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The Role of Context in Curation: B2B Marketers Take Note

Marketing to Business Executives Blog

Waldstein talks about, “finding groupings around information needs&# and the tremendous opportunity for business to invigorate new groupings relevent to its products/services. Every B2B marketer should read Arnold Waldstein’s thoughtful post entitled, “ Context, not content, is king.&# The context he describes is exactly what B2B marketers need to provide in their content curation. He points out that, “Few of the curation platform players seem to understand that content without dynamic context is really neither interesting nor that valuable.&#. Neither do I.

Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

product development, marketing, IT). product reviews, endorsements). Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information.

Survey results: marketing automation drives improved business results

Marketing to Business Executives Blog

A March 2011 survey conducted by Patricia Seybold Group and Information Technology Services Marketing Association (ITSMA) found a correlation between leadership in data-driven marketing and increased sales productivity as well as improved market share over a two year period. Pretty exciting results! We also found that the data savvy use more kinds of marketing data in more ways.

Choosing the Right Topic for Your Content Curation Initiative

Marketing to Business Executives Blog

Secondly, look at your answers to those questions through the prism of your company’s products or services. What is the storyline that connects your products or services to either the information needed to do their jobs or the actions they will need to take to respond to important changes occurring in their business? Pawan Deshpande’s post on Crafting the Perfect Content Curation Strategy raised the important issue of how one chooses the right topic for a content curation initiative. The topic choice drives actions and investments. But some refinements are in order.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

It is a real productivity booster because even curated content can be too much information sometimes. Eqentia has recently extended its enterprise product line to include free offerings for personal use. A few thousand white collar professionals, from salespeople to researchers, use the system to find relevant content and make it available for consumption and distribution.

Why Marketers Invest in Technology: Survey Results

Marketing to Business Executives Blog

Half from companies that primarily sell services; half from companies that sell products and services. Obtain greater understanding of prospects and customers to improve offers, products, services. They are continuing to invest to improve efficiency, accountability, sales productivity, and customer understanding. Make marketing investments based on data.

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

This focus on quality of content presented to the curator is critical in publishing, where the productivity of editors is a major justification for content curation. Quality is also critical in B2B applications…but other factors also play a significant role in how well suited a product is to B2B: How easy it is for the curator to prepare thoughtful collections of relevant content.

Today’s Rant: Why Marketing is Harder — and More Fun

Marketing to Business Executives Blog

Today’s marketers need to: Sharpen core marketing skills, including: knowing customers and prospects, understanding the processes that are affected by a product or service, mapping the buying cycle and buyer information needs, clarifying differentiation, and developing evidence-based value propositions. A salesperson who is face-to-face with a prospect can vary his or her dialogue to accommodate the prospect’s needs and interests. The salesperson knows the company size, location and industry as well as the prospect’s role and stage in the buying cycle.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How do you involve your experts in social media?

Marketing to Business Executives Blog

Marketers need to “know their customers so well that the product or service sells itself,&# as Peter Drucker said. How does a company productively involve their experts in online discussions? But marketers aren’t subject matter experts on issues their customers face. From whom does the customer want to hear? Not the marketer. The customer wants to hear from the experts. . A company’s key subject matter experts are short on time and may not have an inclination to blog or engage online with customers. A company called ConnectedN has an answer. Pretty nifty.

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers. In the video below, Drift Product Manager Matt Bilotti explains how it works with the latter.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. It was lame.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive. It’s just that, busy work.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. 1) bitly.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. My first Product Hunt experience.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? 9 Willpower Workouts to Maximize Your Productivity. Productivity Daily Syndication1) Eat a hearty meal.

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. The promotional product must be relevant to your brand.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products. 60.1%

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues. Productivity Professional Development Daily SyndicationP: Plan for those obstacles.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. The post How long should your online business video production be? 180 seconds?

How to Be Productive After a Long Weekend

Hubspot

How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Make sure you’re holding a productive meeting by keeping the meeting short and making sure to recap with follow-up materials via email. Productivity Office Life TOFUBefore you sign off.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. 2) Don't try to do it all.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. Biting your nails. But it should be.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity. Morieux thinks we’re facing a “productivity crisis.” Productivity featured-1 Daily TOFU

How to Turn Your Workspace Into a Den of Productivity

Hubspot

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like " You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond.". 7 Tips for Making Your Workspace a Den of Productivity.

12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day.

7 Simple Hacks to Kickstart a Productive Day

Hubspot

Start your mornings off right and set yourself up for a productive day with these seven quick morning motivation exercises. According to research from the Health Enhancement Research Organization , people who have consistently healthy diets are 25% more likely to have high job performance and 20% more likely to be more productive. Productivity Daily SyndicationWe get it.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals. 11 Tips for the Most Productive Q1 Ever. Are you a member of the Multiple Productivity Tools Club?

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. After all, according to Gallup's State of the American Workplace report , strong social connections at the office can make you happier and more productive -- and can even make you feel more passionate about your work and less likely to quit.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. Author: Dayna Rothman Being a content marketer is hard. I know that first hand! Too Much Guessing.

Essential Steps for Productive Creative Kickoffs

ScribbleLive

The post Essential Steps for Productive Creative Kickoffs appeared first on Visually Blog. Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. The goal of the kickoff is to make sure everyone is aligned about a project’s direction, timelines, and deliverables. But kicking things off right is easier said than done. Design

A Brief History of Productivity: How Getting Stuff Done Became an Industry

Hubspot

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do you mean 'productive' in an economic or modern context?". What Is Productivity? economy.

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Better product/services released quicker helps everyone.