eMarketing Strategist

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Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. Penney’s site ranked so well. Featured

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

It’s realistic to expect customers to search for what you’re selling, click on your website and buy something if you sell physical products such as shoes, tech toys or books. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. Passive Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

It’s realistic to expect customers to search for what you’re selling, click on your website and buy something if you sell physical products such as shoes, tech toys or books. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. Passive Marketing.

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

Each HARO email starts with a paid advertisement about a product or service. DO NOT promote your products or services. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

It’s realistic to expect customers to search for what you’re selling, click on your website and buy something if you sell physical products such as shoes, tech toys or books. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. You do!

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Promoting a quality product to interested buyers will help them sell more jewelry. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. Wrong.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Promoting a quality product to interested buyers will help them sell more jewelry. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. Wrong.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

Should I follow their followers? -         Are the ads on their blog a good source of info? -         Could I advertise on their site? -         What products do they review? -         Would they let me interview them for my blog? -         What do I have to offer or share that might make them want to interview me? -         Are there any individual blog posts I should comment on? Keep in mind that it only takes a few well placed mentions of your business or product to become the next overnight sensation. People quickly see the wisdom of this approach. What Should You Look For?

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Writing a quality info product is incredibly difficult and takes more time than anyone thinks it will. Strategy Writing ebooks info products key phrase research writing

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Writing a quality info product is incredibly difficult and takes more time than anyone thinks it will. Strategy Writing ebooks info products key phrase research writing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Writing a quality info product is incredibly difficult and takes more time than anyone thinks it will. Featured ebooks info products key phrase research writing

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Writing a quality info product is incredibly difficult and takes more time than anyone thinks it will. Featured ebooks info products key phrase research writing

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well. Featured

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well. Featured

Watch out for This Sales Newsletter Scam

eMarketing Strategist

The collections agent wouldn’t give it to me and since they call their product “sales newsletter&# I’ve got virtually no chance of finding them. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. The lesson in this? Featured

Watch out for This Sales Newsletter Scam

eMarketing Strategist

The collections agent wouldn’t give it to me and since they call their product “sales newsletter&# I’ve got virtually no chance of finding them. Talk about a crappy way to start a Monday! checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. The lesson in this? That’s not true.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Hiring Subcontractors: How to Keep Costs Low and Quality High

eMarketing Strategist

Will they be adding products to a shopping cart? ? I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). started my business as a virtual assistant over 8 years ago and as an internet marketing consultant I’ve hired all kinds of subcontractors for a wide variety of tasks. Since I’ve been on both sides of the equation I hoped my answer makes life easier for both parties. It sucks to overspend on a project and not get what you expected. It also sucks to have unhappy clients due to miscommunication. What exactly do you need this person to do ? link].

How Much Is a Link Worth?

eMarketing Strategist

This kind of link can both help your rankings for the key phrase in the anchor text AND get real live human visitors interested in your product to your website. A link can be worth £100 ($139) or it can be worth 1p (1¢). came across the following question on LinkedIn today and thought it perfectly illustrated the question “What is a link worth?”. Here’s the question: I’m doing some work with a client who has used a linkbuilding service to help with their SEO in the past but at £100 per month it wasn’t exactly cheap! Except if you own the directory.).

URL 2

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

Video 92

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? Willpower Workouts to Maximize Your Productivity. 1) Eat a hearty meal. Productivity Daily Syndication

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Two reasons to invest in online business video production

Biznology

They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services. Although you’re going to invest in your online business video production content today, you can literally extend those benefits for four years.

Mobile Marketing Considerations for B2B Product & Content Marketers

Captora

The post Mobile Marketing Considerations for B2B Product & Content Marketers appeared first on Captora Blog. ProductivityThis is Part 2 of a two part series, focused on the consumerization of the enterprise; specifically focusing on video and mobile. Video and mobile are two of the biggest drivers of the consumerization of the enterprise. Design the tactics. Are you ready?

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Better product/services released quicker helps everyone.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

How to Turn Your Workspace Into a Den of Productivity

Hubspot

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like " You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond.". Productivity Office Life Daily TOFUAs Dr. B.J.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues. Productivity Professional Development Daily SyndicationW.O.O.P

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. Inspiring TED Talks That Will Change How You Think About Productivity. 1) “Try Something New For 30 Days” by Matt Cutts. Morieux thinks we’re facing a “productivity crisis.”

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. The post 5 of my favorite productivity apps appeared first on Biznology. While I aspire to build Gerr.is It makes my head swim. It makes your head swim.

12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. Below, I've collected some of the highest-rated and often-recommended productivity apps for each part of the day.