| | | Dianna Huff - B2B MarCom | |  Product | 61 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website Ditto for internal pages that have Title tags that read, “Products&# or “Services.&# Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Tweet Is your company website not doing its job — i.e. generating leads and sales? Design. | DIANNA HUFF - B2B MARCOM DECEMBER 18, 2011  Joe Chernov from Eloqua Dishes on New Facebook for B2B Report Sweepstakes can be tricky for B2B, After all, the potential audience for a B2B product is typically more finite than for consumer goods. Tweet I’ve been paying more attention to Facebook with regard to B2B, especially with all of the changes going down (including Timeline , which deployed worldwide last week). I’m particularly intrigued with the competition between G+ and FB. | | | | | |
| DIANNA HUFF - B2B MARCOM AUGUST 13, 2010 B2B Content Marketing: Think Like a Reporter First off, you don't want to write about your company and its products (or at least not all the time). Inca Gold Products -- Ongoing marketing consulting. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. Coming up with content ideas is often an insurmountable hurdle for people. Regards, Dianna Huff. B2B Content Marketing: Think Like a Reporter. We make widgets. Waaaa!". | DIANNA HUFF - B2B MARCOM JUNE 30, 2011 Tailor Your Pitches Without The BS: Lessons From SHIFT Communications Although a blogger may not use your product or service, he or she may track influential trends, companies and events. In return, the blogger learns more about the products or services Sullivan promotes and may choose to write about them. Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? What’s worked and what hasn’t? | DIANNA HUFF - B2B MARCOM AUGUST 2, 2010  Your Prospects Don’t Know Who You Are The reasons for the statement vary with the company and the product / service offered: “Our known universe of customers is small. But what would happen if a B2B company approached its marketing this way: “Lots and lots of men and women out there need our services / products but they don’t know who we are. “Our customers already know who we are.&#. Every. | DIANNA HUFF - B2B MARCOM OCTOBER 24, 2011  Is Your B2B Website iPad Friendly? Tweet I needed to reprogram my thermostat, so I carried my iPad over to it and looked up the product name in order to find the manual online. The company’s Website looked good on my iPad but for some reason I couldn’t access the drop down menus, nor could I find a sitemap link on the home page. had to boot up my Mac to navigate the site. It sold 15 million iPads last year. | | | | | | | |
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DIANNA HUFF - B2B MARCOM | SUNDAY, DECEMBER 12, 2010  B2B Print Ads: 10 Tips for Increasing ROI
When you look at a typical consumer image ad (re: Apple, Coke, or some other consumer product), you see a beautiful picture of the product and maybe some copy. “ Product XYZ, used by Big Name and Big Name. Don’t use stock imagery — Before the advent of sites such as iStockPhoto, we in MarCom would spend a great deal of time taking original photographs of products for ads, brochures, and press releases. And, to see an actual B2B ad that’s getting phone calls, see the ad I created for Inca Gold Products, LLC (design by Sonora DesignWorks ). MORE >> -
DIANNA HUFF - B2B MARCOM | SUNDAY, FEBRUARY 27, 2011  You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
If you’re Dow Corning ( @DowCorning ), you’re creating videos that communicate your company’s values to potential employees as well as educate prospects and customers about new products and services. Tweet Last week Google clamped down on companies that use questionable methods to manipulate search results. According to Search Engine Land , these methods include paid links (sites that pay for links from other sites), and content farms (sites that have “ shallow or low quality content “) to use Google’s words. Create the content (the hard part). Rinse. MORE >> -
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 25, 2012  How to Develop Blog Content: Look for Questions that Need Answers
If your company sells or manufactures a technical product or service, you can set up an “Ask Bill” or “Ask Sue” type of column in your blog or e-newsletter (use one of your engineers or techie people for this column — and use their real names!). Of course, the post itself contained original content that educated buyers about the topic — and oh yeah, it just so happened the client’s product helped solve the problem of cooling down a warehouse. Just search for, “How to.” Then have this person answer a question on a weekly basis. MORE >> -
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 25, 2012  How to Develop Blog Content: Look for Questions that Need Answers
If your company sells or manufactures a technical product or service, you can set up an “Ask Bill” or “Ask Sue” type of column in your blog or e-newsletter (use one of your engineers or techie people for this column — and use their real names!). Of course, the post itself contained original content that educated buyers about the topic — and oh yeah, it just so happened the client’s product helped solve the problem of cooling down a warehouse. Just search for, “How to.” Then have this person answer a question on a weekly basis. MORE >> -
DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 5, 2012 Don’t Bury Your B2B Website Leads
Incorporating forms on your products / services pages. Tweet When I explain to prospects and clients how to get more leads from their sites, I sometimes think my expertise is too “simple.” ” That is, until I find a site that’s a great example of how NOT to do things. I’m currently doing competitive research for a client and ran across a site that’s very well done. The company has incorporated a great deal of informative content, the site includes testimonials, case studies, and press releases. It’s a great site. MORE >>
- Why Social Media Hasn’t Replaced the Traditional Marketing Funnel DIANNA HUFF - B2B MARCOM | THURSDAY, APRIL 11, 2013
- Creating a Unique Site that Stands Apart From the Crowd DIANNA HUFF - B2B MARCOM | TUESDAY, OCTOBER 9, 2012
- New B2B Video: Let’s Tour Grasshopper DIANNA HUFF - B2B MARCOM | SUNDAY, NOVEMBER 14, 2010
- Eloqua Grande Guides: B2B Marketing Can (and Should) Be Fun DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 27, 2010
- Take the Grunt Work Out of Monitoring Social Media with mBlast DIANNA HUFF - B2B MARCOM | SUNDAY, AUGUST 14, 2011
- Easy Tips for Marketing Your B2B Video Content DIANNA HUFF - B2B MARCOM | FRIDAY, FEBRUARY 4, 2011
- Jargon: The Classic B2B Marketing Content Mistake DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 14, 2010
- The Panda Update: Unique Content Rules, People DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 16, 2011
- My Position on Promoting Books, Products, Etc. DIANNA HUFF - B2B MARCOM | THURSDAY, SEPTEMBER 27, 2012
- Why Blogging Makes Sense for Small B2B Companies DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 17, 2011
- How Nathan Dube Sold Me a Printer Via Twitter DIANNA HUFF - B2B MARCOM | MONDAY, MAY 16, 2011
- Build Your New B2B Website with a Plan in Mind DIANNA HUFF - B2B MARCOM | SATURDAY, JANUARY 5, 2013
- Site Navigation: The Foundation for Results-Driven SEO DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011
- Why Google Reader Should Be Your New BFF DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 3, 2011
- Make Your B2B Website Stand Out with a Compelling Message DIANNA HUFF - B2B MARCOM | WEDNESDAY, DECEMBER 8, 2010
- Why a Website Overhaul is Like Redoing Your Bathroom DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 14, 2012
- OMG! I Had No Idea My House was So Dirty! DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 11, 2013
- Creating Original Content: Go for a Walkabout DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 21, 2010
- For Freelancers: Take Advantage of Your Own Unique Experiences DIANNA HUFF - B2B MARCOM | SUNDAY, MARCH 17, 2013
- Weaning Yourself Off Keyword Dependency — Dealing with Not Provided DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 13, 2013
- Quick Tip: Increase Conversions – Build Out Your Services Pages DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 23, 2012
- Three Tips for Generating Blog Post Topics — Fast! DIANNA HUFF - B2B MARCOM | FRIDAY, MARCH 11, 2011
- Surprise Your Customers with Direct Mail Love DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 7, 2011
- Let B2B Marketers Know About Your Product — Sponsor This Blog DIANNA HUFF - B2B MARCOM | MONDAY, JULY 19, 2010
- [Rant] Why I Delete Emails from PR “Pros” Without Reading Them DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 12, 2011
- Innovation Comes in Small Packages DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 4, 2011
- Basic SEO Marketing Yields Big Results for B2B Manufacturing Company DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 9, 2012
- 7 Tips for Getting People to Your B2B Blog DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 4, 2010
- Demo or Trial Call-to-Action: Which Is Better? DIANNA HUFF - B2B MARCOM | TUESDAY, MAY 21, 2013
- My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media DIANNA HUFF - B2B MARCOM | THURSDAY, MAY 23, 2013
- The Three Biggest Mistakes Companies Make with Regard to B2B Websites DIANNA HUFF - B2B MARCOM | FRIDAY, MAY 13, 2011
- Start-Up Marketing in Action: Diaspora Video and Blog DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 29, 2010
- B2B Websites: When a Picture Isn’t Worth a Thousand Words DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 18, 2011
- Channel Your Inner Steve Jobs – Dare to Be Different DIANNA HUFF - B2B MARCOM | WEDNESDAY, MARCH 14, 2012
- 7 Old Fashioned Marketing Tips that Set You Apart DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 14, 2010
- Steve Jobs, Thank You DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 5, 2011
- It’s All Marketing: Google Wins Corporate Tour Contest DIANNA HUFF - B2B MARCOM | MONDAY, JULY 19, 2010
- Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 14, 2010
- Announcing My Partnership with the Content Marketing Institute DIANNA HUFF - B2B MARCOM | THURSDAY, APRIL 14, 2011
- For Freelancers: Record Your Ideas to Create Better Client Outcomes DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 21, 2012
- SPONSOR: DH Communications Gets You on the Map DIANNA HUFF - B2B MARCOM | MONDAY, JULY 26, 2010
- B2B Marketing Tips: Integrating Online Content with Offline Tactics DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 3, 2013
- Now Live: PPTshuffle and Simone Joyaux DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 14, 2012
- Engaging Content Begins with Asking the Right Questions DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 1, 2010
- Quick Tip: Increase Conversions – Build Out Your Services Pages DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 23, 2012
- Don’t Bury Your B2B Website Leads DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 5, 2012
- Channel Your Inner Steve Jobs – Dare to Be Different DIANNA HUFF - B2B MARCOM | WEDNESDAY, MARCH 14, 2012
- Think Different When It Comes to Your B2B Website – Go Beyond Stock Photos DIANNA HUFF - B2B MARCOM | FRIDAY, APRIL 9, 2010
- Why a MacBook Pro Became My #1 Productivity Tool DIANNA HUFF - B2B MARCOM | SUNDAY, APRIL 11, 2010
- Car Dealership Customers Want WiFi DIANNA HUFF - B2B MARCOM | MONDAY, MAY 3, 2010
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