Content Marketing for BI

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How to Bake a White Paper from Scratch Series

Content Marketing for BI

If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. One white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is. For the past four years, I’ve taught the class “Writing White Papers” at Bellevue College.

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The Apple of BI: Tableau Makes the Complex Seem Simple

Content Marketing for BI

BI marketers use a lot of the same buzzwords to describe their products, including self service, rich applications, and agile. Most of the time, the difference between BI their products is shades of gray. The Apple of BI: Tableau Makes the Complex Seem Simple This year I had the privilege of attending the Tableau Customer Conference with 1400 other raving fans.

The Content Marketing Sweet Spot

Content Marketing for BI

newsletters – Publish monthly and include product and company news, customer success stories, technical “how-to’s”, and business ideas. It’s not an area you want to hand off to your already busy product managers or the new marketing coordinator you just hired. I just finished reading this year’s latest marketing survey results over at the Junta42 site. More hits to the website?

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Organize Passion Create a Movement

Content Marketing for BI

If your passion is your product, find a way to tell a story that people will repeat. I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. But Nathan didn’t give up.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Are Some BI Vendors too Quiet?

Content Marketing for BI

They have a nice reporting and analysis product that replaces the need for cubes and their associated processing time. Currently, I only see that they will offer grants for free product, hosting, and training to selected non-profits. Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Ok, that’s very cool. Why do you think that is?

Seeing through your customer’s eyes

Content Marketing for BI

You turned it into a product. Beneath the business needs that your product may address, you also need to speak to the personal needs of your buyer. The successful vendor or marketer will be the one who knows how to marry the product benefits with real world needs and do so in a way that shows the customer you understand his challenges. You have a great idea. It’s natural.

An Example of Creating Customer Passion

Content Marketing for BI

And what I know is that happy employees make happy teams that make great products. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. struck a deal with them to do some conference blogging in return for a press pass.

An Example of Creating Customer Passion

Content Marketing for BI

And what I know is that happy employees make happy teams that make great products. This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis  and data visualization. struck a deal with them to do some conference blogging in return for a press pass.

Help! My Product is Boring!

Content Marketing for BI

The products we sell are not easy to get excited about.”. Either you need to find another product at another company to market—or give up marketing all together. tried to think of some products this survey-taker might be referring to. My point is every product – EVERY PRODUCT – should either fill a need or create an opportunity. Seemed like your typical stuff.

Product Selling is Dead

Content Marketing for BI

However, only one in five buyers will tell you that he/she is generally approached by sales reps prepared to discuss solutions.” He goes on to say that most sales engagements are still product led. They also say buyers are increasingly considering “relationship ROI” while considering product ROI. Prospects don’t want your products; they want solutions to their problems.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Product Selling is Dead

Content Marketing for BI

However, only one in five buyers will tell you that he/she is generally approached by sales reps prepared to discuss solutions.” He goes on to say that most sales engagements are still product led. They also say buyers are increasingly considering “relationship ROI” while considering product ROI. Prospects don’t want your products; they want solutions to their problems.

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Employees use their personal devices for work productivity. The goal is to get IT on board with a product that the business already wants or even has. Then things began to shift.

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

You may already have diagrams that show how your product works or pictures of your product in use. We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. It just won’t happen. Let’s get started.

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

You want to delve down into a clearly-defined problem—one that your product or service will solve. The only catch is, you’re not going to say a word about your own product just yet. Your solution – Now it’s time to introduce your company and your product. It’s important that you continue in your educational tone and explain how your product specifically solves the issue.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the assignment, or perhaps you have a small or mid-size business, without the luxury of a marketing team, writing it yourself. You might brainstorm with your team or your sales rep to identify specific pain points your product solves—or perhaps you already know.

Embracing Socialytics

Content Marketing for BI

Could be brand or product mentions, could be sentiment. Socialytics. love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. wondered who plays in this space today. What are people saying? Are you ready?

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

Nothing on the home page under “solutions” but hit the “more products & solutions” link and you’ll find their offering. Making it more difficult, they organize by product and don’t have a menu for solutions. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. So I tried SAS. They were a little better.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

Nothing on the home page under “solutions” but hit the “more products & solutions” link and you’ll find their offering. Making it more difficult, they organize by product and don’t have a menu for solutions. I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. So I tried SAS. They were a little better.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

they praise your products and capabilities. more likely to trust a brand or product recommendation from friends or family than from an online. entrepreneurship by offering their counselors access to products, content, and experts like kildal. involvement in the planning, funding, and purchasing of business and technology products and. engage with peers. Read this report.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

But, how about adding a small blurb and link on the relevant product page? It’s a perfect way to keep your company and product top of mind. Having been in IT and been pitched by sales folks, I’ve seen many who understand their product but have no clue how it would be used in the real world. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. We need to do more.

The Buzz about Social Media Marketing

Content Marketing for BI

Lucidera takes the opportunity to share information and product examples, and also maintains a BI community forum. So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. And here are the answers: Peers and colleagues – 84%. Vendor, industry and trade Web sites – 69%. Blogs – 24%.

TDWI Vendor Panel on the Future of BI – part Two

Content Marketing for BI

And, for the most part, the vendors did a good job remaining neutral and not turning it into a chance to advertise their own products. It’s critical that the open source products have a good following and great support. Collaboration – Many products are beginning to do a better job incorporating collaboration features. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. Here are the rest of the topics discussed.

SAP Sets the Bar for BI CSR

Content Marketing for BI

Nice way to show off their own product functionality. SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports. It opens with a video message from the CSO (Chief Sustainability Officer) Peter Graf, who reports directly to both of the SAP CEOs. You can see an 7.5 minute overview video here. They’re truly setting the bar.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

Video 92

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

9 Willpower Workouts to Maximize Your Productivity

Hubspot

According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower? Willpower Workouts to Maximize Your Productivity. 1) Eat a hearty meal. Productivity Daily Syndication

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Two reasons to invest in online business video production

Biznology

They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services. Although you’re going to invest in your online business video production content today, you can literally extend those benefits for four years.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Mobile Marketing Considerations for B2B Product & Content Marketers

Captora

The post Mobile Marketing Considerations for B2B Product & Content Marketers appeared first on Captora Blog. ProductivityThis is Part 2 of a two part series, focused on the consumerization of the enterprise; specifically focusing on video and mobile. Video and mobile are two of the biggest drivers of the consumerization of the enterprise. Design the tactics. Are you ready?

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Better product/services released quicker helps everyone.

How to Turn Your Workspace Into a Den of Productivity

Hubspot

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like " You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond.". Productivity Office Life Daily TOFUAs Dr. B.J.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues. Productivity Professional Development Daily SyndicationW.O.O.P

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

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