PWB Marketing Blog

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LinkedIn Changes for Your Company Page

PWB Marketing Blog

Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. The reason behind the changes: We constantly evaluate how features are used and are making this change to focus on areas of the product that have proven more valuable for administrators and more engaging for your followers. Showcase Pages are intended to build long-term relationships. LinkedIn

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Think about highlighting the benefits of your complex industrial product through a series of YouTube videos. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. Top B2B Social Media Statistics.

How Do You Sell?

PWB Marketing Blog

In this case, I was referring to a local start-up who is doing all the new cool edgy marketing tactics, but wasn’t really putting much value in how their product would get sold. Easily over half the entrepreneurs (who, BTW, had some pretty cool products and ideas) at last night’s event hadn’t really figured that out yet. The answer was both revealing and frustrating. Sean-.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Sales, customer service, product development, and the entire organization needs to be social. Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof. Your customers are there. Why aren’t you? Is your company using social media?

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

We are eager to see how Google integrates Google+ with other products. Speaking of Facebook and Twitter, there is a neat infographic created by Hutch Carpenter, VP of Product, Spigit which highlights where Google+ is like either Facebook or Twitter. It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. We’ll have to see.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Social media should be integrated into every aspect of your business including customer service, product development, market research, and more. It’s surprising how many B2B companies still overlook this key task. Tweet with them.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

2010 eMarketer survey found budgets allocated to B2B social media marketing is nearly on par with B2C, except in the lagging B2B products category. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Middle of the Funnel: Introduce Your Products and Services. Frustrated. If you want results, first stop talking so much about yourself.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Six Surprising B2B Content Marketing Ideas

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Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. Do not pitch your products. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development.

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Analytic Data: Dive In for a Look at Your Website Messaging

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Most websites want the “sale” and knowing how the conversions work helps to get that dale whether it’s someone in the seat at a Sunday morning mass or it’s someone buying your product or service. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Most websites want the “sale” and knowing how the conversions work helps to get that dale whether it’s someone in the seat at a Sunday morning mass or it’s someone buying your product or service. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Does this sound familiar?

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. So how do you get your stuff noticed?

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Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Use annotations in strategic ways like having one video that’s used to convey general company information, and then use an annotation to allow prospects to click through to videos that drill down into more specific products and services. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

If you’re serious about marketing your products online, consider the following channels. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Paid Search. Social.

What Can a Business Review Do For You?

PWB Marketing Blog

It’s not as challenging as getting client testimonials, however it can help validate their products and services. Get leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. Not long ago I posted a review to Google Maps. Guess what? Want to know what I did? BBB.org. City Search.

Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Google Alerts (free) – set up email alerts for your company name, product, and competition. At the end of the day, you should track metrics that align with your business goal, whether that’s generating demand for a new product or generating leads. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

used to clip home improvement ideas from publications to keep them in a binder’s labeled “Dream Home”, images and wedding ideas of dresses and centerpieces in one called “Wedding Planning” or products that I liked, useful tips and cool baby items into a binder called “For the Kids.” In reality I suppose I have been, working that is. Have you been invited to join Pinterest? What is Pinterest?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

used to clip home improvement ideas from publications to keep them in a binder’s labeled “Dream Home”, images and wedding ideas of dresses and centerpieces in one called “Wedding Planning” or products that I liked, useful tips and cool baby items into a binder called “For the Kids.” In reality I suppose I have been, working that is. Have you been invited to join Pinterest? What is Pinterest?

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence? Maybe, maybe not.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

What ad product are you using? According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google was no longer just a search giant.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

B2B buyers after all don’t buy expensive industrial products and services by clicking a link ( eBay’s Business and Industrial category is a notable exception). Many factors influence the price of a website. At PWB, we like to say the cost of a website is like the cost of a bag of groceries. It depends what you put inside it. Will your site require multi-lingual support?

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3 Crucial Questions to Ask Before You Advertise with Google

PWB Marketing Blog

If you can’t describe your product or service in 3 words, then search isn’t for you. Or if you’re launching a new product, search might not be for you. If people don’t know your product – if your product doesn’t exist – then people won’t know to do a search for it. Search is good for fulfilling demand. A new product launch requires generating awareness. For example, if someone searches for “product lifecycle management software for aerospace” take them to your product page for the aerospace industry. Is search the right channel? You’ve lost them.

Facebook Ads: Do They Work?

PWB Marketing Blog

Broadcasting you business name, products, services or brand has never been easier. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. ” At first I too was stumped. The Facebook Page for my personal blog is certainly popular enough, but what would I really offer? What did I get you ask? A lot! The

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B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

You should have a goal as to how you want people to feel about your company, products, and services. From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion. We’re not surprised.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Add the date the company went into business, grand openings, product launch dates, acquisitions, and other important or key dates for your business. Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. What do you think?

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Add the date the company went into business, grand openings, product launch dates, acquisitions, and other important or key dates for your business. Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. What do you think?

Key to Creating B2B Social Content That Engage Audiences

PWB Marketing Blog

It’s a marketing technique of creating and distributing relevant and valuable items to attract and acquire people to your products and services. An effective content marketing strategy will increase followers, generate demand for your products, and entice people to share your content with their business associates. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say?

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Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Let’s hope so, because more and more people are using the Internet to research products and services. Does your website make a good impression? Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. So it’s likely your website stands a good chance of being a prospect‚ “first impression” You only get one chance to make a first impression, and you want that impression to be a good one. The other implication of this is clear: businesses need to be found online. searches.

[Infographic] Tips to Increase Reader Engagement on Social Media Sites

PWB Marketing Blog

Is your audience looking for your product or service at a certain time of the day? There are three basic rules when considering what to share on the various social media platforms. 1) The best content posted to social media sites is easy to understand and fairly simple to share. Use photos, graphs, graphics or embedded video for a big impact, interaction and responses. and 7:00 p.m.

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

So how do you get your employees to be cheerleaders for your company, products or services? Your social media messaging is best spread by those who are passionate about your products, services and brand. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word.