PWB Marketing Blog

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Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Not everyone on Facebook wants or needs the product or service you’re selling. Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. Social media marketing is only as good as the content behind it.

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How Do You Sell?

PWB Marketing Blog

In this case, I was referring to a local start-up who is doing all the new cool edgy marketing tactics, but wasn’t really putting much value in how their product would get sold. Easily over half the entrepreneurs (who, BTW, had some pretty cool products and ideas) at last night’s event hadn’t really figured that out yet. The answer was both revealing and frustrating. Sean-.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Think about highlighting the benefits of your complex industrial product through a series of YouTube videos. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. Top B2B Social Media Statistics.

LinkedIn Changes for Your Company Page

PWB Marketing Blog

Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. The reason behind the changes: We constantly evaluate how features are used and are making this change to focus on areas of the product that have proven more valuable for administrators and more engaging for your followers. Showcase Pages are intended to build long-term relationships. LinkedIn

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

Social media should be integrated across your entire business – not only with marketing – but customer service, sales, and product development. Social media is more effective when you’re not making mistakes. Mistakes are costly. The best case scenario is you get nervous because management is breathing down your neck for bottom line results. And with that, so does the cost of failure. Wrong.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

2010 eMarketer survey found budgets allocated to B2B social media marketing is nearly on par with B2C, except in the lagging B2B products category. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Middle of the Funnel: Introduce Your Products and Services. Frustrated. If you want results, first stop talking so much about yourself.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. Do not pitch your products. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Integrate your social media feeds into your profile, embed targeted keywords in your company description, and add eye-catching banners to promote your products and services. It’s true.

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Google Alerts (free) – set up email alerts for your company name, product, and competition. At the end of the day, you should track metrics that align with your business goal, whether that’s generating demand for a new product or generating leads. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Use annotations in strategic ways like having one video that’s used to convey general company information, and then use an annotation to allow prospects to click through to videos that drill down into more specific products and services. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

If you’re serious about marketing your products online, consider the following channels. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Paid Search. Social.

What Can a Business Review Do For You?

PWB Marketing Blog

It’s not as challenging as getting client testimonials, however it can help validate their products and services. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did? BBB.org. City Search.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. So how do you get your stuff noticed?

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence? Maybe, maybe not.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Most websites want the “sale” and knowing how the conversions work helps to get that dale whether it’s someone in the seat at a Sunday morning mass or it’s someone buying your product or service. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Most websites want the “sale” and knowing how the conversions work helps to get that dale whether it’s someone in the seat at a Sunday morning mass or it’s someone buying your product or service. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

What ad product are you using? According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google was no longer just a search giant.

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

used to clip home improvement ideas from publications to keep them in a binder’s labeled “Dream Home”, images and wedding ideas of dresses and centerpieces in one called “Wedding Planning” or products that I liked, useful tips and cool baby items into a binder called “For the Kids.” In reality I suppose I have been, working that is. Have you been invited to join Pinterest? What is Pinterest?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

used to clip home improvement ideas from publications to keep them in a binder’s labeled “Dream Home”, images and wedding ideas of dresses and centerpieces in one called “Wedding Planning” or products that I liked, useful tips and cool baby items into a binder called “For the Kids.” In reality I suppose I have been, working that is. Have you been invited to join Pinterest? What is Pinterest?

Facebook Ads: Do They Work?

PWB Marketing Blog

Broadcasting you business name, products, services or brand has never been easier. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. ” At first I too was stumped. The Facebook Page for my personal blog is certainly popular enough, but what would I really offer? What did I get you ask? A lot! The

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

B2B buyers after all don’t buy expensive industrial products and services by clicking a link ( eBay’s Business and Industrial category is a notable exception). Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Will your site require multi-lingual support?

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3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

If you can’t describe your product or service in 3 words, then search isn’t for you. Or if you’re launching a new product, search might not be for you. If people don’t know your product – if your product doesn’t exist – then people won’t know to do a search for it. Search is good for fulfilling demand. A new product launch requires generating awareness. For example, if someone searches for “product lifecycle management software for aerospace” take them to your product page for the aerospace industry. Is search the right channel? You’ve lost them.

Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Let’s hope so, because more and more people are using the Internet to research products and services. Does your website make a good impression? Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. So it’s likely your website stands a good chance of being a prospect‚ “first impression” You only get one chance to make a first impression, and you want that impression to be a good one. The other implication of this is clear: businesses need to be found online. searches.

B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

You should have a goal as to how you want people to feel about your company, products, and services. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion. We’re not surprised.

Channel Your Efforts

PWB Marketing Blog

At the end of the day, unless you have a direct sales channel, your sales outlets all have the same product offerings. Instead, consider how helping them to stand on their own with a powerful brand will enable them and fuel sales of YOUR product or service! Over the years, PWB has worked with a lot of clients with independent sales channels. Whether Value Added Resellers (VARs) in software, manufacturer’s representatives in manufacturing, or independent agents representing insurance companies, independent channel situations present unique challenges. Sean-.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

So how do you get your employees to be cheerleaders for your company, products or services? Your social media messaging is best spread by those who are passionate about your products, services and brand. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word.

Three Reasons to Love QR Codes

PWB Marketing Blog

business-to-business company selling automation control systems can use a QR code to trigger a video showing the features and benefits of the product. QR codes have great potential for savvy marketers. The technology has been used in Asia for a number of years and is beginning to gain traction in the U.S. With the rapid increase in smartphone adoption rates, the use of QR codes will continue to increase. According to Wikipedia: A QR Code is a two-dimensional code, readable by QR scanners, mobile phones with a camera, and smartphones that came into being in 1994.

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

It’s a marketing technique of creating and distributing relevant and valuable items to attract and acquire people to your products and services. An effective content marketing strategy will increase followers, generate demand for your products, and entice people to share your content with their business associates. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say?

Catch on Command

PWB Marketing Blog

It’s all about the science of getting into your prospect’s head and helping them make the decision-making journey toward your product. A few years back I was fly fishing on Michigan’s Pere Marquette River. After a little while a couple hiking up the path stopped and the gentleman said to me, “Catch a fish now…”. Just like that day on the river. Spend more time on the water.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

link building strategy may still be effective, so long as high-quality sites that are relevant to your product or service are considered. Look for niche directories that are relevant to your product or service. A few months ago I got a call from an individual crying about a sudden drop in his website traffic. It did. immediately recognize it as spam. And people PAY for this!

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Add the date the company went into business, grand openings, product launch dates, acquisitions, and other important or key dates for your business. Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. What do you think?

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Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Add the date the company went into business, grand openings, product launch dates, acquisitions, and other important or key dates for your business. Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. What do you think?

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[Infographic] Tips to Increase Reader Engagement on Social Media Sites

PWB Marketing Blog

Is your audience looking for your product or service at a certain time of the day? There are three basic rules when considering what to share on the various social media platforms. 1) The best content posted to social media sites is easy to understand and fairly simple to share. Use photos, graphs, graphics or embedded video for a big impact, interaction and responses. and 7:00 p.m.

Be Your Brand, and Let Your Brand Be You

PWB Marketing Blog

If that brand is built on an exceptional product, the combination is unbeatable. I ran across this video yesterday and it sums up so much of the brand experience of Scott Fly rods. I’m an extremely loyal Scott owner – I currently have 6 Scott sticks in my collection ranging from a delicate 4-weight 8’6” for chasing tiny trout on small streams all the way up to a brutish 7-weight 12’8” two-handed spey rod capable of 100’ casts and the toughest steelhead. As a fisherman, I have tremendous respect for Scott. But as a marketer, I may have even more. Branding Video

Why Should Your Blog Be Within Your Domain?

PWB Marketing Blog

Blogger is owned by Google, so you get the benefit of integrating with Google’s products. If you’re like most marketers, you probably have a blog. According to Hubspot, 65% of companies have a business blog. One of the most common blogging questions we get asked is whether a blog should be on your website or on a separate domain. Depending upon your blogging objectives, our general advice is to put your blog within your domain. For example, your blog should be [link] instead of a separate site with a separate URL. Google considers subdomains to be separate sites from their parent domain.

Attention Businesses: Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Let’s hope so, because more and more people are using the Internet to research products and services. Does your website make a good impression? Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. So it’s likely your website stands a good chance of being a prospect’s “first impression”. You only get one chance to make a first impression, and you want that impression to be a good one. The other implication of this is clear: businesses need to be found online. searches. And Yahoo?