Marketing Edge

Trending Sources

Pull From Past To Be Creative Today

Marketing Edge

Home Think About This Video Production creative video video editingI was trying to figure out a creative way to tell the story of a Read More. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Companies, Take Back Your Name

Marketing Edge

As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Something About Driving Video

Marketing Edge

Home production videoWhen I first got this assignment I was told it was about a paperless delivery Read More. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

An Experiment in Brand Journalism

Marketing Edge

believe this will be the way marketing, PR, and trade journalism morph into coverage of topics, products, and services. The mobile device is central to social web 2.0 We decided to have a little fun with this project as well. took several new Verizon mobile devices with me, the Motorola Droid , and Devour with Moto Blur, the HTC Droid, and the Palm Pre and Pixi. Web In My Pocket.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Video Is Not Just Pointing A Camera

Marketing Edge

Home Video Production images lighting outside lighting video setupSure video easy to produce; have a smartphone, point and shoot right? Well kinda. Read More. The post Video Is Not Just Pointing A Camera appeared first on Give It A Think. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Show & Tell

Marketing Edge

Sales video Video Production content marketing storytelling video content marketingAn example of using video to tell a story. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

2012 Social Media’s Adolescence

Marketing Edge

marketing social media social media productivity social media time management social media time suckTime 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

2012 Social Media’s Adolescence

Marketing Edge

Blog Post marketing social media social media productivity social media time management social media time suckTime 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

Is this form of product/company awareness better than a commercial that attempts to convince me I’m lacking something in my life? Tags: advertising blogging marketing trust FTC product reviews sponsored blogs The issue is should Tweets that are paid for have an AD or #ad in each of them. This Mattel toy is terrific, my kids use it all the time, yada, yada, yada. Thomas.

First Step Toward Green Marketing Plan

Marketing Edge

The key to green marketing is establishing a foundation for your product and service. Green marketing has emotional connections between your brand and consumer sentiment. When consumers consider. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post Uncategorized Earth Day Eco-friendly marketing Green marketing

Do They Teach This is Marketing School?

Marketing Edge

Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. It’s a classic a case of hip-notic marketing. Brilliant! It’s a classic a case of hip-notic marketing.

Your Own Live News Truck Plus Social Conversations – Here’s How

Marketing Edge

Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. Just think, off to the scene of some speech by a senior executive, a product demo, major [.]. Time 19:56. What if… No ifs about it, you can. This was very, very cool.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Her molding skills are being put to the test as the the product is under going a name change to better reflect the true power of the platform… you can learn more about this innovative product incorporating live or recorded video and real-time conversations in my podcast interview I had with Lisa in March. 3) Generosity – Sometimes I think that generosity is the tangible side of faith.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

the technology can enhance information with greater levels of details, interaction, and examples that will improve productivity and safety. In an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives , the question was asked how to determine whether to be in social space. check the video of a mechanic working on a car.).

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

An interesting take from a couple of folks was that local merchants can monitor the web for the lowest prices online for similar products that they carry in the local store, then be active with the local community online and those merchants will be able to charge the premium while building customer and community loyalty. Wichita Tweet Up Mobile Apps and SxSw. Give a listen to the video.

How to Implement The New Rules of Marketing and PR

Marketing Edge

Information about the latest widget or big name customer being in the latter category and a more thorough conversation about issues that include technological advances, government regulation, or the ways society is changing to interact with products being in the former category. Time 22:50. Don’t worry we’ll put this in a nice list for retweeting and SEO purposes.

Crowd Sourcing Cars, Ford Breaking the Mold

Marketing Edge

Let them built it and they will come is an appropriate phrase for the Ford Fiesta Movement - This will go down as a text book study of incorporating real time information about a new product into that product’s final production, and social media as a communications ecosystem for the product. Time 11:30. Monty is one of the Goodfellas of social media. BRILLIANT!

Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing

Marketing Edge

But not a day later, consumer products [.] Time 28:34 So many mixed messages these days. First its declining active users vs awareness on Twitter – according the the Pew Internet and American Life Project. Second, Inside Facebook. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 28:34 So many mixed messages these days. First its declining active users vs awareness on Twitter – according the the Pew Internet and American Life Project.

16,000 Ways to Mess With Twitter

Marketing Edge

The extremely fast product lifecycles as we move through the early adopter phase of social web tools is creating interesting questions about the proper use of the new medium. A Tweet flashed across the timeline – 16,000 followers in 90 days. At times like this it pays to be a native of New York City, a former journalist, and political hack for a decade, my BS meter is extremely sensitive.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. will respond favorably. said affordable, not free. What’s your take?

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

When a company views a brand as part of its core, part of its reason to exist and the major quality that motivates people to purchase their product or service, then it is much easier to execute the messages that will flow from their brand position. Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought. take a different view.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? That’s not very green. Nice post!

One Way to the New Mass Market

Marketing Edge

Tags: marketing social media mass market product influencers reach mass market

Can Your Personal Brand Be Too Popular?

Marketing Edge

Third Reaction: Let the customers be the product face: Perhaps the most sophisticated way to market a product isn't to put your employees on the product blog, but instead, your customers. This post was inspired by Jeremiah Owyang on the topic of personal brands within a corporate community. “Hell, everyone is their own profit and loss center. Ouch, that's a tough one.&#.

Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club

Marketing Edge

It is the kind activity that is at the heart of every good salesperson, every productive chamber of commerce, and every professional association worth their salt to their members. Time 23:42. It's nutty, plenty of companies are running around trying to figure out social media. The answer and examples are right under your nose. Pulver creates a meeting of the digital and physical worlds.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Both have more in common than you might think.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? He doesn’t even like the words social media!

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

mean after all, how many beverage companies would want customers spraying their product into the sky instead of drinking it. Time 22:14. How do big corporate brands implement social media? One answer is, they don't, their customers do it for them. That's one way, others include: Providing social tools – Facebook applications or widgets. Fast Forward to Today. Places I am Hanging Out.

Ford Has Social Media Personality and its Scott Monty, Plus the Mustang

Marketing Edge

It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Time 19:32. Social media continues to work its way around the innovative companies in the Fortune 500. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. Monty also authors the Social Media Marketing blog. Marketing Edge Contest.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Little production cost! What should I do? “Yikes!

Four Things That Can Kill Social Media

Marketing Edge

Tags: advertising blogs product reviews social media dies trust

Marketers can drink it up at the Tiki Bar and the new short form genre

Marketing Edge

We didn't discuss this in the podcast, but could there be product character appearances, such as a cameo from Captain Morgan? Time 20:22. Tiki Bar TV is one of the most popular vidcasts. Tosca Musk of Musk Entertainment is the producer of Tiki Bar TV. Tosca says as a business, this form of art, vidcasting, is still finding its way. ” They even invited me over for a drink.

A checklist for web video shows from Amanda Congdon

Marketing Edge

Get your viewers involved involved on a production level. Amanda Congdon presented about items to consider when producing your own web videos. Here are her highlights from South by Southwest. These bullet points paint the picture of the confluence of traditional media, independent journalism, and branded journalism. Amanda Congdon was a pioneer as the face of Rocketboom.com more than six years ago. Her web popularity gained her a shot at ABC doing interview shows called AC on ABC. Now she is producing Sometimesdaily with Amanda Congdon [link]. THE LATEST THING.

What Corportate Communicators Can Learn From the Super Bowl

Marketing Edge

They must have believed in their product eh? Detractors, every company and every product has them, even if it’s because the product is perfect. There is an old expression people would use to convey that the product or experience they had was mediocre, it goes, “It was nothing to write home about.&# Isn’t that the antithesis of social media, I must give you something to write home about. As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. What Da? Who Dat?

Five Ways Social Media Will Generate More Leads

Marketing Edge

In the context of generating leads for a complex type of sale, integrating social media is becoming essential. I’ll define complex sale for B2B and B2C products and services in the following way; in the case of B2B it is usually for business mission critical products and services, like enterprise software, strategic business consulting, and/or decisions that touch many departments in a company and have a significant financial investment. In this book, Scott, provides entertaining examples of how companies incorporated social tactics to create digital product advocates.

Two Major Strategic Corporate Benefits of Social Media in 2010

Marketing Edge

Smart corporations are using this “learning moment” to rethink their processes, to creating greater lines of communication to solve consumer issues, develop better products, and elevate the consumer, and their comments, within the company. Yesterday Chris Brogan and I strolled the Mall of America. This was the first time at the Mall of America for Brogan, who, as a father of young children, was amazed and delighted by the incredible distractions provided by the life-size roller coaster and other amusement rides at Nickelodeon Universe. horsey plugged in next to the candy vending machine.

Will Social Media Get Too Complicated and Die?

Marketing Edge

We mentioned products that attempt to aggregate and monitor, then integrate that capability with a workflow which imposes structure on random relationships. The coming challenge for social media is keeping it simple? Some social media types and companies would love to just focus on Twitter and Facebook. Ah, those will be the good old days of social media. The way I figure those days were the first 2 weeks of June of 2009. Now it’s going to be about topics, interests, comments, and rather than platforms and applications. The latest of platform to follow this trend is Clove.