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THE EFFECTIVE MARKETER
JULY 26, 2011
Email Productivity Tips for Marketers
Five Email Productivity Tips for Marketing Managers. Marketing Technology for Workflow and Productivity. That’s ok, and by using some productivity tips I hope you can at least make good use of the tools at your disposal and spend less time chasing down people and deadlines, and more time actually doing marketing. Additional Outlook Productivity Tips. See below.&#.
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THE EFFECTIVE MARKETER
JANUARY 26, 2012
Proven Tactics to Increase Blog Traffic
Content Marketing productivity Blogging seomoz tactics trafficThanks to Christopher S. Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Incorporate Great Design Into Your Site.
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THE EFFECTIVE MARKETER
JANUARY 24, 2012
Your Content Marketing Mandate: Just Do It!
Content Marketing Marketing Planning productivity content creation content marketing CopywritingI’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content. Our website sucks, we want to fix it first. We are still researching topics for our blog posts. We don’t know where to start. Any other typical reasons I missed? Simple Content Marketing Strategy.
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THE EFFECTIVE MARKETER
JANUARY 31, 2012
The Danger of Automatic Feeds in Social Media
Facebook as a place for customers to upload photos of themselves using the product. Facebook to provide in-depth information on its products and solicit feedback. Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. See Brad’s bio at the end of the article. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating.
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THE EFFECTIVE MARKETER
AUGUST 10, 2011
Principles of Great Content Marketing
principle of simple design (designing interfaces or products that are simple to use) is to always think of what features can you remove from the product that will make for a better user experience. Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? Is it timely? Will it solve a problem? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content. Simple content wins all the time.
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THE EFFECTIVE MARKETER
FEBRUARY 7, 2011
Making the Most of Your Webinars
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. United States License.
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