Smashmouth Marketing

NOVEMBER 29, 2022

CloudTask's CEO, Amir Reiter spoke to Green Leads CEO Mike Farrell, about his career path, the right go-to-market strategy, the pros and cons of the new tech stack coming out, demand generation, and what you should look out for when buying or selling your product or service. CLick Here to Watch & Listen.

Demand Generation Agencies 156

Demand Generation Agencies Leads Lead Marketing Qualified Leads 156

Smashmouth Marketing

APRIL 11, 2022

What if you knew the exact companies or individuals who are actively looking for the products or services you offer? Imagine how much more targeted your outbound marketing or prospecting could be. That’s the exact topic host Mario Martinez Jr. dives into in this episode of the Modern Selling Podcast with Green Leads CEO Mike Farrell.

Intent 191

Intent Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

DECEMBER 10, 2021

Innovative product. We tried to pick companies across the size spectrum from cutting-edge startups to established brands. We selected these startups and companies for exceptional performance in one of these four categories: Innovation. Innovative ideas. Innovative route to market. Exceptional growth. Exceptional growth strategy. Management.

Startups 181

Startups Advertisements Advertising Paid Search Agency 181

Smashmouth Marketing

OCTOBER 1, 2021

Things that can live on their desk and be subconscious reminders of your service or product are strong options to include in these packages. So, generate some content on how your product works and how it will solve their problems. Think mugs, water bottles, and pens.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Smashmouth Marketing

JUNE 2, 2022

Additionally, the acquisition delivers Green Leads additional depth providing fuel for accelerated expansion across all product lines. -based global Sales Development Rep (SDR) and appointment generation resources. Both companies have a pristine reputation in serving and engaging Information Technology (IT) and business decision makers.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Smashmouth Marketing

FEBRUARY 18, 2022

Don't just listen to the rep and what they say about the product they're pitching, but watch them when they get thrown a curveball. I don't care how high they are on the list, take them off. There shouldn't be anything to hide here. When you get the opportunity to sit in on calls, make the most of it.

Vendors 194

Vendors Cold Calling B2B B2B Sales 194

Smashmouth Marketing

JUNE 27, 2019

Here are four things you, as a Sales Manager, need to give your team if you want to get more production out of them: 1. They'll feel supported, and a supported rep is a productive rep. The Sales Manager is always looking for better performance from a team, and in order to get that, you've got to give a little.

Telemarketing 108

Telemarketing Training Intent Webinar Metrics 108

Smashmouth Marketing

MAY 6, 2022

Don't turn on your "all about my product/company" drivel. "Would you be interested in getting together for a virtual coffee meeting Thursday morning for 20 minutes before we get our days going?" Get to know them a bit, and set the second meeting up. Listen to them. Now this is just like a date.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

JUNE 1, 2022

Then in the late ‘90s, when I was a co-founder and CEO of a startup, Pangaea, which used rudimentary AI to do product configuration. (We He did graduate the following year, so I didn’t see much of him after that, other than at a golf tourney here and there.

Ideal Customer Profiles 246

Ideal Customer Profiles Activities Sales Qualified Leads Lead Ranking 246

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. If they won't let you interview their reps - beware.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

AUGUST 13, 2019

But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn't exist, many times those with Authority don't even know they have a Need or that they need it now. Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated.

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. If they won't let you interview their reps - beware.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

JULY 9, 2019

The chart shows that to maximize their production, East Coach-based reps targeting both coasts during the prime times for each time zone and assuming an 8-hour day, should be working from: Target East Coast 8 am - 10 am. The timeline at the bottom is on Eastern time.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

JUNE 4, 2019

The productivity increases are phenomenal. Close everything that is not pertinent to dialing. Don't Dial - Still dialing with fingers on a number pad? Get a click-to-dial, power-dialer or predictive dialer. Or get on steriods with ConnectAndSell. Prime Time - Don't be power dialing at 10:20 am.

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

Smashmouth Marketing

MARCH 14, 2020

Depending on the specifications of the target audience, market, title, persona, and in the case of HQLs, the questions to answer, leads can range from $40-$50 per MQL and $80-$100 per HQL.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

JUNE 12, 2013

But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn''t exist, many times those with Authority don''t even know they have a Need or that they need it now. Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated.

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Smashmouth Marketing

JANUARY 25, 2017

As a by-product, account-based alignment extends across the entire organization, including finance, product development, engineering, and the executive team. The principal focus is on driving the full lifecycle revenue chain from marketing through sales and into customer success/account management. That is Account-Based Everything.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JULY 27, 2010

I connected with friends and colleagues with similar desires to increase sales and marketing production with no holds barred. I had the opportunity in Boston to present on the topic of Increasing Productivity Without Increasing Headcount and then participating on a panel discussion on the topic. Last month was the Sales 2.0

Stats 100

Stats Video Marketing Conference Tips 100

Smashmouth Marketing

AUGUST 28, 2009

Tags: marketing tips b2b marketing b2b demand gen product reviews b2b sales demand gen data lead gen cold calling inbound marketing inside sales lead lists.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JANUARY 3, 2010

Three years of production data shows that on a per-rep basis, January produced 35% more appointment setting and qualified lead generation than the worst month, August. December - we set an all time record for weekly production in the first two weeks of December. What was the best month? What was the most suprising month?

Demand 100

Demand Sales Qualified Leads B2B High Quality Lead 100

Smashmouth Marketing

AUGUST 18, 2010

The minute you stop thinking about driving performance is the minute production and quality drops, and a minute lost is a minute you'll never get back. Whatever it is, surprising them with a contest is a great way to up the team’s production and incent teamwork. Do you know what your reps hold dear. Is it cash? Is it time off?

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

FEBRUARY 22, 2010

Whether you have an internal team or an external team, whether it is pay for performance or retainer based, here are a couple of lead gen tips for you: You -- the demand gen specialist -- should dictate the production you are seeking. Establish and manage to a Service Level Agreement (SLA).

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Smashmouth Marketing

AUGUST 7, 2009

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. I've spent about 3 hours with the product (not counting the time Bonnie and Chris put in), and I've been able to use most of the basic functions without a hitch. Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary.

Hubspot 100

Hubspot Opt-out Opt-in Inbound Marketing 100

Smashmouth Marketing

AUGUST 8, 2009

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. I've spent about 3 hours with the product (not counting the time Bonnie and Chris put in), and I've been able to use most of the basic functions without a hitch. We loved every minute of it. As far as the review.

Hubspot 100

Hubspot Inbound Marketing Opt-out Opt-in 100

Smashmouth Marketing

NOVEMBER 10, 2008

brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. relies on a repeatable, collaborative, and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI, and superior performance.”.

Conference 100

Conference ROI Email Marketing Organization 100

Smashmouth Marketing

NOVEMBER 15, 2008

brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. relies on a repeatable, collaborative, and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI, and superior performance.”

Conference 100

Conference Tagging ROI Email Marketing 100

Smashmouth Marketing

JUNE 25, 2009

As with other product reviews on Smashmouth , this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. Now, it’s a little bit more about relationships with products and companies.

User-Generated Content 100

User-Generated Content Consulting Lead Generation Lead Scoring 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” Now, it’s a little bit more about relationships with products and companies.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

MARCH 1, 2011

Here are four things you, as a Sales Manager, need to give your team if you want to get more production out of them: 1. They'll feel supported, and a supported rep is a productive rep. The Sales Manager is always looking for better performance from a team, and in order to get that, you've got to give a little.

Telemarketing 100

Telemarketing Training Intent Webinar Metrics 100

Smashmouth Marketing

JANUARY 24, 2009

Production being the leading contributor, 60% with fertalizers and other energy consumption (heating plants in winter months). For instance, her company was surprised to learn that milk production was a far bigger contributor to greenhouse gas emissions than its factory. Distribution followed with another 22%.

Ethics 100

Ethics Distribution Tagging Advertisements 100

Smashmouth Marketing

NOVEMBER 8, 2010

Products are created. "Meetings are Everywhere," he said, "All that work we do in B2B goes into getting a meeting.". There are several types of meetings: Trust is built. Relationships are formed. Deals are closed. ideas take shape. People are inspired. Couple tips for Sales and Marketing in a 2.0

Conference 100

Conference B2B Sales Trust Marketing Twitter 100

Smashmouth Marketing

AUGUST 25, 2009

As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. A balanced approach seems to be the mix of choice with a slight favor to Outbound activities.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

NOVEMBER 29, 2008

Food as the product feature? In fact, Pollan says that the typical gas station today makes half their money selling refined oil for your car and half their money selling refined corn as food products to you. Logo on top for branding, price on the bottom for value, features in the middle (food, car wash). Do you stop for a drink?

Pricing 100

Pricing Price Paid Search Agency Tagging 100

Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. This week, I was able to speak at dreamforce for data.com , and shared in the frenzy with 130,000 other attendees.

CMO 100

CMO Lead Gen Vendors Conference 100

Smashmouth Marketing

NOVEMBER 28, 2008

Food as the product feature? In fact, Pollan says that the typical gas station today makes half their money selling refined oil for your car and half their money selling refined corn as food products to you. Logo on top for branding, price on the bottom for value, features in the middle (food, car wash). Do you stop for a drink?

Pricing 100

Pricing Price Paid Search Agency Mobile Marketing 100