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11 inspiring case studies of digital transformation

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Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others. Amazon DATA: Turn data into assets that prove results in real time. Need some examples?

Promotional products: making them effective branding tools for your business

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Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

How long should your online business video production be?

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But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

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What am I supposed to do with all this data?

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Sales insights—What features of a product or service are the most attractive to customers? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise? Tough to do! But how many can actually do this at scale?

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How storytelling can shape the corporate brand and culture

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Millennials simply don’t trust traditional advertising–95% rely on feedback from friends for purchase decisions instead and find stories much more credible and trustful for learning about products. Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us.

Two reasons to invest in online business video production

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They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services. Although you’re going to invest in your online business video production content today, you can literally extend those benefits for four years.

10 Marketing trends to watch for 2017

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Hire a photographer to take photos of your company and your products. The public is quick to believe what others have to say about your product. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Mobile, mobile, mobile.

The state of B2B marketing in Asia—moving toward digital

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These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days? .

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

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In reviewing one of our video production and marketing client’s, I noticed that they are sharing the same types of “later stage” production content that their competitors were creating. How to condense your product information and marketing messages into a two-minute (or less) video. And, if they did this study with other industries, I’m sure they’d find very similar results.

Design thinking

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We use data the same way sailors use the radar, to show us what is ahead and understand the “weather conditions,” while design works as the compass to where we want to go and the direction we want to pick for the services and products an organisation has in its portfolio. In our days, design becomes the cornerstone of digital transformation projects. Batten Briefings 2015). Like this post?

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

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Business leaders and sales and marketing professionals are not identifying and focusing on those prospects who are ready, willing, and able to make a decision in investing in their product, software, service, or solution. All sales leads are not equal. They don’t want to waste time and money like the companies that Straight North recently evaluated. Let me show you what I mean.

New Year’s resolutions for digital marketers

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Have you tried researching your product or service with “ the beginner’s mind “—or better yet, watched actual customers do the same? I’ve seen people—not customers, mind you, just plain ol’ folks who we had an opportunity to convert to customers—throw up their hands in frustration, squirm in discomfort, or express guilt for their inability to successfully complete tasks in user testing.

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Tips for your professional B2B corporate video production project

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Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

7 key roles in digital marketing

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The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. liken this to starting a product design with its shape, rather than the functional requirements of the product. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. Content strategist. You read that right.

Why account-based marketing is a game changer for Japan

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All sales people had to do was go grab it, especially as they represented products of ever-improving quality. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. No plans now.

Modeling B2B video content on micro-learning

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Most B2B marketing content is built to answer a question: Why should I be interested in this product? The video would look a lot different if we designed it to answer the question “How do I use this product?” focus on “deeper learning,” for example, would rule out marketing-speak and empty assertions of superiority (“unprecedented productivity gains”). What is micro-learning?

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How to reach your customers at work or at home

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Offer business people consumer products based on their work status. Stirista used a menu of about 20 keywords—cycling, exercise, softball, and others—to identify likely prospects, and email them with a message about the importance of weight as a part of employee health and productivity. Have you ever wished you knew more about the consumer side of your business customers?

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14 key facts on website speed and 4 top tips when it ‘s slow

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And that it even more important than search rank because search engines don’t buy products, people do. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization  (SEO). Is website speed a concern for your site? If it is, what can you do about it? 14 KEY FACTS ON WEBSITE SPEED. Yahoo! ). KissMetrics ).

The simple truth about what’s driving digital next year

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Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.) hard and b.) Seamless customer interactions.

10 Reasons why branding is even more important for start-ups

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Entrepreneurs are generally obsessed with a new product idea. conducted a workshop on branding with a group of ex-MIT inventors a few years ago, and used the theme/headline (borrowed from a friend, Wayne Cerullo ): “You Have a Great Product. Have an Innovative Product – But Will Enough People Care and Buy It? Now Forget It. What Can Branding Do to Motivate Customers?

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Socialize your videos for business development

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On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials. Video content buyers doesn’t need to be a TV production. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. That makes sense — it’s just another thing we do with a smartphone.  Video blogs.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. You see, it’s a wrong message to the wrong audience. Specific” companies.

The more the messier for content marketing SEO success

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Since I was a slide shooter, I rarely spent too much time in Photoshop doing post-production. When I was shooting, I was giving 100% but it was still only 20% of the work required to deliver a finished product to the client. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Please.

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Am I connecting with my customers enough? 10 tips for customer outreach

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More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Depending on your product, it may be appropriate to reach out to your customers weekly, monthly, or annually.

Cost areas that make up a business video marketing communication

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Business video production services are a professional service and just like any professional services purchase there is a wide range of options. With corporate video production companies, the five main areas are. Pre-production time. The first factor, pre-production time includes everything that a professional business video production services company will do to plan. 

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

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Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. Tell them about how your product works with existing systems and educate them about the latest technological advances. Even if it is LinkedIn!).

Cognitive content strategy

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When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. And most companies change their product names or introduce new products faster than the taxonomy managers can keep up. There are all kinds of ambiguities between related tags.

How to effectively integrate video content onto your website

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We all have problems that need a solution and questions that need answering and we want someone to SHOW us the way.  If you can show your audience how to hit a 5 iron, how to change their oil, or of course, how to use the products you sold them, you will be endeared to them. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. Start a vlog. Link to other videos.

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What is structured content?

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The taxonomies are the structured lists of labels we give things, including things like product, topic, intended audience, buy cycle state, and other metadata. Next steps: If you haven’t started transforming your content production system for structured content, now is the time to start. Though important, AMP pages just improve load times for your mobile users. Semantic tagging.

Analyze your target’s buying process, for greater marketing efficiency

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Once you’ve won the business and they are beginning to use your product or service, you might invite them to a user group. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila!

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Launch a new product, service, investment? While a billion active blogs are well out-of-scope, please remember: No matter how obscure your product or service, there’s probably a blog about it. Client is the perfect client for earned media: Product is timely and sexy. Beautiful packaging and top-quality product. Waiting for class. My Personal Digital PR Philosophy.

Micro-influencer marketing is the new long tail

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What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services.  I’m talking upwards to three-, four-, five-thousand influencers at a time. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Dropping George Clooney For Your Uncle Jeff.

Today’s online influencers are wicked tough

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— and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground? But it’s not like that anymore. Like this post?

50 Facts about online consumer behavior not to ignore

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97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. ( 81% of consumers research online before buying. ( GE Capitol ).

4 Ways to really engage your customers on social media

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Think along the lines of a fun, lighthearted contest so you can promote your product. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Word questions with care.

What content to blog for Google search success

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Expounding upon your products, services, and talent can both seriously woo Google (because Noogle AKA New Google loves long-form content these days) and also seduce your prospects into understanding that you’re not a bottom-feeder, that you’re not a commodity and that you and your products and services are worth way more than fairish market rate. What to Write? Go do it!

Earned media influencer marketing demands your awesome

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Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming. It is like sales.