grow - Practical Marketing Solutions

Trending Sources

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Discover new products, services, and people. Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! Overcoming Information density. Companies like Dell have to make pretty accurate projections of the data flow on the web because this is more or less their sales forecast for servers and other hardware.

Dwell 159

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

So if you‘re Chobani yogurt and somebody is complaining about the smell of your product, that‘s a problem and you want to be alerted to that right away. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. Cheryl”.

Podcasts and advertising: Meet social media’s new super power

grow - Practical Marketing Solutions

Plus, you’ll learn about Tommodium, a new pharmaceutical product from the Marketing Companion Labs. We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. You heard me correctly. million.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. This product is burritos.

The overwhelming implications for driverless cars and marketing

grow - Practical Marketing Solutions

With more time on our hands, long-form written content may have a renaissance if people use the time to study or learn something new during peak productive commuting times. This would help us discover special deals, amazing products, and entertainment opportunities along our route. Most analysts believe that by 2020 there could be millions of self-driving cars on the highways.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Our content goes in, but those inbound links don’t come back out to our websites where our lovely products, services, and calls-to-action reside. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. shift in distribution. Their algorithm will decide who sees what we create.

How to write 3,000 words every day when you don’t feel like it

grow - Practical Marketing Solutions

Blogging best practices Content Marketing Writing best practices content creation content marketing mars dorian productivity word count writingBy Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. You can learn only so much.” ” That’s Balooney with a capital B. So what happened?

Words 123

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Since it is a Google product, there’s a strong focus on things like Google Adwords. She is the author of the  The Product Hunt Manual  and  Tech Doodles. careers Content distribution Google techologies innovation productivity Social Media Tools visual communication austin kleon coursera evergreen hubspot kiki schirr Malcolm Gladwell marketing resources skillshareUdemy.

A day in the life of a productive social media marketer

grow - Practical Marketing Solutions

The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Plus … it mentions {grow}, so how could I resist? hope you enjoy this as much as I did!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. We can: Educate the consumer on our product, and why it’s better than competitor X. Drive traffic to our quiz-like content that helps you find the best product for your particular life habits. The Content Marketing Plan (Agenda). Business Objectives.

Plan 118

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

Do you need to do a lot of product demonstrations? Do you need to do a lot of product demonstrations? This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Not productive. Not productive. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not scalable. How I Use Automation To Manage Scheduled Tweets. Pretty sweet, huh? Right?

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

fashion designer has a finite number of fabrics, colors, production techniques, and textures that need to conform to a human body. My friend  Maël Roth provides this famous example from Tipp-Ex that used humor and drama to create awareness for their product (22 million views). It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa.

P2P 115

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

And oh yes, we launch our latest product from the Marketing Companion Labs, Snapchat Silver, for those of you over 40 trying to figure out Snapchat. Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. The rise of private media. 98 percent.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

Content distribution Content Ignition Strategy Content Marketing customer acquisition economics of social media Influence marketing innovation Internet marketing Marketing best practices marketing strategy Monitoring strategies productivity Social Media and Sales Social Media best practices Social Media Strategy Social Media Tools affinio buzzsumo gshift marketing technology tapinfluence

The business case for unbranded content

grow - Practical Marketing Solutions

Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. You don’t make the content about the product. When the community is more important than your product. Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. The answer?

Case 105

Are you becoming an obsolete marketing professional?

grow - Practical Marketing Solutions

We turned learning into a product —  Many of our clients at Convince & Convert have – as part of their consulting contract with us – a content hub (powered by Uberflip) where our team populates many articles each week that the client should be reading and absorbing about all things digital. 4. But for the first time, about one-third of the class was under the age of 25.

Class 96

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Using psychology to make your content relevant

grow - Practical Marketing Solutions

“Buy my product, look how great we are, you need this!” While you may not go to social media and think “I sure do hope I can snap someone out of habituation today,” you will still want to grab attention with your content or your product. Buy my product, look how great we are, you need this!”. By Wade Harman, {grow} Community Member. The big reveal. Content.

Teaching is the New Marketing

grow - Practical Marketing Solutions

could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising. She is even pitching some companies to pay her to teach a course in how to use their products properly. 3. could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising.

Research shows content engagement is disconnected from brand goals. What’s next?

grow - Practical Marketing Solutions

Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all. Did I cause a consumer to buy a product, sign up for something, create a referral? Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all. It easily shows that something is HAPPENING and we love that.

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

She is the author of the  The Product Hunt Manual  and  Tech Doodles. Related Stories Marketing Resources for 2016: Old School meets New Cool How to use Product Hunt to boost your business Four overlooked B2B marketing ideas you can use now As digital ad options dry up, marketers turn desperate A new process to quantify content marketing success. ” I have difficulty answering.

Tools 119

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

But I love watching people I trust talk about products they use.” Dell has done a wonderful job establishing a trusting relationship with me and I have become an authentic advocate for their company and products. They deliver over 150 percent of profitability, buying products without a discount and without regard for seasonality. That comment nails it. WHAAAAT? Very few.

Finding profitable marketing niches in unexpected places

grow - Practical Marketing Solutions

Neither my company nor our competitors could fit this product into their finely-tuned mass production systems. You see, those little tabs don’t cost too much when you consider the entire cost of the product. realized that I could double or even triple the price of this new product and our customers would hardly notice. Finding profitable marketing niches. Likes.

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

Related Stories The seedy underbelly of advocate marketing The real problem with real time marketing Social selling and the social enterprise: From fantasy to reality How to use Product Hunt to boost your business Polish up your best content to drive content marketing value. If you’re impatient, social media is probably the wrong marketing channel for you. Weak relational links.

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

But after a time of creating meaningful content, connecting with an audience, and maybe even distributing some content through paid and promotional methods, something amazing happens — people begin to talk back, they subscribe, they sign up for something, maybe they even buy your product. How do I measure the value of what I am doing? Advertising works. The engagement curve. Sales.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

don't usually use this space to promote individuals, companies or products but I would be remiss as your friend and as an educator if I didn't point out a wonderful new book by Brian Solis: X: The Experience When Business Meets Design.This is a unique book packed with unusual and thought-provoking perspectives on “the tangle.”. And that is pretty tangled. have been thinking a lot about this.

How to differentiate your blog based on the time you can put into it

grow - Practical Marketing Solutions

Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Blogging takes a lot of work.

8 Practical applications for influence marketing

grow - Practical Marketing Solutions

Working with influencers can create a powerful feedback loop as you develop new products and features. You can still get a product “glow” by having a thought leader talk about your brand. 4. Working with influencers can create a powerful feedback loop as you develop new products and features. But my prediction did come true. It’s in a café in Berlin. Research.

The dangerous confusion of sales and content marketing

grow - Practical Marketing Solutions

In fact, that’s exactly what content marketing does, and Pink left that audience of 14,000 marketers fired up with the charge to become helpful, servant sellers by creating content that is helpful and useful, so that the well-equipped buyer will inexorably come to the right decision—to buy our products and services. By Tom Webster, {grow} Community Member. So how can the seller succeed?

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

Back then, he said he was ‘stabbed in the back’, which ruined his mood for weeks, if not months, and sabotaged his productivity. By Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. always try to learn from my peers and good blog posts to bring my online career to the next level. The price? Conclusion.

Why marketing today takes courage

grow - Practical Marketing Solutions

Years ago, strategy was a function of the price, product, placement, promotion. Years ago, strategy was a function of the price, product, placement, promotion. I recently spent a few days with the CMO of a well-known company in Denmark. “This is going to be difficult, isn’t it?” ” he said. “What do you mean?” ” I asked. It means moving from.

CMO 93

The strategy behind the content

grow - Practical Marketing Solutions

These take a lot of work and the views of these productions have been declining. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. It was a big decision taking on a podcast.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

That Goulet is growing at such a steady clip is testament to the company’s product offering and exceptional customer service, but there’s a lot more to it. Having a great product is table stakes today – it’s a given if you simply want to even have a chance of competing in the marketplace. In a world of abundance, they don’t need you or your products and services.

Why the sales funnel is alive and well and living on the web

grow - Practical Marketing Solutions

Because pre-internet, brands were the primary gatekeepers of the content (information) about their products and services. It’s not just content production that was mis-prioritized, either. In this model content production is in equilibrium with the guard rails of the buyer’s journey. It’s not just content production that was mis-prioritized, either. Makes sense, right?

How to get things done even when you can’t concentrate: Return on Attention

grow - Practical Marketing Solutions

It seems like a really simple question, and it’s one many personal development and productivity experts advocate. In other words, the question many leading experts hold up as the gold standard in productivity leads to a moral interrogation of my self-worth. Return On Attention: Removing Guilt from Productivity. Return On Attention: Removing Guilt from Productivity.

Too much of a good thing? The weird truth about social proof.

grow - Practical Marketing Solutions

According to recent data from Northwestern University’s Spiegel Digital & Database Research Center, too many five-star reviews for a product or service can actually steer people away from your product. According to the Northwestern University data, products with reviews between 4.2 According to the Northwestern University data, products with reviews between 4.2