ViewPoint

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If You Work for a Company that Doesn’t Believe in Marketing, Resign

ViewPoint

He means create a product that solves a need, and where profit is the result. A business must have customers and must market its products (I take that to mean sales and marketing) and innovate. Is our company a marketing company with innovative products, or just a company with products with marketing that’s considered overhead?”. “Is

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Enhance Sales Momentum

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It’s measured as a product of its mass and velocity of your sales efforts. Product Additions, Without Product Deletions. It isn’t unusual for management to come up with a new product, add a quota for that product (which adds sales time), but then fail to adjust other product quotas. It seldom works that way.

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Why Buyers Buy

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It takes an individual who has reached the highest level—self-actualization—to take the risk to invest in a product or solution that only promises an opportunity to improve your current situation. The product was already great. Improve a product or service. There is an old expression that features tell, benefits sell.

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Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

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In our open dialogue with InsideSales’ CMO Mike Plante we explore ways that inside sales rep productivity (code word for revenue) is shifting for the better. Mike Plante joined InsideSales.com in 2014, with more than 30 years of experience in technology marketing, strategy, product management and sales. The host is Jim Obermayer.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

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The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. The best product, at the best price, does not always win the order. Quantify the value that your organization’s products, services, and solutions have already brought to the customer. Brian Tracy. Well, uh…why not?”

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We Can Do It Cheaper (and Better) Inside – 5 Reasons Why You Can’t

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So too do the costs associated with turnover, including rehiring, retraining, and lack of productivity when a position is vacant. Then look at the productivity gains possible using a best practice, outsourced solution. Equipment, overhead, management and administration need their space on the spreadsheet.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

She finds three of them covering different parts of their products and services. Testimonials are important today as each is thought of as a product/service review. Extracting the content based on a user’s need or job title can make a big difference in how a prospect accepts a product and company. Case studies. Newsletter.