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Converting B2B Leads Through Social Content: 3 Keys to Success

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If you’re marketing to executive decision makers, keep in mind that the majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business (from the IDG study). 3. However, creating and delivering social content is a big challenge for many B2Bs. The Right Content in the Right Channel.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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So if your sales region is Northeast USA, and someone in LA who has searched for something on Google in Philadelphia in the past searches for your product, it may appear in his/her query results. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. Search Networks. Device Management. Target CPA.

How to Conquer 5 Common B2B Marketing Problems with Content

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Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. B2B Marketing Problem 1: B2B Products Are Complicated. B2B products are often complex and loaded with features and benefits. The cookies taste good.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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That’s because they serve as third-party validation—real word proof of the performance of a product, service or solution. They serve as third-party validation—real word proof of the performance of a product, service or solution. Oh…just to clarify, case studies’ heroes are your customers, not your product. 4. Most are mind-numbingly dull. Why Case Studies? Include People.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

post-production. Amy Lintern, Marketing Manager, AIS Optiv Schneider Electric “We can clearly see that the products, services and solutions we have fully. impact on the day-to-day productivity of. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. and value. Let’s start.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  calculators, and pencil erasers.  On the shelf were multiple SRDS books; each one the size of a phone book. 

Matching the Offer with Buyer Mindset: The Website Dilemma

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Buying cycle stages can be broken down differently depending on the complexity of your product or service, how it’s packaged and so forth. Their search is in high-level, discovery mode and not nearly ready to focus on any particular product. As soon as they select the right product, package or service, they will buy. As you can imagine, the exchange doesn’t go well. Awareness.

Why Marketing Automation Does Not Work

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How do prospects build their awareness about possible products and services that could help them? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist.

17 Ways to Promote Your White Paper for Lead Generation

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Our How Technology Can Increase Sales Productivity white paper explains proven methods for boosting sales by up to 35%.”. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. The good news? Video.

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Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Website goal: Content-heavy with the goal to drive traffic and sell advertising on your site, bait audiences to a newsletter or a product (or affiliate).  . Website theme:  Showcase your products; provide content that reassures audiences of your quality, value, and expertise. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Formula:  .

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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General internal brainstorming- review all of your products and services- what do they do, what problems do they solve, what type of buyer needs them? Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity).  Potential customers not only know you exist but have shown an interest in learning more about products or solutions. Ways to.

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Effective Social Selling = Mindset over Tactics

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Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. What is it about the term “Social Selling” that gets people riled up? Some discount social altogether as a non-starter. Who’s right? Help them with something!

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Save time following up on bad leads. . Buyer Persona. .

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits.  A B2B Video Marketing Strategy Overview.

Facebook Business Pages; Measuring What Matters for Success

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Website Traffic :  Very simply, are people who are users of your page and content interested in your products or services by clicking to your website.  How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  The majority of the data you have; just export page and post data from your Facebook Insights dashboard. New Likes.

7 Recent or Unique Google Adwords features you should be utilizing today.

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Have you seen some e-commerce ads with detailed listings on some of their products like below? That’s called Product Extensions , but you need to have a Google Merchant account set up with a Google Shopping Feed. However, if you are e-commerce, you know your products have various values, so a generic conversion value just won’t do.  Subscribe to newsletter. Subscribe.

A Brief Guide to Increasing Website Conversions with Video

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Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply.  Pictures represent a thousand words, and thus a demo video explaining a process can easily show prospects how you solve problems. For competing websites that tend to look the same, a video can personalize yourself, or your company mission.  Test autoplay versus press play. 

Content Strategy for Marketing

pushing products through mass media has been upended, as consumers, empowered by information, are demanding. or changed your product content or planned. extending them to other products, brands, channels, and teams. to other brands, channels, products, teams, or areas of the. Content Strategy Mini Content Strategy for Brand or Product Mini Content Strategy. goals.

The Many Roles of an SEO Professional; What an SEO Tactician Does

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In order to do keyword research, we need to know what words your prospects use to find your solutions and products on search engines.  Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition.  . What is a search engine optimization tactician. We are Content Strategists. We are Detectives!

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When managed properly, more efficient leads are generated, and campaign ROI increases.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When managed properly, more efficient leads are generated, and campaign ROI increases.

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Targeting B2B Companies with Online Display and Social Media Advertising

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You have a product/service that specific firms may need to complement their own solutions. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Really. . LINKEDIN. FACEBOOK. Advertising

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

How Labels works in Google Adwords; benefits of the new feature

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Complementary keywords for the Outcomes label: Performance, Effectiveness, Productivity. Examples: “improving sales performance” “increasing sales productivity”. Labels vs. Ad Groups: Performance, Effectiveness, Productivity are all unique Ad Groups, but same label. At this early stage, you really want to think about how you can use this feature. Label: How-To. Label: Outcomes.

Video Marketing; A recap of the potential platforms and placements for promoting your product video

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The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the  silver bullet  technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. Fortunately, the internet marketing industry focused on video production has exploded recently. There are numerous cost-effective platforms with which to market your product online that will allow your company to reach new audiences, engage historically fickle demographics, and expand your presence to new markets.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

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Message:  Promote a 30-day free trial, and include a short benefit of your product within your tweet. This is still brand new, so feel free to test.  If your audience is using Twitter to communicate or learn about your potential products/services, this may be a viable marketing option. Below is a video of how it works. click bottom right to enlarge).  .  . Strategy for Advertisers.  .

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Your promoted account ad appears here as well targeting users most likely to be interested in your product. Ideal for building mass awareness of a message or launching a product or event, Promoted Trends get fixed position on a first-come basis once a day within the trend section. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

The Relationship between Social Influence and Customer Experience

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It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence? Analyze Your Own Brand Experiences. How did you respond to it?

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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promise you’ll be more productive in the long run. Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing.

A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating

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Here’s an example.   [link]  People love to get opinions on the most popular products, services, or ideas.  Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Bring back the comics. Join the meme party.

2013 New Year’s Resolutions for the B2B Marketing Department

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Really understand your target audience; why they buy; what pains they have; why they need your product or service; perform better buyer persona research. Review “Matched search query” reports to reassure your keywords are aligned to your products; then adjust and take advantage of negative keywords. That, coupled with the continued role of social media, remains a challenge to most. .

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How Google’s New Search Results Layout Impacts SEO

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For instance, queries regarding specific product models or brands, as opposed to informational or how-to research. It is important to note that while Google is removing the ad column on the right, the Product Listing Ads (PLAs) and knowledge panel will still keep its traditional spot on the right side. How Google AdWords’ February 2016 Changes Impact SEO. Only time will tell.