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INDUSTRIAL MARKETING TODAY
JUNE 5, 2013
How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive
'Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing 2D CAD drawings 3D Models content assets eCatalogs Industrial and manufacturing marketing
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INDUSTRIAL MARKETING TODAY
JUNE 22, 2012
Don’t Underestimate Industrial Marketing’s Contribution to Sales
have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. Inbound Marketing Industrial Lead Generation Industrial Marketing Strategies Measurement & Tracking Sales Strategies industrial lead generation Industrial Marketing Marketing industrial productsThe more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. See Manufacturers Need Lead Management to Close the RFQ Gap ). Marketing keeps you in sales.”
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INDUSTRIAL MARKETING TODAY
OCTOBER 1, 2012
What Does a Content Marketing Strategy Mean for Industrial Companies?
It should help you shift the focus from writing about your products and services to how you help your customers solve their challenges. I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.”
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INDUSTRIAL MARKETING TODAY
AUGUST 20, 2012
Industrial Content Marketing is Not Just for SEO
agree that SEO is a very important goal of content marketing; after all, your website needs to be found by the right people when they are searching for industrial products and services that you provide. Content marketing is a central topic in most of my recent conversations with industrial companies. The primary goal is to generate better quality leads from their websites. That is the good news. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). Why do I say that? See my post, “You’ve Got Traffic. Now What?”.
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INDUSTRIAL MARKETING TODAY
JULY 16, 2012
The Real Value of Content Marketing for Industrial Companies
They are the specifiers of your product. In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. According to them, that has always been a job done by sales and not marketing. Your customer is an OEM/Fabricator.
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INDUSTRIAL MARKETING TODAY
APRIL 23, 2012
Content Marketing for Engineers
Here is a brilliant example of humanizing an industrial product with a healthy dose of humor. I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Adding a human element into the content makes it even more compelling to your engineering audience.
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