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How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

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Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

Two reasons to invest in online business video production

Biznology

They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services. Although you’re going to invest in your online business video production content today, you can literally extend those benefits for four years.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Earned media influencer marketing demands your awesome

Biznology

Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming. It is like sales.

How to implement a Video 1st content marketing strategy that drives action

Biznology

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Then either hire a professional digital video production company or start shooting yourself to get the people at your company to create the business video content that you have identified.

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Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† If your product is just some widget. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. Love it!

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Why don’t more marketers use keyword research?

Biznology

If every marketer in a company used these tools to build content for related products or services, they would naturally produce duplicate content. Suppose you have such a system, how do you know that the words these tools return are relevant to the products you are trying to market through content? When my wife heard it, she said they sound like the “Click and Clack of tech.”

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Your team is the best content source for search

Biznology

Plus, the less you disrupt the Force of your company and the less you interrupt people’s work day and the less energy you suck out of your company’s productivity the better.  Do not treat this project like bloody school picture day! If there’s anyone in your world who can pass the duck test , it’s your employees. Admit it. That’s smart. How about  James Lipton

Influencer outreach is more PR than marketing or advertising

Biznology

guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Make sure your “gift” (be it review products or exclusive news) is perceived as valuable by the influencers.

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co.  We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far. Safety first!

Help Google help you optimize your content for search

Biznology

Google also understands eCommerce and products and so forth, but that’s not what I do. But I do love to intersperse cool recipes, book reviews, events, product reviews, and general reviews into my blog posts, especially over at my health, sport, and fitness blog, rnnr.us , all build up on a very vanilla WordPress installation. Google loves structured data. Chile Relleno Recipe.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

10 essentials missing from your business website

Biznology

Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. Many customers who search around for products online are there to compare prices. You want a business website that sells. There are plugins and website features that make your life easier.

Video testimonials and video case studies are a great investment

Biznology

Investing in professional video production services to create case study videos and video testimonials for your business can be amortized over a long period of time. There is nothing like seeing the excitement, facial expressions, and body language in order to really believe what the person is saying, and what they think about a company, person, product, or service. Like this post?

Audience Lab is a secret weapon for political advertisers

Biznology

Now, with the launch of their Audience Lab product, every challenge, scenario, and example I discussed above is readily addressed. Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. Why war? Good to go.

Add For Immediate Release to your podcast queue

Biznology

Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. So, it was an honor to be included. Does the new structure make sense?

Definitive Guide to Planning a New Content Initiative

36 Which planning, production and workflow tools are you going to. Content product: What content should we produce, procure, curate, and share? 2. is all about keeping it natural, she’s sure to find the beauty tips, tricks and products. products and by possessing insider access to industry experts and a behind-the- scenes look at some of our favorite beauty brands.

Why email marketing still matters–and how to make it work

Biznology

veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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Why SEO is just the start for digital marketing

Biznology

Doe” really say such glowing things about your product? About the only thing more productive are personal recommendations from their own friends and followers. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Create Comfort.

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The challenge of authenticity

Biznology

Setting the context involves explaining the problem the product or service solves in a brand-neutral way and conditioning the conversation towards the brand differentiators—again, much as you slowly reveal personal details about yourself to new colleagues. How to write content that is both outside-In and authentic to your brand. still want to do that, but not this time. Like this post?

Make the most of your social media fans

Biznology

They then matched those names against another Stirista product—a voter file—and analyzed the nature and political behavior of the followers of the two presumptive presidential candidates. Most brands and companies today have some sort of social media presence. But here’s a new development. To me, this sounds like the next big thing in the rapid progression of social media marketing.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Debunking myths around sales videos for business

Biznology

But many businesses are still challenged with getting started because of the myths surrounding video production for business and have let these myths stop them from using this powerful sales asset. In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy .

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Personalized content for more effective content marketing

Biznology

Depends on your product and your audience, of course.). Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. It’s an absolute must for long-term survival.

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

They focus on the complete awareness to revenue customer lifecycle that includes a set of psychological transitions where customers become aware of, evaluate, like, advocate and invest in a specific product or service. Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. You can’t! Like this post?

Build a page and profile for absolutely everything

Biznology

Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. People are mobile. bandited @9RoundPenrose because I want to mention my new 9Round Gym.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Influencer marketing should not be about collecting influencers

Biznology

It has more in common with sales, account management, event production, publicity, and good old fashioned PR rife with the sort of personal attention and consistent personal relationship that most people don’t see behind the curtains. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. LinkedIn and Twitter has made this even easier. Ready?

How to appeal to business buyers: 11 proven copy strategies

Biznology

Increase efficiency or productivity.  Do more with less. To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” and “What’s in it for me?”  Save time.

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The Medium.com is the message

Biznology

Azmi v Kirklees Metropolitan Borough Council Bachelor''s degree Barack Obama Barack Obama presidential campaign Brazil BrightRoll California Canada Chief product officer ComScore Court order Dick Costolo Facebook Flurry Google Hackathon Installed base Marissa Mayer Mobile app Mobile Reach twitter United States Yahoo Yahoo! and other network affiliates. The More the Merrier. The URL Importer.

Why big data and content marketing go together

Biznology

Content marketing’s goal is to attract people to your product, but without data, you are shooting in the dark. Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. Too many marketers are treating content marketing as a popularity contest. Usually, it is not. Like this post?

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Time to abandon spray-and-pray lead generation

Biznology

Ultimately, better quality leads create stronger partnerships between marketing and sales, and more productive engagement on both sides. A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. Only two remembered registering for the event. Ninety-nine percent. Quality time.