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FEBRUARY 15, 2012 5 Worst Trade Show Blunders
Product development manager says, “Our product can’t be purchased anywhere yet because it may not be structurally sound. The magic of morale + product offering + level of service = trade show success and brand building. . Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). The investment that firms make in booth space, set up, and staffing, make these shows extremely expensive to participate in. Sales rep openly mentions, “I would quit my job and work somewhere else if I could.” ” 2.
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JULY 6, 2010 Kathleen loves her window guy
He also said to request the SP product. hope you’ll consider using his product. This morning guess what popped up in my email? note from my across-the-street neighbor Kathleen. Our block is very connected and we often email one another bits of helpful information. Often about homes and gardens. Great babysitters. Party invitations. Sy Phandoanouvong is the owner of the company.
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JUNE 14, 2010 Ten Ways to Beef Up Your Marketing (without spending more money)
Was there a reason you chose our stuff (product/service)? It’s what people get from your product or service. Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. Check out our list of ten things you and your team can do with your time and energy to beer up your marketing results. 1) Your Company 2.0. Managing people.
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SEPTEMBER 7, 2011 What is a marketing strategy, anyway?
Develop and promote products and services that fit your buyers. While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of “marketing strategy.” ” It’s a concept that gets thrown around — but without a clear definition. marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. Marketing strategy is shaped by business goals and strategy. Marketing strategy includes the WHO, the WHAT, and the WHY. strategy
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MAY 9, 2010 The Advertising “Toll”
Isn’t it easier to close the deal with someone who has heard from a friend about your REALLY TERRIFIC product or service? I recently listened to the founder of the Geek Squad at the Carlson School of Management’s Annual Entrepreneur Dinner, and a quote that is still stuck in my head is this: Advertising is the Toll that your firm pays for not having a memorable experience.
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JANUARY 18, 2010 Referral Tips for Home Improvement Pros
Keep them informed about your products and services, especially if you expand or improve your offering. While preparing for our presentation on Wednesday, Jan 20 – Nothing Left to Cut, Now What? I came across these simple tips for creating more referrals. Most are common sense, but few companies have truly mastered all of them, so there’s always room for improvement. Make sure your clients understand your service. Build referral time into your meetings. Let people know in advance you will be asking for ideas. Seek phrases and praises. Be worth talking about. Show appreciation.
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BUNGALO Nothing Left to Cut – Now what?
| TUESDAY, DECEMBER 29, 2009
Typical goals involve profitability, response times, warranty claims, production
time, errors, closing rates, market share, return on investment, customer loyalty, retention, revenue size, innovation, and diversification. This article appeared in the NARI Minnesota Newsletter (Winter 09/10). Your pencil can’t get any sharper. You’ve done everything you can think of to minimize overhead and shrink job costs. With nothing left to cut, you can wait for things to get better, or you can focus on beefing up the top line and improving your competitive position. Set goals. MORE >>
BUNGALO Would you like door number one? Or door number two.
| TUESDAY, JULY 28, 2009
Brian sells printing and promotional products
for Links Print and he’s always honing his relationship building skills. “A nifty catalog of goodies and products
that you can brand with your business name.. Working in the printing business, Brian knows what it’s like to sell a product
or service that’s been “commoditized. My phone just rang. It was my friend and business partner Brian Ingle. “Hey, says Brian. “I just called to let you know that Mary Shellum is allowing me the privilege of printing her job. “Great! MORE >>
BUNGALO Fertile vs. sterile customers
| TUESDAY, AUGUST 25, 2009
Develop strategies for identifying people who like to tell others about great products
and services (aka “social customers ). Customer Referral Value (CRV) = Customer Lifetime Value (CLV) + the value of the referrals generated. An article in the August issue of Customer Relationship Management discusses a nifty metric: Customer Referral Value (CRV). Unlike Customer Lifetime Value (CLV) — which measures the total value of a single customer — CRV equals CLV + the value of the referrals generated from the customer. And what about the value of my friends’ referrals? MORE >>
BUNGALO Toot your own horn
| WEDNESDAY, AUGUST 26, 2009
I had a good idea this week: it was a no-brainer for me because I understand some stuff about printing presses and and print production
. Long story short — by changing the configuration of a brochure and making it more appealing visually, I was able to reduce my client’s printing costs on a job from $3231 to $1755 — a savings of 46%. Sweet. Now here’s the important part – when I saved my client $1496, I made sure she knew about it! Are you saving your clients time and money? Now is not the time to be humble. Toot your own horn! Speak up. Like blogs MORE >>
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