Digital B2B Marketing

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B2B Marketing and the Cheap Tchotchke Mistake

Digital B2B Marketing

Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product. The promotional product business was a $15.6 Save the t-shirts and other wearable products for your booth, not a gift bag. I was astounded by the number of branded products with no information about the company.

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Is Your Business Ready for Marketing?

Digital B2B Marketing

Your Product or Service. Product and Service Readiness Similarly, sales cannot sell an offering that your are not ready to deliver on. Products that are released before they are fully tested, if sold, undermine the trust sales has developed with your customers. In Summary Make sure your product or service is ready.

Business 100
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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Hardware and software recommendations from participants are included below under Recommended Tools and Products. Ideal Length of B2B Videos Short.

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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Yes, they can, but it isn’t easy.

Amazon 100
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Inbound Marketing: A Square Peg in a Round Hole?

Digital B2B Marketing

Most B2B marketers are not providing pure commodity products, even in commodity markets. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies.

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Inbound Marketing: A Square Peg in a Round Hole?

Digital B2B Marketing

Most B2B marketers are not providing pure commodity products, even in commodity markets. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies.

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Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

If you have a freemium product model, if you offer referral bonuses or if you have a collection of free tools, then you have probably realized that inbound marketing does not have to center on your own content. Affinity Is there a strong community around your product? Utility Do you offer something useful for free?