| | | The CRAP Report | | Product | 15 articles |
| Page 1 of 1 | Previous | Next | THE CRAP REPORT MARCH 26, 2010 Interview with David Meerman Scott The easy answer is that people don’t really care about products and services. What’s the product? People who are trained as marketers and PR people just have this desire to hype their products. They end up creating a blog that’s all about, or three quarters or two thirds about their stupid products and nobody cares. I like that. . I mean downright hostile. Oh yeah. | THE CRAP REPORT NOVEMBER 16, 2010 Teleprospecting Teams – 3 Ways to Get What You Need From Them What I’m getting at is, in order to get more out of your teleprospecting team, you need to find (if you haven’t already) your product’s “must-have quality, the reason why it’s going to change the way your target audience is going to do their work on a daily basis. Your pipeline will only fill up so far as your product can answer and alleviate business pains. | | | | | | | THE CRAP REPORT APRIL 5, 2010 Know When To Fold ‘Em Productions been gone – for a while. The first one is easily the most obvious – productions been gone, for a while. Ah yes – you know where that line comes from, don’t you? While country music is not necessarily my go-to choice of music genres, I really love the song The Gambler by Kenny Rogers. I love it for a couple of reasons, really. We’ve all had them, right? | THE CRAP REPORT OCTOBER 14, 2010 Sales Prospecting Lessons from New Jack City “Change the product, you change the marketing strategy. - Instead of selling cocaine on the streets, Nino Brown and the CMB decided on an entirely new marketing strategy to sell crack. They overtook a huge apartment complex known as The Carter Apartments and they had one place to make and sell their product. Where were you in March of 1991? . The lesson here? | THE CRAP REPORT MARCH 17, 2010 Thoughts on the Death of Cold Calling I’ve sold inbound lead generation products, the clients that had good outbound always made more money than those that did not, there was no variation in this. So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one. Not For B2B Appointment Setting. I totally agree with him. What do you think? . | THE CRAP REPORT FEBRUARY 22, 2010 Management Motivation from Jay-Z To initiate interest in a product that the prospect knows nothing about but after a ten to fifteen minute phone call now has to have? Where do you get inspiration from? Better yet, how do you inspire your teams to bigger and better things? To pass more leads of higher quality? To make more calls today than they did yesterday? To make more calls tomorrow than they’re going to make today? | | | | | | | | | -
THE CRAP REPORT | FRIDAY, MARCH 12, 2010 Point – Counterpoint: Using Calendar Invites for Lead Gen get Mike’s point – who the heck is this guy, who doesn’t know me from a whole in the wall, getting time on my calendar to talk to me about his product!? So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!) However, I did want to use this opportunity to spring board into another Point – Counterpoint on The CRAP Report. Mike’s article, entitled Appointment Setting: Was I Duped? really struck a chord with me. He had me hooked right away. MORE >> -
THE CRAP REPORT | FRIDAY, FEBRUARY 19, 2010 A Sale on Every Call And as it relates to teleprospecting, we either sell a prospect a time to speak with a product specialist or they sell us on a reason they’re not interested. As I perused my TweetDeck this morning, I noticed Garth Moulton’s ( the world’s biggest rolodex Jigsaw’s VP of Community and co-founder) blog entry from yesterday, “ Cold Calling is not even on the Endangered List.” Great blog entry where Garth concludes with the following: “So the truly efficient organization (I’m talking B2B here) has to have at least a couple people (researching first!) Do yourself a favor and go check it out. MORE >> -
THE CRAP REPORT | WEDNESDAY, FEBRUARY 17, 2010 Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking Inevitably, no matter how much I studied my client’s product or service offering, some prospect wound up asking me a question that I didn’t know how to answer. Okay, before you read ANY further, I’m going to spoil this season of LOST for you if you read the following paragraph. I just want to make sure you understand that. Skip the next paragraph and move on to the next one if you don’t want this season to be spoiled. Great, now that that is out of the way, let’s say that you’re stuck on an island, and there is only one other person on that island with you. THAT’S creative thinking. MORE >> -
THE CRAP REPORT | WEDNESDAY, FEBRUARY 3, 2010 Keep Your Teleprospectors from Becoming LOST Help your BDR’s by nailing down the top two or three titles in an organization who would want to buy your product or service. If you’re like me and my friends, you were pretty hyped up for last night’s season premiere of LOST. I came to the game late on this one, having to watch three seasons on DVD (which by the way, is actually more fun because you can just keep watching episode after episode). If you don’t know what LOST is, it’s a show about survivors of a plane crash and their adventures on the island that they crashed on. Ensure they know who they’re calling. What do you think? MORE >> -
THE CRAP REPORT | MONDAY, JANUARY 18, 2010 Top 100 Qualities of a Great Teleprospecting Rep – #80: Inventive He had gotten tired of never hearing back from prospects that he was emailing, so he decided to take a bold step and send out an Outlook invitation for five minutes to talk about his product. Now, I’m not talking about inventing new software or telephony products (though that would be awesome), I’m really talking more about processes. Okay, if you’ve got a stick of gum, a paper clip, three pennies, a ball made of rubber bands, and an acorn who are you? A lot of folks may say that you’re the contents of the front pocket of a seven year old boy, but they would be wrong. MORE >>
- How Do Your Prospects Want to be, well, Prospected? THE CRAP REPORT | TUESDAY, JANUARY 19, 2010
- Invest in Your Investment THE CRAP REPORT | THURSDAY, AUGUST 13, 2009
- Invest in Your Investment THE CRAP REPORT | THURSDAY, AUGUST 13, 2009
- Teleprospecting Lessons from Guns N’ Roses THE CRAP REPORT | WEDNESDAY, JANUARY 20, 2010
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