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Accelerate Conversions with Clean Data and Relevant Content

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Product NewsB2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. These new capabilities give marketers the power to strategically align sales and marketing communications to transform conversations into conversions.

A Deeper Look Into B2B Demand Generation

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However, over 40% stated it is the responsibility of product marketing. While buyer personas are certainly needed for product marketing, it is not feasible that a product marketing persona (usually a description of the end user of a product or service) is going to be the best fit for demand generation purposes. Increase In Content Production Needs to Stop.

How 4 Brands Are Revolutionizing the Customer Experience

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Discover how to provide customer experiences that are managed as carefully as your product, price, and the promotion of the marketing mix in the Customer Experience Simplified guide. As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. It will either result in a sale or increased brand loyalty.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Don’t send them product information if they haven’t done anything beyond downloading an educational asset. 2. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

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In a straight-up evaluation of product features and functions, Oracle led in our evaluation.” ” For this report, Forrester assessed the core functional depth of Oracle Eloqua and its advanced capabilities with Deliverability Plus, Digital Advertising, and Oracle Content Marketing products in the Oracle Marketing Cloud. Product Newscategories.

Understand Customers and Their Lifecycle with Marketing Automation

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From telling them when a product they once wanted is back in stock, to remembering their birthdays and when they last changed jobs. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability. Your customer is not a form field.

Why Cross Channel Marketing Needs To Be Visual

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Imagine it’s a launch of new webinar series or an introduction of a new product. Since they aren’t selling a product directly, the customer touchpoints look a little different. Managing that volume of media, visuals and content is not an easy task and can create serious bottlenecks in campaign production if left unmanaged. Would you be able to do it?

Oracle Data Management Platform: Empowering True Identity Management

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Product NewsAs consumers increasingly interact with brands across a range of different devices and channels, the challenge of identity management for a marketer becomes paramount. We know that consumers don’t have a linear journey when engaging with a brand, they jump around between mobile apps, mobile web, desktop browsers, email, etc. leaving a trail of unique IDs along the way.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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Launching platforms that elevate current products into expanded service models for customers. Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report.

3 Mobile Marketing Trends You Can't Afford To Ignore

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Whether your mobile product is new or established in the market, it is a best practice to adopt a mobile-first design to give users an optimal experience on their phones and tablets. product with a mobile-first design can fulfill all of its core functionalities on a mobile device, guiding mobile users on a journey optimized for their devices. Hard to believe, I know. Mobile DMP.

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Customer Experience Simplified

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Before you answer, download Customer Experience Simplified: Deliver the Experience Your Customers Want and discover discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. Customer Experience

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

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Oracle’s lead management and scoring spearheads the marketing automation pack in product features such as multi-factor scoring and workflow management. Product NewsDigital marketers are in a constant battle between driving leads and managing their CRM systems. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms.

Get the Most Out of Your Holiday Marketing By Using Video in Email

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Video is producing amazing results: Almost 50% of internet users look for videos related to a product or service before visiting a store. This technology isn’t a silver bullet to email success, but combining video with the customer’s known appetite recognition for a company’s products should bring return-on-investment much greater than the expense to create the video.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

What Plato Can Teach CMOs About Customer Experience

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In this world of Artificial Intelligence and Virtual Reality and bots and other mechanical (Read: Non Human) ways and means to market a given product, it would appear that there is still a place for us homo sapiens. Someone has a desire to buy your product. In other words, they come armed with knowledge on not only your product but your competitor's as well. Glad you asked.

New Tool Helps Marketers Use Email Deliverability Data

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Oracle Marketing Cloud is excited to announce a new product that will change that. Product NewsEmail Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Those numbers are right at your fingertips.

How AI Will Be A Game Changer In Mobile Marketing

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Earlier this month Google unveiled Google Assistant , that was described as being most exciting new product announcement since the iPhone in 2007. Instead of me trying to explain it, here's what Andy wrote: "Instead of going through the typical search experience, all you'd need to do is tap on images of products you like. Impact and Improve. Automation. Connection.

5 Simple Marketing Automation Tips to Improve Conversion

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If so, they are expressing a stronger product interest than just learning around a topic. Removing these records will streamline your processes and let you focus on contacting those prospects that have a real interest in your products or services. But in the end, isn't it all about conversion? Think Beyond Job Titles Persona creation often starts with a job title. VP of Marketing.

What Global Marketers Can Learn From Quentin Tarantino

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Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services. Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed.

How to Rock the World of Events and Marketing Automation

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For example, you can record receiving a product demo as a “named” buying signal, and then set up a digital next step or trigger in marketing automation so that all event attendees who receive Product Demo A immediately get an invite to the corresponding thought leadership session later in the day. That’s powerful. What if we made events work for you.

New Gartner Report: Build Your Digital Marketing Hub

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This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Oracle Marketing Cloud Product NewsGartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. Intelligent Orchestration.

Why Email is Essential for Your Content Marketing Strategy

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Which email products are best poised for including or featuring personalized content selections and which ones should potentially be exempt? Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. Because it works. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI. Brands have a ton of it.

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Global CMOs and the Vital Role of Culture and Teamwork

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Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services. Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global. Culture and Teamwork. CMO Corner

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Or increase sales for a specific product? For example, machine learning algorithms can recommend products to a new customer using historical data from other customers, but would not make a good recommendation for hiring a new associate. Innovative technology in the retail world doesn’t always mean flashy gadgets. The same goes for Netflix and Amazon. Cross Channel Marketing

Why a Single View of Your Customer is Vital for Success

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Additionally, this data collected from the single customer view provides feedback on the products and services the company is marketing. This intelligence could offer insights on what needs to be changed or improved and insights into what other products or services could be developed in the near future to increase audience interest and purchases. Let Oracle help.

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Cross-Channel Orchestration: Customer Journeys Done the Right Way

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With this announcement, we noted that the Orchestration Canvas was recently restyled in Alta , an initiative our product team has been using to make even the most sophisticated user actions simple and elegant to perform. Oracle Marketing Cloud Product NewsThe digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Advocates are not zombies who repeat a corporate message, but they are customers who truly value your products and share their feelings with others. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

How To Run An Effective SMS Marketing Campaign

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How about someone who just bought some anti-aging products? What information can you offer your clients that will answer the questions implicated by the products they bought? SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. Personalization. It all starts here.

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7 Compelling Reasons to Invest in Mobile Marketing

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Almost 90% of SMS/text messages are opened and read within three minutes of receipt, making SMS a perfect way to alert customers to upcoming sales, same-day discounts, contests, new products, or delivery shipment status. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. And not just the consumers!

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Facebook Integration a Win-Win for Consumers and Marketers

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Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. Product NewsAs customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. First, they click on a call-to-action in the ad.

11 of the Latest Lead Nurturing Statistics: Explained

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Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in. Modern marketers know that they must learn more about their prospects before passing them along to sales. 78% say Email.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is 2016 and we are still talking about social media marketing. They may come around in time. Below you will find what they shared. Social Marketers Embrace Video 1. 58% of markers want to improve YouTube knowledge.

100 Things You Are Doing Wrong on Social Media

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You are not searching for product and brand names on Twitter. You are blogging about your products too often. You are not creating showcase pages focused on products, divisions or big ideas that connect to your LinkedIn company page. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not listening for Twitter mentions or replies. 5.

How I Learned to Stop Worrying and Start Loving Third-Party Data

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PwC recently found that 72% of security incidents at finance companies involved current or former employees, as did 62% of breaches at industrial product companies. Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. What causes this difference? My advice?

Forrester Research Names Oracle Marketing Cloud a Leader

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To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” Product NewsThe need for simplicity in the digital marketing landscape is urgent.

How Organizations are Leveraging Content Across the Buyer Journey

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Building a knowledge base or resource center with product-centric content improves customer marketing effectiveness by allowing the nurturing process to be continued even further. Filling your knowledge base with bottom-of-the-funnel content that enables customer self-service will increase your success team’s productivity and, more importantly, improve your customer retention rates.

4 Simple Ideas to Personalize Your Email Campaigns Today

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Examples of these emails would be abandoned cart emails or low inventory messages on products they’ve viewed on site. Great examples of this would be sending them another product or article in the same category as their last purchase or web visit with a simple “we thought you might be interested in this” message. And we know it can deliver results. Email Marketing

4 Simple Tips for Making the Most of Your Marketing Budget

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You can test assumptions about your brand, products, customer understanding and consumer preferences more easily and effectively than ever before. Data can feed into brand, product and even organisational developments. As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. Great experiences lead to great finances.

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