Industrial Marketing Today

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Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

This company has […] The post Industrial Content Marketing: Product Centric vs. Customer Centric Content by Achinta Mitra appeared first on Industrial Marketing Today. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries. Our conversation happened in the early stages (Thank God!)

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How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. How about you?

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive

Industrial Marketing Today

Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article.

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How to Craft Compelling Manufacturing Content that Resonates with Engineers and Attracts Industrial Buyers

Industrial Marketing Today

It is important to focus on the value proposition of your product or service when writing compelling content. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues.

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E-Commerce for Manufacturers and Distributors—What You Need to Know

Industrial Marketing Today

I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. However, times have changed. The pandemic has accelerated the trend towards online sales.

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Why Industrial Content Must Be More Customer-Centric

Industrial Marketing Today

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. This is only a content summary.

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