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Email Marketing: Going Beyond a Unique Open and Click

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Engagement segments can be customized; if you have an impulse product or a short purchase cycle, then the above might suit you best. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. Each week you send out a newsletter and each week you might get a 20% open rate. They are important.

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Why Email is Essential for Your Content Marketing Strategy

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Which email products are best poised for including or featuring personalized content selections and which ones should potentially be exempt? Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. Because it works. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI. Brands have a ton of it.

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7 Compelling Reasons to Invest in Mobile Marketing

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Almost 90% of SMS/text messages are opened and read within three minutes of receipt, making SMS a perfect way to alert customers to upcoming sales, same-day discounts, contests, new products, or delivery shipment status. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!

4 Simple Ideas to Personalize Your Email Campaigns Today

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Examples of these emails would be abandoned cart emails or low inventory messages on products they’ve viewed on site. Great examples of this would be sending them another product or article in the same category as their last purchase or web visit with a simple “we thought you might be interested in this” message. And we know it can deliver results. Email Marketing

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Forrester Research Names Oracle Marketing Cloud a Leader

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To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” Product NewsThe need for simplicity in the digital marketing landscape is urgent.

New Gartner Report: Build Your Digital Marketing Hub

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This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Oracle Marketing Cloud Product NewsGartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. Intelligent Orchestration.

New Tool Helps Marketers Use Email Deliverability Data

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Oracle Marketing Cloud is excited to announce a new product that will change that. Product NewsEmail Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Those numbers are right at your fingertips.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is 2016 and we are still talking about social media marketing. They may come around in time. Below you will find what they shared. Social Marketers Embrace Video 1. 58% of markers want to improve YouTube knowledge.

Hey CMOs: Technology Now as Important as Creativity

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The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.” But as they say… that was then. And this is most assuredly now. And now we live in a world where technology has, well… pretty much changed everything, in particular in the fields of marketing and advertising. Automating. CMO Corner

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Advocates are not zombies who repeat a corporate message, but they are customers who truly value your products and share their feelings with others. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

4 Ways to Battle the Content Marketing Paradox

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Why not incorporate these elements into static content by offering sharable quizzes that enable audiences to test their knowledge or classify which elements of your product are right for them? Static content, such as white papers, blog posts, and even product catalogs are the perfect source for interactive content. However, content fatigue doesn’t have to be terminal.

7 CMO Quotes You Need to Read on Marketing Technology

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“ Technology provides a consistent feedback loop, which helps a brand know if its products, service, experiences and messages are useful to customers. Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the " Marketing Technology Landscape Supergraphic." in just 5 years.

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4 Ways to Turn Marketing Ideas Into Engaged Customers

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“As corporations rethink the role of marketing, we’re seeing deeper integration not only between marketers and their agencies but between marketers and peers in the operations, technology, product and finance departments,” says Patrick Adams, Head of Consumer Marketing, North America. Having engaged customers is, of course, the holy grail for marketers. ” 4.

11 of the Latest Lead Nurturing Statistics: Explained

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Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in. Modern marketers know that they must learn more about their prospects before passing them along to sales. 78% say Email.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Content Marketing Strategy: How to Create Cross-Team Alignment

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Meanwhile, the product team knows a major event is coming up, but has no insight into what the events team is planning. How many times have you been stuck waiting for someone to build out a landing page, finalize web copy, or share the link to the product video? When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

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Wide and deep product range. It can now justifiably claim to cover most, if not all, digital marketing functional requirements with a wide and deep product range. Marketing Cloud Product NewsRecently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. ” (Page 8). ” (Page 9).

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5 Ways Video will Transform Digital Marketing in 2016

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On-demand product demonstration videos. 3. Note that “bottom-of-the-funnel” content like customer testimonials and on-demand product demos lead the list, which may seem somewhat surprising. For many businesses, video marketing and video production are becoming a core competency, no different from writing, content marketing, PR, and social media. Video blogs. 8.

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100 Things You Are Doing Wrong on Social Media

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You are not searching for product and brand names on Twitter. You are blogging about your products too often. You are not creating showcase pages focused on products, divisions or big ideas that connect to your LinkedIn company page. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not listening for Twitter mentions or replies. 5.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Oracle Marketing Cloud Announces New Features for Digital Marketers

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Product NewsThe Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced business intelligence tools that help data-driven marketers achieve incredible results at scale. I’m excited to share three key items with you: Oracle Responsys + Oracle Maxymiser. Audience Designer.

How Organizations are Leveraging Content Across the Buyer Journey

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Building a knowledge base or resource center with product-centric content improves customer marketing effectiveness by allowing the nurturing process to be continued even further. Filling your knowledge base with bottom-of-the-funnel content that enables customer self-service will increase your success team’s productivity and, more importantly, improve your customer retention rates.

6 Examples of Lead Nurturing Campaigns

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You need to engage prospects to learn more about them, while at the same time educate them about your products or services. No matter the type of product or service you offer, there is an identified path to success in onboarding. Sometimes our impression of marketing tactics is more monolithic than the reality. You can also let them know what they can expect as next steps.

8 Common Ways Most Content Marketers Fail

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Creating a knowledge base with articles written and videos produced by support gives customers (and prospects) a more technical view of how they can use your product and gives them an easy way to troubleshoot any problems they’re experiencing. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Great!

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

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Product NewsGartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision. What is Multichannel Campaign Management? How did Oracle Marketing Cloud achieve its 2nd straight year of industry leadership?

Oracle Chosen as Leader in Gartner Magic Quadrant

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This Magic Quadrant evaluates the leading CRM Lead Management vendors based on an in-depth survey that covers a wide variety of criteria: product functionality, education and services, partners, customer interviews and more. Marketing Cloud Product NewsToday, marketing is leading a significantly higher percentage of the buying process than ever before.

CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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You notice in the chart above the two B2C numbers are higher than the mean whereas the two B2B numbers either match (Services) or are lower (Product). Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the CMO on a varying number of topics.

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Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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Marketing Cloud Oracle Marketing Cloud Product NewsDespite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. At best, marketers lose a revenue opportunity.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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Marketing Cloud Oracle Marketing Cloud Product NewsDespite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. At best, marketers lose a revenue opportunity.

76 Percent of B2B Marketers Plan to Produce More Content Than They Did Last Year

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Jason Miller , Senior Content Marketing Manager at LinkedIn , points out that the inefficiency in content production results in an estimated $958 million each year in excessive spend for mid-to-large B2B companies. No matter what area of modern marketing you look at when reviewing the year that was 2015 , you will find growth, relevance and efficiency. Content marketing is no different.

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How to Execute Event Marketing like a Data-Driven Machine

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Stakeholder types for a big event may include: Sales, Marketing, Customer Success, Professional Services, Business Development, Product Management and others. Product Management may be seeking customer feedback with the ultimate goal of increasing NPS scores or additional product adoption. We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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Common scenarios include predicting those customers who are at risk of churning, identifying customers who are most likely to respond to a new product or a special offer and identifying which happy customers may be open to becoming vocal advocates. 8. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. Customer Insights. Digital Marketing.

3 Customer Metrics That Will Improve Your Email Marketing

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If it's something else, like a type of product that sells better at that time, you can segment everyone who has bought the product in the past, and test an email to them with cross/upsell messaging. As an online retailer you may know a customer’s name and address, but what do you really know about them? Hopefully, you can replicate the trend. 3.

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Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms

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Product NewsIn a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. The evaluation is based on a set of capability parameters as well as buyers’ perception of each vendor’s ability to execute against their expectations. Collaboration. Content.

3 Ways To Use Video To Get Tactical On Facebook

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64% of consumers are more likely to buy a product after watching a video about it. 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know.

4 Most Important Traits of Modern Marketers

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” What she realized is that the approach they were taking to marketing was not buyer-centric, but solely focused on their brand, their products, and their services. Several years ago Eloqua coined the term “Modern Marketer.” could not agree more with this assessment and way of thinking. stated they were highly effective in accomplishing their demand generation goals.

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Use These 5 Steps To Plan for Better Lead Nurturing

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Why should they be interested in your product? Modern Marketers know that not every prospect is ready to buy now. In fact, according to SiriusDecisions , even the 20% of leads that sales reps follow up on, 70% are not qualified. But it’s a mistake to ignore those leads. It turns out that 80% of unqualified prospects today will go on to buy from someone within the next 24 months.

I Can Have 100% Email Deliverability?

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If you guys send a high volume, this could have a big effect on clicks/read rates and conversions. I've attached a document on * but it is very brief. I can organize a quick phone call where a product specialist can take you through it in a little more detail in terms of ROI. It’s 2016 and we’re still having this conversation. "We have 100% Deliverability."

Understanding Known and Unknown Customers

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Let me give you three examples of the power a DMP can give your marketing: *Customer Acquisition – Using 3rd party data we can search through third party data sources and find prospects that are in market (unknown universe), interested in a product or even at a certain stage in their life. Engage and retain – Do you have a new product being launched? Great!