Smashmouth Marketing

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HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. You get an on-screen notification, as well as a summary list of activity that you can review. Sales people now have actionable intelligence from the prospect. It''s time to call them.

15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Period. Learn - Study new marketing techniques.

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@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. personally may have benefitted by 1 or 2 a day. Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. The tribe they''ve created in the past few years is amazing.

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Quality Vendor.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." He cited the Apple tribe -- all of us who rush out and buy new apple products just because. I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. Create buzz.

Outbound Calling Tips from Johnny Bench

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Andy - Your job is to make each prospect that picks up the phone want to learn more about your product. Your job is not to teach them about your product -- that's the sales guy's job. When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams! People are busy.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). I'll leave you to explore all the details of what the product does , and I'll give you a real world example of how to use it. They meet their promise. The following took place in the last 3 days. Day 1. Day 2. Day 3. Presto.Leads!

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

more detailed product review coming that will focus on some key features and benefits. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Eventually, we jumped in headfirst and signed up. Understand the value of Content. Don't start/stop.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

More Smashmouth Demand Gen Product Reviews ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. This can also include lead score.

Genius.com Accelerates The Close Part 2 - Smashmouth Product Review

Smashmouth Marketing

The product is so rich in features that this article alone will not do it justice. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 twist. Genius eliminates the need for heavy IT support. Consider this example.

SMS 2

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro. Especially today when the buyer defines the sales cycle, not the seller.

NetProspex Product Review: Powerhouse for Lead Lists

Smashmouth Marketing

NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' We are also investing heavily in social media and our future plans have it front and center. The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex. We love them all and use them all in parallel.

Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe

Smashmouth Marketing

Green Leads and London based Target 250 focus exclusively on software and technology companies that sell strategic b2b enterprise products and services in North America and Europe. Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services. and Europe.”

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Tags: marketing tips b2b marketing b2b demand gen product reviews b2b sales demand gen data lead gen cold calling inbound marketing inside sales lead lists

Sales 2.0 Tips: Discussing Outbound Marketing Stats (Video)

Smashmouth Marketing

connected with friends and colleagues with similar desires to increase sales and marketing production with no holds barred. I had the opportunity in Boston to present on the topic of Increasing Productivity Without Increasing Headcount and then participating on a panel discussion on the topic. Last month was the Sales 2.0 Conference in Boston ( my comments here ). video below).

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue. Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? As Michael Damphousse says, "Good content creates value. Value creates trust. And, yes, trust creates leads.". Can you afford to take a chance?

5 Thoughts About Sales 2.0 Conference Opening Remarks

Smashmouth Marketing

It allowed us to double the weekly production of our best people for about half the cost of a new hire. This morning's Sales 2.0 Conference lead off speaker was Polly Sumner of Salesforce.com. Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working. Explore tools with an eye for how your team will adapt to it. How they will use it.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Can Your B2B Appointment Setting Team Stand the Heat?

Smashmouth Marketing

Put a prize in front of it and watch your productivity climb. Is there anything you could be doing better to help your team increase their production? So, for a few days last week in Boston and her surrounding suburbs, it was extremely hot. I'm not talking "spring time" hot, like in the upper 70's. I'm talking about temps in the 90's! hate it. Are they hot, cold, or lukewarm?

B2B Appointment Setting Experts Getting LOST?

Smashmouth Marketing

When your reps enjoy what they do, you're going to have a much more productive team, and a team that produces more tends to do what? If you're like me, last night you spent over four hours consumed with watching the finale to the television series LOST. The finale offered the best of what the show had given its viewers over the last six years -- confusion, excitement, joy and sorrow.

Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary

Smashmouth Marketing

If you see something that needs a tweak, stay productive while you are tweaking or have your vendor/team work on something complementary to the project while you make that quick adjustment. Budget for ongoing activity - Treat it like headcount. Would you hire good talent and then shut them off 60 days later? Results take time - In the world of B2B, sales cycles can be long.

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

Smashmouth Marketing

Over the next 4-8 weeks one leaves, one never quite makes it to full production and two are long term performers (keepers). Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. We have to have our reps deliver. Our goal: Get to three keepers out of four. Times have changed here too.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

For our sales rep clients, lost production from their lead gen partners means lost opportunity. View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover. flood of leads! Parting shot.

Lead Gen Companies Should Not Dictate Your Pace

Smashmouth Marketing

Whether you have an internal team or an external team, whether it is pay for performance or retainer based, here are a couple of lead gen tips for you: You -- the demand gen specialist -- should dictate the production you are seeking. Vendors, as well as inside teams, are all about headcount, and that is what they are juggling -- production per person. Was I dreaming? list issue?

B2B Demand Gen Rocks In January

Smashmouth Marketing

Three years of production data shows that on a per-rep basis, January produced 35% more appointment setting and qualified lead generation than the worst month, August. December - we set an all time record for weekly production in the first two weeks of December. Just a quick note to everyone who might be spending the next few weeks planning for the new year. What was the best month?

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

The chart shows that to maximize their production, East Coach-based reps targeting both coasts during the prime times for each time zone and assuming an 8-hour day, should be working from: Target East Coast 8 am - 10 am. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

You still need to study and research the market, develop products, plan, execute, communicate, and evaluate. For example, blogs help us solicit input about new products. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) Are traditional media outlets dying? But things go in cycles.

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

The chart shows that to maximize their production, East Coach-based reps targeting both coasts during the prime times for each time zone and assuming an 8-hour day, should be working from: Target East Coast 8 am - 10 am Target West Coast 11 am - 1 pm Target East Coast 4 pm - 6 pm Target West Coast 6 pm - 8 pm For strategic planning purposes, this justifies bi-coastal teams.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

You still need to study and research the market, develop products, plan, execute, communicate and evaluate. For example, blogs help us solicit input about new products … and they help marketers and salespeople have conversations, not just engage in one-way messaging. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications.

B2B 2

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. So below is a mini product review of LinkedIn Polls: The application is extremely easy to use, and the ability to promote it free to your network or paid through LinkedIn's systems provides incredible flexibility. Mostly Inbound. Mostly Outbound.

Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing

Smashmouth Marketing

balanced approach seems to be the mix of choice with a slight favor to Outbound activities As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen?

Smashmouth Preview - Hubspot

Smashmouth Marketing

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. I've spent about 3 hours with the product (not counting the time Bonnie and Chris put in), and I've been able to use most of the basic functions without a hitch. I was trying to upload a video and couldn't quite figure out how to upload/host it. We loved every minute of it.

Hubspot - Smashmouth Preview

Smashmouth Marketing

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. I've spent about 3 hours with the product (not counting the time Bonnie and Chris put in), and I've been able to use most of the basic functions without a hitch. I was trying to upload a video and couldn't quite figure out how to upload/host it. We loved every minute of it.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

In the current economic climate everyone is being asked to do more with less—and so there’s increased focus on getting previously silo’d departments working from the same playbook so they can be more efficient, more productive and ultimately more results focused. With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

In the current economic climate everyone is being asked to do more with less—and so there’s increased focus on getting previously silo’d departments working from the same playbook so they can be more efficient, more productive and ultimately more results focused. With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews.