Some businesses and brands might benefit directly from the potential change than others, namely those that offer tangible products that lend themselves to "scrapbooking" or gallery-style visual representation. Those without tangible products won't be left in the dust, though - brands can get more attention by creating apps that users would be able to feature quite prominently on their profile pages. On Tuesday, Facebook annnounced that their Timeline profile would now be available to users worldwide. Some have argued that the move will inevitably " revolutionize" brand pages. MORE >>

Effective demand generation is crucial for building interest in your organization’s products and services but many organizations are confused about the key elements of building demand. When it comes to lead conversion, the truth is that most leads you get online aren’t immediately ready to purchase your products or services. This post gives some of our top best practices for creating effective campaigns that interest your key audience, driving sales and ROI from your online efforts. Have clear lead definitions. Keep campaigns relevant and targeted. Nurture your leads. MORE >>

brand ambassador is someone who helps drive demand for a product, service or company by directly interacting with your target audience. In the past, brand ambassadors have been employees that are hired to go out and promote a product often at tradeshows and events, but, now that social media exists and is seen as a mainstream marketing tactic, your employees can directly interact with your potential customers using those platforms, allowing every person you employ to act as a brand ambassador, if you let them. Why should you let your employees become brand ambassadors? MORE >>

discounts about your product or service). So you have a Facebook page - however, getting fans to to engage with your brand and actively participate on the page is a feat that many marketers continue to struggle with. To really optimize your page, you need to go beyond posting simple status updates and only responding to your fan's inquiries and comments. You need to always be focused on rousing your fans to action. Jim Belosic's recent post on Social Media Examiner shares some useful tips on how to encourage Facebook fan engagement. Here is a summary of the 5 tips: 1. Relevancy. MORE >>

This is particularly advantageous when you have a product like Marqui that rolls out new feature and product updates monthly. In case you missed this from earlier in the year, CMS Wire presented an article outlining the advantages of using a software as a service (SaaS) CMS for small and medium sized businesses. Marqui has been a SaaS solution CMS since it was built over a decade ago and has consistently proved that this model is a cost effective solution for all your content management and email campaign needs. Link to the full article: [link MORE >>