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| Page 1 of 2 | Previous | Next | MARKETING EDGE JANUARY 3, 2008 Marketing Edge About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? REI is all about outdoors — take us there. | MARKETING EDGE MARCH 8, 2010 How to Implement The New Rules of Marketing and PR Information about the latest widget or big name customer being in the latter category and a more thorough conversation about issues that include technological advances, government regulation, or the ways society is changing to interact with products being in the former category. Time 22:50. Don’t worry we’ll put this in a nice list for retweeting and SEO purposes. 1) Who Cares? | | | | | | | MARKETING EDGE MARCH 22, 2010 Your Own Live News Truck Plus Social Conversations – Here’s How Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. Just think, off to the scene of some speech by a senior executive, a product demo, major [.]. Time 19:56. What if… No ifs about it, you can. This was very, very cool. | | MARKETING EDGE MARCH 18, 2010 An Experiment in Brand Journalism believe this will be the way marketing, PR, and trade journalism morph into coverage of topics, products, and services. I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. The mobile device is central to social web 2.0 The report also predicts that the mobile web market will reach $19 billion by 2014. | MARKETING EDGE DECEMBER 28, 2011 2012 Social Media’s Adolescence marketing social media social media productivity social media time management social media time suckTime 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. | | | | | | | | | -
MARKETING EDGE | SATURDAY, JUNE 18, 2011 Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing But not a day later, consumer products [.] Time 28:34 So many mixed messages these days. First its declining active users vs awareness on Twitter – according the the Pew Internet and American Life Project. Second, Inside Facebook. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 28:34 So many mixed messages these days. First its declining active users vs awareness on Twitter – according the the Pew Internet and American Life Project. MORE >> -
MARKETING EDGE | MONDAY, MARCH 22, 2010 Wichita Tweet Up Covers Consumers As Marketers Topic An interesting take from a couple of folks was that local merchants can monitor the web for the lowest prices online for similar products that they carry in the local store, then be active with the local community online and those merchants will be able to charge the premium while building customer and community loyalty. Some bought into the idea, if they liked a product they would share it with their network, others took a case by case approach, perhaps sharing with only a portion of their fan/friend/follower base, while others shrugged it off as part of the new dynamic of social media. MORE >> -
MARKETING EDGE | SUNDAY, SEPTEMBER 9, 2012 Insta Image For Connecting Business and Consumers Best ways to use images in a business and gain social status New products and gadgets Live events. Food presentations Travel and interesting places Community and customer created content Tim Landis highlights how Nike has built a following of nearly 500,000 on Instagram as it features athletes pro and amateur using its products. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Quick and to the point. MORE >> -
MARKETING EDGE | TUESDAY, FEBRUARY 9, 2010 What Corportate Communicators Can Learn From the Super Bowl They must have believed in their product eh? Detractors, every company and every product has them, even if it’s because the product is perfect. There is an old expression people would use to convey that the product or experience they had was mediocre, it goes, “It was nothing to write home about. As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. learned more about social media by watching the game. That’s right talk. What Da? Did you see that,?! Who Dat? MORE >> -
MARKETING EDGE | FRIDAY, JANUARY 2, 2009 The Single Best PR Advice for 2009 – Think Like a News Organization News is only when the company has a new product, version or customer. Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. The Bad Pitch Blog is a must read for any PR or corporate communications professional , and more importantly, clients of PR organizations. Why clients? Old PR Thinking. New PR Thinking. MORE >>
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