| | | Inbound Marketing Automation Blog | |  Product | 8 articles |
| Page 1 of 1 | Previous | Next | INBOUND MARKETING AUTOMATION BLOG DECEMBER 17, 2010 Automate Marketing or Perish It's no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009? And the trend is expected to worsen in 2010/2011? But the recession appears to be ending - why aren't sales picking up? This post expores the problem…. No related posts. Blog Posts | INBOUND MARKETING AUTOMATION BLOG JULY 25, 2012 Technology’s Biggest Failure And these inventors are often arrogant enough to assume that such "fools" are not worthy of using their product/service - if they can't understand it, they're too stupid to do business with. ve invented software products myself, but I was lucky enough to understand that despite the “brilliance” of my inventions, they would still need a serious marketing effort to produce prospects, convince them of my product’s usefulness to them, and then persuade them to become clients. Most promising technology startups fail because they do not believe their inventions require marketing. | | | | | |
| INBOUND MARKETING AUTOMATION BLOG APRIL 9, 2010 Does Canadian Marketing lag the US in Productivity? Specifically, about our persistent lag in productivity growth relative to our US neighbour, and why the productivity gap is so important to our Canadian economy and our [.] Tags: Blog Posts Canadian Marketing Marketing Automation Marketing Productivity This week one of my favorite “hands-on” columnists in the Report on Business, Gwyn Moran – the founding CEO of Encana Corp – talked about the Canadian economy. No related posts. | INBOUND MARKETING AUTOMATION BLOG FEBRUARY 22, 2012 Inbound Marketing Automation is The Prizewinner Back in the 50s, B2C companies persuaded their prospects to help them promote their wares to other prospects by holding competitions which awarded a prize for the best jingle for its product, or the best slogan, or the best advertisement. Who would know better how to express the benefits of the product or service? It makes perfect sense: who understands a prospect's needs better than another prospect? The recent movie, "The Prizewinner of Defiance", tells the story of a poor mother who managed to feed her 12 children despite her alcoholic husband. | INBOUND MARKETING AUTOMATION BLOG FEBRUARY 18, 2013  B2B Supplier Shopping Gets a Facelift If you sell products or services, you need to read this post to understand how the game has just changed and what you should do about it. A Gossamar Post by Megan - this post first appeared on Gossamar , a site dedicated to Gossamar - Inbound Marketing, Marketing and Sales Automation Google has just announced a Beta version of Shopping for B2B vendors. No related posts. Blog Posts | INBOUND MARKETING AUTOMATION BLOG MARCH 14, 2012 The FUDs of Marketing Automation It revolved around the idea that you could not be fired for buying an IBM solution, but your chances were high if your project failed because you bought one of the obviously lesser competitor's products. IBM's famous FUD - Fear, Uncertainty and Doubt - was an effective marketing strategy in the 70s and 80s. No single company in the Inbound Marketing or Marketing Automation space has achieved that kind of dominance yet, so none of us can practice FUD successfully. Read on for what these typically are and how to respond. Related posts: Introduction to Inbound Marketing Automation. | | | | | | | |
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 Inbound Insurance: Proactive Damage Control
Prospective clients can vet which companies to hire for any service or product needs through some simple online research. A Gossamar Post by Megan - this post first appeared on Gossamar , a site dedicated to Gossamar - Inbound Marketing, Marketing and Sales Automation Business owners know no type of advertising is more powerful than word-of-mouth. satisfied customer is one that will encourage others to retain your goods and services too. In B2B realms, referrals have arguably always been even more powerful. The post Inbound Insurance: Proactive Damage Control appeared first on Gossamar. MORE >> - B2B Sales and Marketing Team Integration?
Tragic, really, as the very purpose of a company is to sell its products and services to as many people as possible. Centralized decision-making is a powerful concept, especially within the realm of integrating sales and marketing teams within B2B companies. Not many companies do it well, as revealed by this study. So why would a company not seek to maximize the efficiency of these two teams? Because it's not easy for a variety of reasons, but as this post reveals, it can be done. No related posts. MORE >>
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