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8 Signs of a Positive Leader

Phoenix Rising

Leaders don't run around pointing to others saying things like 'just look at that lousy product, look at how stupid those other vendors are' No way. Yesterday I added my two cents on sensationalism across so many aspects of our lives.    Today - I want to share my perspectives on the signs of a great leader. Not the sensationalism oriented gurus that seem to be popular today. Those approaches may not be the best to follow. Well, that's something we all have to decide for ourselves. But I have some ideas about what it takes to excel- as an expert and a leader.

Never Say Never

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The book is coming along, I have so much I want to share with audiences that I can't decide what to present in my first platform product. What would we accomplish if we believed anything is possible? I've been asking myself that question a lot lately. I'm transitioning from a 20 year career as a consultant, reinventing myself as an author and a speaker/business coach.There are days when I know I'm on the right track. Everything is moving full speed ahead and I can feel my new life right here, right now. Then there are days when I think it will never happen.

The Ugly Baby (Product) Dilemma

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We become emotionally attached to our products.  Our best selling product of yesterday no longer serves today's market. Holding onto products that have passed their prime is a key reason companies falter. You'll find that many of these companies held on to their way of doing business, their favorite products (and customers for those products) for far too long.    But the door for innovation was flung wide open by competitors who were complacently holding onto their aging product concepts. Sure, some customers still adore it. 

Be the Pig!

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Sometimes opportunities to change our business game come with new and shiny products, markets, customers and a happy fanfare. Changing the Game can save our butts. This little pig Changed  the Game on the Queen of the jungle.    The result was, well - see for yourself. How often do you change the game? The world changes all around us, every day.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

3 Leaders Who Follow the Signs

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They saw an emerging market niche and pounced on it, focusing heavily on product innovation to create momentum. Introduced in 2008, their Galvanic Spa and ageLOC product systems are an affordable alternative to a facelift. Now, Fruit of the Loom is accomplishing a tough transition: they are evolving a company brand, changing the perception of a global marketplace and entering new markets - without dramatically changing their product fundamentals. SC Johnson follows the changing Signs to evolve their products, and just look at their brand power!   Why? 

Leading for Success in a Changing World

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wishing in the world won't make customers love your new product if it's. announced a product similar to yours?  Our markets continuously change, driven by any number of dynamic events; buyer behaviors, fickle brand preferences, or economic pressures—just to name a few. Competitors and. partners are changing as well. New competitors emerge as. older ones fade—or become stronger. Once powerful partners fall as new ones appear on our horizon.    To thrive in this ever-changing horizon, we must be dynamic as well! becomes a natural endeavor.  expansion.

Leading for Success in a Changing World

Phoenix Rising

wishing in the world won't make customers love your new product if it's. announced a product similar to yours?  Our markets continuously change, driven by any number of dynamic events; buyer behaviors, fickle brand preferences, or economic pressures—just to name a few. Competitors and. partners are changing as well. New competitors emerge as. older ones fade—or become stronger. Once powerful partners fall as new ones appear on our horizon.    To thrive in this ever-changing horizon, we must be dynamic as well! becomes a natural endeavor.  expansion.

The Plan was a Success but the Business Died

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What if the goal changed, the market shifted, that product wasn't quite it was cracked up to be?  Whether it's in our personal or business lives, we often just plain need to change our plans to be successful. The question is, do we alter our course, or do we just keep going according to plan? tended to stick to the plan -  no matter what. I was a typical goal-oriented, over-achiever for most of my younger life.    When I was first working as a sales rep for computing systems, I was over quota, always. Once I dug in, I wouldn't let go. 

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

The Plan was a Success but the Business Died

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What if the goal changed, the market shifted, that product wasn't quite it was cracked up to be?  Whether it's in our personal or business lives, we often just plain need to change our plans to be successful. The question is, do we alter our course, or do we just keep going according to plan? tended to stick to the plan -  no matter what. I was a typical goal-oriented, over-achiever for most of my younger life.    When I was first working as a sales rep for computing systems, I was over quota, always. Once I dug in, I wouldn't let go. 

A Day Without Social Media

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It was the most productive day I've had in months.    By the way - it felt so great to be my old productive self today, to be completely 'in' my world. Yesterday I decided to take a 'day off' from social media.    I wanted to see what would happen.    Would I show signs of withdrawal, be unable to focus as I frantically wondered what was happening out in the Twitterverse?    Would I miss out on a fact of earthshaking importance from @LeadToday? In reality - I didn't take a day off.  Quite the contrary.

I'll Do It Tomorrow

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We make excuses for our declining product value. We assume we'll have tomorrow. In our personal lives, we put off things like laundry, paying the bills, cleaning out that nasty kitchen drawer - until tomorrow. personally put off laundry for as long as I can…. We do the same in business when it comes to prioritizing actions. We choose the comfortable things, things we know how to do as our first choice. We’ll begin an exciting new endeavor as a first priority as well. But we put off facing that sticky situation, digging into that gnawing problem until another day.

If it Looks like a Duck.

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Yet I have to wonder if some of this freedom is counter-productive. So we might all think of letting it go, using all our energy for more productive - and positive - outcomes. We only have so much time in a day - so is that debate really the most productive thing we could do with our precious time? The freedom to share has increased our debates. used to think some people took a contrarian point of view just to feel important.    We all know those types. But thanks to social media  that behavior has expanded to include all of us. If so - go for it.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Extreme Measures

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Fifteen Laughable Product Warning Labels The above article was in Forbes this week.  But then I started thinking about why the  companies delivering these products felt compelled to cover their proverbial derrieres in such obviously over-the-top ways.   Must we place the responsibility for protecting our safely (and common sense) on the manufacturers of products?    If this trend continues - businesses will have a hard time releasing products to their markets. Pretty bad, huh? It's not because they've lost their minds.

Sensationalism is not Expertise!

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Then there are the leaders who create drama and excuses for why they can't meet the goals, why that new product is failing, why the board should give them more money because that big bad competitor is playing so unfairly.  Signs that we're focused on the positive, productive side of the equation - in integrity and professionalism. Scott McKain wrote a post on Friday that got me going, I ntellectual Dishonesty. IN the end that behavior all boils down to MONEY and EGO. He nailed the topic right between the eyes. So go read his post. So why am I writing? How dare they? 

New Tricks

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Do we assume that expert in SMB can be trained to define an enterprise product?  If executives don’t have deep experience in our new markets or products – think hard.  Let's say your business is making some pretty major changes. Do you assume you can train our favorite employees - about new markets, new skills, new roles?    Even as you are operating a changing business?    Think about that. Sometimes we can retrain skills – especially when our change in course is minor.  But what about when we take a major change in course?

SMB 2

Turn the Tables!

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Would we focus on promoting ourselves with more extensive advertising, discounting our own product to meet their prices or pick up and move to a new location? We all know when the big bad chain moves into town - small businesses lose. How many of us would panic if some big, larger than life competitor moved in next door to our business? Perhaps we'd become deer in the headlights and do nothing, waiting for the inevitable? This owner used the competition's perceived superior value against that big bad chain. He turned the tables and spit in the face of the expected outcome!

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

3 Steps to Customer Intuition

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You know what I mean, that feeling that tells us a product idea has legs, a story is going to sell, a customer segment is going to love our new idea.  Wanna be a market leader?    Apply your intuition.   You just know when you're on the right track. If you think like your customers. Custom intuition makes or breaks our business. When we're in sync with our customers - we soar. Just look at Apple. When we lose our gut feel for our audience, we spiral downward. Customer intuition used to be an easy thing. Not anymore.   How? 1.   

It's the Relationship!

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  We're all taught to focus on our product and our goal of selling it.  It’s not about you; it’s about them. ~ Go Givers Sell More. Truer words have never been spoken.    Whether in business or our personal lives, relationships are all  about adding value to other peoples' lives.      That universal  law is quite simple. We just have a hard time remembering it, much less following it. We can thank our social training for that. Go Givers Sell More helps us remember our truth. But the core premise is flawed. 

Drama Sells, Even When its BULLoney!

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  After all -  a vendor can't deliver a product that hip experts say is GOOD, right?    They certainly had nothing to do with an expert opinion (even a hip expert) on a new product offering.  The great minds of Apple gave us innovation today. Thanks to the iPad, I can access anything I want on the web, watch  videos, write a blog post, create a presentation, run a spreadsheet,  read my book or magazine and email as I like.    I can carry one small iPad onto the plane or in the car and do everything I need to do. 

Keepers of the Truth

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We all think we know our markets, know that we can promote what we believe to be best for our buyers - which happens to be our products. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy.    Clients often ask me why I don’t take their word for where they are and what they do.    It’s not that I don’t believe them. I do.    It’s that I don’t believe any of us can clearly see today’s reality through the eyes of our buyers. 

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Fair Play

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When we deliver a quality product and service to our customers, we have a significantly better chance of winning than the guys who do shoddy work.  Fair Play ruled in my upbringing - in everything from horses to golf to piano competitions to life itself.    It's a simple principle promoting that how you play the game is more important than winning. The rules have changed. We have cheating bankers getting federal bailout money while honest people are losing their homes and lives.  We all know that Fair Play is becoming more rare every day in certain circles. 

Legends

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  •    Our product is just too cool. •    We can’t win in that market, so why bother trying. •    Our sales cycle is unpredictable, but that’s just our business. •    We have to discount to beat that competitor. •    Changing plans will just disrupt our business. •    We’ll just have to cut expenses to keep profit margins. •    We can’t grow in a down economy, everybody is hurting. Legends keep the past alive in our world. That's why they are dangerous.

Where's Your Focus?

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We spend so much time planning for our business success in the practical ways - managing our resources, planning our product strategy, learning how to sell more efficiently.  Do you notice how many people around us are grumbling - sometimes even in expectation of something yet to come? Negative is the enemy of success. Negative attitudes spread through an organization like a virus.    The grousing and groaning become part of the company's culture. The next thing you know there's an excuse for every slip or stumble. We get more negative. What's your focus?

Evolve and Thrive

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  We re-position our brands, enhance our products, modernize our facilities, invest in systems and staff to enhance our efficiencies. Changing our external image or products or packaging doesn’t overcome our status quo. Intelligence is the ability to adapt to change. Stephen Hawking Embracing change is a key to business and personal growth. With change comes opportunity for distinction and value, new markets and new life. Without change we stagnate. We all know that change is a given. It’s pretty obvious. Five years ago no one had heard of a Wii.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

That Personal Touch

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  A mass production of 'personalized' information is just that - a mass communication.  Marketing departments in all kinds of companies are using the power of being 'personal' as a way to attract customers and win business.   Personalized profiles are all the rage in outbound marketing.    We insert recipients' names into email campaigns that are tailored to what we assume are their requirements, thanks to a tailored sentence or two. Somehow - that doesn't seem like a truly personal approach.  Sometimes, we just plain blow it.

The Path of Least Resistance

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  Or that broken product service that all our customers know about, yet our executives refuse to acknowledge as a problem. Is it human nature to take the easy way out? I've been thinking about that a lot lately. Wondering if we compromise to bypass the argument if we disagree with our co-worker or let that guy be abusive to his terrified child in the grocery line because we don't want to get involved. Somehow, I don't think that's what our Founding Father did.  Business leaders who powered the growth of American industry didn't take the easy way out.

Use eMarketing to Change Your Marketing Game

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Thanks to Ardath's expertise, my clients have effectively used eMarketing tools to increase revenues, shorten sales cycles, enhance sales productivity and increase marketing Return on Investment. eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. The goal? 

Use eMarketing to Change Your Marketing Game

Phoenix Rising

Thanks to Ardath's expertise, my clients have effectively used eMarketing tools to increase revenues, shorten sales cycles, enhance sales productivity and increase marketing Return on Investment. eMarketing is a powerful revenue tool - for marketing and sales.    Noone knows that better than Ardath Albee, author of eMarketing Strategies for the Complex Sale. In her newly released book, Ardath gives every B2B marketer the tips, tricks and tools they need to create eMarketing approaches that power prospects from initial engagement til they cross the revenue line. The goal? 

Buzzwords are BS!

Phoenix Rising

Listen closely to the words and phrases customers use to describe the benefits that our product brings to them. I’m not talking about technology or industry specific buzzwords. I’m talking about marketing buzzwords – that cross every industry and market.    Words like biggest, fastest, cheapest, newest, most reliable, most secure, most efficient, market leading, world-class, new and improved, leading edge. Three adjectives and a noun are not a value proposition. used a Random Positioning Generator with my clients for years.    As a joke. Keep It Simple.

Buzzwords are BS!

Phoenix Rising

Listen closely to the words and phrases customers use to describe the benefits that our product brings to them. I’m not talking about technology or industry specific buzzwords. I’m talking about marketing buzzwords – that cross every industry and market.    Words like biggest, fastest, cheapest, newest, most reliable, most secure, most efficient, market leading, world-class, new and improved, leading edge. Three adjectives and a noun are not a value proposition. used a Random Positioning Generator with my clients for years.    As a joke. Keep It Simple.