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How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

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Promotional products: making them effective branding tools for your business

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Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

Benefits of promotional products advertising campaigns

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Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

5 of my favorite productivity apps

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This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. The post 5 of my favorite productivity apps appeared first on Biznology. While I aspire to build Gerr.is It makes my head swim. It makes your head swim.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

It’s normal to be bad before you’re good

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Not to mention, what you learn by yourself in a dark room doing your very own editing and post-production work on your laptop with audio or video files will make you hireable in the real world. 5) Think of it this way: every hour of bad you get out of the way now is an hour of good you have in front of you. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it.

Earned media influencer marketing demands your awesome

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Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming. It is like sales.

Why don’t more marketers use keyword research?

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If every marketer in a company used these tools to build content for related products or services, they would naturally produce duplicate content. Suppose you have such a system, how do you know that the words these tools return are relevant to the products you are trying to market through content? When my wife heard it, she said they sound like the “Click and Clack of tech.”

10 essentials missing from your business website

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Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. Many customers who search around for products online are there to compare prices. You want a business website that sells. There are plugins and website features that make your life easier.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Influencer outreach is more PR than marketing or advertising

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guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Make sure your “gift” (be it review products or exclusive news) is perceived as valuable by the influencers.

Your team is the best content source for search

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Plus, the less you disrupt the Force of your company and the less you interrupt people’s work day and the less energy you suck out of your company’s productivity the better.  Do not treat this project like bloody school picture day! If there’s anyone in your world who can pass the duck test , it’s your employees. Admit it. That’s smart. How about  James Lipton

How to implement a Video 1st content marketing strategy that drives action

Biznology

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Then either hire a professional digital video production company or start shooting yourself to get the people at your company to create the business video content that you have identified.

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

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How are you adding new capability to your __ [insert area of business your product addresses] at any time soon or in future? Very quickly about me: I help [my target audience] achieve [their goal] by providing [my product or service]. Judy Schramm Fails to Understand That Buyers Connect with Experts First – Not Companies. You will be proud of the way you look on LinkedIn. Revenue.

Help Google help you optimize your content for search

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Google also understands eCommerce and products and so forth, but that’s not what I do. But I do love to intersperse cool recipes, book reviews, events, product reviews, and general reviews into my blog posts, especially over at my health, sport, and fitness blog, rnnr.us , all build up on a very vanilla WordPress installation. Google loves structured data. Chile Relleno Recipe.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† If your product is just some widget. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. Love it!

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What is structured content?

Biznology

The taxonomies are the structured lists of labels we give things, including things like product, topic, intended audience, buy cycle state, and other metadata. Next steps: If you haven’t started transforming your content production system for structured content, now is the time to start. Though important, AMP pages just improve load times for your mobile users. Semantic tagging.

I’m an influencer, pay me more!

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Heidi Sullivan is Senior VP, Product and also currently Interim Managing Director, Canada for Cision. As SVP, Product, she drives the company’s overall content licensing strategy and is responsible for all influencer and distribution products and services, including the popular PRWeb platform and Cision’s leading influencer database. Kindness opens many doors online.

Add For Immediate Release to your podcast queue

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Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. So, it was an honor to be included. Does the new structure make sense?

Audience Lab is a secret weapon for political advertisers

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Now, with the launch of their Audience Lab product, every challenge, scenario, and example I discussed above is readily addressed. Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. Why war? Good to go.

Brand assimilation in link campaigns: building client trust

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Various products/services. Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. The Challenges with Brand Assimilation.

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Earned media influencer outreach is alive and well

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As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co.  We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far. Safety first!

Blockchain, or how everything will change

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Nowadays, we live in the era where we transfer services and products on the cloud. The shift from an asset-owning model to one where multiple involved parties and partners have to cooperate in order to provide the service or the product, is what defines the fundamental value of the blockchain. Blockchain proponents say it will revolutionize many industries   —   again. Like this post?

What is Social Media Marketing?

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production (where are you going to live and what are you going to do?), Content Marketing is the newsroom, Inbound Marketing is the paper; Content Marketing is production, Inbound marketing is distribution. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. monitoring (what are people saying about you?),

Build a page and profile for absolutely everything

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Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. People are mobile. bandited @9RoundPenrose because I want to mention my new 9Round Gym.

Why SEO is just the start for digital marketing

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Doe” really say such glowing things about your product? About the only thing more productive are personal recommendations from their own friends and followers. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Create Comfort.

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Video testimonials and video case studies are a great investment

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Investing in professional video production services to create case study videos and video testimonials for your business can be amortized over a long period of time. There is nothing like seeing the excitement, facial expressions, and body language in order to really believe what the person is saying, and what they think about a company, person, product, or service. Like this post?

Why email marketing still matters–and how to make it work

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veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Just Say No to Prospects with Crappy Products. We tortured ourselves and we walked away from money and we even went to court over clients we took with products and services that just wouldn’t fly via earned media influencer marketing. Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Maryanne Conlin. Indeed! Janet Thaeler.

What’s the killer app in B2B marketing? Face-to-face events

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Business buying is based on people as much as it is on specifications and product requirements. Hundreds of qualified prospects have flown in, to talk with you, under one roof, in an intensely productive series of days. have three ideas for where some extra focus can drive vast improvements in the productivity of your event marketing spend. Bingo. We need a conversation. alone.

Personalized content for more effective content marketing

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Depends on your product and your audience, of course.). Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. It’s an absolute must for long-term survival.

Why brands need a different kind of content.

Biznology

That Coupon Content as some have called it is, by its nature aimed at bottom funnel folks who probably know little about my product, brand or genuinely care about either. It becomes memorable when its message becomes part of your personal experience as much as the product. There’s been a lot written about content creation, placement, and promotion in recent months. Like this post?

The Medium.com is the message

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Azmi v Kirklees Metropolitan Borough Council Bachelor''s degree Barack Obama Barack Obama presidential campaign Brazil BrightRoll California Canada Chief product officer ComScore Court order Dick Costolo Facebook Flurry Google Hackathon Installed base Marissa Mayer Mobile app Mobile Reach twitter United States Yahoo Yahoo! and other network affiliates. The More the Merrier. The URL Importer.

The challenge of authenticity

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Setting the context involves explaining the problem the product or service solves in a brand-neutral way and conditioning the conversation towards the brand differentiators—again, much as you slowly reveal personal details about yourself to new colleagues. How to write content that is both outside-In and authentic to your brand. still want to do that, but not this time. Like this post?

How to select the perfect B2B data vendor

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Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. The data product. Most B2B marketers rely on customer data from third party suppliers. Criterion.

The big challenge for big brands today: authenticity

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The ease of learning more about ingredients of personal care and food products, for example, has led consumers to realize that retailers’ own-label products are basically the same as more prominent brands, only much cheaper. Smaller companies are seen to be more engaging and relevant to consumers when they offer specialty or niche types of products. Like this post?

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Five B2B marketing beliefs and trends debunked

Biznology

You must target the potential firms and individuals who can or should purchase your product or service and go get them. First a disclaimer – I’m an “old” salesperson!  Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. B2B is a market. Why am I pointing out the obvious? 

10 case studies show how web analytics prove ROI

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BT FINANCIAL GROUP : Is a leading provider of superannuation, investment, and insurance products. The ON THE BEACH: Offers value for money flights and hotels to the world’s most popular beach holiday destinations, providing consumers with a huge selection of travel products, including 50 million airplane seats and more than 30,000 hotels. On Who does it well? Like this post?

Marketers need to play a stronger sales enablement role on LinkedIn

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They focus on the complete awareness to revenue customer lifecycle that includes a set of psychological transitions where customers become aware of, evaluate, like, advocate and invest in a specific product or service. Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. You can’t! Like this post?