| | | Digital Voices | | Product | 57 articles |
| Page 1 of 1 | Previous | Next | DIGITAL VOICES MAY 16, 2012 5 Ways to Use Social Media to Redefine Customer Value Proposition Google leverages its social channel to display relevant products connected to search results to its customers. The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. Top 5 Takeaways for firms aspiring to educate, engage and sell to customers via social media: Customer value proposition (CVP) is satisfying customers on criteria that competitors don’t satisfy. Google+ is a common thread, not another channel. Social Media can Feed Sales Channels. | DIGITAL VOICES SEPTEMBER 20, 2012 3 Great Prototyping Softwares That Make Wireframing a Thing of the Past What better way to help the client visualize how a website or mobile app will lay out on the screen, and how users will access the great information, products and services housed within your application. Everyone knows that the wireframe is one of the most potent arrows in the user experience designer’s quiver. Design Tools Rapid Prototyping User Experience UXD Wireframing | DIGITAL VOICES MARCH 21, 2013 5 Mobility App Adoption Ideas – If you build it, will they come? However you choose to add fun to your app, be careful here not to encourage TOO much off-task activity as you may offset smaller productivity gains. The onset of mobility and BYOD in the enterprise has created an enormous opportunity for large-scale companies to take advantage of their employees’ eagerness to use their own technology in the doing of their jobs. | DIGITAL VOICES JULY 6, 2012 Search Engine Optimization for Video Content million words - and this translates into greater understanding of your product or service and higher conversion rates. While certainly the content of your video should appeal to prospects at the top of your funnel, what can you do to give your video the best chance of being found by people who will be using search engines to research your product or service? More and more marketers are realizing the importance of including video content on their websites. According to Dr. James McQuivey of Forrester Research - watching a minute of video is the equivalent of reading 1.8 | | | | | | | | | -
DIGITAL VOICES | WEDNESDAY, AUGUST 22, 2012 Best Practices for Implementing Site Search on your Web or Mobile Site. This way, if a user misspells a complicated product name or subject, they will not become instantly frustrated and leave your site. A few months back I heard a woman say something that was surprising and commonsense. She said, “The Internet is really incredible, you know, you have all that information right there.” ” Her statement made me think. Since colonial times, public libraries have given regular citizens access to free information. Organizing that information has become a science in itself. Site Search Location and Design. or “submit”). 1] [link]. MORE >> -
DIGITAL VOICES | TUESDAY, APRIL 19, 2011 Relevance Never Goes Out Of Style: The Importance Of Email Segmentation When reviewing ways to make your contact database more productive there are two major concerns: First you must determine the actual tactics for how to get refined user information into your database, and then you must decide the most useful attributes upon which to segment your efforts. Client vs. Prospect: Nothing can turn off a present user of your product or service like receiving emails talking to him or her like a prospect or offering them something they’ve already bought. have a folder to which I automatically divert all the commercial mailings I’ve asked for. Hurry up MORE >> -
DIGITAL VOICES | MONDAY, DECEMBER 3, 2012 8-track tapes, Hula Hoops and QR codes in Mobile Marketing Despite the fact that many people now believe that using QR codes in marketing is a dying practice, these unique scannable images remain a great way to encourage people to interact with a product or with point of sale signage. had an experience scanning a QR Code recently that led me to buy a product that was $4.00 more than the similar products near it on the shelf. The QR code brought me to a YouTube video that was a simple, short and to the point "how to" video for their product. It's great to see companies small and large having "ah ha!" MORE >> -
DIGITAL VOICES | TUESDAY, JULY 24, 2012 Responsive Design and Why it's Important for Business All companies wants to be up to date with interactive ways to display their product or services. The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. In order to display this content in a user-friendly manner, Responsive Design was created. style of web development, Responsive Design recognizers what platform one is on and automatically adapts the web page to the screen that one is watching it on. link]. Economically cheaper. MORE >> -
DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012 Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! Now for more than just games and personal productivity, more than 50% [1] of us are using our smart phones to make our lives easier by connecting to the web in real time. We download coupons, view product information and videos. Use the barcode scanner to instantly get product details, reviews and video reviews, particularly helpful for parents. The mobile web is blowing up. If you’re alive and breathing air you know this – you see it all around you. We use our smart phones and devices constantly. We interact with retailers and then share about it socially. MORE >>
- Marketing Metrics: The key to marketing ROI DIGITAL VOICES | WEDNESDAY, JULY 13, 2011
- 13 ways to make an iPad your sales force’s WM(b)D DIGITAL VOICES | MONDAY, SEPTEMBER 17, 2012
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- How Social Media Marketing is Driving Big Businesses DIGITAL VOICES | WEDNESDAY, FEBRUARY 13, 2013
- Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing DIGITAL VOICES | WEDNESDAY, MAY 16, 2012
- Identifying & Selecting the right Content Management System for your website (part 1 of 2) DIGITAL VOICES | MONDAY, AUGUST 8, 2011
- Top 10 considerations for an Intranet redesign DIGITAL VOICES | FRIDAY, JULY 9, 2010
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
- Enterprise Content Management Vendor Predictions DIGITAL VOICES | SATURDAY, SEPTEMBER 11, 2010
- Big Data and the New Marketing Paradigm DIGITAL VOICES | TUESDAY, MAY 22, 2012
- Mobile App Competition is Fierce - Focus on Value to Win DIGITAL VOICES | WEDNESDAY, MARCH 13, 2013
- Enterprise Mobility Apps – Can They Really Deliver Bottom Line Results? DIGITAL VOICES | TUESDAY, MARCH 5, 2013
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Drivers of Finite Promotional Periods DIGITAL VOICES | WEDNESDAY, OCTOBER 5, 2011
- The Best Multichannel Digital Campaigns of 2011 - Get Inspired to Create! DIGITAL VOICES | THURSDAY, DECEMBER 1, 2011
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Drivers of Finite Promotional Periods DIGITAL VOICES | WEDNESDAY, OCTOBER 5, 2011
- The Best Multichannel Digital Campaigns of 2011 - Get Inspired to Create! DIGITAL VOICES | THURSDAY, DECEMBER 1, 2011
- 5 tips to Improve Your Company’s Customer Service on the Web DIGITAL VOICES | TUESDAY, DECEMBER 6, 2011
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- The Best Multichannel Digital Campaigns of 2011 - Get Inspired to Create! DIGITAL VOICES | THURSDAY, DECEMBER 1, 2011
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- Identifying & Selecting the right Content Management System for your website (part 1 of 2) DIGITAL VOICES | MONDAY, AUGUST 8, 2011
- 5 Steps to an Integrated Marketing Strategy DIGITAL VOICES | TUESDAY, AUGUST 23, 2011
- Identifying & Selecting the right Content Management System for your Website (part 2 of 2) DIGITAL VOICES | SUNDAY, AUGUST 28, 2011
- Drivers of Finite Promotional Periods DIGITAL VOICES | WEDNESDAY, OCTOBER 5, 2011
- The 11 commandments of football – for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
- The 11 commandments of football – for Managers DIGITAL VOICES | WEDNESDAY, APRIL 30, 2008
- Top 10 considerations for an Intranet redesign DIGITAL VOICES | FRIDAY, JULY 9, 2010
- Maximizing the effectiveness of your social marketing activities DIGITAL VOICES | FRIDAY, JULY 16, 2010
- Enterprise Content Management Vendor Predictions DIGITAL VOICES | SATURDAY, SEPTEMBER 11, 2010
- Comparing HTML5 and Flash DIGITAL VOICES | THURSDAY, SEPTEMBER 23, 2010
- Comparing HTML5 and Flash DIGITAL VOICES | THURSDAY, SEPTEMBER 23, 2010
- Why is social media so difficult for B2B? DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
- The Holy Grail of Online Marketing: The Email List. DIGITAL VOICES | TUESDAY, MARCH 15, 2011
- Relevance Never Goes Out Of Style: The Importance Of Email Segmentation DIGITAL VOICES | TUESDAY, APRIL 19, 2011
- Best Practices for Designing Effective Landing Pages DIGITAL VOICES | TUESDAY, MAY 10, 2011
- What a Child’s toy can teach us about Usability and Design Principles DIGITAL VOICES | TUESDAY, AUGUST 9, 2011
- Identifying & Selecting the right Content Management System for your Website (part 2 of 2) DIGITAL VOICES | SUNDAY, AUGUST 28, 2011
- Bootstrapping a Marketing Program with Analytics DIGITAL VOICES | TUESDAY, AUGUST 30, 2011
- Understand your Data to Better Serve your Customers and Increase Sales DIGITAL VOICES | TUESDAY, OCTOBER 4, 2011
- Drivers of Finite Promotional Periods DIGITAL VOICES | WEDNESDAY, OCTOBER 5, 2011
| |