eMarketing Strategist

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Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. I wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

It’s realistic to expect customers to search for what you’re selling, click on your website and buy something if you sell physical products such as shoes, tech toys or books. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. Passive Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

It’s realistic to expect customers to search for what you’re selling, click on your website and buy something if you sell physical products such as shoes, tech toys or books. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. Passive Marketing.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

It’s realistic to expect customers to search for what you’re selling, click on your website and buy something if you sell physical products such as shoes, tech toys or books. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. You do!

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Writing a quality info product is incredibly difficult and takes more time than anyone thinks it will. In order to create a quality product plan on writing it, setting it aside for a few weeks and writing it again. Ultimately, the purpose of SEO is to get people to buy your service or product.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” They will you figure out what should go in your info product and what to leave out. What Can You Do to Give Your Info Product the Best Chance of Selling? Writing a quality info product is incredibly difficult and takes more time than anyone thinks it will. In order to create a quality product plan on writing it, setting it aside for a few weeks and writing it again. Ultimately, the purpose of SEO is to get people to buy your service or product.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” I wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” I wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” I wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” I wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

The collections agent wouldn’t give it to me and since they call their product “sales newsletter&# I’ve got virtually no chance of finding them. Talk about a crappy way to start a Monday! I checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. The lesson in this? Featured

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Promoting a quality product to interested buyers will help them sell more jewelry. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. I like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. Cool! Wrong.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Promoting a quality product to interested buyers will help them sell more jewelry. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. I like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. Cool! Wrong.

Watch out for This Sales Newsletter Scam

eMarketing Strategist

The collections agent wouldn’t give it to me and since they call their product “sales newsletter&# I’ve got virtually no chance of finding them. Talk about a crappy way to start a Monday! I checked my messages this morning and had one from a collections agency looking to collect on a past due invoice for $94.50 assessed against my business. At first I figured the phone call was a scam to get me to call her back so she could give me a sales pitch because I KNOW I don’t owe anybody anything. To which I replied, “Oh really. The lesson in this?

How to Use HARO for Publicity & More! (Part I)

eMarketing Strategist

Each HARO email starts with a paid advertisement about a product or service. DO NOT promote your products or services. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. Sourcing journalists who write about your industry, figuring out what they want to hear and then pitching them takes a lot of work. An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. There is a solution.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

Should I follow their followers? - Are the ads on their blog a good source of info? - Could I advertise on their site? - What products do they review? - Would they let me interview them for my blog? - What do I have to offer or share that might make them want to interview me? - Are there any individual blog posts I should comment on? Keep in mind that it only takes a few well placed mentions of your business or product to become the next overnight sensation. People quickly see the wisdom of this approach. What Should You Look For?

Hiring Subcontractors: How to Keep Costs Low and Quality High

eMarketing Strategist

Will they be adding products to a shopping cart? ? I was recently asked by a journalist for my advice about how to hire a virtual assistant (VA). I started my business as a virtual assistant over 8 years ago and as an internet marketing consultant I’ve hired all kinds of subcontractors for a wide variety of tasks. Since I’ve been on both sides of the equation I hoped my answer makes life easier for both parties. It sucks to overspend on a project and not get what you expected. It also sucks to have unhappy clients due to miscommunication. What exactly do you need this person to do ?

How Much Is a Link Worth?

eMarketing Strategist

This kind of link can both help your rankings for the key phrase in the anchor text AND get real live human visitors interested in your product to your website. A link can be worth £100 ($139) or it can be worth 1p (1¢). I came across the following question on LinkedIn today and thought it perfectly illustrated the question “What is a link worth?”. Here’s the question: I’m doing some work with a client who has used a linkbuilding service to help with their SEO in the past but at £100 per month it wasn’t exactly cheap! Except if you own the directory.).

URL 2

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers. In the video below, Drift Product Manager Matt Bilotti explains how it works with the latter.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. It was lame.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive. It’s just that, busy work.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. 1) bitly.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. My first Product Hunt experience.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? 9 Willpower Workouts to Maximize Your Productivity. Productivity Daily Syndication1) Eat a hearty meal.

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. The promotional product must be relevant to your brand.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products. 60.1%

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues. Productivity Professional Development Daily SyndicationP: Plan for those obstacles.

How to Be Productive After a Long Weekend

Hubspot

How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Make sure you’re holding a productive meeting by keeping the meeting short and making sure to recap with follow-up materials via email. Productivity Office Life TOFUBefore you sign off.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. The post How long should your online business video production be? 180 seconds?

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. 2) Don't try to do it all.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. Biting your nails. But it should be.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity. Morieux thinks we’re facing a “productivity crisis.” Productivity featured-1 Daily TOFU