PR Meets Marketing

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Where does video fit in your marketing mix?

PR Meets Marketing

Video will continue to be an important component of the marketing mix, though budget and production resources currently limit how extensively it can be used. Over the past few years we’ve seen the value of content marketing. Incorporating videos as part of your strategy is also considered a must have. So why don’t more people invest in this medium? This finding was interesting.

PRMM Interview #20: Silvia Pellegrini

PR Meets Marketing

What do you attribute to your productivity and success? I can’t take all the credit. My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. In this edition, I interviewed Silvia Pellegrini, founder of Events Uncovered TV , on the success of her event industry interviews, how she invites guests, and  her advice to anyone seeking to start a video interview series. You’ve published over 200 videos in just two years! My advice is simple. Go for it!

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

It’s important to understand what factors help or hinder your website and the key search terms for your company, products or services. 2. It’s integral that marketers understand how to leverage PR and properly measure it as part of a larger marketing strategy and event marketing campaigns related to product launches, tradeshows, and more. 4.

Top 5 Marketing Skills

PR Meets Marketing

It’s integral that marketers understand how to leverage PR and properly measure it as part of a larger marketing strategy and event marketing campaigns related to product launches, tradeshows, and more. 4. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. In reviewing the post, while some of the information still resonates, I decided to provide an updated list of skills. 1. Content Marketing: Today every company is a media company.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

My Top Five Free Online Productivity Tools

PR Meets Marketing

I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and

Understanding the Buyers Journey

PR Meets Marketing

In marketing, and product marketing specifically, the main goal is to understand the buyer’s journey – how do buyers search, find, and eventually select a vendor. Marketers lean toward case studies, while buyers prefer product information and product demos to help them make purchase decisions.” Image Credit: Joe the Goat Farmer via flickr. Buyers are Social.

PRMM Interview #18: Heidi Cohen of Actionable Marketing

PR Meets Marketing

Heidi Cohen, president of Riverside Marketing Strategies, has 20+ years experience in direct and digital marketing across diverse product categories encompassing soft goods (such as clothes and uniforms), highly regulated financials services, entertainment-related

The Four Stages of Social Media

PR Meets Marketing

As such, the first phase will mainly be broadcasting – upcoming events, new blog postings, product announcements, etc. Over the past few years, I’ve counseled and assisted companies establish their social media programs. From my perspective, this is the first step from broadcast toward engagement. Are there other stages to consider when starting a social media program?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

We wanted to make sure we engaged with them as necessary, provide a way to support them so if they have questions about some of our products or what our products be able to have a channel for that. They will manage all communications – whether through social, product experience, or with marketing and advertising. Connect with Scott on Twitter – @ScottLum.

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

Frankly, I think this was poorly thought out and didn't help promote the company's end product. When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One One of my favorite sayings lately is "by hook or crook." recently read about this stunt in the local newspaper. del.icio.us

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Five Ways to Get Hung Up On

PR Meets Marketing

Marketing – we’re trying to “sell” an audience to consider our product or service; PR – we’re trying to “sell” a reporter, blogger or analyst on our version of story. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. This made me realize that we do in marketing and PR is a form of selling. Remember the first don’t?

Optimize Your Tradeshow Presence

PR Meets Marketing

The news can be a game changer such as a new product, partnership or customer. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. Announce News. Media Outreach. Social Media.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Five Tips for Launching a Memorable Start-Up Company

PR Meets Marketing

You’re focused on getting the product to work. So you’re launching your company in a few weeks. If you’re one of the lucky ones who was selected to launch and

7 Tips for Competitive Analysis

PR Meets Marketing

Known as “competitive intelligence”, this involves not only tracking information about competitive products, customers, and marketing tactics, but also interpreting this data to develop a cohesive marketing – as well as business – strategy that differentiates you from your competitors. Image credit: by Steven Depolo via flickr. Speak to Prospects and Customers.

Top 3 Similarities and Differences Between Product Marketing and General Marketing

PR Meets Marketing

Earlier this year, I shifted from general marketing into product marketing. Messaging and positioning – Product marketing requires strong skills in messaging and positioning like any good marketer. While a marketer may focus on corporate-level messages, product marketers drive how a company talks about their products internally and externally. 2. Bonus Similarity. 4.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

If I assumed that each person bought at least one Skittles product that cost $0.75, then the potential value would be $448,500.  . By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? This raises an interesting and very complex question. There will inevitably be tangible and intangible ways to measure the value.  .

Definitive Guide to Planning a New Content Initiative

36 Which planning, production and workflow tools are you going to. Content product: What content should we produce, procure, curate, and share? 2. is all about keeping it natural, she’s sure to find the beauty tips, tricks and products. products and by possessing insider access to industry experts and a behind-the- scenes look at some of our favorite beauty brands.

The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

Who will ultimately discover your company and products relies on how and where your content is distributed online. Understanding  how to create and distribute content to answer these two key questions –  what value does your content have to the customer and your company – will better position your company, products and services to B2B buyers. Will this position your company, product and/or executives as thought leaders? Why should they consider your product or services? Image Credit: Dennis Hill via Flickr. . Where do they get information?

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

number of formats soon followed, including the virtual career fair, virtual sales meeting, virtual product launch and virtual partner summit. Schedule a one-on-one conference call with your Senior Product Manager, to ensure that the reporter has all the info she needs. Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Invite Customers and Prospects.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

Just the Facts Ma’am (Dragnet) : The straight forward and direct approach informs your audience about your products, solutions and company. You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Time to open the Twitter account, create the Facebook Page and post YouTube videos, right?

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

It covers all commercial messages, which the law defines as ‘any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,’ including email that promotes content on commercial websites. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Conclusions.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

SPINdustry – Discrediting PR in 30 Minutes

PR Meets Marketing

It just seemed that there was no strategy for the work beyond getting the big name stars to use their client’s product so it would appear in the magazines the following day. While the client’s product was photographed in multiple consumer magazines, I’m unsure what the true objective of the PR program was. Channel. We

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

We’ve all probably been in that situation  – we’re marketing or publicizing a product /company that we know deep down can’t deliver on the promise. Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. Thank you in advance for your support and comments as I explore these topics.  .

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

love brainstorming on product. So while I clearly will continue working with US-based, seed-stage companies, I will also be able to consider investments based anywhere in the world that folks buy products with a chip. Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. even love sitting on the floor with a stickered laptop at SXSW. BONUS!

Geolocation Services for B2B

PR Meets Marketing

And if they are able to preview information, such as company title or industry, they can reach out to your subject matter experts to resolve an issue or get feedback on the company and products. With the introduction of Facebook Places , geolocation-based services are about to hit the mainstream. Almost anytime, anywhere. Conclusions. What other ways can geolocation be used?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

New Breed of Analysts

PR Meets Marketing

And the responsibility for managing AR no longer sits with PR or marketers, it’s extended to product management & marketing as well as all levels of the executive team. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But all is not gloom and doom.

PR Ethics – How far would you take it?

PR Meets Marketing

One “small” lie can quickly avalanche into new products and features to stay top of mind with reporters, but do your customers a disservice when those features aren’t “technically” available for weeks or months.  . Ethics by Josephgilbert.org via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. admit, he does have a point. What do you think?

Three Tips for Your YouTube Video

PR Meets Marketing

Some insist that the video be high-production quality while others (like me) believe that slighter lower quality with good content is fine. prefer the latter because I’ve seen videos held up because of delays with production. By the time the video is “production quality,” you may have missed an opportunity to lead with quality content.  . The Quality Vs. Content Dilemma.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

In the end, it’s about keeping customers LOYAL to YOUR company, products and services.  .   I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. The responses were varied and unexpected in many ways. Based on those responses, I believe the following will be the top three marketing challenges in the coming year:  . Budget Woes.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Beware of “Speeds and Feeds” PR

PR Meets Marketing

When kick-starting a PR program, the main challenge is creating awareness about the company, executives and products/services within the industry and to prospective customers. In In the pursuit of immediate results, the tendency