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Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

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Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

Two reasons to invest in online business video production

Biznology

They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services. Although you’re going to invest in your online business video production content today, you can literally extend those benefits for four years.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. The post 5 of my favorite productivity apps appeared first on Biznology. While I aspire to build Gerr.is It makes my head swim. It makes your head swim.

Tips for your professional B2B corporate video production project

Biznology

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Have good audio.

Earned media influencer marketing demands your awesome

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Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming. It is like sales.

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† If your product is just some widget. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. Love it!

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How to implement a Video 1st content marketing strategy that drives action

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So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Then either hire a professional digital video production company or start shooting yourself to get the people at your company to create the business video content that you have identified.

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Your team is the best content source for search

Biznology

Plus, the less you disrupt the Force of your company and the less you interrupt people’s work day and the less energy you suck out of your company’s productivity the better.  Do not treat this project like bloody school picture day! If there’s anyone in your world who can pass the duck test , it’s your employees. Admit it. That’s smart. How about  James Lipton

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Help Google help you optimize your content for search

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Google also understands eCommerce and products and so forth, but that’s not what I do. But I do love to intersperse cool recipes, book reviews, events, product reviews, and general reviews into my blog posts, especially over at my health, sport, and fitness blog, rnnr.us , all build up on a very vanilla WordPress installation. Google loves structured data. Chile Relleno Recipe.

Make the most of your social media fans

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They then matched those names against another Stirista product—a voter file—and analyzed the nature and political behavior of the followers of the two presumptive presidential candidates. Most brands and companies today have some sort of social media presence. But here’s a new development. To me, this sounds like the next big thing in the rapid progression of social media marketing.

Influencer outreach is more PR than marketing or advertising

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guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Make sure your “gift” (be it review products or exclusive news) is perceived as valuable by the influencers.

10 essentials missing from your business website

Biznology

Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. Many customers who search around for products online are there to compare prices. You want a business website that sells. There are plugins and website features that make your life easier.

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Why email marketing still matters–and how to make it work

Biznology

veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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Video testimonials and video case studies are a great investment

Biznology

Investing in professional video production services to create case study videos and video testimonials for your business can be amortized over a long period of time. There is nothing like seeing the excitement, facial expressions, and body language in order to really believe what the person is saying, and what they think about a company, person, product, or service. Like this post?

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

They focus on the complete awareness to revenue customer lifecycle that includes a set of psychological transitions where customers become aware of, evaluate, like, advocate and invest in a specific product or service. Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. You can’t! Like this post?

Audience Lab is a secret weapon for political advertisers

Biznology

Now, with the launch of their Audience Lab product, every challenge, scenario, and example I discussed above is readily addressed. Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. Why war? Good to go.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

they praise your products and capabilities. more likely to trust a brand or product recommendation from friends or family than from an online. entrepreneurship by offering their counselors access to products, content, and experts like kildal. involvement in the planning, funding, and purchasing of business and technology products and. engage with peers. Read this report.

Why SEO is just the start for digital marketing

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Doe” really say such glowing things about your product? About the only thing more productive are personal recommendations from their own friends and followers. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Create Comfort.

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Add For Immediate Release to your podcast queue

Biznology

Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. So, it was an honor to be included. Does the new structure make sense?

How to appeal to business buyers: 11 proven copy strategies

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Increase efficiency or productivity.  Do more with less. To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on a powerful, proven copy platform.  A copy platform encapsulates the key benefit to the prospect.  It answers the questions, “Why should I care?” and “What’s in it for me?”  Save time.

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Build a page and profile for absolutely everything

Biznology

Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. People are mobile. bandited @9RoundPenrose because I want to mention my new 9Round Gym.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Debunking myths around sales videos for business

Biznology

But many businesses are still challenged with getting started because of the myths surrounding video production for business and have let these myths stop them from using this powerful sales asset. In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy .

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Influencer marketing should not be about collecting influencers

Biznology

It has more in common with sales, account management, event production, publicity, and good old fashioned PR rife with the sort of personal attention and consistent personal relationship that most people don’t see behind the curtains. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. LinkedIn and Twitter has made this even easier. Ready?

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Time to abandon spray-and-pray lead generation

Biznology

Ultimately, better quality leads create stronger partnerships between marketing and sales, and more productive engagement on both sides. A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. Only two remembered registering for the event. Ninety-nine percent. Quality time.

Brand assimilation in link campaigns: building client trust

Biznology

Various products/services. Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. The Challenges with Brand Assimilation.

Link 101

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Launching your social campaign with guns blazing!

Biznology

So, the more force and impact I have  o sole mio  the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service. Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k followers.

The Medium.com is the message

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Azmi v Kirklees Metropolitan Borough Council Bachelor''s degree Barack Obama Barack Obama presidential campaign Brazil BrightRoll California Canada Chief product officer ComScore Court order Dick Costolo Facebook Flurry Google Hackathon Installed base Marissa Mayer Mobile app Mobile Reach twitter United States Yahoo Yahoo! and other network affiliates. The More the Merrier. The URL Importer.

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Your website must adapt based on data

Biznology

In Mathewson’s and Moran’s upcoming book, Outside-In Marketing , a book on the future of content marketing as it benefits the sales cycle and search dominance of your business, the authors posit that form follows function and function follows the visitor and the visitor gets to define the evolution of your site, your content, and even your products and how they’re marketing.

What is Social Media Marketing?

Biznology

production (where are you going to live and what are you going to do?), Content Marketing is the newsroom, Inbound Marketing is the paper; Content Marketing is production, Inbound marketing is distribution. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. monitoring (what are people saying about you?),

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Content Marketing: content strategy beyond marketing and sales support

Biznology

Market Research / Product Pipeline. Add a little structured debriefing with your sales team and you’ll quickly have a roadmap that can guide new product development and brand extensions. Content Marketing market research branding product pipeline operations optimizationHere are a few areas to consider beyond the sales funnel. Branding and Customer Experience.

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When it comes to Big Data, don’t forget the small stuff

Biznology

Wegmans is prospering not because it has more products or lower prices but because it has reimagined the food-shopping experience. In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t prevent us from overlooking the little stuff. He has reason to be cynical. Like Swiffer. Outliers.

Your website is wearing mom jeans and shoulder pads

Biznology

Pearson Education reached out to me to read and make make notes on Mike Moran’s  and James Mathewson’s upcoming book,  Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Even Your Clients’ Names Change.

Six strategies behind the trend in B2B client conferences

Biznology

Quad/Graphics cleverly positioned its Camp Quad event to serve senior marketing people, although the typical day-to-day customer for the large printing company is a production specialist. Content production. AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year. MeritDirect celebrated its 16th Co-op this year. This got me wondering.

Marketing to Millennial business buyers

Biznology

These are the product positioning angles that are meaningful to the new business buyer. The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. They may not all be decision-makers quite yet, but they are certainly important influencers. Let’s take a look.

The big challenge for big brands today: authenticity

Biznology

The ease of learning more about ingredients of personal care and food products, for example, has led consumers to realize that retailers’ own-label products are basically the same as more prominent brands, only much cheaper. Smaller companies are seen to be more engaging and relevant to consumers when they offer specialty or niche types of products. Like this post?

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