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Why a Single View of Your Customer is Vital for Success

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Additionally, this data collected from the single customer view provides feedback on the products and services the company is marketing. This intelligence could offer insights on what needs to be changed or improved and insights into what other products or services could be developed in the near future to increase audience interest and purchases. Let Oracle help.

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7 Compelling Reasons to Invest in Mobile Marketing

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Almost 90% of SMS/text messages are opened and read within three minutes of receipt, making SMS a perfect way to alert customers to upcoming sales, same-day discounts, contests, new products, or delivery shipment status. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!

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4 Simple Tips for Making the Most of Your Marketing Budget

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You can test assumptions about your brand, products, customer understanding and consumer preferences more easily and effectively than ever before. Data can feed into brand, product and even organisational developments. As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. Great experiences lead to great finances.

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Why Email is Essential for Your Content Marketing Strategy

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Which email products are best poised for including or featuring personalized content selections and which ones should potentially be exempt? Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. Because it works. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI. Brands have a ton of it.

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Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Email Marketing: Going Beyond a Unique Open and Click

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Engagement segments can be customized; if you have an impulse product or a short purchase cycle, then the above might suit you best. Is 20% a good open rate? What about a click-through rate of 5%? Well that depends on the industry you are in and what type of communications you're sending. Each week you send out a newsletter and each week you might get a 20% open rate. They are important.

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New Tool Helps Marketers Use Email Deliverability Data

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Oracle Marketing Cloud is excited to announce a new product that will change that. Product NewsEmail Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Those numbers are right at your fingertips.

4 Simple Ideas to Personalize Your Email Campaigns Today

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Examples of these emails would be abandoned cart emails or low inventory messages on products they’ve viewed on site. Great examples of this would be sending them another product or article in the same category as their last purchase or web visit with a simple “we thought you might be interested in this” message. And we know it can deliver results. Email Marketing

3 Examples of Brands Doing Real Cross-Channel Marketing

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If a prospect has shown interest in a specific product, they shouldn’t have to repeat this information over the phone. When shoppers search for a product, Nordstrom will display search results with the closest store location and inventory information. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. But it’s not all doom and gloom.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is 2016 and we are still talking about social media marketing. They may come around in time. Below you will find what they shared. Social Marketers Embrace Video 1. 58% of markers want to improve YouTube knowledge.

Forrester Research Names Oracle Marketing Cloud a Leader

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To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” Product NewsThe need for simplicity in the digital marketing landscape is urgent.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Advocates are not zombies who repeat a corporate message, but they are customers who truly value your products and share their feelings with others. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

4 Examples of Content Curation Done Right

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This site has become the hub for IT-related energy efficiency information from sources around the world, recognized as a gold winner in Network Products Guide’s 8th Annual 2013 Hot Companies and Best Products. In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. Content Marketing

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Hey CMOs: Technology Now as Important as Creativity

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The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.” But as they say… that was then. And this is most assuredly now. And now we live in a world where technology has, well… pretty much changed everything, in particular in the fields of marketing and advertising. Automating. CMO Corner

4 Ways to Turn Marketing Ideas Into Engaged Customers

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“As corporations rethink the role of marketing, we’re seeing deeper integration not only between marketers and their agencies but between marketers and peers in the operations, technology, product and finance departments,” says Patrick Adams, Head of Consumer Marketing, North America. Having engaged customers is, of course, the holy grail for marketers. ” 4.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

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Wide and deep product range. It can now justifiably claim to cover most, if not all, digital marketing functional requirements with a wide and deep product range. Marketing Cloud Product NewsRecently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. ” (Page 8). ” (Page 9).

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How the Personality of a CMO Compares To Others In the C Suite

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Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online psychometric testing of 36 CMOs as well as other c-suiters, if you will. The results were quite interesting and insightful to say the least. Let's jump right in with a finding. Help or Hinder? The Boardroom.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

7 CMO Quotes You Need to Read on Marketing Technology

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“ Technology provides a consistent feedback loop, which helps a brand know if its products, service, experiences and messages are useful to customers. Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the " Marketing Technology Landscape Supergraphic." in just 5 years.

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4 Ways to Battle the Content Marketing Paradox

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Why not incorporate these elements into static content by offering sharable quizzes that enable audiences to test their knowledge or classify which elements of your product are right for them? Static content, such as white papers, blog posts, and even product catalogs are the perfect source for interactive content. However, content fatigue doesn’t have to be terminal.

11 of the Latest Lead Nurturing Statistics: Explained

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Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in. Modern marketers know that they must learn more about their prospects before passing them along to sales. 78% say Email.

5 Ways Video will Transform Digital Marketing in 2016

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On-demand product demonstration videos. 3. Note that “bottom-of-the-funnel” content like customer testimonials and on-demand product demos lead the list, which may seem somewhat surprising. For many businesses, video marketing and video production are becoming a core competency, no different from writing, content marketing, PR, and social media. Video blogs. 8.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

100 Things You Are Doing Wrong on Social Media

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You are not searching for product and brand names on Twitter. You are blogging about your products too often. You are not creating showcase pages focused on products, divisions or big ideas that connect to your LinkedIn company page. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not listening for Twitter mentions or replies. 5.

Content Marketing Strategy: How to Create Cross-Team Alignment

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Meanwhile, the product team knows a major event is coming up, but has no insight into what the events team is planning. How many times have you been stuck waiting for someone to build out a landing page, finalize web copy, or share the link to the product video? When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully.

Oracle Chosen as Leader in Gartner Magic Quadrant

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This Magic Quadrant evaluates the leading CRM Lead Management vendors based on an in-depth survey that covers a wide variety of criteria: product functionality, education and services, partners, customer interviews and more. Marketing Cloud Product NewsToday, marketing is leading a significantly higher percentage of the buying process than ever before.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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Marketing Cloud Oracle Marketing Cloud Product NewsDespite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. At best, marketers lose a revenue opportunity.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

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Marketing Cloud Oracle Marketing Cloud Product NewsDespite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count. On a website or mobile application, this inability to deliver the right experience during the proverbial “moment of truth” can be costly. At best, marketers lose a revenue opportunity.

How Organizations are Leveraging Content Across the Buyer Journey

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Building a knowledge base or resource center with product-centric content improves customer marketing effectiveness by allowing the nurturing process to be continued even further. Filling your knowledge base with bottom-of-the-funnel content that enables customer self-service will increase your success team’s productivity and, more importantly, improve your customer retention rates.

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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If you’re selling a complex product, service, or solution, however, you cannot expect email nurturing to do all the heavy lifting. What someone needs when they are doing initial research to solve a problem is very different than the needs of their colleague who has already chosen the product category and honed down the potential vendor list. ” — Benjamin Franklin.

How Marketers Should Engage Their Mobile User

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Whether you’re a B2B SaaS product manager or as an eCommerce social media specialist, your goal should be to provide the best experience for your ever-growing number of mobile users. In our modern world, the average person has an attention span that lasts eight seconds. You read that correctly: eight seconds. Don’t let this deter you. Time spent in app. Pages visited. Revenue.

Oracle Marketing Cloud Announces New Features for Digital Marketers

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Product NewsThe Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced business intelligence tools that help data-driven marketers achieve incredible results at scale. I’m excited to share three key items with you: Oracle Responsys + Oracle Maxymiser. Audience Designer.

CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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You notice in the chart above the two B2C numbers are higher than the mean whereas the two B2B numbers either match (Services) or are lower (Product). Twice a year the Duke University Fuqua School of Business releases its CMO Survey. If you are not familiar with it, I suggest you check it out as it provides a biannual glimpse into the mind of the CMO on a varying number of topics.

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