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Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

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Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? The post Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing.

Fixing my 2 biggest business problems – Locally unknown and a great product to offer

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Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. Since I was the Creator and Host of Marketing Made Simple TV and I interviewed so may famous people, the world knows Jeff Ogden, but Tampa area does not. However, I had two serious  business problems: I’m the “invisible man” locally.

7 Personality Traits of Top Salespeople – from the Harvard Business Review

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Therefore, they strategize about the people they are selling to and how the products they’re selling fit into the organization instead of focusing on the functionality of the products themselves. 4. Is one better suited to sell the product because of his or her background? This is one of our most popular posts ever so I want to bring it back. Modesty. Conscientiousness.

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10 Things Your CEO Needs to Know Now about B2B Demand Generation

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How can you create bite-sized content mapped to buyer personas, stage of buying process, product interest, etc? Dry, boring product content. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How to hire your next marketing leader

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In this noisy, complex world where products are commoditized every day, we need a marketing leader that can distill your offerings down to their very essence, figure out the business outcomes that result, map a buying process, and design multi-modal campaigns that not only get interest, but build relationships based on trust. Are you looking for results from your next marketing leader?

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers  and it is hosted by show creator Jeff Ogden. Director In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Who cares anymore?

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How Sales Should Deal with Receptionists – the NIZ area

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Let’s look at a typical example of a phone conversation: Receptionist : American Products Company. Let’s look at another call example using the NIZ idea of providing very little information: Receptionist : American Products Company. How to Ensure Receptionists Don’t Stop You. Special promotion for July 2013. Winners will be notified via email in early August.

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How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.

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Case in point, most are missing the second part of buyer personas – the Product/Service connection. Buffer Find New Customers introduces a free grading service to evaluate buyer personas. Read on to see how you can get your personas graded by the experts. But most are not properly done. ” Adele Revella, the Buyer Persona Institute. trademark of the Buyer Persona Institute.).

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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And a former client of Find New Customers that I worked with for a short time was pounding their target customers with product offers – ugh! Their content [tends to be] overtechnical, product-centric, and self-serving”–and buyers sense this. Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. My advice?

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How Jeff Ogden grew GE revenue by 242% worldwide in 1990

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No we did not,  They were a business intelligence software company only with a product called Web Intelligence. Our first deal was GE Capital.  I won the deal like I always did, but we needed to turn our business intelligence product into a Digital Cockpit. Jeff Ogden of Find New Customers has been in software sales and marketing for a very long time indeed. However. ”  Wow!

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Where’s your marketing plan? The most important marketing tool.

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What you’ll accomplish in writing your marketing plan is clarifying your goals, thinking through your product or service categories, and pinpointing how you want to spend your money. How well do you know your product or service? What are the similarities and differences between your product and service and the competition’s? Many B2B products are technically complex.

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How to Create Content Maps That Actually Work in Sales Lead Generation

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You mention your product or service to her. Your product or service.) How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). It looked like this: Awareness. Evaluation.

How the World Has Changed – @guykawasaki on Marketing Made Simple TV

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 In this show, you’ll learn: Why self-publishing is our future (and the theme of his new book, APE).

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

The Problem with Kids: How Your Products and Services are Truly Perceived

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B2B Lead Generation | Why your products and services are like your kids. Comparing kids to a company’s products and services works. When David Meerman Scott said to his boss at Thompson, “ No one cares about our products and services. They’re proud of their fine products and services. But no one wants to watch the videos or view the photo albums of their “kids” – products and services. good friend and top sales expert just left his employer. asked him why he left. Want to crank up sales and profits in your company?

The story of Business Objects

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The product was business intelligence and I won every deal I worked. I was working for a business called Business Objects in New York City.  They are now part of IBM. They were struggling with General Electric and I asked to take it over.  They said I could. Managed GE as a global account.  Won a very important deal on a GE project called digital cockpit, a management dashboard. 

“A Promise Made is a Promise Kept” – a Motto of Find New Customers

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good example of keeping promises is our client, Mintigo ,  They had an article by one of their executives, Atul , about a new product that works with Oracle/Eloqua. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. After all, what business is not looking for new customers?  . Will circle back with a link. Amanda.

Contagious – Why do some things go viral? Marketing Made Simple TV with @j1berger

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Tips on how you can make your product go viral. Buffer. In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn: Why most word of mouth takes place off-line. Going viral is not just chance. How the nightly news is all wrong. It’s NOT about bad news. Dr. Berger’s an assistant professor of marketing at the Wharton School at University of Pennsylvania. He’s been cited frequently in The New York Times, The Wall St.

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Happy St. Patrick’s Day from Find New Customers!

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They keep making their product better and better and I did a great webinar with them yesterday. The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). Patrick’s Day.

Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett

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twankers).  By engaging positively, you’re able to insert your unique value proposition into the relationship, and instill excitement around your product/service. by  Jeffrey Hayzlett , Global Business Celebrity, Bestselling Author, Sometime Cowboy. Every CMO needs to read this post, as Jeffrey has tips for you. Nice cowboy hat, Jeff! Jeffrey Hayzlett. __. So how are you telling your story?

How to Turn Your New White Paper into a Great Lead Generation Product

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B2B Lead Generation : Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? We’ve penned 4 great white papers to date – all are free at Find New Customers. lead generation -  How to Find New Customers (Marketo). You post it.

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

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You can present information that relates to your product or service offering while providing a more practical use for readers. Flagship product Salesfusion360 provides a complete platform for marketers to automate key processes for lead and demand generation. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Guest post by SalesFusion  with Resource Box below. With so many mediums to nurture leads, it’s difficult to know where to begin or if it is a worthwhile investment. It increases the number of client touchpoints.

Meet new Marketing Made Simple TV guests!

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Greg Ott  (click link to follow Greg on Twitter) is a P&L-driven company leader with a proven track record of profitably building businesses, leading organizations, launching products, and creating integrated sales and marketing initiatives. Always looking to bring you the most brilliant marketers on Earth! Jay Baer. JAY BAER / PRESIDENT. He founded Convince & Convert in 2008.

CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing

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Segregating responses by type of company, the study finds that B2C service firms will pull back on traditional advertising the most (-5.4%), with B2B product companies (-4.1%) also curtailing spending. B2B services (-2.2%) and B2C product (-0.6%) companies will keep their budgets relatively flat. Buffer. Life is pretty bleak for TV, Newspaper and all off-line advertising.

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The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers ([link] The show is produced by Craig Yaris of Social Ribbit ([link] New episodes premiere every Thursday at noon ET/9am PT at Fearless Competitor, Marketing Made Simple TV, Social Media Today and many other sites. How a blog is the center of your marketing. Just click the button in the show.

Hello, I’m your buyer. Do you know me?

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As David Meerman Scott famously said “ No one cares about your products and services, except you. What questions do I need answered at each stage of my buying process in order to buy your product? I’m your potential customer, or so you think. I’m sorry, but you really don’t know me, do you? You’re trying to sell my your crap, but I’m not buying.

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Try this with $5 by Seth Godin

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They are great partners and they keep improving the product! What to Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was a gift from  Likeable Local , the business partner of Find New Customers , the most likeable company in B2B lead generation. Thank you so much @davekerpen and the Likeable Local team! How rude! You never had a chance.”

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Why Every Company Needs a VP of Marketing or Chief Marketing Officer

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Unless a company has very simple products and a very select marketplace, then every company needs to have a VP of Marketing or a Chief Marketing Officer.  “Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. think this is a big mistake. Are you listening, Datalogix?

How I Work with Jeff Ogden of Find New Customers

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love the simplicity and elegance of Apple products. Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Thank you, Matt.  I’ll have to start these too. These are Matt’s words and not mine. also want to share my new Keynote Speaking video with you. It is Friday and i hope everyone has a wonderful weekend. link].

Our Life in a Digital World

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Can you tell great stories about your products and services?  Great stories resonate with people, not products.  Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence. loved that article and hope you like it too.  It is also good for the world as IBM makes a donation to Seth’s charity.

IDC Announces the 2013 Chief Marketing Officer ROI Matrix, Providing Insights Into What Makes the Technology Industry’s Best-in-Class CMOs Successful

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Within tech we often think of innovation as tied to R&D and the product; however leading companies are actively innovating their marketing tools and strategy. The buyer has changed and no matter how good your product is, if the value proposition is not delivered in a way that ‘speaks’ your buyer’s language you will risk losing business. ” . Tweet This!  .

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Rebuilding a sales lead generation business after a crisis

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Since buyer insights are critical in marketing campaigns and a key strategic way companies can differentiate their products and services, this is proving to be a popular service.  I believe the quality of buyer insights will become the primary way of competing when almost everyone is doing content marketing. Buffer Recently I joined a marketing firm to manage a huge global client. Great job.

Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV

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Marketing Made Simple TV is a production of the sales lead generation company Find New Customers  and is hosted by Jeff Ogden. It (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday. So we post an encore show on Sunday, so you have another chance to watch.). Please note that Patty was also the keynote speaker at the Marketo Marketing Summit.

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The Awesome Power of Stories in Marketing

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Their team is now working on the Find New Customers logo to brand their great social media marketing tools as a Find New Customers product. Does your marketing team tell stories to your buyers? Jeff Ogden o, the award-winning marketing expert and President o f Find New Customers is a big  believer in the awesome power of stories in marketing today. Awesome! It is about “stories.”

What Do You Think of Find New Customers new video?

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b2b lead generation companies Bob Turel Find New Customers Marketing Tips Video Video Production Services Video vs Text Jeff Ogden of Find New Customers recently worked with Bob Turel, the Presentation Coach to create a new video for Find New Customers, based on the great marketing slogan “ Marketing looks for Mr. Right. Sales looks for Mr. Right Nows.” Why video?

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7 Keys to Lead Scoring Success – for your sales lead generation programs

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visit to an online demonstration of your product might be worth 25 points, while a visit to your careers page is worth -10. 7 Keys to Lead Scoring Success. How do you separate the good leads from the not so good leads? How do you ensure you don’t give unqualified leads to Sales. The answer: Lead Scoring. Lead scoring is the concept of assigning values to behaviors.

How I Grew GE by 242% in just 12 months and why my replacement failed

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But I won one deal in GE Capital and it was successful, because we had a crack team of programmers from Business Objects and Tata, led by my good friend, Chirag Shah , to modify our product to the customer needs.   (Chirag is really good and I highly recommend him.) That team built a great product and it was rolled out to everyone at GE Capital. Beth Comstock, CMO of GE. It worked.

How To Convince Your Boss to Buy Marketing Automation

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Let them know what new activities and capabilities you will be able to unlock with this new technology and how that will affect productivity and efficiency on your team. 5. Lauren Carlson of Marketing Automation Software Guide  shared this article on marketing automation. Thanks, Lauren. Even manufacturing companies are embracing marketing automation software. Stick with facts, not feelings.

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