| | | Marketing to Business Executives Blog | |  Product | 11 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 5, 2011  Top Eight Reasons B2B Marketers Use Content Curation Content curation can make you tremendously more productive as you interact on the web. Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Visitors often click through to the company website. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing product development, marketing, IT). product reviews, endorsements). Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG MAY 20, 2011 The Role of Context in Curation: B2B Marketers Take Note Waldstein talks about, “finding groupings around information needs&# and the tremendous opportunity for business to invigorate new groupings relevent to its products/services. Every B2B marketer should read Arnold Waldstein’s thoughtful post entitled, “ Context, not content, is king.&# The context he describes is exactly what B2B marketers need to provide in their content curation. He points out that, “Few of the curation platform players seem to understand that content without dynamic context is really neither interesting nor that valuable.&#. Neither do I. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 21, 2011 Adobe’s Online Marketing Suite…Looking Good The Suite has an impressive range of capabilities; however, the products within the suite don’t match neatly to discrete marketing functions. One activity may require the use of two or more products. This puts a bright light on the importance of the Adobe Omniture Next Generation Platform announced in March, which enable integrations between certain related products across the Suite. It took me some time to get my arms around the Adobe Online Marketing Suite. As I review the list of essentials in the marketing technology ecosystem , Adobe stands up admirably. | | MARKETING TO BUSINESS EXECUTIVES BLOG DECEMBER 2, 2011 Choosing the Right Topic for Your Content Curation Initiative Secondly, look at your answers to those questions through the prism of your company’s products or services. What is the storyline that connects your products or services to either the information needed to do their jobs or the actions they will need to take to respond to important changes occurring in their business? Pawan Deshpande’s post on Crafting the Perfect Content Curation Strategy raised the important issue of how one chooses the right topic for a content curation initiative. The topic choice drives actions and investments. Moreover, How are they perceived? | | | | | | | |
| - How do you involve your experts in social media?
Marketers need to “know their customers so well that the product or service sells itself,&# as Peter Drucker said. How does a company productively involve their experts in online discussions? But marketers aren’t subject matter experts on issues their customers face. From From whom does the customer want to hear? Not the marketer. The customer wants to hear from the experts. . company’s key subject matter experts are short on time and may not have an inclination to blog or engage online with customers. company called ConnectedN has an answer. MORE >> -
 Eqentia content curation gives control to information consumer.
It is a real productivity booster because even curated content can be too much information sometimes. Eqentia has recently extended its enterprise product line to include free offerings for personal use. A few thousand white collar professionals, from salespeople to researchers, use the system to find relevant content and make it available for consumption and distribution. A lot of the buzz about content curation these days focuses on the selection of quality stories or articles, which is very important. Comments (0) Trackbacks (0) Leave a comment Trackback No comments yet. MORE >> -
 Why Marketers Invest in Technology: Survey Results
Half from companies that primarily sell services; half from companies that sell products and services. Obtain greater understanding of prospects and customers to improve offers, products, services. They are continuing to invest to improve efficiency, accountability, sales productivity, and customer understanding. In today’s B2B buying environment, marketing can not be effective in driving demand, building brand, or charting strategies for future growth without technology. So, in a recent survey conducted by Patricia Seybold Grou p and ITSMA , I asked. MORE >> -
 B2B battleground for content curation « Marketing to Business.
This focus on quality of content presented to the curator is critical in publishing, where the productivity of editors is a major justification for content curation. Quality is also critical in B2B applications…but other factors also play a significant role in how well suited a product is to B2B: How easy it is for the curator to prepare thoughtful collections of relevant content. And new (e.g., HiveFire , CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus. What will it take to succeed? These need curation too. MORE >> - Today’s Rant: Why Marketing is Harder — and More Fun
Today’s marketers need to: Sharpen core marketing skills, including: knowing customers and prospects, understanding the processes that are affected by a product or service, mapping the buying cycle and buyer information needs, clarifying differentiation, and developing evidence-based value propositions. A salesperson who is face-to-face with a prospect can vary his or her dialogue to accommodate the prospect’s needs and interests. The salesperson knows the company size, location and industry as well as the prospect’s role and stage in the buying cycle. MORE >>
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