Just the Facts Ma’am (Dragnet) : The straight forward and direct approach informs your audience about your products, solutions and company. You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? Wrong. Social media is about engaging your audience. The next step in your social media strategy is knowing what story to tell to draw your audience in. MORE >>

It covers all commercial messages, which the law defines as ‘any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,’ including email that promotes content on commercial websites. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.&#. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. MORE >>

And if they are able to preview information, such as company title or industry, they can reach out to your subject matter experts to resolve an issue or get feedback on the company and products. With the introduction of Facebook Places , geolocation-based services are about to hit the mainstream. Rather than focus on the news or consumer uses, I want to look at the potential of such services for business-to-business customer marketing. MarketingSherpa recently wrote about an iPhone app developed by Morrison & Foerster LLP (subscription required shortly). Almost anytime, anywhere. MORE >>

It just seemed that there was no strategy for the work beyond getting the big name stars to use their client’s product so it would appear in the magazines the following day. While the client’s product was photographed in multiple consumer magazines, I’m unsure what the true objective of the PR program was. By Ikama via Flckr. was watching TV over the weekend with my husband and happened to be on the E! Channel. We We started watching this show called SPINdustry, which has the “inside&# look of public relations. MORE >>

number of formats soon followed, including the virtual career fair, virtual sales meeting, virtual product launch and virtual partner summit. Schedule a one-on-one conference call with your Senior Product Manager, to ensure that the reporter has all the info she needs.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Dennis can be found on Twitter at @dshiao. Virtual events are seeing strong adoption. No problem. MORE >>