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Content Marketers Must Read Book of the Week!

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Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. Name: ‘ Content is Currency: Developing Powerful Content for Web and Mobile, ’. Author: Jon Wuebben. Blog Twitter Facebook. In the digital age, content is no longer confined to the written page. Jon Wuebben

Content Marketers Must Read Book of the Week!

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The book also tells you how to share it widely online to cultivate fans, arouse passion for your products or services, and ignite your business. Content Marketers Must Read Book of the Week! Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. Authors: Ann Handley. Chapman. Normal.

Content Marketing Showcase Series # 6 Zappos’ digital lifestyle magazine

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Content to commerce : One can purchase any product of Zappos directly from the iPad through ZN app. Name: ZN : Zappos’ digital lifestyle magazine. Normal. sap. 1. 1. 2012-06-21T07:01:00Z. 2012-06-21T07:02:00Z. 1. personal. 6. 1. 10.2625. Clean. MicrosoftInternetExplorer4. Name: ZN : Zappos’ digital lifestyle magazine. Zappos.com is an online shoe and apparel shop. Other

Content Marketing Showcase Series # 5 My Starbucks Idea

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The ideas are split into three, Product ideas, Experience ideas and Involvement ideas. Content Marketing Showcase Series # 5 My Starbucks Idea. Name: My Starbucks Idea. Normal. sap. 1. 1. 2012-05-10T02:27:00Z. 2012-05-10T02:28:00Z. 1. personal. 6. 1. 10.2625. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Name : My Starbucks Idea. Other

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

ThinkBook

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It can be gifted to your partners and customers to achieve greater heights of productivity, creativity and effectiveness - by encouraging them to think about how they work and to help them push their boundaries. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. So, are you passionate about ideas? ThinkBook can be a thoughtful gift.

Annual Content Marketing Retreat 2012

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So, I made some calls and sent some emails to colleagues floating the idea of a “how to” focused Retreat in which attendees would gain insight into what’s driving the emergence of platforms (efficiency, productivity), but also be offered a peak into the platforms themselves. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? Russell Sparkman.

Launch: Quickly Propel Your Business Beyond the Competition

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Creatively market and sell to people who will gladly purchase your products and services. Whether you are building a new business, releasing a new product, or transforming your company.get yourself a copy of Mike Stelzner's Launch: How to Quickly Propel Your Business Beyond the Competition and learn how to Launch! They hadn't advertised and hadn’t relied on the press.

Social Media Marketing Tools Series #4 MediaFunnel

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MediaFunnel has various products and plans, for professional and Enterprise. Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how to schedule the content and make sure that your posts or tweets are posted at the most optimal times of day and days of the week so that it would reach to maximum audience. MediaFunnel is one of such interesting tool that helps in these activities. What is MediaFunnel? With the help of this tool, release Tweets or Facebook posts at specified intervals.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Social Media Marketing Tool Series #3 Crowd Factory

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Crowd Factory has various products and plans, for professional and Enterprise. Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. You need to be aware on a constant basis what your customers are saying about your brand online. New customer acquisition is also equally important. Crowd Factory is one of such interesting tool that helps in these activities. What is Crowd Factory? Suite of Social Promotion, Referral and Engagement Apps.

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Social Media Marketing Tools Series #2 Shoutlet

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Shoutlet has various products and plans. Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is you need to be aware on a constant basis what your customers are saying about your brand online. So won’t it be great if you have a tool where you can observe what people are talking about your brand in your various social media networks? Shoutlet is one of such interesting tool. What is Shoutlet. Shoutlet is the leading independent cloud-based social marketing platform. Now isn’t that interesting?

Killer Questions to Ask Before Starting a White Paper Project

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Greater Productivity , you will need to focus your primary content around the specific aspects that contribute to achieving productivity gains, and if. Lower Cost , you should focus your primary content on the specific aspects that reduce operating costs within the production/development cycle. " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. Janice King.

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How should B2B content differ for Business and Technical Decision Maker?

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The business decision maker may be trying to solve the problem how to have global product development teams get products to market faster. The main goal in this scenario is getting products to market faster. The focus of the business person is facilitating faster, more informed decisions in relation to product design. Content addressed to a Technical Decision Maker 2.

Defy Gravity: Propel Your Business to High-Velocity Growth

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She has helped to define, position and launch over 100 individual products and companies since she began consulting 20 years ago. The idea of spinning stories and mapping product value to audience needs intrigued me. In my last sales role, I sold more of our high ticket product in my first six months than any other representative usually sold in a year. never looked back.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

The Buyer has Changed; Marketers will Change Too

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" Craig Rosenberg is Vice President, Products and Services at Focus. Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Know Thy Audience: Business and Technical White Papers

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In addition, Janice is the author of Copywriting That Sells High-Tech , the definitive guide to writing powerful promotional materials for technology products, services, and companies. Enabling new business capabilities and productivity. Most technology products involve many deeply technical aspects that require evaluation by a knowledgeable technologist. Jonathan Kantor's Tip.

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Does your B2B Marketing have Consistent Messages?

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Combine paths – Do you have a special conference or product launch coming up? B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? " Read on to get their insights. Ardath Albee. Ardath Albee's Tip. Maria Pergolino.

The Biggest Challenge in Creating and Marketing White Papers

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Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? What do you recommend to your clients to overcome this challenge? Books.

B2Bs should get Serious about Social

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" Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. This should increase as B2B marketers look to gain productivity while keeping their campaign costs to a minimum. To survive marketers must participate in conversations. Parker Trewin. Recommended Resources.

The Content Marketing Question: To Gate or Not To Gate?

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Enter into your information product funnel. Information products: (For a fee). Craig Rosenberg is Vice President, Products and Services at lead generation company Focus. Remember what I said in the beginning of this, buyers can find product info without you. How should marketers leverage content? Which content should be free? " Ardath Albee. Ardath Albee's Tip.

The White Paper Question: To Gate or Not To Gate?

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One example of the power of free distribution is a white paper from Ad Age called “ Shiny New Things ”, addressing the issue of early adopters in the digital product life cycle. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. Books. Others.

FAQ 2

How to put the "Viral" in B2B Marketing Viral Campaigns?

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Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Does viral work for B2B marketing? Read on to get their insights. Ardath Albee.

Not all Content is King!

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Educational: Share information your reader needs to know; it’s often not about your product. While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality. Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. Michele Linn. Junta42 Blog.

Are you using Video for Corporate Story telling?

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Get your customers, executives and product champions in front of the camera to tell their story – how you’ve solved people’s problems, why your solution is unique and what value you bring to the table. As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand. Seamus Walsh. Recommended Resources.

Does 'Being Findable' mean 'Being Everywhere'?

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By definition, inbound marketing is “always on,” 24/7, so that any one potential customer searching at any time for your type of product or service, or simply researching answers to the problem that your product or service can solve, finds you before he/she finds your competition. "Being findable" is very important in marketing today. Ardath Albee. ” 4.

Get Great at Content Marketing - NOW!

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This was written in 1999 but still cuts right to the heart of the dynamics of information products. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler. And it’s kind of fun."

ClickPredictions: Social's New Value: Sharing

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" Nanda Kishore is Chief Technology Officer at ShareThis.com and in previous role had overall responsibility to develop a new advertising based product for Amazon merchants. We asked Nanda Kishore "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Nanda Kishore. Blog ShareThis Twitter nkishore. So what’s next?

ClickInsights: Social Media Marketing in 2010

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Your brand is ultimately at the mercy of the people who are supposed to deliver your product, all the conversation in the world will not change that. For Businesses, I strongly suggest using much more visual and auditory media in their communication, marketing and product range in 2010 and beyond and start hanging out where their target market is. " Read on to get their insights.

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ClickPredictions: The Birth of a Meaningful Marketing Model

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They will accept that consumers cannot be hoodwinked or annoyed into buying their products and realize that the only way to earn attention and sales is to add value to their lives through the marketing itself. We asked Bob Gilbreath "What are key marketing trends and predictions for 2010? Blog Marketing with Meaning Twitter MktgwithMeaning. Bob Gilbreath's Marketing Action for 2010.

ClickInsights: What is the ideal length of a white paper?

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In a recent study that was conducted by Information Week, one of the top white paper attributes that business executives are seeking is “minimal marketing” With this target audience, short (2-4 page) white papers have only enough room to feature product/solution attributes and benefits. How do you concisely convey the information you want to present in your white paper? Provoke?

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ClickInsights: Biggest roadblock to converting marketing leads

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The mindset shift is that marketing isn’t a series of campaigns but rather an ongoing, consistent process that educates prospects about what they need to know; showcases your company’s expertise to add value to the product offering; and proves that what you say is true. One of the goals of marketing is to generate leads. Yes, getting those leads into the sale pipeline. Blogs.

White Paper Success Summit 2010

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Launching White Papers Like Products: 7 Steps to Boosting White Paper Performance. White paper marketing works! based on recent study by Eccolo Media ). White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions. How do you leverage the power of white papers in your marketing?

ClickInsights: Mistakes to avoid in copy used for lead generation

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" Don't lead with the product pitch" Michael Stelzner's Bio. If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some tips to avoid: Don't lead with the product pitch: In today's economy nobody likes to be sold to. Focus on your product or service instead of the offer. Books. Others.

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

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Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. Overall, I find the process very similar to the work I used to do as a Brand Manager launching new products for Tide and Mr. Clean at Procter & Gamble. The old interruptive model of marketing doesn’t work. We know that. Bob Gilbreath.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

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She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte). Books.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

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thorough understanding of how business decision makers assimilate white paper information that forms our development, production, and design strategy. When we think of “writing” we think of a basic productivity task. designer is a craft artisan while a business writer is a task-oriented, productivity worker. Crafting White Paper 2.0 Jonathan Kantor. Stay tuned!

ClickInsights: How to make marketing messages memorable?

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If all they’ll gain is the knowledge that your product has yet another new feature, it’s time to rethink your messaging from your prospects’ perspectives. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Think quickly. Which marketing slogan or jingle can you hear in your ear? Blogs.

ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

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Sewell: Sell the offer, not the product. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Howard J. Howard J.