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Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Tip 2: Make Product Adoption Your #1 Goal. The one and only goal of the emails you’re sending out should be to get people hooked on your product. They signed up. What now? Tip 1: Start Sending Email Now. If not, start doing so today.

Eloqua Experience 2010

LeadSloth

The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder. Another new product is Eloqua Discover for Salesforce.com. So there were lots of new initiatives, products and services that were covered during the event. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. Overall.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Genius.com,  Product Marketing Genius ( PDF ), San Mateo CA. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? But that’s for web analysts. Email Marketing.

Will Marketing Automation Be Free?

LeadSloth

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. Loopfuse has published pricing for their paid products, and they have a low-overhead sales model. Also, their founders came from Red Hat, which has a very similar strategy of offering both free and premium products. Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. How Much Is Free? Genius.com.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). However, if growth has stalled because you’re selling the wrong products to the wrong people, Marketing Automation will not help. Selling Simple Products. Needless to say, Marketing Automation software is very popular today. Not Enough Leads.

7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

But since then too little progress was made: the product was good, but their marketing was lagging behind. More and more I’ve come to believe that great marketing initiatives go bad if marketing and sales don’t have a productive relationship. Enterprise-Ready Product. More on a product-level, Oracle is getting their hands on a very feature-rich product. The Market2Lead product has been developed using the Java programming language. Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Great Technology Fit.

Marketing Automation Trends for 2010

LeadSloth

Scott Mersy , VP Marketing and Products, Genius.com. At the executive level, ROI reporting by business segment or marketing activity as well as overall marketing investment will enable the marketer to show revenue contribution and make meaningful contributions in discussion about the direction of the company and its products and services. With distributed marketing teams, marketing automation is key to supporting closed-loop marketing processes and for allowing remote teams to be more collaborative and productive by simplifying and automating key processes. predictions.

Guest Post: Best Practices in Marketing Automation

LeadSloth

Segment your database by demographics, such as: industry, job titles, or product/service interest shown. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions. There are certainly a lot of capabilities within marketing automation. As such there are a variety of best practices to be followed in order to maximize the use of these systems. Use Drip Marketing Based on Triggers.

Hubspot Review

LeadSloth

HubSpot’s Medium and Large products give you the option to keep using your own site. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Small Businesses.

Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Lead Nurturing Based on Product Usage. Many of them have trial programs, so potential clients can try the product before they buy. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Some of these same companies are also collecting statistical information on product usage of existing clients, and are running upselling campaigns based on that information. Database Segmentation.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Lead Nurturing Checklist for Marketing Automation

LeadSloth

If you sell multiple products, cross-selling may work for you. If someone is interested in product A, don’t send info on product B, unless products A and B are similar or at least complementary. In some cases you can send product collateral, but educational materials are usually most effective, because they address an issue that the recipient may have.

Is Content Marketing the New PR?

LeadSloth

You give them a briefing, and they create press releases and advertisements that tout your products. Today my  article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. The OLD Situation. This is blasted out to a mass audience. The NEW Situation.

What Lead Nurturing Content to Send When?

LeadSloth

Or if they register for a demo of your product, a logical next step my be a product trial or a free consultation. Then start mixing in some more promotional content, which could be offers or product-related content. On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage? The Best Email Sequence.

Process Turns Marketing Automation Into Revenue

LeadSloth

But usually, it also requires a renewed focus on creating content that focuses on the buyer’s issues, rather than your own products. Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. Process First.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. That brings up a range of questions: What does CRM integration mean? What if you’re choosing a CRM system today?

Upcoming Lead Management Events

LeadSloth

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell. Genius Demand Gen Academy.

B2B Marketing Events 2010

LeadSloth

Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Some featured events: Silverpop B2B Marketing University. I’m speaking at the B2B Marketing University. Sales & Marketing 2.0 Conference. Even though the name makes you think otherwise, the Sales 2.0 conference this fall!

5 Ways to Use Social Media in Marketing Automation

LeadSloth

You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

B2B Marketing Analytics

LeadSloth

Just hook it up to your Marketing and CRM databases, and do your analysis. I’ve seen some promising products, like YouCalc and GoodData (a client of mine), but it’s not as easy and comprehensive as Google Analytics is for Web Analytics. On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). Why Analytics? Optimize ROI.

Inbound Marketing Automation

LeadSloth

The ultimate goal of automation is to make marketing teams more productive, by automating repetitive tasks and creating better reports. Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? That gave me enough ideas for a new post, so here it is. What is Inbound Marketing? What is Marketing Automation?

ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. commerce websites) typically use a dedicated web analytics product such as Google Analytics. From Web Analytics to Demand Generation. Anonymous Visitor Identification. They click on a link in an email that you sent them.

Why I’ve Joined Marketo

LeadSloth

Therefore, I won’t blog about vendors and products. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself. As LeadSloth I did a lot of blogging, but my consulting practice paid the bills. What’s Going to Happen With LeadSloth? marketing automation

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Impressive Marketo User Summit

LeadSloth

Webex Integration & Other Product News. Peterson, VP Products, presented the product roadmap. GotoWebinar will follow, but GotoWebinar first needs to add an API to their product (please do so ASAP!). At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. In this post I’m giving a short impression of the Marketo Summit. Marketo University.

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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. In my opinion, there are three reasons: a good product that is easy to use. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The Pardot team also showed how they are using Pardot within their own organization.

Email Newsletters: a Best Practice That Needs to Die

LeadSloth

Again, this is where newsletters often go wrong: they try to promote a webinar, a whitepaper, and a new product, all in the same message. DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices. That made me think: in lead nurturing, are there any common “best practices&# that are actually ineffective?

How Are CRM and Marketing Automation Different?

LeadSloth

Products & Pricing. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. Strong Features of CRM. For CRM, I focused on Salesforce.com. Forecasting.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

8 Tips to Get Started with Marketing Automation

LeadSloth

Choose Your Products and/or Business Unit. For example, focus on a particular product or market segment with a high value. “Where do I start?” is the question I get asked most by attendees of the  MarketingSherpa B2B Marketing Summit in San Francisco. Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!). Make Sure You Have Enough Leads. An often made mistake is to nurture too small a database.

Marketing Automation ROI: Efficiency or Revenue?

LeadSloth

Is productivity improved? As a response to my posts  7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. They are also increased efficiency. That made me think: aren’t benefits either cost savings, or increased revenue? Marketing Automation Increases Revenue. The key marketing performance indicators suggested by SiriusDecisions are all related to revenue: Marketing sourced pipeline. Marketing influenced pipeline. Investment-to-pipeline. Investment-to-revenue.

Free Trials Aren’t What They Used to Be

LeadSloth

In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# And as a marketing manager I did not have control over the product experience. The product I promoted was used by developers. They tend to insist on trying out a product, so we had no option but to keep the free trial. Especially software-as-a-service (SaaS) products seem so simple ! Very true. Very frustrating.

B2B Pay Per Click Advertising

LeadSloth

To generate demand for your products, it’s not enough to nurture the existing leads in your database. Terry: As I mentioned, it typically takes much longer to determine things like lead quality and ROI.  To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. I’m a little less inclined to “think outside the box” when it comes to B2B ad testing. Interview with Terry Whalen from CPC Search. You also need a steady stream of fresh leads coming in. What is your take?

SEO Optimization - 3 Steps to Success

LeadSloth

That means: create great content that is educational rather than necessarily promoting your products. In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art. Basic SEO is actually quite straightforward: hence my 3 steps to SEO Success. Agreed: I had to simplify some things, so please don’t bash me on that. My goal is to expose the basic principles of SEO, not to provide a comprehensive cookbook. How Search Engines Work. So let’s look at the 3 steps.

Top-10 Demand Generation Vendor Blogs

LeadSloth

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. In alphabetical order: ActiveConversion B2B Marketing Blog. This is my new discovery. Recently, they are writing more posts, and some good ones too! For example, I like Six Steps to Punching Above Your Weight. Eloqua Marketing Insights and Digital Body Language.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

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9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? Willpower Workouts to Maximize Your Productivity. 1) Eat a hearty meal. Productivity Daily Syndication