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Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

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Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? The post Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing.

Fixing my 2 biggest business problems – Locally unknown and a great product to offer

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Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. Since I was the Creator and Host of Marketing Made Simple TV and I interviewed so may famous people, the world knows Jeff Ogden, but Tampa area does not. However, I had two serious  business problems: I’m the “invisible man” locally.

10 Things Your CEO Needs to Know Now about B2B Demand Generation

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How can you create bite-sized content mapped to buyer personas, stage of buying process, product interest, etc? Dry, boring product content. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders.

7 Personality Traits of Top Salespeople – from the Harvard Business Review

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Therefore, they strategize about the people they are selling to and how the products they’re selling fit into the organization instead of focusing on the functionality of the products themselves. 4. Is one better suited to sell the product because of his or her background? This is one of our most popular posts ever so I want to bring it back. Modesty. Conscientiousness.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers  and it is hosted by show creator Jeff Ogden. Director In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Who cares anymore?

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How Sales Should Deal with Receptionists – the NIZ area

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Let’s look at a typical example of a phone conversation: Receptionist : American Products Company. Let’s look at another call example using the NIZ idea of providing very little information: Receptionist : American Products Company. How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. Winners will be notified via email in early August.

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B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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And a former client of Find New Customers that I worked with for a short time was pounding their target customers with product offers – ugh! Their content [tends to be] overtechnical, product-centric, and self-serving”–and buyers sense this. Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. My advice?

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How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.

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Case in point, most are missing the second part of buyer personas – the Product/Service connection. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. ” Adele Revella, the Buyer Persona Institute. trademark of the Buyer Persona Institute.).

Find New Customers ends 2014, ready to crank up 2015

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Partnered with Likeable Local , so we have a great product to offer in Florida to the massive medial industry down here. As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. To get me to spend limited company money, I needed two things: Relatively inexpensive. ” Thanks, Barry.

How to Create Content Maps That Actually Work in Sales Lead Generation

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You mention your product or service to her. Your product or service.) How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). It looked like this: Awareness. Evaluation.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Where’s your marketing plan? The most important marketing tool.

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What you’ll accomplish in writing your marketing plan is clarifying your goals, thinking through your product or service categories, and pinpointing how you want to spend your money. How well do you know your product or service? What are the similarities and differences between your product and service and the competition’s? Many B2B products are technically complex.

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How the World Has Changed – @guykawasaki on Marketing Made Simple TV

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 In this show, you’ll learn: Why self-publishing is our future (and the theme of his new book, APE).

Infographics are great for Content Marketing

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Hope every marketer finds this helpful and I cordially invite you to visit Find New Customers to get our eBooks, watch our videos and download our white paper How to Find New Customers : the Definitive Guide to Driving Demand for your Products and Services , and check out our Media Page too. If you need new customers, visit Find New Customers. Every business needs a mobile website today.

Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett

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twankers).  By engaging positively, you’re able to insert your unique value proposition into the relationship, and instill excitement around your product/service. by  Jeffrey Hayzlett , Global Business Celebrity, Bestselling Author, Sometime Cowboy. Every CMO needs to read this post, as Jeffrey has tips for you. Nice cowboy hat, Jeff! Jeffrey Hayzlett. __. So how are you telling your story?

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers ([link] The show is produced by Craig Yaris of Social Ribbit ([link] New episodes premiere every Thursday at noon ET/9am PT at Fearless Competitor, Marketing Made Simple TV, Social Media Today and many other sites. How a blog is the center of your marketing. Just click the button in the show.

Contagious – Why do some things go viral? Marketing Made Simple TV with @j1berger

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Tips on how you can make your product go viral. Buffer. In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn: Why most word of mouth takes place off-line. Going viral is not just chance. How the nightly news is all wrong. It’s NOT about bad news. Dr. Berger’s an assistant professor of marketing at the Wharton School at University of Pennsylvania. He’s been cited frequently in The New York Times, The Wall St.

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How Jeff Ogden grew GE revenue by 242% worldwide in 1990

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No we did not,  They were a business intelligence software company only with a product called Web Intelligence. Our first deal was GE Capital.  I won the deal like I always did, but we needed to turn our business intelligence product into a Digital Cockpit. Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. However. ”  Wow!

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Meet new Marketing Made Simple TV guests!

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Greg Ott  (click link to follow Greg on Twitter) is a P&L-driven company leader with a proven track record of profitably building businesses, leading organizations, launching products, and creating integrated sales and marketing initiatives. Always looking to bring you the most brilliant marketers on Earth! Jay Baer. JAY BAER / PRESIDENT. He founded Convince & Convert in 2008.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Why Every Company Needs a VP of Marketing or Chief Marketing Officer

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Unless a company has very simple products and a very select marketplace, then every company needs to have a VP of Marketing or a Chief Marketing Officer.  “Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. think this is a big mistake. Are you listening, Datalogix?

The Problem with Kids: How Your Products and Services are Truly Perceived

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B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. But no one wants to watch the videos or view the photo albums of their “kids” – products and services. good friend and top sales expert just left his employer. asked him why he left. Want to crank up sales and profits in your company?

Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers  and is hosted by Jeff Ogden. It (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday. So we post an encore show on Sunday, so you have another chance to watch.). Please note that Patty was also the keynote speaker at the Marketo Marketing Summit.

A Show By-Product – Superb at Introductions

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Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. created Marketing Made Simple TV almost two years ago, and I’ve interviewed over 100 top thought leaders, like Stephen Dubner of Freakanomics soon. That helped me become quite well-known and gave me tons of business relationships. They contacted me.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How To Convince Your Boss to Buy Marketing Automation

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Let them know what new activities and capabilities you will be able to unlock with this new technology and how that will affect productivity and efficiency on your team. 5. Lauren Carlson of Marketing Automation Software Guide  shared this article on marketing automation. Thanks, Lauren. Even manufacturing companies are embracing marketing automation software. Stick with facts, not feelings.

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Video Coaching and Production Services from Marketing Made Simple TV

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Author : Buffer, Inc Website : [link] --> The post Video Coaching and Production Services from Marketing Made Simple TV appeared first on Fearless Competitor. Buffer Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show. Marketing Made Simple TV is one hot show. Between famous show guests and syndication to over 2 million pairs of eyeballs a week, this TV on the Web show has blazed new grounds. But how can YOU do something similar in your company? How can you record professio nal interviews of your executives and customers at trade shows?

7 Keys to Lead Scoring Success – for your sales lead generation programs

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visit to an online demonstration of your product might be worth 25 points, while a visit to your careers page is worth -10. 7 Keys to Lead Scoring Success. How do you separate the good leads from the not so good leads? How do you ensure you don’t give unqualified leads to Sales. The answer: Lead Scoring. Lead scoring is the concept of assigning values to behaviors.

IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful

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Within tech we often think of innovation as tied to R&D and the product; however leading companies are actively innovating their marketing tools and strategy. The buyer has changed and no matter how good your product is, if the value proposition is not delivered in a way that ‘speaks’ your buyer’s language you will risk losing business. ” . Tweet This!  .

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

“A Promise Made is a Promise Kept” – a Motto of Find New Customers

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good example of keeping promises is our client, Mintigo ,  They had an article by one of their executives, Atul , about a new product that works with Oracle/Eloqua. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. After all, what business is not looking for new customers?  . Will circle back with a link. Amanda.

Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers  and is the creation of host Jeff Ogden , The show is directed by Craig E Yaris of Social Ribbit and is supported by our wonderful sponsors. Buffer. Check out this LIVE HD show in which @scottmonty of Ford is interviewed in front of a live studio audience at #socialmediacampNYC by show host Jeff Ogden. This episode of Marketing Made Simple TV is fun, engaging and features awesome quality. Hope you like it. Please let us know what you think. The show also includes a link to Ford Social.

Meet @Hubspot Social Media Scientist @danzarrella LIVE On Marketing Made Simple TV!

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers , and it is hosted by Jeff Ogden and directed by Craig Yaris of Social Ribbit. Meet Hubspot Social Media Scientist Dan Zarralla LIVE on Marketing Made Simple TV on May 22nd! Even better, Dan will be taking YOUR questions, LIVE! Click the underlined words below Dan’s photo.

Minimize Technology Mistakes (& save a fortune!) @digitalwoman on Marketing Made Simple TV

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Tips for turning ideas into great products. How to develop software products – without being ripped off. Marketing Made Simple TV “TV on the Web” is a production of Find New Customers  and it is produced and directed by Craig Yaris of Social Ribbit. Buffer. This show is   just for software entrepreneurs.  Watch the show to get your discount code.

Rebuilding a sales lead generation business after a crisis

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Since buyer insights are critical in marketing campaigns and a key strategic way companies can differentiate their products and services, this is proving to be a popular service.  I believe the quality of buyer insights will become the primary way of competing when almost everyone is doing content marketing. Buffer Recently I joined a marketing firm to manage a huge global client. Great job.

CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing

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Segregating responses by type of company, the study finds that B2C service firms will pull back on traditional advertising the most (-5.4%), with B2B product companies (-4.1%) also curtailing spending. B2B services (-2.2%) and B2C product (-0.6%) companies will keep their budgets relatively flat. Buffer. Life is pretty bleak for TV, Newspaper and all off-line advertising.

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The Power of Servant Leadership – Good Advice for CEOs

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On the other hand, centrally managed firms like Lehman Bros and Bear Sterns are famed for selling customers products they did not need  - placing greed and growth over customers. Buffer While the term “servant leadership” may not be familiar to you and many company leaders, but it’s belief system has been widely embraced by some of the most successful companies on Earth.

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Encore: How to Do Precision Marketing – @sandraz co-author of Precision Marketing on Marketing Made Simple TV

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Marketing Made Simple TV is a production of Find New Customers. Sandra Zoratti with show host Jeff Ogden. In this encore high definition show, Sandra Zoratti, who heads global marketing for Ricoh, and is the co-author of the book Precision Marketing, share tips on how YOU can create your own precision marketing program. Why an email open rate of 3% should concern you.

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

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You can present information that relates to your product or service offering while providing a more practical use for readers. Flagship product Salesfusion360 provides a complete platform for marketers to automate key processes for lead and demand generation. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. With so many mediums to nurture leads, it’s difficult to know where to begin or if it is a worthwhile investment. It increases the number of client touchpoints.

Digital Marketing: 10 Tips for your Programs

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You not only need to know what their pain points are, but you need to connect your products or services, This is not a trivial process, which is why we recommend our Buyer Persona Service. What is the business results that buyers get from your product or service? Buffer Digital marketing is the rage today. Everyone is moving away from print and focusing on digital marketing programs.

60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson

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” This should be a wake-call for all leaders in companies who sell products to other businesses. “On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” The world is passing you by. Over half of the decision is complete before they talk to you. The Corporate Executive Board surveyed 1,900 buyers to uncover insights regarding purchasing behavior. “The survey results were surprising.” ”  That data should surprise and shock you.