Effective use of sales intelligence increases revenue productivity per sales rep by 17%. by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. At every event we hear statistics rattled off as speakers and attendees attempt to quantify the world around them. It’s for good reason. Data is simply exploding as social, mobile and apps change the way we work, collaborate and deliver marketing campaigns. As marketers, we need to be able to represent these changes in an easily understandable way. Source ). Source ). MORE >>

Presentations and books on telling a great story – opposed to shilling product – are abundant. The brand reveals how it tests and builds its products, not as a pitch but like a news story. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. But examples of brands doing it well are harder to find. That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Seeing is learning. Cisco. MORE >>

She has a personal brand — she’s a thought leader, not a product pusher. They’ve done this by searching Google, attending a webinar, downloading an E-book, attending an event, asking their network for recommendations, visiting your corporate website, reading your blog, listening to a podcast, attending a virtual trade show, watching a product demo, seeing a video customer testimonial, and the list goes on and on. by Jill Rowley | Tweet this I have a confession. I’m a 40-year old, married mother of four… social networking addict. What Is Social Selling? . MORE >>

About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer , Brainshark’s content marketing manager, for the post below. It’s no secret that online video has become one of the hottest trends in content marketing. Want more proof? Click to see and save a larger version. MORE >>

They are designed to give first-hand validation of your product or service. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. m here to tell you it’s not magic. In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. Here are five ways social media marketing can be used to drive revenue. Extending Your Reach. Wins are great. MORE >>