanchez. It’s also surprisingly neglected. The Categorization Approach to Email Segmentation.

35 Stupendous Social Networking Facts and Stats

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The three most popular types of content on LinkedIn are industry insights (favored by 60% of users), followed by company news (53% – likely popular with job seekers) and new products/services (43%). And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. TechCrunch ). 3. Buffer ).

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How to Use Storytelling for More Effective Content Marketing

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Storytelling must emphasize the customer, not the company or the product. Dove Products used a storytelling strategy in its Campaign for Real Beauty. As you create your story, inject your brand’s keywords to build a deep bond between the audience and your product or service. Guest post by Natalie Smith. Image credit: 742680 on Pixabay. Be Prepared. Focus on People.

The Seven Best File Sharing Tools

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collaborating on a video or ebook), but across the organization: in product design, finance, supply chain management, application development, and other functional areas. Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. Google Review Count:  699,000. ” — Johnny Lists.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Small Business Marketing Optimization Tips for 2016

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Taking a moment to make sure your team is positioned for success will give you a chance to optimize everything from your own time, to the way the company interacts with customers, to the development of your product or service. Guest post by John Oechsle. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016. Data Management. Social media.

The Basics of B2B Social Media Marketing Strategy

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Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Pinterest, Tumblr, Instagram : All are visually-oriented networks, primarily of value (so far) to B2C and consumer product marketers. Image credit: BundlePost. Social Audience Strategy.

14 Fortuitous SEO and SEM Stats and Facts

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When asked what methods they use to find local businesses, products and services, 65% of consumers mention desktop search. Only one-fifth of small-to-midsized businesses (SMBs) bought some sort of Google advertising product in 2015, with 83% of those using the paid-search service AdWords. Search remains the cornerstone of digital and content marketing efforts. Internet users.

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Seven Ways to Humanize B2B Marketing

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Attributes like product functionality, ROI, total cost of ownership (TCO), fitness for purpose, and integration capabilities are undeniably important. Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Those are vital benefits to be sure.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

20 Expert LinkedIn Guides

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Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. LinkedIn Creates Product Pages In Bid for More Content-Marketing Dollars by AdvertisingAge. Guides to Using LinkedIn for Career or Networking. links.”

22 Expert Guides and Reviews of 200+ Social Media Tools

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” 6 Super Quick Social Media Productivity Tips + 23 Tools to Help! As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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14 Brilliant B2B Marketing Strategy Guides

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Information proliferation means buyers are better-informed than ever about potential approaches to solving  problems, and the related product and service alternatives. Sarah Pern examines “four major business growth strategies identified by the Ansoff Product-Market Matrix  and shows you how to develop marketing strategies that are aligned with achieving the business goals you want.”

48 Phenomenal SEO Guides, Tips & Tactics

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Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is product. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Guides to SEO for Beginners.

23 Outstanding Social Media Marketing Guides

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Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. Basic presence and listening tactics will no longer suffice,  and certainly  won’t differentiate brands.

23 Outstanding Social PR Guides

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Author and PR guru David Meerman Scott, who (not surprisingly) receives “several hundred pitches a week from well-meaning PR people,” offers 10 do’s and don’ts for getting the attention of influential bloggers, among them understanding that bloggers can provide coverage in multiple ways (“I might tweet about your product. Image credit: PRNews.

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