Buzz Marketing for Technology

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY. This webinar was sponsored by Citrix GoToWebinar. We discussed how to make your storytelling more viral by connecting with emotion.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

modern data warehouse is different – employing new technologies, products, and approaches. Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners. Most marketers I talk with today say they are drowning in data. This is not just my opinion.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. Posted in Innovation. And it’s often what keeps customers happy and coming back year and after. Take, for example, a global footwear brand. Not much.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

That’s the power of personalization: It not only gets a first-time visitor to click on a home page and navigate through product pages to the final “buy now” purchase moment, but it also gets returning visitors to come back repeatedly for multiple purchases. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. Don’t treat every customer the same.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Now there is a great deal more available in terms of competitive products from other search engines like Bing. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. In all, this tactic generated 42 leads, and a significant portion was even qualified.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Rule #2: Listen to your customers and make their lives simpler and more productive. Lower costs?

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. It’s far more productive to adopt a “test and learn” philosophy. Conversion values by product or category interests. Interactive Marketing Online Testing Strategy. We see this every day. No silos allowed.

Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say.  Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure.  At the bottom of the corporate trough, the figure of 22 months was bandied about regularly. 

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. These applications of social media analytics only scratch the surface though.

9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. If they were a marketing product instead of a free to use technology QR codes would have been forgotten a long time ago. Posted in QR Codes.

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Clearly Amazon and Wal-Mart have different product sets. But Wal-Mart’s two most crucial priorities will be helping online customers navigate its extensive product list easily and quickly, and streamlining online and offline operations to create a turnkey overall experience. Like Amazon, Wal-Mart has a massive product offering. Posted in Commerce eCommerce Strategy. The word?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. You’re not alone. Overly long, humdrum copy will fail to capture fans’ attention.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

PD:     Let’s talk about the best way to boost productivity in marketing. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? And booth staff will scan them indiscriminately.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Brand Credibility.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Earned 2000 product recommendations. Results :  500,000 viral updates on company products. Users.

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Are the products and options presented meaningfully on a small screen? Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. Can you give us some examples of how either a corporate team or maybe even a product team might use Knowsy? Of course, in the process Siemens is getting tremendous brand goodwill and educating the players on new products and features.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Use social for new product ideas. Use social media to vet pricing of new products. Use social media for M&A ideas in your product lines. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Provide delightful customer support.

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

When companies combine this with internal business data, they get the Business Intelligence they use to make fundamental decisions about product development, honing existing services, and where and how much to invest.  You make the right media decisions and hone your products and services in accordance with the articulated needs of your audience. Both have inherent limitations. 

Making Marketing Agility Cool

Buzz Marketing for Technology

Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. Innovation Marketing Social Media Strategy adaptive marketing agile marketing Marketing Agility Predictive Marketing Product development Real-Time MarketingGood creative will always be important in marketing. Now that’s cool.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer 2 products: Heartbeat and MAP. Their product / dashboard called OpenMic delivers results based on NLP (an “artificial intelligence-based engine”) that uses advanced text analytics read each message about a brand and analyze it in real time. They have both products like BuzzMetrics and solutions like brand reports, and brand health checks. FREE MONITORING SERVICES.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. When you hit the homepage, you know exactly what products they are offering, which promotions they are running, and you are comfortable navigating or searching the site. They want to feel as though you understand them and their problems.

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20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. Product Search. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. Either/or. Quotes.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. Overall, U.S.

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? But too often we read important stuff — how-to manuals, business and personal development guides, science and current affairs treatises, and yes, even personal productivity blogs with the same mindset. Productivity.

The Rapid eLearning Blog

Buzz Marketing for Technology

They don’t need to be big Hollywood productions. However, they found that it just wasn’t effective because of Flash’s learning curve and their production needs. Because they control the production process, they can make changes on the fly. Rapid elearning is all about automating the elearning production process. The Rapid Elearning Blog. 15 comments.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

You’ll also find that despite all the hype, the bar has been set low; most of these same marketers are hoping for nothing more than a few product recommendations or more effective targeting. So, for example, retarget repeat visitors based on the last product they searched for during their last visit. Using Product Recommendations the Right Way. It makes sense.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

To get there, the modern brands of today must, and I repeat must, push beyond the basic forms of personalization – think product recommendations or ads that chase you around on the Web. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.

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IROI: Immediate Return on Investment

Buzz Marketing for Technology

In the traditional model, smaller companies with new and disruptive products and services are often locked-out of media buys because they lack the incumbents’ financial muscle.  Perfecting product placement. In the traditional model, a media buyer spends valuable dollars to place an advertiser’s product in a media outlet.  With socially-informed buying, a buyer can test the potential reception of products in real-time and make data-driven decisions accordingly.  Posted in Advertising ROI Strategy. This is the era of Social Media. Leveraging the social nature of TV.

There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens.  Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Well “hope” isn’t a strategy. Not so with Social Media. 

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar was sponsored by Brandwatch.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. Product recommendations and other offers are then provided based on what the various groups are most likely to purchase. If the $42.3 But online is a big place. One word: data.

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The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.”  In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear.  In some contexts emotions are considered bad. 

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers. Ever bought something from the Apple store, like an iPhone?

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

But this can be quite liberating, as you’ll have to become more comfortable with who you are as a brand and how you define success for your business—standing for what you believe in and developing content that’s consistent with the product and values that will attract others. And it’s hard to remember when selling products online used to be a foreign idea. Army Chief of Staff.