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Marketing Automation Trends - Download the Report

Everything Technology Marketing

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? What marketing automation benefits do marketers expect? How do marketers evaluate marketing automation vendors?

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. Happy New Year! It is time again for our annual B2B Marketing "predictions". And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.

A Simple B2B Marketing Framework

Everything Technology Marketing

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

As traditional interruption style marketing techniques are being blocked and filtered out by buyers, marketers need to shift to inbound tactics using magnetic content that enables buyers to educate themselves about the nature of their problem, available solutions, vendors, and products long before the first personal engagement with a vendor takes place. Happy New Year!

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

What Are the Top-10 Marketing Books?

Everything Technology Marketing

Stelzner ) | Product Strategy for High Technology Companies (Michael McGrath) | The Leaky Funnel (Hugh Macfarlane) | Word of Mouth Marketing (Andy Sernovitz) | Influencer Marketing (Brown and Hayes) | The Chasm Companion (Geoffrey A. There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

The top response was product line (25.1%), followed by customer segment (19.6%), solution (16.4%), campaign or theme (16.0%), industry (15.8%), job role (5.8%) and other (1.3%). MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year. last year. last year.

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Download the new B2B Content Marketing Report to find out.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

New Report: B2B Content Marketing Trends

Everything Technology Marketing

Content marketing is expanding dramatically in terms of tactics, forms and volume of content - 84 percent of marketers say content production is on the rise - Over half of the participants are using 10 or more formats and tactics that they deem “effective” - These same respondents are spreading content creation across 6 different functional roles 2. from last year 4.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

What are the specific use cases of your product to realize the value customers are looking to unlock? Are there innovative or "exotic" uses of your products that you observe with new customers that might indicate a new or bigger market segment that is currently untapped? In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation.

Top-7 Challenges for B2B Marketers

Everything Technology Marketing

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. B2B buyers don't trust the slow recovery and and take their time before pulling the trigger. This situation makes persona-based content marketing more critical than ever. Here are the top-7 B2B marketing challenges: What are your biggest B2B marketing challenges?

A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. In complex markets, segmentation is not trivial. In short, they are more profitable.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever.

B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

And always watch out for surprises like new, unexpected customers that are enthusiastically adopting your product but don't fall into traditional segment definition. The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. Then plot your segments against this chart using the two dimensions.

5 Steps to B2B Marketing Success

Everything Technology Marketing

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product. Customers are are in the driver’s seat today.

The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product. Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Or add 20 percent?

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

For example, if keeping customers over a specific time period and having them purchase particular products is important to your profitability and return against the cost to acquire, you can use analytics to determine the components of customer lifetime value, the profitability of each customer, and the likelihood of attrition over a certain period of time. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue. What do they buy? 3.

Lead Generation Checklist - Part 2: Sales and Marketing as One Team

Everything Technology Marketing

How long has it been since your marketing and sales teams got together for a really productive meeting? Here comes part two of the lead generation checklist series by Brian Carroll. The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. Part two focuses on the chasm between sales and marketing that is common in many organizations. Click here to read the complete post

How To Price Software Without Just Rolling The Dice

Everything Technology Marketing

Pricing of new software products is one of those things that poses quite a challenge to even the most sophisticated product managers and marketers. Too often pricing is guesswork or based only on comparable products in the market, which inevitably leads to a price that doesn't optimize profits overall. just read a great post by Dharmesh Shah that I would like to share with you. " How To Price Software Without Just Rolling The Dice " compiles some critical lessons most of us have learned the hard way over the years. Check it out.

Technology Marketing Collateral Trends

Everything Technology Marketing

Product brochures and data sheets are the most frequently consumed, but white papers are considered the most influential type of content when making technology purchasing decisions • People more than ever view collateral from their desktop – in fact, only 1 in 4 surveyed ever print an online marketing document – and most share them electronically with colleagues. Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

These three elements will serve as the foundation for every subsequent market sales asset, such as product literature, public and analyst relations material, sales presentations and tools, website content, white papers, educational events, search engine key words and so on. Step Eight: Sales Enablement Often times an organization believes that once the sales organization has been informed of the product’s features, reviewed information about a new market, and been given a set of the tools, they can check sales enablement off the list. These steps involve: 1. Implementation 10.

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. Today, customers are more brand-savvy and eager to learn how a particular product or service is a close fit with his/her preferences and needs. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. Do you know who is responsible for entering your company’s details on LinkedIn? Think about it. Do you want your website included?

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers. 1) Crashlytics. What are some bots that boost your productivity? Productivity Daily Tactical

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Quotes. Value.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Blogging.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. The promotional product must be relevant to your brand.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? Willpower Workouts to Maximize Your Productivity. 1) Eat a hearty meal. Productivity Daily Syndication

How to Be Productive After a Long Weekend

Hubspot

How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Make sure you’re holding a productive meeting by keeping the meeting short and making sure to recap with follow-up materials via email. Productivity Office Life TOFURemember tip #6?

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.