Content Marketing for BI

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How to Bake a White Paper from Scratch Series

Content Marketing for BI

If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. One white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is. For the past four years, I’ve taught the class “Writing White Papers” at Bellevue College.

Paper 52

The Apple of BI: Tableau Makes the Complex Seem Simple

Content Marketing for BI

BI marketers use a lot of the same buzzwords to describe their products, including self service, rich applications, and agile. Most of the time, the difference between BI their products is shades of gray. The Apple of BI: Tableau Makes the Complex Seem Simple This year I had the privilege of attending the Tableau Customer Conference with 1400 other raving fans.

The Content Marketing Sweet Spot

Content Marketing for BI

E-newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. It’s not an area you want to hand off to your already busy product managers or the new marketing coordinator you just hired. I just finished reading this year’s latest marketing survey results over at the Junta42 site. More hits to the website?

Spot 21

Help! My Product is Boring!

Content Marketing for BI

The products we sell are not easy to get excited about.”. Either you need to find another product at another company to market—or give up marketing all together. I tried to think of some products this survey-taker might be referring to. My point is every product – EVERY PRODUCT – should either fill a need or create an opportunity. Seemed like your typical stuff.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Employees use their personal devices for work productivity. The goal is to get IT on board with a product that the business already wants or even has. Then things began to shift.

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

You may already have diagrams that show how your product works or pictures of your product in use. We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. It just won’t happen. Let’s get started.

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

You want to delve down into a clearly-defined problem—one that your product or service will solve. The only catch is, you’re not going to say a word about your own product just yet. Your solution – Now it’s time to introduce your company and your product. It’s important that you continue in your educational tone and explain how your product specifically solves the issue.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the assignment, or perhaps you have a small or mid-size business, without the luxury of a marketing team, writing it yourself. You might brainstorm with your team or your sales rep to identify specific pain points your product solves—or perhaps you already know.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Organize Passion Create a Movement

Content Marketing for BI

If your passion is your product, find a way to tell a story that people will repeat. I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. But Nathan didn’t give up.

Seeing through your customer’s eyes

Content Marketing for BI

You turned it into a product. You want to make sure people know that you have the coolest thing around, so: • You write a white paper that tells all about your product and its features. • You write a case study on who bought your product and how they’re using it. • You produce a Webinar that demos all the features of your product. You have a great idea. It’s natural.

Embracing Socialytics

Content Marketing for BI

Could be brand or product mentions, could be sentiment. Socialytics. I love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. I wondered who plays in this space today. What are people saying? some time passed, and then….).

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

Nothing on the home page under “solutions” but hit the “more products & solutions” link and you’ll find their offering. Making it more difficult, they organize by product and don’t have a menu for solutions. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. So I tried SAS. They were a little better.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

Nothing on the home page under “solutions” but hit the “more products & solutions” link and you’ll find their offering. Making it more difficult, they organize by product and don’t have a menu for solutions. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. So I tried SAS. They were a little better.

An Example of Creating Customer Passion

Content Marketing for BI

And what I know is that happy employees make happy teams that make great products. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization. I struck a deal with them to do some conference blogging in return for a press pass.

An Example of Creating Customer Passion

Content Marketing for BI

And what I know is that happy employees make happy teams that make great products. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization. I struck a deal with them to do some conference blogging in return for a press pass.

The Buzz about Social Media Marketing

Content Marketing for BI

Lucidera takes the opportunity to share information and product examples, and also maintains a BI community forum. So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. And here are the answers: Peers and colleagues – 84%. Vendor, industry and trade Web sites – 69%. Blogs – 24%.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

But, how about adding a small blurb and link on the relevant product page? It’s a perfect way to keep your company and product top of mind. Having been in IT and been pitched by sales folks, I’ve seen many who understand their product but have no clue how it would be used in the real world. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. We need to do more.

TDWI Vendor Panel on the Future of BI – part Two

Content Marketing for BI

And, for the most part, the vendors did a good job remaining neutral and not turning it into a chance to advertise their own products. It’s critical that the open source products have a good following and great support. Collaboration – Many products are beginning to do a better job incorporating collaboration features. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. Here are the rest of the topics discussed.

SAP Sets the Bar for BI CSR

Content Marketing for BI

Nice way to show off their own product functionality. SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports. It opens with a video message from the CSO (Chief Sustainability Officer) Peter Graf, who reports directly to both of the SAP CEOs. You can see an 7.5 minute overview video here. They’re truly setting the bar.

Are Some BI Vendors too Quiet?

Content Marketing for BI

They have a nice reporting and analysis product that replaces the need for cubes and their associated processing time. Currently, I only see that they will offer grants for free product, hosting, and training to selected non-profits. Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. I love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. I really didn’t know much about Qlikview. Ok, that’s very cool. Why do you think that is?

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers. In the video below, Drift Product Manager Matt Bilotti explains how it works with the latter.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. It was lame.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive. It’s just that, busy work.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. 1) bitly.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. My first Product Hunt experience.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? 9 Willpower Workouts to Maximize Your Productivity. Productivity Daily Syndication1) Eat a hearty meal.

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. The promotional product must be relevant to your brand.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products. 60.1%

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production. Production.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues. Productivity Professional Development Daily SyndicationP: Plan for those obstacles.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. The post How long should your online business video production be? 180 seconds?

How to Be Productive After a Long Weekend

Hubspot

How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Make sure you’re holding a productive meeting by keeping the meeting short and making sure to recap with follow-up materials via email. Productivity Office Life TOFUBefore you sign off.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. 2) Don't try to do it all.