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How to use Product Hunt to boost your business

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By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Three Ways Leaving the 9-5 for Entrepreneurship Improved My Life

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hadn’t realized how working from home might impact my productivity, or happiness. careers Entrepreneurism Leadership productivity entrepreneurshipBy Elise Perkins, {grow} Community Member. Stress in the workplace remains a top trigger for the everyday aches and pains that plague the American employee. think tank, I sought a lot of advice from current and former entrepreneurs. I

Four profound marketing megatrends for 2016 and beyond

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Discover new products, services, and people. Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! Overcoming Information density. Companies like Dell have to make pretty accurate projections of the data flow on the web because this is more or less their sales forecast for servers and other hardware.

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5 Ways to keep up with the avalanche of online customer feedback

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So if you‘re Chobani yogurt and somebody is complaining about the smell of your product, that‘s a problem and you want to be alerted to that right away. By Jay Baer, {grow} Community Member. Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. Cheryl”.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Because the desire for the product was “pre-loaded” into an entire generation. This is the very heart of marketing: Creating a product so amazing, so beloved, so trusted, that it becomes part of who we are. Whether you are in B2B or B2C, a huge multi-national or a corner pizza place, we all want our products to become part of the fabric of our customer’s lives.

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A day in the life of a productive social media marketer

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The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A day in the life of a productive social media marketer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Plus … it mentions {grow}, so how could I resist? hope you enjoy this as much as I did!

Four ways Facebook Instant Articles will dramatically impact marketing

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Our content goes in, but those inbound links don’t come back out to our websites where our lovely products, services, and calls-to-action reside. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. shift in distribution. Their algorithm will decide who sees what we create.

16 Essential educational resources for the marketing professional

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Since it is a Google product, there’s a strong focus on things like Google Adwords. She is the author of the  The Product Hunt Manual  and  Tech Doodles. careers Content distribution Google techologies innovation productivity Social Media Tools visual communication austin kleon coursera evergreen hubspot kiki schirr Malcolm Gladwell marketing resources skillshareUdemy.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Case study: Small business content marketing success

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Opportunities have arisen to work with brands reviewing their pet-related products. Speaking By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. We hated putting our pets in kennels and when we looked for an alternative there was nothing, other than asking friends or family.

Use This Agenda For Your 2016 Content Marketing Plan

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Their #1 goal is to drive e-commerce sales through their website and other retailers where their product is available. We can: Educate the consumer on our product, and why it’s better than competitor X. Drive traffic to our quiz-like content that helps you find the best product for your particular life habits. The Content Marketing Plan (Agenda). Business Objectives.

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7 Ways a small business can use social media resources wisely

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Do you need to do a lot of product demonstrations? Do you need to do a lot of product demonstrations? This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free.

Break the mold: Why content marketing needs to be like a chalupa

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fashion designer has a finite number of fabrics, colors, production techniques, and textures that need to conform to a human body. My friend  Maël Roth provides this famous example from Tipp-Ex that used humor and drama to create awareness for their product (22 million views). It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa.

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The business case for unbranded content

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Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. You don’t make the content about the product. When the community is more important than your product. Like every pharmaceutical company, Merck (a client) is dramatically constrained on what they can say about their products. The answer?

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Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Using psychology to make your content relevant

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“Buy my product, look how great we are, you need this!” While you may not go to social media and think “I sure do hope I can snap someone out of habituation today,” you will still want to grab attention with your content or your product. Buy my product, look how great we are, you need this!”. By Wade Harman, {grow} Community Member. The big reveal. Content.

From newbie to expert, here are the best social media tools for your business

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She is the author of the  The Product Hunt Manual  and  Tech Doodles. Related Stories Marketing Resources for 2016: Old School meets New Cool How to use Product Hunt to boost your business Four overlooked B2B marketing ideas you can use now As digital ad options dry up, marketers turn desperate A new process to quantify content marketing success. ” I have difficulty answering.

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A complete strategy for effective scheduled tweets

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Not productive. Not productive. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. They also keep me servicing several clients 15+ hours a day, 7 days a week. Without scheduled tweets, I’d be shackled to my phone or computer and spend countless hours tweeting. Not scalable. How I Use Automation To Manage Scheduled Tweets. Pretty sweet, huh? Right?

Finding profitable marketing niches in unexpected places

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Neither my company nor our competitors could fit this product into their finely-tuned mass production systems. You see, those little tabs don’t cost too much when you consider the entire cost of the product. realized that I could double or even triple the price of this new product and our customers would hardly notice. Finding profitable marketing niches. Likes.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Are you ready for the mega-shift from social media to private media?

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And oh yes, we launch our latest product from the Marketing Companion Labs, Snapchat Silver, for those of you over 40 trying to figure out Snapchat. Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. The rise of private media. 98 percent.

Podcasts and advertising: Meet social media’s new super power

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Plus, you’ll learn about Tommodium, a new pharmaceutical product from the Marketing Companion Labs. We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. probably consume more content than ever. You heard me correctly. million.

Why it takes so long to achieve social media success

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Related Stories The seedy underbelly of advocate marketing The real problem with real time marketing Social selling and the social enterprise: From fantasy to reality How to use Product Hunt to boost your business Polish up your best content to drive content marketing value. If you’re impatient, social media is probably the wrong marketing channel for you. Weak relational links.

Teaching is the New Marketing

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could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising. She is even pitching some companies to pay her to teach a course in how to use their products properly. 3. could have chosen many different tactics to communicate key messages to them about our products including traditional trade advertising.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

A solution to the content marketing measurement puzzle

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But after a time of creating meaningful content, connecting with an audience, and maybe even distributing some content through paid and promotional methods, something amazing happens — people begin to talk back, they subscribe, they sign up for something, maybe they even buy your product. How do I measure the value of what I am doing? Advertising works. The engagement curve. Sales.

The strategy behind the content

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These take a lot of work and the views of these productions have been declining. At the end of each year I reflect on what I need to do more of or less of … what is working now and what will be working in the coming year. A lot of this reflection is spent on the time I spend creating content. It’s significant. Everything. Podcasting. It was a big decision taking on a podcast.

The dangerous confusion of sales and content marketing

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In fact, that’s exactly what content marketing does, and Pink left that audience of 14,000 marketers fired up with the charge to become helpful, servant sellers by creating content that is helpful and useful, so that the well-equipped buyer will inexorably come to the right decision—to buy our products and services. By Tom Webster, {grow} Community Member. So how can the seller succeed?

Are marketers getting lost in the Dark Funnel?

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Content distribution Content Ignition Strategy Content Marketing customer acquisition economics of social media Influence marketing innovation Internet marketing Marketing best practices marketing strategy Monitoring strategies productivity Social Media and Sales Social Media best practices Social Media Strategy Social Media Tools affinio buzzsumo gshift marketing technology tapinfluence

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Personal brand or company brand? The new realities of life online

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What happens if they get more popular than the product? will bet on the productivity of a connected employee versus a non-connected employee every time. What happens if they get more popular than the product? will bet on the productivity of a connected employee versus a non-connected employee every time. And besides, they should do that on their own time.

How to differentiate your blog based on the time you can put into it

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Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Blogging takes a lot of work.

Facebook content strategy is a time bomb for inbound marketing

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They’re not trying to generate leads for a discrete product. They're not trying to generate leads for a discrete product. Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad.

Case study: Social media engagement as a point of differentiation

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That Goulet is growing at such a steady clip is testament to the company’s product offering and exceptional customer service, but there’s a lot more to it. Having a great product is table stakes today – it’s a given if you simply want to even have a chance of competing in the marketplace. In a world of abundance, they don’t need you or your products and services.

4 Lessons learned from super niche marketing

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It’s frustrating to work your face off and release a product online that no one wants to buy. (X X ) < That was me about two years ago, when I uploaded my first sci-fi book to Amazon where it vanished into the algorithm of the digital abyss. By Mars Dorian, {grow} Contributing Columnist. Unsurprisingly, it bombed like the first, and I was beginning to lose faith. Marketing.

Why conversation hierarchy is important to your marketing strategy

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The iconic and over-used example of this is Blendtec , which struck lightning with a video series demonstrating their product’s ability to blend anything. The “ Will It Blend ” video series is often held up as an example of content marketing success for a decidedly boring product. They’re not. To have a success like Zappos … well, you need to be Zappos!

Marketing: New architects of the customer experience?

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don't usually use this space to promote individuals, companies or products but I would be remiss as your friend and as an educator if I didn't point out a wonderful new book by Brian Solis: X: The Experience When Business Meets Design.This is a unique book packed with unusual and thought-provoking perspectives on “the tangle.”. And that is pretty tangled. have been thinking a lot about this.

33 Inspiring B2B digital marketing case studies

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OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

Are you becoming an obsolete marketing professional?

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We turned learning into a product —  Many of our clients at Convince & Convert have – as part of their consulting contract with us – a content hub (powered by Uberflip) where our team populates many articles each week that the client should be reading and absorbing about all things digital. 4. But for the first time, about one-third of the class was under the age of 25.

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