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How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

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Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using branded products, then you might be interested to know that according to surveys of promotional product recipients, they really do work to increase branding, favorable sentiment, and sales. Promotional Products Can Show Off Your Brand. Summary.

Two reasons to invest in online business video production

Biznology

They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services. Although you’re going to invest in your online business video production content today, you can literally extend those benefits for four years.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Launch a new product, service, investment? While a billion active blogs are well out-of-scope, please remember: No matter how obscure your product or service, there’s probably a blog about it. Client is the perfect client for earned media: Product is timely and sexy. Beautiful packaging and top-quality product. Waiting for class. My Personal Digital PR Philosophy.

I’m an influencer, pay me more!

Biznology

Heidi Sullivan is Senior VP, Product and also currently Interim Managing Director, Canada for Cision. As SVP, Product, she drives the company’s overall content licensing strategy and is responsible for all influencer and distribution products and services, including the popular PRWeb platform and Cision’s leading influencer database. Kindness opens many doors online.

Earned media influencer marketing demands your awesome

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Once you pay an influencer in any way outside of providing them with free and unencumbered access to your product, you’re advertising: product placement, advertisement, shilling, etc. And, like sales, the better the company you represent, the better the product you offer, the better. That’s cool. Earned media influencer marketing is time-consuming. It is like sales.

Why don’t more marketers use keyword research?

Biznology

If every marketer in a company used these tools to build content for related products or services, they would naturally produce duplicate content. Suppose you have such a system, how do you know that the words these tools return are relevant to the products you are trying to market through content? When my wife heard it, she said they sound like the “Click and Clack of tech.”

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† If your product is just some widget. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. Love it!

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Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Just Say No to Prospects with Crappy Products. We tortured ourselves and we walked away from money and we even went to court over clients we took with products and services that just wouldn’t fly via earned media influencer marketing. Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Maryanne Conlin. Indeed! Janet Thaeler.

How to implement a Video 1st content marketing strategy that drives action

Biznology

So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Then either hire a professional digital video production company or start shooting yourself to get the people at your company to create the business video content that you have identified.

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Your team is the best content source for search

Biznology

Plus, the less you disrupt the Force of your company and the less you interrupt people’s work day and the less energy you suck out of your company’s productivity the better.  Do not treat this project like bloody school picture day! If there’s anyone in your world who can pass the duck test , it’s your employees. Admit it. That’s smart. How about  James Lipton

Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Influencer outreach is more PR than marketing or advertising

Biznology

guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Make sure your “gift” (be it review products or exclusive news) is perceived as valuable by the influencers.

10 essentials missing from your business website

Biznology

Depending on your type of business website, you can add a contact form that sends messages straight to your email inbox or allows customers to request and order specific information or products. Many customers who search around for products online are there to compare prices. You want a business website that sells. There are plugins and website features that make your life easier.

Help Google help you optimize your content for search

Biznology

Google also understands eCommerce and products and so forth, but that’s not what I do. But I do love to intersperse cool recipes, book reviews, events, product reviews, and general reviews into my blog posts, especially over at my health, sport, and fitness blog, rnnr.us , all build up on a very vanilla WordPress installation. Google loves structured data. Chile Relleno Recipe.

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co.  We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far. Safety first!

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

What’s the killer app in B2B marketing? Face-to-face events

Biznology

Business buying is based on people as much as it is on specifications and product requirements. Hundreds of qualified prospects have flown in, to talk with you, under one roof, in an intensely productive series of days. have three ideas for where some extra focus can drive vast improvements in the productivity of your event marketing spend. Bingo. We need a conversation. alone.

Video testimonials and video case studies are a great investment

Biznology

Investing in professional video production services to create case study videos and video testimonials for your business can be amortized over a long period of time. There is nothing like seeing the excitement, facial expressions, and body language in order to really believe what the person is saying, and what they think about a company, person, product, or service. Like this post?

Add For Immediate Release to your podcast queue

Biznology

Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions. Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it. So, it was an honor to be included. Does the new structure make sense?

Audience Lab is a secret weapon for political advertisers

Biznology

Now, with the launch of their Audience Lab product, every challenge, scenario, and example I discussed above is readily addressed. Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst. Why war? Good to go.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Blockchain, or how everything will change

Biznology

Nowadays, we live in the era where we transfer services and products on the cloud. The shift from an asset-owning model to one where multiple involved parties and partners have to cooperate in order to provide the service or the product, is what defines the fundamental value of the blockchain. Blockchain proponents say it will revolutionize many industries   —   again. Like this post?

Why brands need a different kind of content.

Biznology

That Coupon Content as some have called it is, by its nature aimed at bottom funnel folks who probably know little about my product, brand or genuinely care about either. It becomes memorable when its message becomes part of your personal experience as much as the product. There’s been a lot written about content creation, placement, and promotion in recent months. Like this post?

Why SEO is just the start for digital marketing

Biznology

Doe” really say such glowing things about your product? About the only thing more productive are personal recommendations from their own friends and followers. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Create Comfort.

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Personalized content for more effective content marketing

Biznology

Depends on your product and your audience, of course.). Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. It’s an absolute must for long-term survival.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Why email marketing still matters–and how to make it work

Biznology

veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. Thanks to all our sponsors!

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How most Social Media experts are wrong about LinkedIn

Biznology

shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com.

It’s normal to be bad before you’re good

Biznology

Not to mention, what you learn by yourself in a dark room doing your very own editing and post-production work on your laptop with audio or video files will make you hireable in the real world. 5) Think of it this way: every hour of bad you get out of the way now is an hour of good you have in front of you. Who buys the Nikon D5 and the Canon EOS-1D X Mark II? You don’t need it.

Debunking myths around sales videos for business

Biznology

But many businesses are still challenged with getting started because of the myths surrounding video production for business and have let these myths stop them from using this powerful sales asset. In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy .

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The challenge of authenticity

Biznology

Setting the context involves explaining the problem the product or service solves in a brand-neutral way and conditioning the conversation towards the brand differentiators—again, much as you slowly reveal personal details about yourself to new colleagues. How to write content that is both outside-In and authentic to your brand. still want to do that, but not this time. Like this post?

Build a page and profile for absolutely everything

Biznology

Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. People are mobile. bandited @9RoundPenrose because I want to mention my new 9Round Gym.