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CK'S B2B BLOG
MAY 16, 2010
Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation).
and they’re looking to your apps to solve their problems and improve their productivity. In using various technologies to create a program for users to hold “actionable conversations”, National Instruments has built a community of 140,000+ scientists and engineers that are co-innovating with the company to improve existing offerings and identify altogether new revenue-generating products.
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CK'S B2B BLOG
JUNE 8, 2010
B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively. Thus, B2B buyers are looking to increase assurance, lower risk and supplement their product-research process. I, too, am a BIG advocate of impact/quality over volume/quantity.) But three things before we get started.
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CK'S B2B BLOG
JULY 4, 2010
B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
personal wants) that keep their companies running at optimal levels of productivity, performance, and profitability. Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. Forecasts. call for 5.8 billion mobile subscribers worldwide by 2013, ballooning from the current 4.3
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CK'S B2B BLOG
APRIL 17, 2010
Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really).
Professionals are never without their mobile devices—because their performance and productivity depend upon them being connected to their teams and in-the-know on breaking information at the time it breaks. A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” Because, let’s face it, we’ve been hearing and saying it for many years. The problem? are we there yet.
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CK'S B2B BLOG
MARCH 18, 2010
B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too.
The Way That B2B Professionals Are Researching Product Alternatives Is Changing. Long-time readers and colleagues well understand that when data is published which vindicates what I've long been saying, blogging, writing, WOMming, tweeting, nudging and all-out urging of B2B marketers. tend to get a little bold in my advice. Why so delighted am I? What do these changes signal for B2Bs?
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CK'S B2B BLOG
SEPTEMBER 14, 2010
B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
personal wants) that keep their companies running at optimal levels of productivity, performance, and profitability. In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. Forecasts call for 5.8 billion mobile subscribers worldwide by 2013, ballooning from the current 4.3 desire to stay connected to their peers).
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