Savvy B2B Marketing

Trending Sources

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Press releases aren’t just for major news announcements; they can be used to feature and draw attention to employee awards, new products or anything else worthy of note.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

Like many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

You have carefully avoided promoting your own products and services. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia. Read on for his insights into typical content pitfalls and ways you can avoid them.

Paper 95

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

Now when I have a few minutes to spare, I am much more productive because I am sharing and saving the info that is most relevant to me. Just knowing that this info will be delivered has helped me focus on Twitter in a more productive way.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Be human. Your customers will thank you.

Savvy B2B Marketing

We “like” a person or a product or a brand “just because.” ” Though a side-by-side comparison of two similar products might tell us that product A is the logical choice, if product B has found a way to connect with our human, emotional side, it will have the edge.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Company / Brand / Product Affinity. Benchmark Lift to Product / Service Awareness. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

Instead of you, your product manager or your copywriter creating content, curate content from your customers — real people to whom prospects and other customers can relate. We're pleased to present this guest post by Craig Rosenberg, aka The Funnelholic.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

When presented with a generic product press release, or one that features a customer’s success, editors most often choose the real customer story. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year.

Help 70

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Plug in the key terms that best identify your industry, your products and services, and your customers. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing.

Rules 75

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

I thought I knew my prospect base (PR professionals, product managers and chief marketing officers) well enough to come up with content that would fascinate them. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration!

Analyzing the Competition Where It Counts

Savvy B2B Marketing

” Chris also says “Thought leadership is a way to build a relationship with prospects based on knowledge—not on products and services.” As products become more commoditized, the buying experience is taking on increasing importance.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No No one cares about your products and services except you.”

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

By enabling a publishing rather than a traditional point production approach, Avitage helps companies generate the volume and quality of relevant content required to fuel lead gen and nurture and sales enablement initiatives.

Email by the Numbers

Savvy B2B Marketing

” A quick glance at the first paragraph and, “Ummm…” I mean 450 words on a product description and company history might be considered by some to be outside the bounds of best practice.

Email 63

The Case for Buzzwords

Savvy B2B Marketing

You could figure out several different ways to say these, but doing so simply makes your reader have to stop and think about the words on the page rather than the product you are trying to showcase. I have noticed a growing trend lately.

Case 60

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Lisa Angelettie shares some ideas on how to move from overwhelm to productive Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

That’s largely a good thing: most marketing departments can indeed benefit from the broader capabilities, higher productivity, and more precise measurement that marketing automation provides.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

Twenty-five years ago, I was known as the product manager who could be counted on to launch products and provide salespeople the tools they needed to find, cultivate and close deals in the shortest possible time-frame.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

Proactively share their product and buying experiences with their social community. We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase.

Buy 61

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Once you’ve been wowed by the interactive wizardry and special effects served up by Hollywood, it’s hard to settle for a talking head juxtaposed against tedious office and product shots.

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry.

Savvy Speaks: White Paper Writing Best Practices

Savvy B2B Marketing

Now draw a straightl line between how your product's features solve them and what the result will be. Cover topics of interest to your audience -- believe it or not, that won't always be about your product or service.

4 Smart Ways to Repurpose Content

Savvy B2B Marketing

If you start with a relevant and well-written piece of content – let’s say a solution brief for a new product – you can serve it up in the following four ways: 1. Get an electronic copy and post it as a link from the product page on your website.

Press 64

Want to be Essential and Memorable? Teach Your Prospects!

Savvy B2B Marketing

Every company has someone internally who is already known as the expert on your product type before vendors ever walk in the door. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing.

SME 63

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

Your brand is the sum of all the impressions it makes – from your company name and logo to your website and advertising to your product quality and customer service. The devil is in the details. One rotten apple ruins the crop. A chain is only as strong as its weakest link.

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

Finding: Though white papers ranked highest for effective content in 7 of the 10 countries surveyed, product literature and trial downloads also made the top 3 list of most effective content type for most countries.

Plan 66

The 7 Cs of Twitter Success

Savvy B2B Marketing

That means you shouldn’t send out tweets ad nauseum about your new product features, the new VP you just brought on board, and opening a new office.

Hog-tieing Social Media

Savvy B2B Marketing

What can you realistically accomplish that will further your goals and allow you to leave at the end of the day feeling like you've been productive and successful? When it rings, take a deep breath, look at your list and ask yourself if you spent your last hour productively.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Many companies fear that social media will lead to wasted productivity. In the ‘90s, it realized it needed to look more broadly at how people used its products, and it came up with the “workforce management” concept.

Week in Review - Feb 10th

Savvy B2B Marketing

Today's marketing execs need to understand multiple buying scenarios and how they will shape the organization’s marketing, sales, product, content, and social strategies. Next week is Valentine's Day. While we're sharing a little love for some of our favorite blog posts today, we're also sending out some virtual XO's to all our fellow B2B bloggers, our clients, and everyone else who brightens our days.

How Can We Perfect Social Media?

Savvy B2B Marketing

Social media doesn’t have a product problem; it has a packaging problem. I’d also like to see analytics packages created for companies that use social media to enhance product development, or are looking to penetrate new markets (like we are with Revenue Performance Management ).

Weekly Wrap-up May 18th

Savvy B2B Marketing

" 3 Lessons Content Marketers Can Learn from Product Marketing by @ jchernov via @ Junta42. Joe Chernov shares three insights from counterparts on the product side of the house. Gooooood Friday, Everyone! Another week has flown by. Woosh!

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

Let’s say your company launched a new, more sustainable version of an existing product line and it’s your marketing team’s job to generate product awareness. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group.

How to Write Copy that Reads Like a Bestseller

Savvy B2B Marketing

Hint – it’s not you or your product.) Though case studies do lend themselves most easily to the use of story, you can also take advantage of these techniques for your “about” page, your team bios, your product pages.

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content

Savvy B2B Marketing

Just a few weeks ago I spent 90 minutes interviewing the owner of a manufacturing company and then said, “Can I see your production floor?” ” In fifteen minutes I learned more about the client and his products than I had in the interview.