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How to use Product Hunt to boost your business

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By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

The greatest content marketing case study in history

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One of GE’s products is a scanning electron microscope. It applied a creative story-telling approach to highlight a potentially boring B2B product. love this B2B marketing example so much because it breaks a paradigm and makes a common product beautiful and breath-taking and emotional. even asked GE for help but they could not locate the story either. Here we go. Hello.

Why content is your enemy and experiences are your friend

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“We want people to know our product by touch,” they said. Isadora Becker as Marge Simpson. By Mark Schaefer. recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” bajillion.

How do you use social media to promote a boring product?

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Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. This product is burritos.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

5 Ways to keep up with the avalanche of online customer feedback

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So if you‘re Chobani yogurt and somebody is complaining about the smell of your product, that‘s a problem and you want to be alerted to that right away. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. Cheryl”.

How to write 3,000 words every day when you don’t feel like it

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Blogging best practices Content Marketing Writing best practices content creation content marketing mars dorian productivity word count writingBy Mars Dorian, {grow} Contributing Columnist. Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. You can learn only so much.” ” That’s Balooney with a capital B. So what happened?

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How do I find time to create content? 25 Ideas!

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There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. Find a routine.   Try to create content at your most productive time each day, or on the same day each week. Focus. Don’t try to be everywhere and on every platform. Add an insight.

HR and social media: 7 Ways HR needs to act like marketing

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On the marketing side, we frequently dream about networks of employees who post stories about our products, leading to massive new views to our content. What are the touchpoints a person considers before buying a product? By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Talent competition. Probably marketing or PR? Human.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

5 questions you should ask yourself every day before bed

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Now if there’s something more available than sand on beaches it’s productivity guides on book shelves. Every pundit with a PhD tells you the ultimate formula on leveling up your productivity, but the trouble is, most systems are too complicated and end up as digital dust collectors. They frame your mind and prime it for productivity. Questions, in other words.

A day in the life of a productive social media marketer

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The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Plus … it mentions {grow}, so how could I resist? hope you enjoy this as much as I did!

Five new content forms rocking the marketing airwaves

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If you liked a new product or service mentioned in a piece of content, I would love to be able to click on a button to receive personalized updates from an executive involved in the project. By Mark Schaefer. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get our content out to the masses. link].

Four ways Facebook Instant Articles will dramatically impact marketing

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Our content goes in, but those inbound links don’t come back out to our websites where our lovely products, services, and calls-to-action reside. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. shift in distribution. Their algorithm will decide who sees what we create.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Because the desire for the product was “pre-loaded” into an entire generation. This is the very heart of marketing: Creating a product so amazing, so beloved, so trusted, that it becomes part of who we are. Whether you are in B2B or B2C, a huge multi-national or a corner pizza place, we all want our products to become part of the fabric of our customer’s lives.

Why Facebook Live is not ready for prime time

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Companies will move their content production to live video.” By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” ” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. ” I don’t agree. What’s the reason a company would NOT do live video? Legal constraints.

16 Essential educational resources for the marketing professional

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Since it is a Google product, there’s a strong focus on things like Google Adwords. She is the author of the  The Product Hunt Manual  and  Tech Doodles. careers Content distribution Google techologies innovation productivity Social Media Tools visual communication austin kleon coursera evergreen hubspot kiki schirr Malcolm Gladwell marketing resources skillshareUdemy.

Use This Agenda For Your 2016 Content Marketing Plan

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Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. We can: Educate the consumer on our product, and why it’s better than competitor X. Drive traffic to our quiz-like content that helps you find the best product for your particular life habits. The Content Marketing Plan (Agenda). Business Objectives.

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Three Types of Goals and KPIs Needed for Social Media Analytics

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Again, you want to be cautious of vanity metrics, so we like to look at engagement that serves a purpose, like: Brand/product feedback. By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Start With Goals. Engagement.

Does every business need content marketing? A reality check.

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distribution channels, product development, product placement, packaging, positioning, and long-term customer contracts, to name a few. Now, how many branded products do you buy every year? By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends.

Seven Essential Mobile Apps for Marketers

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You can create boards for each project, cards for each task, you can assign team members and due dates, and even attach documents. I use Trello to plan and track projects, keep track of the production status of podcast episodes, hold ideas for blog posts, and more. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers.

7 Ways a small business can use social media resources wisely

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Do you need to do a lot of product demonstrations? Do you need to do a lot of product demonstrations? This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free.

The all-time greatest Christmas marketing story

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True, I imagine many companies would frown on an employee making up a tale like that to sell a product. My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. Lauren is an adventurer and loves to save her money for international vacations. They were so prevalent that eventually she asked somebody what it meant.

Using psychology to make your content relevant

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“Buy my product, look how great we are, you need this!” While you may not go to social media and think “I sure do hope I can snap someone out of habituation today,” you will still want to grab attention with your content or your product. Buy my product, look how great we are, you need this!”. By Wade Harman, {grow} Community Member. The big reveal. Content.

4 Ways Marketers Can Up Their Mental Game

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Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). business strategy Marketing best practices productivity marketers marketing best practices marketing mental game mental gameBy Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Your pricing. happen.

The business case for unbranded content

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Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. You don’t make the content about the product. When the community is more important than your product. Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. The answer?

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Break the mold: Why content marketing needs to be like a chalupa

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fashion designer has a finite number of fabrics, colors, production techniques, and textures that need to conform to a human body. My friend  Maël Roth provides this famous example from Tipp-Ex that used humor and drama to create awareness for their product (22 million views). It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa.

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From newbie to expert, here are the best social media tools for your business

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She is the author of the  The Product Hunt Manual  and  Tech Doodles. Related Stories Marketing Resources for 2016: Old School meets New Cool How to use Product Hunt to boost your business Four overlooked B2B marketing ideas you can use now As digital ad options dry up, marketers turn desperate A new process to quantify content marketing success. ” I have difficulty answering.

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Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

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hadn’t realized how working from home might impact my productivity, or happiness. careers Entrepreneurism Leadership productivity entrepreneurshipBy Elise Perkins, {grow} Community Member. Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee. think tank, I sought a lot of advice from current and former entrepreneurs. I

Why it takes so long to achieve social media success

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Related Stories The seedy underbelly of advocate marketing The real problem with real time marketing Social selling and the social enterprise: From fantasy to reality How to use Product Hunt to boost your business Polish up your best content to drive content marketing value. If you’re impatient, social media is probably the wrong marketing channel for you. Weak relational links.

A solution to the content marketing measurement puzzle

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But after a time of creating meaningful content, connecting with an audience, and maybe even distributing some content through paid and promotional methods, something amazing happens — people begin to talk back, they subscribe, they sign up for something, maybe they even buy your product. How do I measure the value of what I am doing? Advertising works. The engagement curve. Sales.

Finding profitable marketing niches in unexpected places

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Neither my company nor our competitors could fit this product into their finely-tuned mass production systems. You see, those little tabs don’t cost too much when you consider the entire cost of the product. realized that I could double or even triple the price of this new product and our customers would hardly notice. Finding profitable marketing niches. Likes.

The strategy behind the content

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These take a lot of work and the views of these productions have been declining. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. It was a big decision taking on a podcast.

Teaching is the New Marketing

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could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising. She is even pitching some companies to pay her to teach a course in how to use their products properly. 3. could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising.

The dangerous confusion of sales and content marketing

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In fact, that’s exactly what content marketing does, and Pink left that audience of 14,000 marketers fired up with the charge to become helpful, servant sellers by creating content that is helpful and useful, so that the well-equipped buyer will inexorably come to the right decision—to buy our products and services. By Tom Webster, {grow} Community Member. So how can the seller succeed?

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Case study: Small business content marketing success

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Opportunities have arisen to work with brands reviewing their pet-related products. Speaking By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. We hated putting our pets in kennels and when we looked for an alternative there was nothing, other than asking friends or family.

How SMBs can get more leads through marketing automation

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This is similar to what Amazon do so well – they know what you’re doing on their website, what types of products you usually view and browse, so they send you targeted emails based on that information, which makes it much more compelling to open their emails and, eventually, buy from them. By Lilach Bullock, {grow} Community Member. What is marketing automation and why is it important?

Facebook content strategy is a time bomb for inbound marketing

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They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product. Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad.