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How to use Product Hunt to boost your business

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By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

The new standards for strategy and social media success

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On the surface this is going to sound like a weird example but I would say Coca-Cola is managing marketing transformation in a brilliant way — a company with a product that never changes. Coke has been a relevant, youth-oriented product for more than a hundred years. With permission, I’m providing this content to you today. . It begins with the organization itself.

How do you use social media to promote a boring product?

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Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. This product is burritos.

Four profound marketing megatrends for 2016 and beyond

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Discover new products, services, and people. Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! Overcoming Information density. Companies like Dell have to make pretty accurate projections of the data flow on the web because this is more or less their sales forecast for servers and other hardware.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

5 questions you should ask yourself every day before bed

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Now if there’s something more available than sand on beaches it’s productivity guides on book shelves. Every pundit with a PhD tells you the ultimate formula on leveling up your productivity, but the trouble is, most systems are too complicated and end up as digital dust collectors. They frame your mind and prime it for productivity. Questions, in other words.

How to write 3,000 words every day when you don’t feel like it

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Blogging best practices Content Marketing Writing best practices content creation content marketing mars dorian productivity word count writingBy Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. You can learn only so much.” ” That’s Balooney with a capital B. So what happened?

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Five new content forms rocking the marketing airwaves

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If you liked a new product or service mentioned in a piece of content, I would love to be able to click on a button to receive personalized updates from an executive involved in the project. By Mark Schaefer. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get our content out to the masses. link].

A day in the life of a productive social media marketer

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The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Plus … it mentions {grow}, so how could I resist? hope you enjoy this as much as I did!

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Why Facebook Live is not ready for prime time

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Companies will move their content production to live video.” By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” ” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. ” I don’t agree. What’s the reason a company would NOT do live video? Legal constraints.

Four ways Facebook Instant Articles will dramatically impact marketing

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Our content goes in, but those inbound links don’t come back out to our websites where our lovely products, services, and calls-to-action reside. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. shift in distribution. Their algorithm will decide who sees what we create.

The all-time greatest Christmas marketing story

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True, I imagine many companies would frown on an employee making up a tale like that to sell a product. My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. Lauren is an adventurer and loves to save her money for international vacations. They were so prevalent that eventually she asked somebody what it meant.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Because the desire for the product was “pre-loaded” into an entire generation. This is the very heart of marketing: Creating a product so amazing, so beloved, so trusted, that it becomes part of who we are. Whether you are in B2B or B2C, a huge multi-national or a corner pizza place, we all want our products to become part of the fabric of our customer’s lives.

4 Ways Marketers Can Up Their Mental Game

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Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). business strategy Marketing best practices productivity marketers marketing best practices marketing mental game mental gameBy Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Your pricing. happen.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Again, you want to be cautious of vanity metrics, so we like to look at engagement that serves a purpose, like: Brand/product feedback. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Start With Goals. Engagement.

16 Essential educational resources for the marketing professional

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Since it is a Google product, there’s a strong focus on things like Google Adwords. She is the author of the  The Product Hunt Manual  and  Tech Doodles. careers Content distribution Google techologies innovation productivity Social Media Tools visual communication austin kleon coursera evergreen hubspot kiki schirr Malcolm Gladwell marketing resources skillshareUdemy.

Seven Essential Mobile Apps for Marketers

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You can create boards for each project, cards for each task, you can assign team members and due dates, and even attach documents. I use Trello to plan and track projects, keep track of the production status of podcast episodes, hold ideas for blog posts, and more. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers.

Use This Agenda For Your 2016 Content Marketing Plan

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Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. We can: Educate the consumer on our product, and why it’s better than competitor X. Drive traffic to our quiz-like content that helps you find the best product for your particular life habits. The Content Marketing Plan (Agenda). Business Objectives.

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Does every business need content marketing? A reality check.

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distribution channels, product development, product placement, packaging, positioning, and long-term customer contracts, to name a few. Now, how many branded products do you buy every year? By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends.

How SMBs can get more leads through marketing automation

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This is similar to what Amazon do so well – they know what you’re doing on their website, what types of products you usually view and browse, so they send you targeted emails based on that information, which makes it much more compelling to open their emails and, eventually, buy from them. By Lilach Bullock, {grow} Community Member. What is marketing automation and why is it important?

7 Ways a small business can use social media resources wisely

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Do you need to do a lot of product demonstrations? Do you need to do a lot of product demonstrations? This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free.

Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

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hadn’t realized how working from home might impact my productivity, or happiness. careers Entrepreneurism Leadership productivity entrepreneurshipBy Elise Perkins, {grow} Community Member. Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee. think tank, I sought a lot of advice from current and former entrepreneurs. I

Using psychology to make your content relevant

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“Buy my product, look how great we are, you need this!” While you may not go to social media and think “I sure do hope I can snap someone out of habituation today,” you will still want to grab attention with your content or your product. Buy my product, look how great we are, you need this!”. By Wade Harman, {grow} Community Member. The big reveal. Content.

Break the mold: Why content marketing needs to be like a chalupa

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fashion designer has a finite number of fabrics, colors, production techniques, and textures that need to conform to a human body. My friend  Maël Roth provides this famous example from Tipp-Ex that used humor and drama to create awareness for their product (22 million views). It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa.

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The business case for unbranded content

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Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. You don’t make the content about the product. When the community is more important than your product. Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. The answer?

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From newbie to expert, here are the best social media tools for your business

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She is the author of the  The Product Hunt Manual  and  Tech Doodles. Related Stories Marketing Resources for 2016: Old School meets New Cool How to use Product Hunt to boost your business Four overlooked B2B marketing ideas you can use now As digital ad options dry up, marketers turn desperate A new process to quantify content marketing success. ” I have difficulty answering.

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Why it takes so long to achieve social media success

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Related Stories The seedy underbelly of advocate marketing The real problem with real time marketing Social selling and the social enterprise: From fantasy to reality How to use Product Hunt to boost your business Polish up your best content to drive content marketing value. If you’re impatient, social media is probably the wrong marketing channel for you. Weak relational links.

Three drastic marketing changes ahead for 2017

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Like Instagram, it’s a platform with a specific built-in audience (sophisticated content readers) which is segmented into topics, such as “technology,” “diversity” and “productivity” Meaning, a niche-specific tech blogger finds an audience much quicker on Medium than on his personal website. By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. Goodbye website. The holy grail. The mother base of all missions. However, I no longer believe that. Simple means sales.

A solution to the content marketing measurement puzzle

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But after a time of creating meaningful content, connecting with an audience, and maybe even distributing some content through paid and promotional methods, something amazing happens — people begin to talk back, they subscribe, they sign up for something, maybe they even buy your product. How do I measure the value of what I am doing? Advertising works. The engagement curve. Sales.

Finding profitable marketing niches in unexpected places

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Neither my company nor our competitors could fit this product into their finely-tuned mass production systems. You see, those little tabs don’t cost too much when you consider the entire cost of the product. realized that I could double or even triple the price of this new product and our customers would hardly notice. Finding profitable marketing niches. Likes.

Case study: Small business content marketing success

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Opportunities have arisen to work with brands reviewing their pet-related products. Speaking By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. We hated putting our pets in kennels and when we looked for an alternative there was nothing, other than asking friends or family.

Teaching is the New Marketing

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could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising. She is even pitching some companies to pay her to teach a course in how to use their products properly. 3. could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising.

The strategy behind the content

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These take a lot of work and the views of these productions have been declining. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. It was a big decision taking on a podcast.

The dangerous confusion of sales and content marketing

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In fact, that’s exactly what content marketing does, and Pink left that audience of 14,000 marketers fired up with the charge to become helpful, servant sellers by creating content that is helpful and useful, so that the well-equipped buyer will inexorably come to the right decision—to buy our products and services. By Tom Webster, {grow} Community Member. So how can the seller succeed?

Facebook content strategy is a time bomb for inbound marketing

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They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product. Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad.

Personal brand or company brand? The new realities of life online

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What happens if they get more popular than the product? will bet on the productivity of a connected employee versus a non-connected employee every time. What happens if they get more popular than the product? will bet on the productivity of a connected employee versus a non-connected employee every time. And besides, they should do that on their own time.

33 Inspiring B2B digital marketing case studies

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OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

Case study: Social media engagement as a point of differentiation

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That Goulet is growing at such a steady clip is testament to the company’s product offering and exceptional customer service, but there’s a lot more to it. Having a great product is table stakes today – it’s a given if you simply want to even have a chance of competing in the marketplace. In a world of abundance, they don’t need you or your products and services.