Content Standard

APRIL 4, 2019

According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Image attribution: Skye Studios.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. After tapping on the product tag, users are redirected to a website (usually the brand’s official website) to complete the purchase. Use Instagram Shopping. Image Source: Starbucks.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content Marketing Institute

NOVEMBER 20, 2017

And this “science of making machines smart” (Paul’s favorite definition, which comes from Demis Hassabis, co-founder and CEO of Google DeepMind) is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. Amazon recommends products based on your buying history.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Sharpspring

APRIL 7, 2017

As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice. Tap into the power of video. Bottom line : People want to see what they’re buying, and showing them videos allows them to buy with confidence. Infuse your videos with emotion.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

BuzzSumo

DECEMBER 18, 2017

Business to business content (B2B) is often overshadowed by consumer content that gets millions of views and shares. We felt it was time to bring it out of the shadows, to celebrate the best B2B content of 2017 and to learn about engaging business audiences. This next post taps into our desire to understand the future.

B2B 111

B2B Case Studies Case Study Business 111

SnapApp

FEBRUARY 16, 2017

Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. Will this generation change the ways we buy and sell? This is infographic created by Pitch Interactive will provoke a strong emotional response. And, for good reason. view graphic ]. . . #3.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116