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Creating a Continuously Improving Content Strategy

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Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business. Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.

Thesis vs Genesis – Comparing Premium WordPress Themes

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Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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7 Simple Improvements to Increase Website Lead Generation

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Fulfill Need or Solve Problem So much of the copy that’s on business websites is about the features of a particular product or service. Instead, put yourself in your customer’s shoes, and think about what problem your service solves or what need your product fulfills. Hopefully your website is doing more than just looking pretty (it does look good, right?).

7 Benefits of Using Lead Generation Software

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Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. This can be achieved by viewing which pages, products, and services users expressed an interest in and working out which stage of the sales process they left your site. This is where lead generation software can be invaluable.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Leveraging LinkedIn for Business

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Creating a LinkedIn page for your business allows you to tap into that population, allowing you to target engagement with people who may be better connected within your community and also may have a little more to spend on your service or product. With each social media site comes its own set of advantages, characteristics, and user base.

How Your Products Influence Your Brand

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Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. If they buy your product and it fails to perform as advertised, they’re probably going to complain. Thoughts?

Interview with David T. Scott — Author of The New Rules of Lead Generation

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If your Cost-Per-Lead is $100, but your product sells for $50, you could be losing money to acquire customers, especially if your product is a one-time sale item. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). Almost 90% of all companies use some kind of lead generation marketing. and how to use them. About David Dave T.

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6 Ways to Increase Word of Mouth Referrals with Social Media

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People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Be More Top-of-Mind – The more often you interact with someone, the more likely it is that you will be considered if someone is in need of your products or services. Here are some ways social media can help increase word of mouth referrals.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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Brands should use monitoring tools and alerts to be notified when customers are talking about their products on Twitter. Image Courtesy of Youssef Rahoui on Flickr.com. Social media has completely changed the way brands communicate with their customers. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company.

15 Sources of New Content for Your Social Media Strategy

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Related Topics – Instead of only producing content about your products and services, think about related topics.  If you sell water bottles, think about the activities your customers like to do with the water bottle — exercising, hiking, playing sports, gardening, etc. Reviews – When people go to buy a product or service, they often like to do some research first.

12 Tips for Creating a Social Media Content Strategy

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If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Have you created training videos, product brochures, product diagrams, etc.? What content do you already have?

Successful Marketing Always Has a Return

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Having good marketing research improves products to increase sales and improve customer support. coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending. Instead of thinking of marketing cost, think about marketing investment. The same is true with marketing decisions. Marketing can help improve all of these areas.

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Using Pinterest for Business

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Engage with people and become part of the community and not just a figure lurking in the back, trying to sell product. Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Understanding the Online ROI of Offline and Online Advertising

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Having a catchy tagline for your product or service is great, but you need to make sure you ask people to take the next step and spell out specifically what that next step is: “Visit www.ourawesomewebsite.com/thiscampaign to share your story for a chance to win a new ourawesomeproduct!” News & Notes

How to Ensure Your Social Media Campaign Succeeds

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As you interact with followers, engage with industry influencers and follow other companies that complement your product, you will improve your overall reputation online. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. News & Notes

10 Productive Tasks You Should Be Doing On Google+ Right Now

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So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. want to warn you that is a bad idea. Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business. Why Google+ isn’t going anywhere. Fair enough.

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

Social Commerce – What is it, Who’s Doing it, How can You?

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According to Wikipedia : Social commerce [1] is a subset of  electronic commerce that involves using  social media , online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. But some sites, like Threadless , even use social commerce to come up with the products they are going to sell.

Social media marketing and social networking tips by Foursquare – Future of Engagement

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Reach out to them offline even if your product is partially or wholly online…. Engage with the people who use your product! Foursquare reached out to their users by making April 16 4sqDay. In this day, companies are encouraged to offer extra promotions to people who visit their businesses. It’s a textbook example of using social media marketing to bridge the online and offline worlds.

Must-Have Tools to Help Monitor Your Business Remotely

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Make sure productivity doesn’t drop while you’re away by implementing task management software to monitor certain projects. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely. Do you want to have a meeting with your managers or certain employees while traveling?

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Amplify Your Business with Social Media Giveaways

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Make your giveaway the vehicle for spreading awareness about the event, touting your latest product and enticing users to attend. This tactic is a shameless way for businesses to motivate customers to share their virtual address book with them—this way, they can get more leads and expose their products or services to more individuals. Relevance is more than just contests. Marketing

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The Do’s and Don’ts of Using Facebook for Business

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Of course you’re going to want to let people know about your products or services but don’t do it in a way that comes across like an advertisement. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light. Have fun with it.

3 Reasons You Should be Using Content Marketing

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But while it may not be great for us, the death of the banner ad is good news for your business because there are opportunities to get the word out about your company and your product that are hugely better than anything traditional advertising in either print or online media can offer. content (Photo credit: neonihil) Banner advertising is dead. Content Strategy

How and Why to Get Started with Video Advertising

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Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. Seeing an opening, app developers began planting deceptive ads in their products. My how advertising has progressed.

10 Predictions About the Future of Ecommerce

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Personalized shopping is changing the way we find, buy and recommend products to our friends already. But from a business point of view, what’s going to capture shoppers’ attention next? We asked 10 founders to share what they think the future of personalized shopping holds (ecommerce entrepreneurs, listen up!). Here’s what they had to say. - 10 Predictions About the Future of Ecommerce by Scott Gerber The post 10 Predictions About the Future of Ecommerce appeared first on Sazbean. eCommerce Strategy

Ways to Empower Your Brand Ambassadors

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Getting consumers to buy your product is one thing. Getting them excited enough to buy your product and tell their family and friends about it is something completely different. They know I’m a fanatic about their brand because I buy their products, tweet about them and also because others tweet at them, talking about how I induced him or her to try them on for size.

7 Social Media Monitoring Essentials

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Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Product Names – Your product names may be more popular than your company name or that just may be how your customers talk about you. image by Mara 1 ).

How to Improve Social Networking for Your Business

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You aren’t able to find out whether or not people are talking about your company or your products. Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They haven’t been updated in months and almost nobody Likes them. Put some time into it. Run an advertising campaign.

What Type of Customers Do You WANT?

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Does it make more sense to narrow the scope for potential customers to save time, money and frustration? Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. The notion mostly implies that you determine the makeup of a market that your business seems suited to attract. appeared first on Sazbean.

Affiliate Marketing Tips – Future of Publishing

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That are within your product’s niche… Write good copy! Targeted leads produce the highest conversion rates, but does it even matter for the publisher if they’re getting paid per click? Many publishers genuinely want their PPC merchants to succeed, but they simply won’t drive results without getting some form of payment each time a sale is made. News & Notes

Top 5 Tips for a Successful Kickstarter Campaign

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Who is the finished product for? This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan. When I heard about it I wondered to myself, who in their right mind is going to donate money to fund someone else’s idea?!

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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How to Get Reader Feedback that Helps Shape Your Next Product  (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Fight Premature Monetization – Add a Second Step to Your Content Marketing  (Convince and Convert). Small Biz Trends).

Caution! What value message are you sending with Groupon?

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And what message are you sending to your customers about the value of your products? Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers? What about the costs of the extra traffic?

Dead? Social Media’s Explosive Growth is Only Beginning

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In the future it will be a feature, not a product, he argues. Social media, types of media where everyday people can publish and subscribe to what one another publishes, have changed the world. At least in the United States, though, their rapid expansion through acquisition of new users may be over. Facebook specialist Eric Eldon published a compilation of statistics from around the web this week on TechCrunch that pointed towards US and Canadian market saturation this past year for Facebook. Surely Facebook represents the forward line of all social media. Just gradual growth now.”

Missteps to Avoid in Your E-Commerce Site Design

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Give the customer a couple of options, such as links to similar products, or to sign up for a waiting list so you can let them know when the item is available. Include a tagline about the product you sell, whether it’s T?shirts Depending on the product, you can also mention free shipping; this is attractive to T?shirt E-commerce is no longer just the future of shopping.

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How to Incorporate Video Into Your Website for Better Conversion

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Another vital statistic about video from Internet Retailer: Visitors that view product videos are 85 percent more likely to make a purchase. If you want your visitors to make a purchase, then you can post product videos. Consider some of these suggestions for your website: Showcase your product in the wild. You could also add video of creative uses for your product.

Social Media in 15 Minutes Per Day

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Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts? photo by Robert S. Donovan , on Flickr).