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11 inspiring case studies of digital transformation

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Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others. Amazon DATA: Turn data into assets that prove results in real time. Need some examples?

Promotional products: making them effective branding tools for your business

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Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

How long should your online business video production be?

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But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

Buy domain names for all your pages, products, and services

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” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. The post Buy domain names for all your pages, products, and services appeared first on Biznology. Infomercials and commercials have become smart. It’s short and dedicated to the one page. Now they all do.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

5 of my favorite productivity apps

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This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. The post 5 of my favorite productivity apps appeared first on Biznology. While I aspire to build Gerr.is It makes my head swim. It makes your head swim.

How to simultaneously attract new prospects and retain loyal customers

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Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. 

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

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Business leaders and sales and marketing professionals are not identifying and focusing on those prospects who are ready, willing, and able to make a decision in investing in their product, software, service, or solution. All sales leads are not equal. They don’t want to waste time and money like the companies that Straight North recently evaluated. Let me show you what I mean.

Two reasons to invest in online business video production

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They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services. Although you’re going to invest in your online business video production content today, you can literally extend those benefits for four years.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

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In reviewing one of our video production and marketing client’s, I noticed that they are sharing the same types of “later stage” production content that their competitors were creating. How to condense your product information and marketing messages into a two-minute (or less) video. And, if they did this study with other industries, I’m sure they’d find very similar results.

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Modeling B2B video content on micro-learning

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Most B2B marketing content is built to answer a question: Why should I be interested in this product? The video would look a lot different if we designed it to answer the question “How do I use this product?” focus on “deeper learning,” for example, would rule out marketing-speak and empty assertions of superiority (“unprecedented productivity gains”). What is micro-learning?

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The state of B2B marketing in Asia—moving toward digital

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These new ways of engaging customers require new streams of content, from thought leadership, to tips and trends, to bite-sized product and customer service information. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days? .

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How storytelling can shape the corporate brand and culture

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Millennials simply don’t trust traditional advertising–95% rely on feedback from friends for purchase decisions instead and find stories much more credible and trustful for learning about products. Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

10 Marketing trends to watch for 2017

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Hire a photographer to take photos of your company and your products. The public is quick to believe what others have to say about your product. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Mobile, mobile, mobile.

Tips for your professional B2B corporate video production project

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Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

New Year’s resolutions for digital marketers

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Have you tried researching your product or service with “ the beginner’s mind “—or better yet, watched actual customers do the same? I’ve seen people—not customers, mind you, just plain ol’ folks who we had an opportunity to convert to customers—throw up their hands in frustration, squirm in discomfort, or express guilt for their inability to successfully complete tasks in user testing.

Design thinking

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We use data the same way sailors use the radar, to show us what is ahead and understand the “weather conditions,” while design works as the compass to where we want to go and the direction we want to pick for the services and products an organisation has in its portfolio. In our days, design becomes the cornerstone of digital transformation projects. Batten Briefings 2015). Like this post?

How to reach your customers at work or at home

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Offer business people consumer products based on their work status. Stirista used a menu of about 20 keywords—cycling, exercise, softball, and others—to identify likely prospects, and email them with a message about the importance of weight as a part of employee health and productivity. Have you ever wished you knew more about the consumer side of your business customers?

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7 key roles in digital marketing

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The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. liken this to starting a product design with its shape, rather than the functional requirements of the product. I recently had the opportunity to speak at a Fairfield County, CT, AMA event. Content strategist. You read that right.

10 Reasons why branding is even more important for start-ups

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Entrepreneurs are generally obsessed with a new product idea. conducted a workshop on branding with a group of ex-MIT inventors a few years ago, and used the theme/headline (borrowed from a friend, Wayne Cerullo ): “You Have a Great Product. Have an Innovative Product – But Will Enough People Care and Buy It? Now Forget It. What Can Branding Do to Motivate Customers?

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Paid online influencer marketing is fully mainstream

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Among the tools include sponsored website links, native advertising, sponsored posts, sponsored reviews, product placement, and influencer marketing. As a result, advertising, PR, and marketing agencies have land-rushed alternative opportunities that circumvent ad-blocking software, ad-stripping tools, and even premium versions of platforms like Hulu+ that allow you to sidestep commercials.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. You see, it’s a wrong message to the wrong audience. Specific” companies.

Why account-based marketing is a game changer for Japan

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All sales people had to do was go grab it, especially as they represented products of ever-improving quality. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. No plans now.

The simple truth about what’s driving digital next year

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Customers expect less friction in their interactions with brands and businesses and products and services at every step of their customer journey, no matter where they browse or buy. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.) hard and b.) Seamless customer interactions.

14 key facts on website speed and 4 top tips when it ‘s slow

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And that it even more important than search rank because search engines don’t buy products, people do. Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization  (SEO). Is website speed a concern for your site? If it is, what can you do about it? 14 KEY FACTS ON WEBSITE SPEED. Yahoo! ). KissMetrics ).

The more the messier for content marketing SEO success

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Since I was a slide shooter, I rarely spent too much time in Photoshop doing post-production. When I was shooting, I was giving 100% but it was still only 20% of the work required to deliver a finished product to the client. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Please.

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Socialize your videos for business development

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On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials. Video content buyers doesn’t need to be a TV production. People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. That makes sense — it’s just another thing we do with a smartphone.  Video blogs.

Cognitive content strategy

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When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. And most companies change their product names or introduce new products faster than the taxonomy managers can keep up. There are all kinds of ambiguities between related tags.

Am I connecting with my customers enough? 10 tips for customer outreach

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More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Depending on your product, it may be appropriate to reach out to your customers weekly, monthly, or annually.

Cost areas that make up a business video marketing communication

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Business video production services are a professional service and just like any professional services purchase there is a wide range of options. With corporate video production companies, the five main areas are. Pre-production time. The first factor, pre-production time includes everything that a professional business video production services company will do to plan. 

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IT buyers are calling for a change in how you market & sell to them on LinkedIn

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Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option. Tell them about how your product works with existing systems and educate them about the latest technological advances. Even if it is LinkedIn!).

What is structured content?

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The taxonomies are the structured lists of labels we give things, including things like product, topic, intended audience, buy cycle state, and other metadata. Next steps: If you haven’t started transforming your content production system for structured content, now is the time to start. Though important, AMP pages just improve load times for your mobile users. Semantic tagging.

10 most inspiring digital marketing stories of 2016

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Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But channels and technologies don’t do justice to the ways some brands are putting it all together. Here are the 10 most inspiring digital marketing stories of 2016. Like this post?

What promotional products are on your desk? [survey results]

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When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. The promotional product must be relevant to your brand.

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Men vs. women? Who should narrate your explainer video?

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It may also be true that a particular product or solution might seem more appropriate for a male or female voice. But the professionalism of the narrator, the product, and the audience are important variables. Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However,  Like this post?

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Interesting content marketing trends to watch for in 2017

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This helps your brand increase its reach and adds substance to your product or service. Strategic content marketing is an integral part of successful businesses, both local and globally. Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. This platform presents a phenomenal boost to businesses of all types. Document the concept. Mobile technology.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Launch a new product, service, investment? While a billion active blogs are well out-of-scope, please remember: No matter how obscure your product or service, there’s probably a blog about it. Client is the perfect client for earned media: Product is timely and sexy. Beautiful packaging and top-quality product. Waiting for class. My Personal Digital PR Philosophy.