NuSpark

Trending Sources

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

So if your sales region is Northeast USA, and someone in LA who has searched for something on Google in Philadelphia in the past searches for your product, it may appear in his/her query results. If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. Search Networks. Device Management. Target CPA.

How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark

Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. B2B Marketing Problem 1: B2B Products Are Complicated. B2B products are often complex and loaded with features and benefits. The cookies taste good.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

If you’re marketing to executive decision makers, keep in mind that the majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business (from the IDG study). 3. However, creating and delivering social content is a big challenge for many B2Bs. The Right Content in the Right Channel.

Media 83

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

Here’s the evidence of this lack of knowledge that I’ve unearthed from talking with salespeople. I ask, for example: Where do buyers look for information when they first decide to tackle [fill in whatever problem your product or service solves]? Or, at least, that’s the theory. But here’s what happens. Many companies create personas, and not one itsy-bitsy thing changes. The result?

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Our How Technology Can Increase Sales Productivity white paper explains proven methods for boosting sales by up to 35%.”. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. The good news? Video.

Paper 57

Effective Social Selling = Mindset over Tactics

NuSpark

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. What is it about the term “Social Selling” that gets people riled up? Some discount social altogether as a non-starter. Who’s right? Help them with something!

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  calculators, and pencil erasers.  On the shelf were multiple SRDS books; each one the size of a phone book. 

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

promise you’ll be more productive in the long run. Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Content Marketing.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Save time following up on bad leads. . Buyer Persona. .

Matching the Offer with Buyer Mindset: The Website Dilemma

NuSpark

Buying cycle stages can be broken down differently depending on the complexity of your product or service, how it’s packaged and so forth. Their search is in high-level, discovery mode and not nearly ready to focus on any particular product. As soon as they select the right product, package or service, they will buy. As you can imagine, the exchange doesn’t go well. Awareness.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When managed properly, more efficient leads are generated, and campaign ROI increases.

Click 100

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. When managed properly, more efficient leads are generated, and campaign ROI increases.

Click 100

A Brief Guide to Increasing Website Conversions with Video

NuSpark

Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply.  Pictures represent a thousand words, and thus a demo video explaining a process can easily show prospects how you solve problems. For competing websites that tend to look the same, a video can personalize yourself, or your company mission.  Test autoplay versus press play. 

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

Website goal: Content-heavy with the goal to drive traffic and sell advertising on your site, bait audiences to a newsletter or a product (or affiliate).  . Website theme:  Showcase your products; provide content that reassures audiences of your quality, value, and expertise. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Formula:  .

How Labels works in Google Adwords; benefits of the new feature

NuSpark

Complementary keywords for the Outcomes label: Performance, Effectiveness, Productivity. Examples: “improving sales performance” “increasing sales productivity”. Labels vs. Ad Groups: Performance, Effectiveness, Productivity are all unique Ad Groups, but same label. At this early stage, you really want to think about how you can use this feature. Label: How-To. Label: Outcomes.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

General internal brainstorming- review all of your products and services- what do they do, what problems do they solve, what type of buyer needs them? Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity).  Potential customers not only know you exist but have shown an interest in learning more about products or solutions. Ways to.

Click 88

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

Your promoted account ad appears here as well targeting users most likely to be interested in your product. Ideal for building mass awareness of a message or launching a product or event, Promoted Trends get fixed position on a first-come basis once a day within the trend section. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Targeting.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

7 Recent or Unique Google Adwords features you should be utilizing today.

NuSpark

Have you seen some e-commerce ads with detailed listings on some of their products like below? That’s called Product Extensions , but you need to have a Google Merchant account set up with a Google Shopping Feed. However, if you are e-commerce, you know your products have various values, so a generic conversion value just won’t do.  Subscribe to newsletter. Subscribe.

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

You have a product/service that specific firms may need to complement their own solutions. With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Really. . LINKEDIN. FACEBOOK. Advertising

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits.  A B2B Video Marketing Strategy Overview.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Message:  Promote a 30-day free trial, and include a short benefit of your product within your tweet. This is still brand new, so feel free to test.  If your audience is using Twitter to communicate or learn about your potential products/services, this may be a viable marketing option. Below is a video of how it works. click bottom right to enlarge).  .  . Strategy for Advertisers.  .

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

In order to do keyword research, we need to know what words your prospects use to find your solutions and products on search engines.  Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition.  . What is a search engine optimization tactician. We are Content Strategists. We are Detectives!

SEO 73

Facebook Business Pages; Measuring What Matters for Success

NuSpark

Website Traffic :  Very simply, are people who are users of your page and content interested in your products or services by clicking to your website.  How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result?  The majority of the data you have; just export page and post data from your Facebook Insights dashboard. New Likes.

Video Marketing; A recap of the potential platforms and placements for promoting your product video

NuSpark

The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the  silver bullet  technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. Fortunately, the internet marketing industry focused on video production has exploded recently. There are numerous cost-effective platforms with which to market your product online that will allow your company to reach new audiences, engage historically fickle demographics, and expand your presence to new markets.

Video 42

The Relationship between Social Influence and Customer Experience

NuSpark

It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. So how do you develop social influence? Analyze Your Own Brand Experiences. How did you respond to it?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

A new eBook; Content Marketing Templates for Lead Generation

NuSpark

Lack of customer focus; content that focuses more on a company’s products rather than the prospect’s needs. If you’re a content marketer, then you know the challenges you face. sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see are: 1. Producing well-written quality content that engages prospects to convert. 2.

2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark

Really understand your target audience; why they buy; what pains they have; why they need your product or service; perform better buyer persona research. Review “Matched search query” reports to reassure your keywords are aligned to your products; then adjust and take advantage of negative keywords. That, coupled with the continued role of social media, remains a challenge to most. .

A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating

NuSpark

Here’s an example.   [link]  People love to get opinions on the most popular products, services, or ideas.  Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Bring back the comics. Join the meme party.

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

Assisted conversion- social media. . I do some research for a product and visit a website from a Google search. I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  So let’s remove salaries and time fees from any social media ROI calculation. Let’s keep these measures apples-to-apples. Total: $7,500.

The role of public relations in lead generation for B2B firms

NuSpark

Use your blog or guest blogging opportunities to discuss issues and news that are relevant to your industry ( not necessarily to your product). Take the time to build your reputation: not only as a seller or your product, but as a commentator about your space.      3. Your goal is to sell to businesses. But among these channels, an important strategy is public relations.

The missing topic on b2b digital lead generation: advertising

NuSpark

Because audiences are likely to be outside the funnel, your advertising message needs to promote informational content or webinars, explaining to audiences how a solution such as yours can contribute to their bottom-line cost efficiency and productiveness.  Remember advertising?  Don’t believe it.  The channels have changed over the years; but the basic marketing principles remain. .

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

like to brainstorm at last 24 post topics at a time (at least initially), and categorize them according to how people would search for your service/product. When prospects and customers have a need for your product or service, they no longer flip through the Yellow Pages.  Blogs Can Spotlight   a Service or Product. You don’t want your blog to be overly self-promotional, but if you’ve got a new product or service that is going to make a difference in your readers’ lives, blog about it.  No more waiting for the fickle media gatekeepers to get the word out.  Often.

Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine

NuSpark

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well.  A negative keyword is a term that is used within a query that includes one of the keywords you are bidding on, but prevents your ad from showing because that “negative” keyword is not relevant to your product or service. MAC.  .

PPC 56

The A-Z Guide to B2B Lead Generation

NuSpark

These are all those activities that together drive interest and engagement in your firm’s products or services.  I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format.  Feel free to challenge me with your own list or a replacement term for one of the letters.    Here we go: A-    Analytics.   All activity of the lead generation process needs to be measured via a robust analytics program.  Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift.