Buy domain names for all your pages, products, and services
FEBRUARY 21, 2017
” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology.
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.
Promotional products: making them effective branding tools for your business
MAY 26, 2016
Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.
How long should your online business video production be?
JANUARY 20, 2016
But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.
5 of my favorite productivity apps
NOVEMBER 11, 2014
This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is
Healthcare needs social media influencers and influence
MARCH 28, 2017
Our campaigns didn’t include products, but were earned media informational campaigns: information on how to prevent HAIs, about handwashing, issues with call phones, with neckties, with the curtains separating beds and even the evil doorknob.
Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
JANUARY 4, 2017
Business leaders and sales and marketing professionals are not identifying and focusing on those prospects who are ready, willing, and able to make a decision in investing in their product, software, service, or solution. All sales leads are not equal.
What am I supposed to do with all this data?
DECEMBER 29, 2016
Sales insights—What features of a product or service are the most attractive to customers? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too.
Modeling B2B video content on micro-learning
JANUARY 9, 2017
Most B2B marketing content is built to answer a question: Why should I be interested in this product? The video would look a lot different if we designed it to answer the question “How do I use this product?”
Two reasons to invest in online business video production
OCTOBER 16, 2015
They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services.
6 assumptions push marketing gets wrong
MARCH 20, 2017
Marketers use hype and spin to sell their products. You can use social listening to get some advanced intelligence about which audience segments are more favorable to a product than others. I recently gave a keynote address to the Content Strategy Applied conference in London.
How storytelling can shape the corporate brand and culture
DECEMBER 19, 2016
Millennials simply don’t trust traditional advertising–95% rely on feedback from friends for purchase decisions instead and find stories much more credible and trustful for learning about products.
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter.
10 Marketing trends to watch for 2017
DECEMBER 22, 2016
Hire a photographer to take photos of your company and your products. The public is quick to believe what others have to say about your product.
Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
DECEMBER 14, 2016
In reviewing one of our video production and marketing client’s, I noticed that they are sharing the same types of “later stage” production content that their competitors were creating. How to condense your product information and marketing messages into a two-minute (or less) video.
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.
New Year’s resolutions for digital marketers
JANUARY 5, 2017
Have you tried researching your product or service with “ the beginner’s mind “—or better yet, watched actual customers do the same? Get your products and services and messages in market.
Tips for your professional B2B corporate video production project
NOVEMBER 23, 2015
Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. For these reasons, the use of B2B corporate video production is becoming more prevalent. Want to get visitors to your website to stay longer?
OCTOBER 14, 2016
We use data the same way sailors use the radar, to show us what is ahead and understand the “weather conditions,” while design works as the compass to where we want to go and the direction we want to pick for the services and products an organisation has in its portfolio.
How to reach your customers at work or at home
NOVEMBER 23, 2016
Offer business people consumer products based on their work status. Stirista used a menu of about 20 keywords—cycling, exercise, softball, and others—to identify likely prospects, and email them with a message about the importance of weight as a part of employee health and productivity.
7 key roles in digital marketing
OCTOBER 24, 2016
The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. I liken this to starting a product design with its shape, rather than the functional requirements of the product.
10 Reasons why branding is even more important for start-ups
OCTOBER 13, 2016
Entrepreneurs are generally obsessed with a new product idea. I conducted a workshop on branding with a group of ex-MIT inventors a few years ago, and used the theme/headline (borrowed from a friend, Wayne Cerullo ): “You Have a Great Product.
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment.
The simple truth about what’s driving digital next year
SEPTEMBER 26, 2016
Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy.
14 key facts on website speed and 4 top tips when it ‘s slow
NOVEMBER 9, 2016
And that it even more important than search rank because search engines don’t buy products, people do. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO).
Why account-based marketing is a game changer for Japan
DECEMBER 30, 2016
All sales people had to do was go grab it, especially as they represented products of ever-improving quality. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan.
Socialize your videos for business development
SEPTEMBER 23, 2016
On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials. Video content buyers doesn’t need to be a TV production.
The more the messier for content marketing SEO success
NOVEMBER 22, 2016
Since I was a slide shooter, I rarely spent too much time in Photoshop doing post-production. When I was shooting, I was giving 100% but it was still only 20% of the work required to deliver a finished product to the client.
Paid online influencer marketing is fully mainstream
JANUARY 24, 2017
Among the tools include sponsored website links, native advertising, sponsored posts, sponsored reviews, product placement, and influencer marketing.
Cost areas that make up a business video marketing communication
OCTOBER 12, 2016
Business video production services are a professional service and just like any professional services purchase there is a wide range of options. With corporate video production companies, the five main areas are. Pre-production time.
Cognitive content strategy
DECEMBER 15, 2016
When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Managers of large sites must balance search AI with navigation IA.
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.
Five habits of highly-effective entrepreneurs
FEBRUARY 24, 2017
Great entrepreneurs are always looking for ways to streamline or improve inefficiencies in product and process. They don’t always need to invent a new product or concept, but rather find ways to use new technology or strategies to fix an old problem.
For prospecting success, leave your data order till later
MARCH 1, 2017
Offers are most powerful when they are unique, tangible, perceived as valuable by the prospect and related to the key benefit of your product or service.
IT buyers are calling for a change in how you market & sell to them on LinkedIn
OCTOBER 21, 2016
Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option.
What is structured content?
SEPTEMBER 15, 2016
The taxonomies are the structured lists of labels we give things, including things like product, topic, intended audience, buy cycle state, and other metadata. Next steps: If you haven’t started transforming your content production system for structured content, now is the time to start.