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How Data Will Change Marketing in 2017

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Faster and More Accurate Timing for Campaign Production. The use of automation as described in the next section will also add to campaign production speed. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Enhanced Content Relevance. Increased Reliance on Non-Human Participation.

The Customer Experience Story: Seamless and Not So Seamless

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Customer experience is a key differentiator between brands Research predicts that customer experience will overtake price and product as the key differentiators of brands by 2020. Barista King use data from Ella’s previous purchases to upsell and cross-sell her products that she might enjoy. ” Toma Kulbyte, Super Office. Main Takeaways. Customer Experience

7 Engaging CMO Interviews From 2016

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If you think about what JetBlue meant from a product perspective in 2000 to what we’re delivering in 2016 and beyond it is so much more advanced. “A legend in the advertising industry, who shall remain nameless, said he would identify a product that could be an icon of what Kodak stands for, that only Kodak can deliver, then develop, offer and learn from it.”

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Accelerate Conversions with Clean Data and Relevant Content

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Product NewsB2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. These new capabilities give marketers the power to strategically align sales and marketing communications to transform conversations into conversions.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Don’t send them product information if they haven’t done anything beyond downloading an educational asset. 2. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past.

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

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From influencing strategic planning and business development to advancing customer-centric shifts across the enterprise, CMOs are ready to become corporate change agents, driving the development of next-generation products, services and business models that fundamentally shift the business and lift the bottom line. Data and Martech. The Truth About Martech Stacks. No, that's not a typo.

How 4 Brands Are Revolutionizing the Customer Experience

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Discover how to provide customer experiences that are managed as carefully as your product, price, and the promotion of the marketing mix in the Customer Experience Simplified guide. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. It will either result in a sale or increased brand loyalty.

What the Holidays and Account Based Marketing Have in Common

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Before making these lists, research is necessary on the accounts of both the holiday to-dos, and marketing accounts in order to truly understand the audience that shapes all activities and provides that personalized experience (product, service, or gift) for them. It’s that most wonderful time of year again -- with the holiday spirit in the air for businesses and consumers alike.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Marketing without ABM is Like the Holidays Without an Ugly Sweater

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They recommend our company, products, and services when we ask them and even when we don't. It used to be that ugly holiday sweaters were something that showed up as gifts from far-flung relatives, only to be shoved to the back of the sweater drawer, never to be worn. Today ugly holiday sweaters are everywhere. People have ugly sweater parties where they are required for all guests.

3 Ways to Connect Video Advertising to the Customer Journey

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An auto brand, for instance, can gauge product features of interest based on what customers click on within your interactive video. Historically, retargeting was focused on your website, email and display, but you can also use video to retarget customers even more effectively to learn more about the product or complete a purchase online. Cross Channel Marketing

3 Mobile Marketing Trends You Can't Afford To Ignore

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Whether your mobile product is new or established in the market, it is a best practice to adopt a mobile-first design to give users an optimal experience on their phones and tablets. product with a mobile-first design can fulfill all of its core functionalities on a mobile device, guiding mobile users on a journey optimized for their devices. Hard to believe, I know. Mobile DMP.

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Does Your Martech Stack Add Up to a Good Customer Experience?

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With 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them and the average shopper now makes an average of 9.5 The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. The keyword is orchestration.

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. The content should become increasingly detailed and product-centric as they are closer to the conclusion (decision making). Consideration stage. Decision stage. Spotify or Pandora?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Top 10 Modern Marketing Blog Posts of 2016

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This product announcement was the top performing post for the year. As we focus most of the content on the blog at the top of the funnel, without a heavy dose of product information, it is instructive to analyze why this post out-performed all others. As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months.

3 Irrefutable Data Driven Marketing Facts

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According to research from Deloitte Digital 76% consumers said they interact online with brands or products before arriving at the store, and are therefore making digitally- influenced decisions much earlier in the shopping process. Anytime anyone uses the word "irrefutable" you know they mean business. Even the definition has a serious word in it: impossible. " 2.

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New Tool Helps Marketers Use Email Deliverability Data

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Oracle Marketing Cloud is excited to announce a new product that will change that. Product NewsEmail Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Those numbers are right at your fingertips.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

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Oracle’s lead management and scoring spearheads the marketing automation pack in product features such as multi-factor scoring and workflow management. Product NewsDigital marketers are in a constant battle between driving leads and managing their CRM systems. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms.

Customer Experience Simplified

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Before you answer, download Customer Experience Simplified: Deliver the Experience Your Customers Want and discover discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. Customer Experience

Oracle Data Management Platform: Empowering True Identity Management

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Product NewsAs consumers increasingly interact with brands across a range of different devices and channels, the challenge of identity management for a marketer becomes paramount. We know that consumers don’t have a linear journey when engaging with a brand, they jump around between mobile apps, mobile web, desktop browsers, email, etc. leaving a trail of unique IDs along the way.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

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In a straight-up evaluation of product features and functions, Oracle led in our evaluation.” ” For this report, Forrester assessed the core functional depth of Oracle Eloqua and its advanced capabilities with Deliverability Plus, Digital Advertising, and Oracle Content Marketing products in the Oracle Marketing Cloud. Product Newscategories.

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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Launching platforms that elevate current products into expanded service models for customers. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report.

How About Some Modern Marketing Inspiration?

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" Whether you're in a data type position or project management or product marketing. Someone once said "Find your voice and inspire others to find theirs." " As marketers we are always - at least we should be, seeking to "up our game." Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Or increase sales for a specific product? For example, machine learning algorithms can recommend products to a new customer using historical data from other customers, but would not make a good recommendation for hiring a new associate. Innovative technology in the retail world doesn’t always mean flashy gadgets. The same goes for Netflix and Amazon. Cross Channel Marketing

Why Cross Channel Marketing Needs To Be Visual

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Imagine it’s a launch of new webinar series or an introduction of a new product. Since they aren’t selling a product directly, the customer touchpoints look a little different. Managing that volume of media, visuals and content is not an easy task and can create serious bottlenecks in campaign production if left unmanaged. Would you be able to do it?

What Plato Can Teach CMOs About Customer Experience

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In this world of Artificial Intelligence and Virtual Reality and bots and other mechanical (Read: Non Human) ways and means to market a given product, it would appear that there is still a place for us homo sapiens. Someone has a desire to buy your product. In other words, they come armed with knowledge on not only your product but your competitor's as well. Glad you asked.

New Gartner Report: Build Your Digital Marketing Hub

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This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Oracle Marketing Cloud Product NewsGartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. Intelligent Orchestration.

How To Run An Effective SMS Marketing Campaign

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How about someone who just bought some anti-aging products? What information can you offer your clients that will answer the questions implicated by the products they bought? SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. Personalization. It all starts here.

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Why Email is Essential for Your Content Marketing Strategy

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Which email products are best poised for including or featuring personalized content selections and which ones should potentially be exempt? Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. Because it works. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI. Brands have a ton of it.

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Why CMOs Need To Put Their Customers First

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Download Customer Experience Simplified to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix. I am a huge believer that we humans tend to overcomplicate things. And we marketers take it to a whole new level. consumers. Baby Boomers (52-70). Generation Xers (34-51). Millennials (18-35). CMO Corner

5 Simple Marketing Automation Tips to Improve Conversion

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If so, they are expressing a stronger product interest than just learning around a topic. Removing these records will streamline your processes and let you focus on contacting those prospects that have a real interest in your products or services. But in the end, isn't it all about conversion? Think Beyond Job Titles Persona creation often starts with a job title. VP of Marketing.

Get the Most Out of Your Holiday Marketing By Using Video in Email

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Video is producing amazing results: Almost 50% of internet users look for videos related to a product or service before visiting a store. This technology isn’t a silver bullet to email success, but combining video with the customer’s known appetite recognition for a company’s products should bring return-on-investment much greater than the expense to create the video.

7 Compelling Reasons to Invest in Mobile Marketing

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Almost 90% of SMS/text messages are opened and read within three minutes of receipt, making SMS a perfect way to alert customers to upcoming sales, same-day discounts, contests, new products, or delivery shipment status. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!

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Understand Customers and Their Lifecycle with Marketing Automation

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From telling them when a product they once wanted is back in stock, to remembering their birthdays and when they last changed jobs. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability. Your customer is not a form field.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Advocates are not zombies who repeat a corporate message, but they are customers who truly value your products and share their feelings with others. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

How Global CMOs Reap the Benefits of Technology

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Internal strategy for long-term growth such as Innovation and New Products development progress were also measured. Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. Created A Lot of Value. Chamulitrat says for sales, the measuring metric is obvious. CMO Corne

Cross-Channel Orchestration: Customer Journeys Done the Right Way

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With this announcement, we noted that the Orchestration Canvas was recently restyled in Alta , an initiative our product team has been using to make even the most sophisticated user actions simple and elegant to perform. Oracle Marketing Cloud Product NewsThe digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great.

Facebook Integration a Win-Win for Consumers and Marketers

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Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. Product NewsAs customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. First, they click on a call-to-action in the ad.