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You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

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From content marketing and social advertising optimization to ideas for developing new products, social media marketing will become a more data-driven exercise. Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. Doug Kessler ( @dougkessler ), Co-founder and Creative Director, Velocity.

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Accelerate Conversions with Clean Data and Relevant Content

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Product NewsB2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. These new capabilities give marketers the power to strategically align sales and marketing communications to transform conversations into conversions.

How Data Will Change Marketing in 2017

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Faster and More Accurate Timing for Campaign Production. The use of automation as described in the next section will also add to campaign production speed. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Enhanced Content Relevance. Increased Reliance on Non-Human Participation.

The Customer Experience Story: Seamless and Not So Seamless

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Customer experience is a key differentiator between brands Research predicts that customer experience will overtake price and product as the key differentiators of brands by 2020. Barista King use data from Ella’s previous purchases to upsell and cross-sell her products that she might enjoy. ” Toma Kulbyte, Super Office. Main Takeaways. Customer Experience

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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They studied advertising campaigns from across multiple industries, such as consumer products, retail, automotive and finance. While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. Say it the Same Way Everywhere. Multiple Channels Consulted for the Purchase Process.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Don’t send them product information if they haven’t done anything beyond downloading an educational asset. 2. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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’”), which branched off to deliver personalized, highly-relevant product offers based on the individual’s responses. More importantly, this experience helped the beauty brand segment its audience, also increasing the conversion rate for all future rich push messaging by delivering product news and promotions that were relevant to each individual app user.

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A Deeper Look Into B2B Demand Generation

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However, over 40% stated it is the responsibility of product marketing. While buyer personas are certainly needed for product marketing, it is not feasible that a product marketing persona (usually a description of the end user of a product or service) is going to be the best fit for demand generation purposes. Increase In Content Production Needs to Stop.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How 4 Brands Are Revolutionizing the Customer Experience

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Discover how to provide customer experiences that are managed as carefully as your product, price, and the promotion of the marketing mix in the Customer Experience Simplified guide. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. It will either result in a sale or increased brand loyalty.

3 Ways to Optimize Customer Experience Via Email

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Marketers can empower customers to optimize their use of a brand’s products and services by offering targeted applied use case information, or case study stories of similar customers. Download Customer Experience Simplified to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.

3 Ways to Apply Technology to Enhance Customer Experience

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As you consider ways to incorporate technology into your customer experience optimization, begin by thinking about how your customer base uses technology in their every day lives, and how it adds value to their research and application of your products and services. “See you in 10,000 miles!” I’ve been loyal to this dealership for seven years. Make it personal.

Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee

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To do so, they have marketing personnel spread across product lines and functions, and potentially through regions, agencies, and partners too. Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. That's how many hits I got back when I Googled the term "data driven marketing." Strategically Speaking.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

3 Mobile Marketing Trends You Can't Afford To Ignore

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Whether your mobile product is new or established in the market, it is a best practice to adopt a mobile-first design to give users an optimal experience on their phones and tablets. product with a mobile-first design can fulfill all of its core functionalities on a mobile device, guiding mobile users on a journey optimized for their devices. Hard to believe, I know. Mobile DMP.

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New Tool Helps Marketers Use Email Deliverability Data

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Oracle Marketing Cloud is excited to announce a new product that will change that. Product NewsEmail Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Those numbers are right at your fingertips.

3 Irrefutable Data Driven Marketing Facts

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According to research from Deloitte Digital 76% consumers said they interact online with brands or products before arriving at the store, and are therefore making digitally- influenced decisions much earlier in the shopping process. Anytime anyone uses the word "irrefutable" you know they mean business. Even the definition has a serious word in it: impossible. " 2.

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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. The content should become increasingly detailed and product-centric as they are closer to the conclusion (decision making). Consideration stage. Decision stage. Spotify or Pandora?

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

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From influencing strategic planning and business development to advancing customer-centric shifts across the enterprise, CMOs are ready to become corporate change agents, driving the development of next-generation products, services and business models that fundamentally shift the business and lift the bottom line. Data and Martech. The Truth About Martech Stacks. No, that's not a typo.

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What the Holidays and Account Based Marketing Have in Common

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Before making these lists, research is necessary on the accounts of both the holiday to-dos, and marketing accounts in order to truly understand the audience that shapes all activities and provides that personalized experience (product, service, or gift) for them. It’s that most wonderful time of year again -- with the holiday spirit in the air for businesses and consumers alike.

3 Ways to Connect Video Advertising to the Customer Journey

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An auto brand, for instance, can gauge product features of interest based on what customers click on within your interactive video. Historically, retargeting was focused on your website, email and display, but you can also use video to retarget customers even more effectively to learn more about the product or complete a purchase online. Cross Channel Marketing

Customer Experience Simplified

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Before you answer, download Customer Experience Simplified: Deliver the Experience Your Customers Want and discover discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. Customer Experience

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

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Oracle’s lead management and scoring spearheads the marketing automation pack in product features such as multi-factor scoring and workflow management. Product NewsDigital marketers are in a constant battle between driving leads and managing their CRM systems. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms.

Marketing without ABM is Like the Holidays Without an Ugly Sweater

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They recommend our company, products, and services when we ask them and even when we don't. It used to be that ugly holiday sweaters were something that showed up as gifts from far-flung relatives, only to be shoved to the back of the sweater drawer, never to be worn. Today ugly holiday sweaters are everywhere. People have ugly sweater parties where they are required for all guests.

How To Maximize Your ABM Investment With Better Data

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There are three types of data that are very important for defining and engaging with target accounts: Product Technologies — Your business may sell products or services that integrate directly with certain hardware or software. What has account-based marketing done for me lately? This was down from 34% in 2015. Account-Based Marketing

Why CMOs Need To Put Their Customers First

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Download Customer Experience Simplified to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix. I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. consumers. Baby Boomers (52-70). Generation Xers (34-51). Millennials (18-35). CMO Corner

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Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Or increase sales for a specific product? For example, machine learning algorithms can recommend products to a new customer using historical data from other customers, but would not make a good recommendation for hiring a new associate. Innovative technology in the retail world doesn’t always mean flashy gadgets. The same goes for Netflix and Amazon. Cross Channel Marketing

New Gartner Report: Build Your Digital Marketing Hub

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This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Oracle Marketing Cloud Product NewsGartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. Intelligent Orchestration.

Oracle Data Management Platform: Empowering True Identity Management

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Product NewsAs consumers increasingly interact with brands across a range of different devices and channels, the challenge of identity management for a marketer becomes paramount. We know that consumers don’t have a linear journey when engaging with a brand, they jump around between mobile apps, mobile web, desktop browsers, email, etc. leaving a trail of unique IDs along the way.

Why Email is Essential for Your Content Marketing Strategy

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Which email products are best poised for including or featuring personalized content selections and which ones should potentially be exempt? Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. Because it works. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI. Brands have a ton of it.

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Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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Launching platforms that elevate current products into expanded service models for customers. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

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In a straight-up evaluation of product features and functions, Oracle led in our evaluation.” ” For this report, Forrester assessed the core functional depth of Oracle Eloqua and its advanced capabilities with Deliverability Plus, Digital Advertising, and Oracle Content Marketing products in the Oracle Marketing Cloud. Product Newscategories.

What Plato Can Teach CMOs About Customer Experience

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In this world of Artificial Intelligence and Virtual Reality and bots and other mechanical (Read: Non Human) ways and means to market a given product, it would appear that there is still a place for us homo sapiens. Someone has a desire to buy your product. In other words, they come armed with knowledge on not only your product but your competitor's as well. Glad you asked.

How To Run An Effective SMS Marketing Campaign

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How about someone who just bought some anti-aging products? What information can you offer your clients that will answer the questions implicated by the products they bought? SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. Personalization. It all starts here.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Advocates are not zombies who repeat a corporate message, but they are customers who truly value your products and share their feelings with others. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

5 Simple Marketing Automation Tips to Improve Conversion

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If so, they are expressing a stronger product interest than just learning around a topic. Removing these records will streamline your processes and let you focus on contacting those prospects that have a real interest in your products or services. But in the end, isn't it all about conversion? Think Beyond Job Titles Persona creation often starts with a job title. VP of Marketing.

Why Cross Channel Marketing Needs To Be Visual

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Imagine it’s a launch of new webinar series or an introduction of a new product. Since they aren’t selling a product directly, the customer touchpoints look a little different. Managing that volume of media, visuals and content is not an easy task and can create serious bottlenecks in campaign production if left unmanaged. Would you be able to do it?

7 Compelling Reasons to Invest in Mobile Marketing

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Almost 90% of SMS/text messages are opened and read within three minutes of receipt, making SMS a perfect way to alert customers to upcoming sales, same-day discounts, contests, new products, or delivery shipment status. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!

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