The Point

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How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. The post How Do We Find People Who Are Ready to Buy Our Product? appeared first on The Point.

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3 Crucial Tips for Promoting Live Product Demos

The Point

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Here are 3 tips to consider: 1. Here are 3 tips to consider: 1.

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Email Marketing 101: No-One Cares About Your Product

The Point

Unless your offer and product are one and the same and the call to action is “buy now,” no-one cares about your product. An email that focuses on the product, or the company behind it, or the brand, will simply read like a product brochure. The entire body copy is all about the product. But so what?

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Webinar Invitations: Sell the Event, Not the Product

The Point

Unfortunately, many tech marketers use Webinar invitations as simply a vehicle to preach the virtues of their product, whilst the actual offer (the Webinar) is an afterthought. Now, let’s face it: it’s understood by all but the most naïve reader that any Webinar invitation is designed to introduce you to a company’s product or solution.

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The 2 Most Common Mistakes in Partner Recruitment Campaigns

The Point

Most of these pitches inevitably revolve around the functionality of the product or solution in question and the benefits to be gained by our clients. leverages content that is not just painted-over product collateral, but instead is information specifically crafted to speak to a prospective partner’s needs, pain points, and motivators.

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Exegraphics – What They Are & How They’re Changing B2B Marketing

The Point

Enter Exegraphics, an entirely new way of looking at companies that allows marketers to more accurately define, and target, those organizations that are the best fit for a particular product or solution. There’s a lot you can learn from companies that are a certain size or belong to a specific industry. Exegraphics can give you that insight.

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The Risks of Over-Reliance on Late-Stage Content

The Point

And this much is true: late-stage offers are more likely to attract prospects who are genuinely in the market for a particular product or solution. Many B2B companies have a tendency to over-rely on late-stage offers (demos, in particular) in their search campaigns, on the assumption that search lead automatically wants to evaluate a product.