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JUNE 8, 2010 B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers.
As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively. Thus, B2B buyers are looking to increase assurance, lower risk and supplement their product-research process. I, too, am a BIG advocate of impact/quality over volume/quantity.) But three things before we get started.
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JULY 4, 2010 B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
personal wants) that keep their companies running at optimal levels of productivity, performance, and profitability. Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. Forecasts. call for 5.8 billion mobile subscribers worldwide by 2013, ballooning from the current 4.3
| | CK'S B2B BLOG
APRIL 17, 2010 Yes, B2B Marketers: THIS Is The Year Of Mobile (Yes, Really).
Professionals are never without their mobile devices—because their performance and productivity depend upon them being connected to their teams and in-the-know on breaking information at the time it breaks. A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” Because, let’s face it, we’ve been hearing and saying it for many years. The problem? are we there yet.
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SEPTEMBER 14, 2010 B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
personal wants) that keep their companies running at optimal levels of productivity, performance, and profitability. In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. Forecasts call for 5.8 billion mobile subscribers worldwide by 2013, ballooning from the current 4.3 desire to stay connected to their peers).
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CK'S B2B BLOG B2B Mobile Marketing: The Insider's Guide To Engaging Business Customers Through Mobile.
| SATURDAY, FEBRUARY 12, 2011
It becomes all the more important to consider not just graphical design, but also the physical design of your mobile product
. I am both thrilled and humbled that MobiThinking has featured me in their just-released "Insider's Guide To Engaging Business Customers by Mobile. Not only has MobiThinking been one of my core reads in the mobile marketing space, it has been a compelling, up-to-date source in providing global mobile statistics — and marketers, in such a fast-moving and explosive space as mobile, I assure you this is no easy task! B2B Mobile Marketing MORE >>
CK'S B2B BLOG New, Improved and Innovative: CK's new sites, services & eBooks!
| SATURDAY, MARCH 2, 2013
This power-packed eBook focused on the most important part, product
& process of business: Innovation. I am so pleased to introduce my new websites (destktop & mobile), new eBooks and new services. So, what all is new? In a word: EVERYTHING! For a short overview of everything new, please go here. For a longer overview, just keep reading. 1: New website : AllThingsCK.com = All Things Marketing Innovation. All things new services, videos, eBooks and more await you here. 2: New Services : Innovation Clinics, Corp. Retreats & More. 4: New eBook : Innovation through Mobile. MORE >>
CK'S B2B BLOG Mobile Innovation (Part 6): Innovating Value Propositions
| TUESDAY, MAY 7, 2013
'As introduced five weeks ago , I'm currently running a 6-Part Article Series on Mobile Innovation that illuminates 5 mobile innovation strategies across brand engagement, sales channels, product
offerings, customer experiences, and value propositions. While value propositions themselves are quite conceptual, their byproducts are not—as all products
, services, strategies, and tactics work in concert to support and deliver upon each company’s value proposition. And we marketers take our value propositions very. Get Part #6 here. MORE >>
CK'S B2B BLOG NEW 6-Part Mobile Innovation Series: Welcome To Your Innovation Moment, Marketers
| WEDNESDAY, APRIL 3, 2013
For the next 6 weeks, I will air one article weekly that will illuminate 5 mobile innovation strategies across brand engagement, sales channels, product
offering, customer experiences, and value propositions. Because innovation is the single most important part, product
and process of any organization. Part 4: Mobile Innovation Strategy #3: Energizing product
offerings through mobile (airing 04/23/13). Starting today, I've launched a 6-Part Series on Mobile Innovation at MarketingProfs. Why innovation? more so than with all other media. MORE >>
CK'S B2B BLOG Video Interview: Mobile Marketing At The PPAI Expo
| WEDNESDAY, JANUARY 4, 2012
While leading two mobile marketing sessions at the 2012 PPAI Expo in Las Vegas on January 2nd and January 3rd, I did a quick 2-minute video interview on mobile and its tremendous impact upon the promotional products
industry. you might find some mobile gems in here to leverage in your own marketing. And for all videos, just go here and for my mobile marketing guide go here. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. B2B Mobile Marketing MORE >>
- Mobile Marketing: Featured In Print Professional Magazine CK'S B2B BLOG | WEDNESDAY, FEBRUARY 22, 2012
- Mobile Innovation Series (Part 4): Innovating Product Offerings Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 23, 2013
- Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 9, 2013
- Mobile Marketing Webinar: The Future Of Mobile Marketing. Is Here. (March 3rd) CK'S B2B BLOG | MONDAY, FEBRUARY 21, 2011
- Mobile Innovation Series (Part 5): Innovating Customer Experiences CK'S B2B BLOG | TUESDAY, APRIL 30, 2013
- CK's NEW Mobile-Marketing eBook: Innovation Through Mobile CK'S B2B BLOG | THURSDAY, MARCH 7, 2013
- Mobile Innovation Series (Part 3): Innovating Sales Channels Through Mobile CK'S B2B BLOG | TUESDAY, APRIL 16, 2013
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