| | | Cliff Allen on Marketing | |  Product | 26 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING JANUARY 3, 2010  Marketing Trends for 2010 - And What to Do About Them First, it's a product or activity that has been proven and refined. Big Marketing Trend #2: Local — Participate in personal, face-to-face meetings, events, and activities near where your product will be used because fewer customers will be flying to national events and conferences. Changes in how customers make purchase decisions. Spotting marketing trends. | CLIFF ALLEN ON MARKETING MAY 30, 2009  Mind Maps Make Marketing More Meaningful It's especially challenging to do this in marketing for two reasons: Marketing strategy is based on how multiple groups of customers think and feel about products. The free mind map software product Freemind is very popular. As is the comprehensive mind map product MindManager from MindJet. Success in any area depends on having a clear, sound plan -- then acting on that plan. | | | | | |
| CLIFF ALLEN ON MARKETING MAY 30, 2009  Mind Maps Make Marketing More Meaningful It's especially challenging to do this in marketing for two reasons: Marketing strategy is based on how multiple groups of customers think and feel about products. The free mind map software product Freemind is very popular. As is the comprehensive mind map product MindManager from MindJet. Success in any area depends on having a clear, sound plan -- then acting on that plan. | CLIFF ALLEN ON MARKETING JUNE 30, 2009  Strategic Direction - The Core of a Strategic Marketing Plan For many years Sears was the low price leader for many products that consumers buy. Each time that Sears added expensive products and changed stores to a sophisticated look, they alienated loyal customer and failed to attract upscale shoppers. What is in your product development pipeline for the next several years? Pricing products to match customer perceptions. | CLIFF ALLEN ON MARKETING AUGUST 15, 2009  Developing a Marketing Communications Strategy Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process. This is because every awareness-building and product information program needs to paint a clear, concise picture of what you sell and how customers will benefit from using your products. Advertising. Web site. Seminars. | CLIFF ALLEN ON MARKETING JULY 17, 2009  Turning Marketing Strategy into Marketing Program Plans Some mind mapping software products have extensive budgeting and project management features, while others have little or no project management capabilities. Be sure to select a mind mapping product that you can grow into over the next few years. Every good strategic marketing plan includes two elements: strategic direction and plans for moving the company in the new direction. | | | | | | | |
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CLIFF ALLEN ON MARKETING | THURSDAY, APRIL 12, 2007 Cash Flow is Profit
The cash flow I was referring to is the cash thats left over after paying all costs of making the product, serving the customer, and each customers portion of the operating expenses. Strategic Marketing for Growing Companies Cash Flow is Profit By Cliff Allen on April 12, 2007 9:48 AM | No Comments | No TrackBacks My previous post on cash flow from marketing activities didnt explain which flows of cash it referred to. Some people who talk about increasing marketing ROI are referring to increasing sales revenue. MORE >> -
CLIFF ALLEN ON MARKETING | SUNDAY, JUNE 14, 2009  Using Marketing Analytics in Strategic Marketing Planning
Customer purchase history on which products are re-ordered with other products, and which types of customers buy which products. Buyers are now shifting from relying on manufacturers for product information to participating in online conversations about a company's products. Monitoring these online conversations can help you understand changes in customer behavior and product purchase patterns. A good marketing strategy is based on good data. Industry and market data. When your industry is growing, your company is probably growing, too. MORE >> -
CLIFF ALLEN ON MARKETING | WEDNESDAY, MAY 27, 2009 Market Research Answers the Second Question
customer may have ordered a product that isn't normally purchased by that type of company. Or, a customer tells their customer service rep about a new way they used a product. So, when you're working on the marketing plan for a new product, budget resources for the market research that can help answer the questions that come after, "What is it?". Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. How big is it? MORE >> -
CLIFF ALLEN ON MARKETING | WEDNESDAY, MAY 27, 2009 Market Research Answers the Second Question
customer may have ordered a product that isn't normally purchased by that type of company. Or, a customer tells their customer service rep about a new way they used a product. So, when you're working on the marketing plan for a new product, budget resources for the market research that can help answer the questions that come after, "What is it?". Every marketer has done market research, even if it's just looking at a competitor's traffic at Compete.com. But, we sometimes forget just how many ways we can use market research. How big is it? MORE >> -
CLIFF ALLEN ON MARKETING | WEDNESDAY, SEPTEMBER 5, 2007 Survey Says: Google Analytics
Have you wondered which Web analytics products are most popular? was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free." For the commercial products it appears that, in general, the lower priced products are more popular than the large, expensive systems. The size of Google's share of this market is probably making life tough for the commercial product vendors. MORE >>
- Marketing Team Productivity CLIFF ALLEN ON MARKETING | SUNDAY, JANUARY 13, 2008
- PR for Start-up Businesses CLIFF ALLEN ON MARKETING | SATURDAY, MAY 31, 2008
- What Data Crunchers Did for Obama CLIFF ALLEN ON MARKETING | SATURDAY, JANUARY 24, 2009
- How to learn about social media marketing CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009
- Gravity Summit CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 7, 2009
- Gravity Summit CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 7, 2009
- How to learn about social media marketing CLIFF ALLEN ON MARKETING | MONDAY, FEBRUARY 9, 2009
- What Data Crunchers Did for Obama CLIFF ALLEN ON MARKETING | SATURDAY, JANUARY 24, 2009
- Customer Tracking CLIFF ALLEN ON MARKETING | TUESDAY, APRIL 17, 2007
- When Good Metrics Go Bad CLIFF ALLEN ON MARKETING | THURSDAY, APRIL 19, 2007
- Web Analytics and Customer Behavior CLIFF ALLEN ON MARKETING | FRIDAY, AUGUST 10, 2007
- From Attention to Action, its Conversions that Count CLIFF ALLEN ON MARKETING | MONDAY, SEPTEMBER 3, 2007
- Survey Says: Google Analytics CLIFF ALLEN ON MARKETING | WEDNESDAY, SEPTEMBER 5, 2007
- Marketing Team Productivity CLIFF ALLEN ON MARKETING | SUNDAY, JANUARY 13, 2008
- PR for Start-up Businesses CLIFF ALLEN ON MARKETING | SATURDAY, MAY 31, 2008
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