PR Meets Marketing

Trending Sources

Where does video fit in your marketing mix?

PR Meets Marketing

Video will continue to be an important component of the marketing mix, though budget and production resources currently limit how extensively it can be used. Over the past few years we’ve seen the value of content marketing. Incorporating videos as part of your strategy is also considered a must have. So why don’t more people invest in this medium? This finding was interesting.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

It’s important to understand what factors help or hinder your website and the key search terms for your company, products or services. 2. It’s integral that marketers understand how to leverage PR and properly measure it as part of a larger marketing strategy and event marketing campaigns related to product launches, tradeshows, and more. 4.

Top 5 Marketing Skills

PR Meets Marketing

It’s integral that marketers understand how to leverage PR and properly measure it as part of a larger marketing strategy and event marketing campaigns related to product launches, tradeshows, and more. 4. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. In reviewing the post, while some of the information still resonates, I decided to provide an updated list of skills. 1. Content Marketing: Today every company is a media company.

PRMM Interview #20: Silvia Pellegrini

PR Meets Marketing

What do you attribute to your productivity and success? I can’t take all the credit. My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. In this edition, I interviewed Silvia Pellegrini, founder of Events Uncovered TV , on the success of her event industry interviews, how she invites guests, and  her advice to anyone seeking to start a video interview series. You’ve published over 200 videos in just two years! My advice is simple. Go for it!

Skype 33

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

My Top Five Free Online Productivity Tools

PR Meets Marketing

I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and

PRMM Interview #18: Heidi Cohen of Actionable Marketing

PR Meets Marketing

Heidi Cohen, president of Riverside Marketing Strategies, has 20+ years experience in direct and digital marketing across diverse product categories encompassing soft goods (such as clothes and uniforms), highly regulated financials services, entertainment-related

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

Frankly, I think this was poorly thought out and didn't help promote the company's end product. When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One One of my favorite sayings lately is "by hook or crook." recently read about this stunt in the local newspaper. del.icio.us

PR 28

Top Three Common Product Demo Mistakes

PR Meets Marketing

Over the years, I’ve mapped innumerable number of product demos for trade shows, events, webinars and more, working with sales, product management, and technical sales. I’ve also sat through a few product demos in my role evaluating and selecting marketing technologies. Be judicious to ensure the right balance of benefits, messages and product. Practice.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

The Four Stages of Social Media

PR Meets Marketing

As such, the first phase will mainly be broadcasting – upcoming events, new blog postings, product announcements, etc. Over the past few years, I’ve counseled and assisted companies establish their social media programs. From my perspective, this is the first step from broadcast toward engagement. Are there other stages to consider when starting a social media program?

Optimize Your Tradeshow Presence

PR Meets Marketing

The news can be a game changer such as a new product, partnership or customer. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. Announce News. Media Outreach. Social Media.

Five Ways to Get Hung Up On

PR Meets Marketing

Marketing – we’re trying to “sell” an audience to consider our product or service; PR – we’re trying to “sell” a reporter, blogger or analyst on our version of story. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. This made me realize that we do in marketing and PR is a form of selling. Remember the first don’t?

7 Tips for Competitive Analysis

PR Meets Marketing

Known as “competitive intelligence”, this involves not only tracking information about competitive products, customers, and marketing tactics, but also interpreting this data to develop a cohesive marketing – as well as business – strategy that differentiates you from your competitors. Image credit: by Steven Depolo via flickr. Speak to Prospects and Customers.

Top 3 Similarities and Differences Between Product Marketing and General Marketing

PR Meets Marketing

Earlier this year, I shifted from general marketing into product marketing. Messaging and positioning – Product marketing requires strong skills in messaging and positioning like any good marketer. While a marketer may focus on corporate-level messages, product marketers drive how a company talks about their products internally and externally. 2. Bonus Similarity. 4.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

We wanted to make sure we engaged with them as necessary, provide a way to support them so if they have questions about some of our products or what our products be able to have a channel for that. They will manage all communications – whether through social, product experience, or with marketing and advertising. Connect with Scott on Twitter – @ScottLum.

The Content Quest – 20 Questions for Content Marketing

PR Meets Marketing

Who will ultimately discover your company and products relies on how and where your content is distributed online. Understanding  how to create and distribute content to answer these two key questions –  what value does your content have to the customer and your company – will better position your company, products and services to B2B buyers. Will this position your company, product and/or executives as thought leaders? Why should they consider your product or services? Image Credit: Dennis Hill via Flickr. . Where do they get information?

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

love brainstorming on product. So while I clearly will continue working with US-based, seed-stage companies, I will also be able to consider investments based anywhere in the world that folks buy products with a chip. Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. even love sitting on the floor with a stickered laptop at SXSW. BONUS!

Geolocation Services for B2B

PR Meets Marketing

And if they are able to preview information, such as company title or industry, they can reach out to your subject matter experts to resolve an issue or get feedback on the company and products. With the introduction of Facebook Places , geolocation-based services are about to hit the mainstream. Almost anytime, anywhere. Conclusions. What other ways can geolocation be used?

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

number of formats soon followed, including the virtual career fair, virtual sales meeting, virtual product launch and virtual partner summit. Schedule a one-on-one conference call with your Senior Product Manager, to ensure that the reporter has all the info she needs. Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Invite Customers and Prospects.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

Just the Facts Ma’am (Dragnet) : The straight forward and direct approach informs your audience about your products, solutions and company. You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Time to open the Twitter account, create the Facebook Page and post YouTube videos, right?

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

It covers all commercial messages, which the law defines as ‘any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,’ including email that promotes content on commercial websites. Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Conclusions.

New Breed of Analysts

PR Meets Marketing

And the responsibility for managing AR no longer sits with PR or marketers, it’s extended to product management & marketing as well as all levels of the executive team. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But all is not gloom and doom.

SPINdustry – Discrediting PR in 30 Minutes

PR Meets Marketing

It just seemed that there was no strategy for the work beyond getting the big name stars to use their client’s product so it would appear in the magazines the following day. While the client’s product was photographed in multiple consumer magazines, I’m unsure what the true objective of the PR program was. Channel. We

Five Tips for Launching a Memorable Start-Up Company

PR Meets Marketing

You’re focused on getting the product to work. So you’re launching your company in a few weeks. If you’re one of the lucky ones who was selected to launch and

Marketing and Public Relations – Nothing but lies?

PR Meets Marketing

We’ve all probably been in that situation  – we’re marketing or publicizing a product /company that we know deep down can’t deliver on the promise. Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. Thank you in advance for your support and comments as I explore these topics.  .

PR Ethics – How far would you take it?

PR Meets Marketing

One “small” lie can quickly avalanche into new products and features to stay top of mind with reporters, but do your customers a disservice when those features aren’t “technically” available for weeks or months.  . Ethics by Josephgilbert.org via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. admit, he does have a point. What do you think?

Three Tips for Your YouTube Video

PR Meets Marketing

Some insist that the video be high-production quality while others (like me) believe that slighter lower quality with good content is fine. prefer the latter because I’ve seen videos held up because of delays with production. By the time the video is “production quality,” you may have missed an opportunity to lead with quality content.  . The Quality Vs. Content Dilemma.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

In the end, it’s about keeping customers LOYAL to YOUR company, products and services.  .   I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. The responses were varied and unexpected in many ways. Based on those responses, I believe the following will be the top three marketing challenges in the coming year:  . Budget Woes.

Beware of “Speeds and Feeds” PR

PR Meets Marketing

When kick-starting a PR program, the main challenge is creating awareness about the company, executives and products/services within the industry and to prospective customers. In In the pursuit of immediate results, the tendency

Are You Ready for Virtual Trade Shows?

PR Meets Marketing

environmental and productivity), while providing all the benefits - if not more. Disclosure: My company, ON24 , just introduced a new solution today - ON24 Virtual Show.   I decided to take this occasion to write a larger post about the virtual events/tradeshows market. Please note, the opinions expressed in this post are my own and not a reflection of my company's. What do you think?

Valentine's Day: Salsa Story

PR Meets Marketing

He knows how to market his product - salsa dancing - to the right market with the right message. Valentine's Day can either create fear or joy in your heart. Several years ago, I was dreading another lonely Valentine's Day. didn't want to stay at home but I didn't want to feel out of place on this "romantic" day.  . Provided an alternative to the usual mixers for singles. And me? del.icio.us

Let the 2008 Trend Lists Begin

PR Meets Marketing

through great content and tags, and spending the time for back-and-forth dialog that adds value), then that person's company and product/service will benefit from indirect association with that expertise. 3. It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. The question is how does this truly impact PR? del.icio.us

Top Ten Questions for Sweepstakes. Marketing Pilgrim

PR Meets Marketing

So I just started reading Marketing Pilgrim and by telling them why I like them, I have a chance to win $500. This got me thinking about the value of sweepstakes or promotions. Frankly, Frankly, I never used to be a sweepstakes person, but when I won a trip to London last year, I can't get enough. Besides doing the promotion to get eyeballs, which media outlets or blogs will write about this?

Event Marketing: Five Ways that PR Enhances Events

PR Meets Marketing

However if you're giving something that is related to your company's products and services, such as a free trial, consulting time or other valuable information, you'll attract quality people. The early part of my career was focused on securing speaking opportunities for my clients. And from a marketing perspective, drive quality sales prospects to the booth.

Virtual Events – New Opportunity for Public Relations

PR Meets Marketing

If the topic discusses your company or product, consider inviting the reporter to a private chat or to come by the booth to learn more. Note: This has been cross-posted on my company’s blog. Furthermore, my company offers virtual events solutions. Over the past year, virtual events (e.g. virtual conference, virtual tradeshow, etc.) have gained in popularity due to the economic recession and budget restrictions. You don’t have to walk or run a mile to get from one meeting to another with your client close behind. How Public Relations Can Take Advantage of a Virtual Event.

Sourcing Leads from Twitter: Good, bad and ugly

PR Meets Marketing

While I do see Twitter becoming a real-time source for sales leads, especially when directly related to your product and services, I think there are some best practices to follow: Reference Source: As the sales person acknowledged, he/she forgot to highlight that this was based on my Twitter posting. This morning, I sent out a tweet asking for feedback about press release newswires. A few hours later, I received an email from a company regarding news monitoring service. To protect the innocent, the email started: Cece, thank you for your interest in [company]. The response?:

Going to the Sales 2.0 Conference on March 4-5, 2009

PR Meets Marketing

Besides my duties for the publication, I look forward to checking out some of the products for demand generation management and measurement. I will be attending the Sales 2.0 Conference at the Intercontinental Hotel on behalf of DemandGen Report. will be checking out a few of the panels for the magazine. If you’re planning to be there, please let me know via twitter (@csalomonlee). All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.

Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials

PR Meets Marketing

In turn, they will make us even more productive and force us to be more cautious about what we put online.  . First, let me tell you, reading this book made me tired and glad that I’m part of Generation X. Don’t get me wrong, I agree with Dan Schawbel , author of Me 2.0 and personal branding guru, that personal branding is more important than ever to differentiate yourself from the crowd.  . I’m just amazed at how much Dan has done all by the age of 25!  . Personal Branding – Not Just for Millennials. wouldn’t really add anything. Conclusion. Social Media.