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AUGUST 20, 2013 [Product] Battle of the Conferences: Silverpop v Eloqua.
Most of us know their products and how they compare. 'A week apart from each other, the two big marketing automation players have been battling it out in customer and partner conferences – Silverpop Amplify and Eloqua Experience Europe 2013. I’ve gone, I’ve seen and I’ve observed and thought it might be interesting to compare how they went. Here we go…
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AUGUST 19, 2013 [Product] The Winning Habits of Successful B2B Brands
• Differentiation by product, price and location. 'What do successful B2B brands do that you don't? We asked the buyers themselves. Check out the 4th and final part of our Buyersphere B2B research series. In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. • Methods and frequency of communication. • Personality and direct, human engagement.
AUGUST 20, 2013 | BEYOND
[Product] Battle of the Conferences: Silverpop v Eloqua.
AUGUST 19, 2013 | BEYOND
[Product] The Winning Habits of Successful B2B Brands
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