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| Page 1 of 3 | Previous | Next | SAZBEAN SEPTEMBER 6, 2011 Thesis vs Genesis – Comparing Premium WordPress Themes Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! Pricing. | SAZBEAN FEBRUARY 1, 2011 12 Tips for Creating a Social Media Content Strategy If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Have you created training videos, product brochures, product diagrams, etc.? What content do you already have? | | | | | | | SAZBEAN FEBRUARY 19, 2013 7 Simple Improvements to Increase Website Lead Generation Fulfill Need or Solve Problem So much of the copy that’s on business websites is about the features of a particular product or service. Instead, put yourself in your customer’s shoes, and think about what problem your service solves or what need your product fulfills. Hopefully your website is doing more than just looking pretty (it does look good, right?). | SAZBEAN DECEMBER 15, 2010 Using Social Media to Increase Brand Loyalty What if another product of similar quality was offered for a lower price? Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand. | SAZBEAN FEBRUARY 8, 2011 Social Media in 15 Minutes Per Day Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts? photo by Robert S. Donovan , on Flickr). | SAZBEAN AUGUST 17, 2010 14 Ways to Spy On Your Competition Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Google their company, brand and product names. Use Twitter’s search for their company, brand and product names (also important keywords). Competitive analysis is important to any business strategy. | | | | | | | | | -
SAZBEAN | THURSDAY, OCTOBER 7, 2010 WiseStamp Adds Dynamic Content to Your Gmail Signature Here’s the finished product… Pretty functional and useful. While Google finally allowed Gmail users to have images in their signatures, there still isn’t a way to automatically update your signature with a link to your latest blog post, for example. Or have a random quote. Or show your latest tweet. WiseStamp is a free plugin for Chrome, Safari, and Safari which lets you customize your signature with links to your social networks, images, links, plus provides applications which can bring in the title of your latest blog post with a link. Customize Your Signature. MORE >> -
SAZBEAN | TUESDAY, OCTOBER 12, 2010 WordStream Helps Advertisers Generate More Qualified Traffic with New Tools These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns. Long-Tail Keyword Expansion Tools provide thousands of highly targeted long-tail keyword suggestions tailored to your product or service niche. Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. MORE >> -
SAZBEAN | MONDAY, JANUARY 17, 2011 7 Social Media Monitoring Essentials Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Product Names – Your product names may be more popular than your company name or that just may be how your customers talk about you. Keeping track of what’s said about your products is important for the same reason as keeping track of what’s said about your company. Monitoring is an essential part of any Internet or social media strategy. MORE >> -
SAZBEAN | FRIDAY, AUGUST 31, 2012 Nestlé’s GMO trial: A Case Study Following a trial in Brazilian court this week, Nestlé corporation was ordered to begin labeling their food products as containing genetically modified ingredients. Many, if not the majority of Nestlé’s products contain ingredients from genetically modified foods. The Brazilian court ruled that the Swedish corporation be required to label anything containing more than one percent genetically modified ingredients as such. The ruling comes in the wake of Poland banning GMO corn and Peru banning GMOs entirely, further damaging the reputation of genetically modified foods. The U.S. MORE >> -
SAZBEAN | SATURDAY, NOVEMBER 3, 2012 Top Internet strategy, marketing and technology links for the week of November 3, 2012 Four Ideas for Finding More Time to Create Content (Marketing Profs) How to Diversify Your Traffic Sources (Practical eCommerce). News & Notes MORE >>
- Top Internet strategy, marketing and technology links for the week of October 27, 2012 SAZBEAN | SATURDAY, OCTOBER 27, 2012
- How-To: Setup Monitoring in HootSuite SAZBEAN | MONDAY, SEPTEMBER 13, 2010
- Basic Marketing Principles Still Apply to Social Media SAZBEAN | TUESDAY, JULY 19, 2011
- How to Improve Social Networking for Your Business SAZBEAN | WEDNESDAY, JANUARY 25, 2012
- Top Internet strategy, marketing and technology links for the week of October 13, 2012 SAZBEAN | SATURDAY, OCTOBER 13, 2012
- 5 Tools to Measure Digital Influence SAZBEAN | TUESDAY, MAY 29, 2012
- Affiliate Marketing Tips – Future of Publishing SAZBEAN | FRIDAY, APRIL 13, 2012
- Top Internet strategy, marketing and technology links for the week of April 7, 2012 SAZBEAN | SATURDAY, APRIL 7, 2012
- Social media marketing tutorial: Google Glass social media campaign SAZBEAN | THURSDAY, APRIL 12, 2012
- 15 Sources of New Content for Your Social Media Strategy SAZBEAN | THURSDAY, AUGUST 4, 2011
- How Your Products Influence Your Brand SAZBEAN | WEDNESDAY, FEBRUARY 2, 2011
- Just the Right Amount of SEO SAZBEAN | WEDNESDAY, AUGUST 18, 2010
- 10 Productive Tasks You Should Be Doing On Google+ Right Now SAZBEAN | FRIDAY, NOVEMBER 25, 2011
- Finding Keywords for Social Media Content & Monitoring SAZBEAN | TUESDAY, JANUARY 18, 2011
- 9 Ways Social Media Marketing Can Help Sales SAZBEAN | FRIDAY, MARCH 4, 2011
- Using Social Media to Tell Your Story SAZBEAN | FRIDAY, JANUARY 7, 2011
- Common Sense Guidelines for the Legal Use of Social Media SAZBEAN | TUESDAY, JANUARY 4, 2011
- 6 Ways to Increase Word of Mouth Referrals with Social Media SAZBEAN | THURSDAY, JULY 28, 2011
- Should You Use Facebook for Your Business? SAZBEAN | THURSDAY, JANUARY 20, 2011
- Social media marketing and social networking tips by Foursquare – Future of Engagement SAZBEAN | WEDNESDAY, APRIL 18, 2012
- Social media monitoring tool video: Why should I monitor social media? SAZBEAN | WEDNESDAY, MARCH 28, 2012
- How to identify and retain your most valuable customers SAZBEAN | FRIDAY, NOVEMBER 23, 2012
- Stand Out with a Custom Facebook Page SAZBEAN | MONDAY, NOVEMBER 29, 2010
- 6 Tips For Building a High Quality Blog Following SAZBEAN | TUESDAY, JANUARY 3, 2012
- Dead? Social Media’s Explosive Growth is Only Beginning SAZBEAN | MONDAY, JANUARY 2, 2012
- Delivering the Best Online Shopping Experience SAZBEAN | MONDAY, NOVEMBER 5, 2012
- What Social Media Does And Doesn’t Do For Business SAZBEAN | TUESDAY, OCTOBER 30, 2012
- Beyond Klout: Better Ways To Measure Social Media Influence SAZBEAN | THURSDAY, OCTOBER 25, 2012
- Use Product Promotions to Add Value on Your Blog—and Others SAZBEAN | MONDAY, OCTOBER 29, 2012
- Brand Marketers Totally Miss Social Media Influencers SAZBEAN | WEDNESDAY, FEBRUARY 6, 2013
- How P&G Designed Success with the Old Spice Guy Campaign SAZBEAN | WEDNESDAY, NOVEMBER 17, 2010
- 3 Mistakes to Avoid when Connecting with Social Media Influencers SAZBEAN | WEDNESDAY, JANUARY 23, 2013
- Building Media Relationships & Maximizing Positive Coverage SAZBEAN | MONDAY, SEPTEMBER 10, 2012
- 4 Tips to Keep Your Website Ahead of the Curve in 2012 SAZBEAN | MONDAY, JANUARY 16, 2012
- Review: Shoeboxed.com – Get Organized SAZBEAN | FRIDAY, NOVEMBER 19, 2010
- 5 Social CRM Tools for Small Business SAZBEAN | TUESDAY, FEBRUARY 26, 2013
- Small Businesses Have a Unique Opportunity in Social Media SAZBEAN | WEDNESDAY, AUGUST 29, 2012
- Is Your Online Reputation Costing You Customers? SAZBEAN | WEDNESDAY, SEPTEMBER 26, 2012
- Storytelling for Brand Loyalty SAZBEAN | THURSDAY, NOVEMBER 11, 2010
- 7 Social Media Resolutions to Improve Customer Engagement SAZBEAN | MONDAY, JANUARY 3, 2011
- 10 Commandments for Effective Online Social Networking SAZBEAN | TUESDAY, MARCH 13, 2012
- 4 Areas of Importance to Focus on When Creating a Customer Community SAZBEAN | THURSDAY, NOVEMBER 8, 2012
- Top Internet strategy, marketing and technology links for the week of September 29, 2012 SAZBEAN | SATURDAY, SEPTEMBER 29, 2012
- Want to measure the ROI of some of your social business activities? SAZBEAN | THURSDAY, SEPTEMBER 27, 2012
- The 1 Billion Dollar Question: How Can I Use Instagram for My Business? SAZBEAN | THURSDAY, MAY 10, 2012
- How To Become Confident In Your Internet Video Blogs SAZBEAN | THURSDAY, OCTOBER 6, 2011
- Generating Quality Leads Online SAZBEAN | TUESDAY, OCTOBER 5, 2010
- 8 Tips to Improve Your Facebook Ads SAZBEAN | THURSDAY, FEBRUARY 17, 2011
- Measuring the Ford Explorer Reveal in Real-Time SAZBEAN | TUESDAY, JULY 27, 2010
- How Much Does Each New Customer Cost? SAZBEAN | TUESDAY, NOVEMBER 9, 2010
- How to Bring Content Strategy to Life SAZBEAN | WEDNESDAY, OCTOBER 31, 2012
- How to Develop Your Digital Strategy SAZBEAN | THURSDAY, SEPTEMBER 6, 2012
- Making the Most of Social Media Analytics SAZBEAN | THURSDAY, JUNE 7, 2012
- Five great examples of product page copywriting SAZBEAN | THURSDAY, NOVEMBER 10, 2011
- Using Social Media to Understand Your Customers SAZBEAN | THURSDAY, JANUARY 13, 2011
- Media as Marketing SAZBEAN | WEDNESDAY, FEBRUARY 9, 2011
- Best of 2010 – Pricing Based on Customer Expectations SAZBEAN | TUESDAY, DECEMBER 21, 2010
- Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite SAZBEAN | TUESDAY, DECEMBER 28, 2010
- Top Internet Strategy, Marketing & Technology Links – Week of July 15, 2011 SAZBEAN | SATURDAY, JULY 16, 2011
- Following Facebook’s Rules for Promotions & Contests SAZBEAN | MONDAY, JULY 11, 2011
- 18 Things Online Measurement Can Tell You SAZBEAN | THURSDAY, JULY 8, 2010
- Good Example of Local Social Media Outreach & Engagement #socialtestdrive SAZBEAN | MONDAY, MARCH 12, 2012
- Best of 2010 – Increase Sales by Improving Customer Touchpoints SAZBEAN | THURSDAY, DECEMBER 30, 2010
- Should You Use Foursquare for Your Business? SAZBEAN | MONDAY, JUNE 7, 2010
- The Necessity of Sharing with Your Competitors SAZBEAN | TUESDAY, APRIL 19, 2011
- Best of 2010 – Understanding Facebook Page Insights SAZBEAN | MONDAY, DECEMBER 20, 2010
- Managing Marketing Content Across the Customer Lifecycle SAZBEAN | MONDAY, MARCH 11, 2013
- Top Internet strategy, marketing and technology links for the week of January 19, 2013 SAZBEAN | SATURDAY, JANUARY 19, 2013
- 6 Resolutions for your 2013 Internet Marketing SAZBEAN | WEDNESDAY, JANUARY 2, 2013
- Top 5 Tips for a Successful Kickstarter Campaign SAZBEAN | THURSDAY, APRIL 25, 2013
- Using SEO & Keyword Insights to Build Communities SAZBEAN | MONDAY, NOVEMBER 14, 2011
- Social Commerce – What is it, Who’s Doing it, How can You? SAZBEAN | THURSDAY, FEBRUARY 24, 2011
- Why RSS Is Still Important for Your Business SAZBEAN | TUESDAY, SEPTEMBER 14, 2010
- 15 Tenets of Proper Email Marketing Etiquette SAZBEAN | THURSDAY, JANUARY 12, 2012
- How to Make Using a QR Code Valuable to Your Customers SAZBEAN | MONDAY, MAY 23, 2011
- Top Internet strategy, marketing and technology links for the week of October 30, 2011 SAZBEAN | SATURDAY, OCTOBER 29, 2011
- Does Your Social Media Personality Fit Your Brand? SAZBEAN | THURSDAY, SEPTEMBER 9, 2010
- No Content = No Keywords SAZBEAN | FRIDAY, JULY 23, 2010
- Using Technology to Write about Technology SAZBEAN | WEDNESDAY, JULY 20, 2011
- The Increasing Value in Being Local SAZBEAN | WEDNESDAY, MAY 11, 2011
- Why Understanding Your Customers is Vital to Your Social Media Strategy SAZBEAN | WEDNESDAY, JANUARY 12, 2011
- Don’t Fall Far From the Tree: Using Apple’s Marketing Techniques to Advance Your Brand SAZBEAN | FRIDAY, SEPTEMBER 7, 2012
- Why the Interest Graph Is a Marketer’s Best Friend SAZBEAN | WEDNESDAY, JUNE 20, 2012
- Five tactics B2B companies can use to strengthen key customer relationships SAZBEAN | THURSDAY, NOVEMBER 22, 2012
- 5 Ways to Turn Transactions Into Referrals SAZBEAN | WEDNESDAY, APRIL 17, 2013
- Top Internet strategy, marketing and technology links for the week of December 22, 2012 SAZBEAN | SATURDAY, DECEMBER 22, 2012
- Top Internet strategy, marketing and technology links for the week of November 17, 2012 SAZBEAN | SATURDAY, NOVEMBER 17, 2012
- What Should You Tell Customers About How You’re Using Data? SAZBEAN | WEDNESDAY, OCTOBER 10, 2012
- How to monitor social media for business SAZBEAN | MONDAY, JUNE 18, 2012
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