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Creating a Continuously Improving Content Strategy

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Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business. Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.

Thesis vs Genesis – Comparing Premium WordPress Themes

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Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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7 Simple Improvements to Increase Website Lead Generation

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Fulfill Need or Solve Problem So much of the copy that’s on business websites is about the features of a particular product or service. Instead, put yourself in your customer’s shoes, and think about what problem your service solves or what need your product fulfills. Hopefully your website is doing more than just looking pretty (it does look good, right?).

7 Benefits of Using Lead Generation Software

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Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. This can be achieved by viewing which pages, products, and services users expressed an interest in and working out which stage of the sales process they left your site. This is where lead generation software can be invaluable.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

5 Tools to Measure Digital Influence

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As mentioned earlier in this article, these tools should be used as a starting guide for determining influential users that share the same stuff that you do, however for brand or product promotion, digital influence may not always provide correct data. English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). PeerIndex. mBlast. TweetLevel.

Five Tactics to Build a Strong Brand Presence Online

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This signals that your company is not only legitimate and recognized far and wide for your wonderful products or ideas, but also worthy of their investment. Photo credit: Wikipedia). If you want your customers’ trust, there’s no better way to gain it than to build a strong brand presence online. Provide Real Value with Your Website. great site will have: . smart design. Make sure to: .

Leveraging LinkedIn for Business

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Creating a LinkedIn page for your business allows you to tap into that population, allowing you to target engagement with people who may be better connected within your community and also may have a little more to spend on your service or product. With each social media site comes its own set of advantages, characteristics, and user base.

How Brands Use Social Media to Enhance the Customer Experience

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The 2011 Customer Experience Impact Report by RightNow Technologies found that 86 percent of customers were willing to pay more for similar products to a company that provides exceptional customer service. Twitter and Facebook provide customers a real-time way to complain about your product or service in front of a large audience. JetBlue Rapid Response. LifeLock Cares.

Interview with David T. Scott — Author of The New Rules of Lead Generation

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If your Cost-Per-Lead is $100, but your product sells for $50, you could be losing money to acquire customers, especially if your product is a one-time sale item. This is an interview with David T. Scott, author of The New Rules of Lead Generation  (amazon link). Almost 90% of all companies use some kind of lead generation marketing. and how to use them. About David Dave T.

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Using Pinterest for Business

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Engage with people and become part of the community and not just a figure lurking in the back, trying to sell product. Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

6 Ways to Increase Word of Mouth Referrals with Social Media

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People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Be More Top-of-Mind – The more often you interact with someone, the more likely it is that you will be considered if someone is in need of your products or services. Here are some ways social media can help increase word of mouth referrals.

How Your Products Influence Your Brand

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Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. If they buy your product and it fails to perform as advertised, they’re probably going to complain. Thoughts?

How to Incorporate Video Into Your Website for Better Conversion

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Another vital statistic about video from Internet Retailer: Visitors that view product videos are 85 percent more likely to make a purchase. If you want your visitors to make a purchase, then you can post product videos. Consider some of these suggestions for your website: Showcase your product in the wild. You could also add video of creative uses for your product.

How to Ensure Your Social Media Campaign Succeeds

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As you interact with followers, engage with industry influencers and follow other companies that complement your product, you will improve your overall reputation online. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. News & Notes

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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Brands should use monitoring tools and alerts to be notified when customers are talking about their products on Twitter. Image Courtesy of Youssef Rahoui on Flickr.com. Social media has completely changed the way brands communicate with their customers. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company.

12 Tips for Creating a Social Media Content Strategy

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If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Have you created training videos, product brochures, product diagrams, etc.? What content do you already have?

The Do’s and Don’ts of Using Facebook for Business

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Of course you’re going to want to let people know about your products or services but don’t do it in a way that comes across like an advertisement. The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light. Have fun with it.

Amplify Your Business with Social Media Giveaways

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Make your giveaway the vehicle for spreading awareness about the event, touting your latest product and enticing users to attend. This tactic is a shameless way for businesses to motivate customers to share their virtual address book with them—this way, they can get more leads and expose their products or services to more individuals. Relevance is more than just contests. Marketing

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

they praise your products and capabilities. more likely to trust a brand or product recommendation from friends or family than from an online. entrepreneurship by offering their counselors access to products, content, and experts like kildal. involvement in the planning, funding, and purchasing of business and technology products and. engage with peers. Read this report.

15 Sources of New Content for Your Social Media Strategy

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Related Topics – Instead of only producing content about your products and services, think about related topics.  If you sell water bottles, think about the activities your customers like to do with the water bottle — exercising, hiking, playing sports, gardening, etc. Reviews – When people go to buy a product or service, they often like to do some research first.

Ways to Empower Your Brand Ambassadors

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Getting consumers to buy your product is one thing. Getting them excited enough to buy your product and tell their family and friends about it is something completely different. They know I’m a fanatic about their brand because I buy their products, tweet about them and also because others tweet at them, talking about how I induced him or her to try them on for size.

How and Why to Get Started with Video Advertising

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Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. Seeing an opening, app developers began planting deceptive ads in their products. My how advertising has progressed.

Understanding the Online ROI of Offline and Online Advertising

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Having a catchy tagline for your product or service is great, but you need to make sure you ask people to take the next step and spell out specifically what that next step is: “Visit www.ourawesomewebsite.com/thiscampaign to share your story for a chance to win a new ourawesomeproduct!” News & Notes

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Your Website is Your Online Business Card

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Answer Questions Oftentimes when someone is searching for a service provider or for a product, they have a problem they need solved. Business card origami (and kirigami) (Photo credit: Wikipedia) When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? Do you offer proof?

3 Brand Publishers You Should Copy

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And, they don’t shove a can of product in your face. Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? And, do you actively use social media to amplify the reach of your content? Urban Outfitters: The Retailers of Good Cheer. And that’s exactly the point.

Successful Marketing Always Has a Return

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Having good marketing research improves products to increase sales and improve customer support. coins (Photo credit: Wikipedia) As a business owner it can be tempting to look at all the money going out and worry about spending. Instead of thinking of marketing cost, think about marketing investment. The same is true with marketing decisions. Marketing can help improve all of these areas.

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Must-Have Tools to Help Monitor Your Business Remotely

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Make sure productivity doesn’t drop while you’re away by implementing task management software to monitor certain projects. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Skype for conducting meetings remotely. Do you want to have a meeting with your managers or certain employees while traveling?

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Doing Business on Pinterest

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Using photos to showcase your products is great, of course, but you’re going to want to keep your posts varied and diverse. Of course, posting photos of your products and services is an excellent way to drum up business. Follow influential accounts in your own industry to watch for product trends. Except maybe Myspace. You can probably count them out. But, then again.

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Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

10 Predictions About the Future of Ecommerce

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Personalized shopping is changing the way we find, buy and recommend products to our friends already. But from a business point of view, what’s going to capture shoppers’ attention next? We asked 10 founders to share what they think the future of personalized shopping holds (ecommerce entrepreneurs, listen up!). Here’s what they had to say. - 10 Predictions About the Future of Ecommerce by Scott Gerber The post 10 Predictions About the Future of Ecommerce appeared first on Sazbean. eCommerce Strategy

Getting Started with Twitter for Business

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The branding—profile picture, graphics, Twitter handle, bio—should be consistent with the rest of your branding, be it on your website, other social media accounts, or physical products. Like most entrepreneurs, chances are you didn’t start your own business so you could run a Twitter page. But this deep into the 21 st century and the impact of a social media campaign is undeniable.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

4 Ways Your Marketing Fails

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More importantly, it means understanding the entire point of marketing: explaining to potential customers what your product can do for them. Our product does X, Y & Z. This is especially true of services and business-to-business products. Do you know what types of problems can be solved for your product or service? Trier (Photo credit: sazbean). That’s great.

Nestlé’s GMO trial: A Case Study

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Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients. Many, if not the majority of Nestlé’s products contain ingredients from genetically modified foods. The U.S. If passed in November, Prop. do not label them. Nestlé’s GMO trial.

Social Commerce – What is it, Who’s Doing it, How can You?

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According to Wikipedia : Social commerce [1] is a subset of  electronic commerce that involves using  social media , online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. But some sites, like Threadless , even use social commerce to come up with the products they are going to sell.

10 Productive Tasks You Should Be Doing On Google+ Right Now

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So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. want to warn you that is a bad idea. Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business. Why Google+ isn’t going anywhere. Fair enough.

3 Reasons You Should be Using Content Marketing

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But while it may not be great for us, the death of the banner ad is good news for your business because there are opportunities to get the word out about your company and your product that are hugely better than anything traditional advertising in either print or online media can offer. content (Photo credit: neonihil) Banner advertising is dead. Content Strategy

19 Reasons to Use Google Analytics for Your Business

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Funnel Visualization Although funnel visualization may sound complicated, it’s actually a pretty simple Analytics provision that lets you see when users are backing out of a process on your site, such as placing a product order or subscribing to a membership. This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services.

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