Savvy B2B Marketing

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3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time. And, you want it to result in the best possible outcome for your organization. if you rememeber to link at all.

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Press releases aren’t just for major news announcements; they can be used to feature and draw attention to employee awards, new products or anything else worthy of note. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic. Be Unique. Be Consistent. Choose a Memorable Name. Attend Community Events.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

You have carefully avoided promoting your own products and services. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Read on for his insights into typical content pitfalls and ways you can avoid them. Sometimes your truly great content flops. It's a nasty shock. After all, you have done everything right. • Pull.

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10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

When presented with a generic product press release, or one that features a customer’s success, editors most often choose the real customer story. 4. Deepen customer relationships – Participating in a case study often helps customers realize just how much has been accomplished with your product, service or solution. Make sure your teaser is appropriately attractive.

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Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Most marketers are used to talking about their own products or services, but remember that buying decisions usually start with a customer pain point or a specific need. Examples of helpful content that can engage buyers in the early selection process might include: buying guides with product comparisons, white papers explaining strategies, case studies by other practitioners, video interviews with industry experts and blog posts explaining best practices. Read on for John's formula for success with social media. “So, how do we get started with social media?”

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

Now when I have a few minutes to spare, I am much more productive because I am sharing and saving the info that is most relevant to me. Just knowing that this info will be delivered has helped me focus on Twitter in a more productive way. These small changes have resulted in great productivity gains for me. wanted to end the feeling of information overload.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

It is customary in a case study to ask the client to describe their previous state so the reader can get some feel for what their business drivers were for installing your system, implementing you product, hiring your consulting firm. Thinly veiled product pitches. Case studies are excellent reinforcers of product materials because they have the ability to put the product benefits into action in a relevant industry, company size, etc as the prospect. Resist the urge to try to force your product feature laundry list into your case study. The Fix. The Fix.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

thought I knew my prospect base (PR professionals, product managers and chief marketing officers) well enough to come up with content that would fascinate them. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! wanted to play with the marketing automation software and start blasting out content. And boy, did I get an education.

Be human. Your customers will thank you.

Savvy B2B Marketing

We “like” a person or a product or a brand “just because.” ” Though a side-by-side comparison of two similar products might tell us that product A is the logical choice, if product B has found a way to connect with our human, emotional side, it will have the edge. Your brand needs to be human, too. ” of a brand. Humans love to laugh.).

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

Twenty-five years ago, I was known as the product manager who could be counted on to launch products and provide salespeople the tools they needed to find, cultivate and close deals in the shortest possible time-frame. Then compare it to a typical sales enablement effort where sellers are blasted by the sales tool fire hose at time of product/solution launch. Nurturing Sales.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Company / Brand / Product Affinity. Benchmark Lift to Product / Service Awareness. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. Effectiveness Less Than Expected: The ROI Confidence Gap. Engagement Quality.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

Instead of you, your product manager or your copywriter creating content, curate content from your customers — real people to whom prospects and other customers can relate. Then, create buyer personas that truly reflect what people go through when buying your product or service so you can develop the content that helps them with their buying decision. ” What a great rule!

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Plug in the key terms that best identify your industry, your products and services, and your customers. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. Others, let’s call them the turtles, are taking their time and moving very slow or not at all.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone. Don’t do it!

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Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

” Chris also says “Thought leadership is a way to build a relationship with prospects based on knowledge—not on products and services.” As products become more commoditized, the buying experience is taking on increasing importance. As you can see, competitive analysis extends beyond understanding the other products, services, and positioning in the market.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” The implications are profound for sellers of products and services to other businesses. believe the answer is Personality. What is personality?

The Case for Buzzwords

Savvy B2B Marketing

You could figure out several different ways to say these, but doing so simply makes your reader have to stop and think about the words on the page rather than the product you are trying to showcase. I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Far from it.

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Email by the Numbers

Savvy B2B Marketing

” A quick glance at the first paragraph and, “Ummm…” I mean 450 words on a product description and company history might be considered by some to be outside the bounds of best practice. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. Set the goal.

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

they praise your products and capabilities. more likely to trust a brand or product recommendation from friends or family than from an online. entrepreneurship by offering their counselors access to products, content, and experts like kildal. involvement in the planning, funding, and purchasing of business and technology products and. engage with peers. Read this report.

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We get the same charge from certain blog posts we stumble across. Enjoy! Silos: Good for farming. Bad for demand gen.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives. We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content.

Savvy Week in Review - January 21

Savvy B2B Marketing

How and When to Use Content in the B2B Sales Process via @MarketingSherpa Ardath Albee, Kirsten McElgunn (Director of Product Marketing for Western Union Business Solutions), and Michelle Levy (Associate Vice President of Marketing at ECI Telecom) weigh in with some great tips. I f you are in the northern states, are you feeling that winter doldrum hit? Have any other favorites?

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

That’s largely a good thing: most marketing departments can indeed benefit from the broader capabilities, higher productivity, and more precise measurement that marketing automation provides. There are lots of ways for companies to become leaders, and having the best product is only one of them – and probably not even the most common. Here are some errors to avoid along the way. 1.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

Proactively share their product and buying experiences with their social community. We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. The fact that buyers are now in control causes no end of frustration in B2B organizations. But there’s no sense wringing your hands and trying to reassume control.

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4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Your brand is the sum of all the impressions it makes – from your company name and logo to your website and advertising to your product quality and customer service. The devil is in the details. One rotten apple ruins the crop. chain is only as strong as its weakest link. Customize the page language to apologize and even redirect them. wouldn’t recommend that.

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

Let’s say your company launched a new, more sustainable version of an existing product line and it’s your marketing team’s job to generate product awareness. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. mean, take a look at the screen grab below.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Once you’ve been wowed by the interactive wizardry and special effects served up by Hollywood, it’s hard to settle for a talking head juxtaposed against tedious office and product shots. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Why to Use Online Video for B2B Marketing.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Why Design Matters in Content Marketing

Savvy B2B Marketing

The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. Finally, there’s the implementation – or production – process. I’m pleased to present this interview with Margery Stegman of Schenkel/Stegman Communications Design. Margery created a fantastic design for the eBook. wrote for AG Salesworks last fall. Here she shares thoughts on the important role that design plays in content marketing and how marketers can get involved in the design process. Q. With design devices, you can facilitate that.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals. Meet the speakers and leaders of the group.

Savvy Speaks: White Paper Writing Best Practices

Savvy B2B Marketing

Now draw a straightl line between how your product's features solve them and what the result will be. Cover topics of interest to your audience -- believe it or not, that won't always be about your product or service. These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? Jamie. Blah-blah-blah.

4 Smart Ways to Repurpose Content

Savvy B2B Marketing

If you start with a relevant and well-written piece of content – let’s say a solution brief for a new product – you can serve it up in the following four ways: 1. Get an electronic copy and post it as a link from the product page on your website. 2. You just launched a new product. You guessed it – it’s in the B2B marketing world.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content

Savvy B2B Marketing

Just a few weeks ago I spent 90 minutes interviewing the owner of a manufacturing company and then said, “Can I see your production floor?” ” In fifteen minutes I learned more about the client and his products than I had in the interview. 3. We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. Interview your clients.

Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

Every company has someone internally who is already known as the expert on your product type before vendors ever walk in the door. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. I have always been someone who leaped before I looked. The Subject Matter Expert. The Researcher.

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B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

Finding: Though white papers ranked highest for effective content in 7 of the 10 countries surveyed, product literature and trial downloads also made the top 3 list of most effective content type for most countries. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.

The 7 Cs of Twitter Success

Savvy B2B Marketing

That means you shouldn’t send out tweets ad nauseum about your new product features, the new VP you just brought on board, and opening a new office. Cultivate Relationships – One of the most welcomed by-products of being on Twitter is making connections that likely wouldn’t happen otherwise. Follow these seven principles to get started on the right path. 1.

Hog-tieing Social Media

Savvy B2B Marketing

What can you realistically accomplish that will further your goals and allow you to leave at the end of the day feeling like you've been productive and successful? When it rings, take a deep breath, look at your list and ask yourself if you spent your last hour productively. What did you learn that will help you be more productive tomorrow? Something has got to change.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Many companies fear that social media will lead to wasted productivity. In the ‘90s, it realized it needed to look more broadly at how people used its products, and it came up with the “workforce management” concept. Here Chris Koch , the Associate VP of Research and Thought Leadership for ITSMA , shares insights into key points from the report. 1.