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How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

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Promotional products: making them effective branding tools for your business

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Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

Benefits of promotional products advertising campaigns

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Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

The state of B2B marketing in Asia—moving toward digital

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These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days? .

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Design thinking

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We use data the same way sailors use the radar, to show us what is ahead and understand the “weather conditions,” while design works as the compass to where we want to go and the direction we want to pick for the services and products an organisation has in its portfolio. In our days, design becomes the cornerstone of digital transformation projects. Batten Briefings 2015). Like this post?

14 key facts on website speed and 4 top tips when it ‘s slow

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And that it even more important than search rank because search engines don’t buy products, people do. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization  (SEO). Is website speed a concern for your site? If it is, what can you do about it? 14 KEY FACTS ON WEBSITE SPEED. Yahoo! ). KissMetrics ).

Tips for your professional B2B corporate video production project

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Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

The simple truth about what’s driving digital next year

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Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.) hard and b.) Seamless customer interactions.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. You see, it’s a wrong message to the wrong audience. Specific” companies.

The more the messier for content marketing SEO success

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Since I was a slide shooter, I rarely spent too much time in Photoshop doing post-production. When I was shooting, I was giving 100% but it was still only 20% of the work required to deliver a finished product to the client. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Please.

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Socialize your videos for business development

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On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials. Video content buyers doesn’t need to be a TV production. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. That makes sense — it’s just another thing we do with a smartphone.  Video blogs.

10 Reasons why branding is even more important for start-ups

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Entrepreneurs are generally obsessed with a new product idea. conducted a workshop on branding with a group of ex-MIT inventors a few years ago, and used the theme/headline (borrowed from a friend, Wayne Cerullo ): “You Have a Great Product. Have an Innovative Product – But Will Enough People Care and Buy It? Now Forget It. What Can Branding Do to Motivate Customers?

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

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Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. Tell them about how your product works with existing systems and educate them about the latest technological advances. Even if it is LinkedIn!).

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

How to effectively integrate video content onto your website

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We all have problems that need a solution and questions that need answering and we want someone to SHOW us the way.  If you can show your audience how to hit a 5 iron, how to change their oil, or of course, how to use the products you sold them, you will be endeared to them. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. Start a vlog. Link to other videos.

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How to reach your customers at work or at home

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Offer business people consumer products based on their work status. Stirista used a menu of about 20 keywords—cycling, exercise, softball, and others—to identify likely prospects, and email them with a message about the importance of weight as a part of employee health and productivity. Have you ever wished you knew more about the consumer side of your business customers?

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What is structured content?

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The taxonomies are the structured lists of labels we give things, including things like product, topic, intended audience, buy cycle state, and other metadata. Next steps: If you haven’t started transforming your content production system for structured content, now is the time to start. Though important, AMP pages just improve load times for your mobile users. Semantic tagging.

Cost areas that make up a business video marketing communication

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Business video production services are a professional service and just like any professional services purchase there is a wide range of options. With corporate video production companies, the five main areas are. Pre-production time. The first factor, pre-production time includes everything that a professional business video production services company will do to plan. 

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Today’s online influencers are wicked tough

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— and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine? Solid ground? But it’s not like that anymore. Like this post?

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Launch a new product, service, investment? While a billion active blogs are well out-of-scope, please remember: No matter how obscure your product or service, there’s probably a blog about it. Client is the perfect client for earned media: Product is timely and sexy. Beautiful packaging and top-quality product. Waiting for class. My Personal Digital PR Philosophy.

4 Ways to really engage your customers on social media

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Think along the lines of a fun, lighthearted contest so you can promote your product. It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Word questions with care.

What content to blog for Google search success

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Expounding upon your products, services, and talent can both seriously woo Google (because Noogle AKA New Google loves long-form content these days) and also seduce your prospects into understanding that you’re not a bottom-feeder, that you’re not a commodity and that you and your products and services are worth way more than fairish market rate. What to Write? Go do it!

50 Facts about online consumer behavior not to ignore

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97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. ( 81% of consumers research online before buying. ( GE Capitol ).

Analyze your target’s buying process, for greater marketing efficiency

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Once you’ve won the business and they are beginning to use your product or service, you might invite them to a user group. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Voila!

Micro-influencer marketing is the new long tail

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What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services.  I’m talking upwards to three-, four-, five-thousand influencers at a time. I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Dropping George Clooney For Your Uncle Jeff.

Finalizing your holiday digital marketing plan

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Highlight customer and product reviews: A large part of your holiday marketing should be showcasing all of the positive customer reviews and product reviews you have worked so hard to acquire and compile. They are an excellent selling point since consumers love to see what other shoppers say about your company and your products. Act on it before it is too late. Like this post?

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Selling is to hunting like marketing is to trapping

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Actually, “needs” is the wrong word for it: everyone should always be closing — or learning how to develop their networks, and learning how to speak well and compellingly about your company and your products and services. Always remember: don’t forget to keep on selling. Put that coffee down,  coffee’s for closers only. Are you a digital PR god ? Like this post?

Earned media influencer marketing demands your awesome

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Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming. It is like sales.

Social media strategy leaders: Tory Starr

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Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. Recently it has been very focused on Facebook Live production techniques and tips; we’re working on a mobile production kit for teams to use. Introduction to the Interview. INSPIRATION.

It’s normal to be bad before you’re good

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Not to mention, what you learn by yourself in a dark room doing your very own editing and post-production work on your laptop with audio or video files will make you hireable in the real world. 5) Think of it this way: every hour of bad you get out of the way now is an hour of good you have in front of you. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it.

10 essentials missing from your business website

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Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. Many customers who search around for products online are there to compare prices. You want a business website that sells. There are plugins and website features that make your life easier.

How to implement a Video 1st content marketing strategy that drives action

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So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Then either hire a professional digital video production company or start shooting yourself to get the people at your company to create the business video content that you have identified.

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Influencer outreach is more PR than marketing or advertising

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guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Make sure your “gift” (be it review products or exclusive news) is perceived as valuable by the influencers.

Video testimonials and video case studies are a great investment

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Investing in professional video production services to create case study videos and video testimonials for your business can be amortized over a long period of time. There is nothing like seeing the excitement, facial expressions, and body language in order to really believe what the person is saying, and what they think about a company, person, product, or service. Like this post?

Why don’t more marketers use keyword research?

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If every marketer in a company used these tools to build content for related products or services, they would naturally produce duplicate content. Suppose you have such a system, how do you know that the words these tools return are relevant to the products you are trying to market through content? When my wife heard it, she said they sound like the “Click and Clack of tech.”

Your team is the best content source for search

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Plus, the less you disrupt the Force of your company and the less you interrupt people’s work day and the less energy you suck out of your company’s productivity the better.  Do not treat this project like bloody school picture day! If there’s anyone in your world who can pass the duck test , it’s your employees. Admit it. That’s smart. How about  James Lipton

Personalized content for more effective content marketing

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Depends on your product and your audience, of course.). Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. It’s an absolute must for long-term survival.

Help Google help you optimize your content for search

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Google also understands eCommerce and products and so forth, but that’s not what I do. But I do love to intersperse cool recipes, book reviews, events, product reviews, and general reviews into my blog posts, especially over at my health, sport, and fitness blog, rnnr.us , all build up on a very vanilla WordPress installation. Google loves structured data. Chile Relleno Recipe.