| | | B2B Web Strategy | |  Product | 35 articles |
| Page 1 of 1 | Previous | Next | B2B WEB STRATEGY FEBRUARY 26, 2013  Guidelines for Writing Your LinkedIn Company Page Products & Services Section. Content in your products and services section also need sot be compelling. In this case, the tone of your pages needs to be active, with links to the corresponding pages for each product or service you offer. Outside of individual products and services you offer, what other things can you promote? The About Section. | B2B WEB STRATEGY JANUARY 29, 2013  What Every B2B Marketer Should be Doing Online in 2013 XYZ Solutions is a company that sells a product/service/solution for other businesses. They market their business primarily by talking about the product/service/solution you sell. They jump on social media outlets and shout all about their product/service/solution, about their milestones, about their new hires, press releases, etc. You say you did that in 2012? Did you really? | | | | | |
| B2B WEB STRATEGY MAY 9, 2013 3 Reasons That An On-Site Blog Helps Your SEO You only have so many different products or solutions, and so many specific segments that you cater to. 'With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy : #1. Google loves fresh content. | B2B WEB STRATEGY FEBRUARY 12, 2013 Using Twitter in the Pharmaceutical and Medical Device Industries These areas seem to include: geography, product, recruitment, CSR and philanthropy, disease specific, and advocacy. Human to human connection for questions and concerns regarding brand, product, service, support, etc. Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Engagement (especially with stakeholders) is an area where much of Pharma’s current efforts have been focused. Many journalists use Twitter. | B2B WEB STRATEGY NOVEMBER 20, 2012  5 Tips to Better Website Conversion Rates: Part One Examples of registrations take place in the form of case studies, whitepapers or even a product demo. 2: Include authoritative collateral documents on all of your most important pages, e.g. whitepapers or case studies, or even a product video. If a demo does not exist try placing a video of the product in use. Your most important pages should have up to three calls to action. | B2B WEB STRATEGY MAY 16, 2013  4 Signs Your Site Needs an Update You’ve done a great a job feeding your baby website, regularly adding Press Releases, Events, and new Products. Here are a few guiding questions: Is there outdated information, like products or messaging? 'Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? months? years? Content. Oh no! | | | | | | | |
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B2B WEB STRATEGY | TUESDAY, APRIL 16, 2013  Calls to Action: The Importance of Soft or Complementary CTAs
Many times, your interior product or services pages are also “landing pages” in that they are the entrance page for a visitor who finds that page in the search engine results pages. CTA3 (soft + complementary) – follow us on LinkedIn for the latest in product announcement, industry trends and tips for your business. 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. What’s the difference between a hard CTA and a soft CTA? MORE >> -
B2B WEB STRATEGY | TUESDAY, NOVEMBER 27, 2012  5 More Tips to Better Website Conversion Rates: Part Two
website with authoritative collateral and product demos will convert, overall between 3% and 5%. However, many complex products, including healthcare or IT- related demo conversion rates are between the 0.5% Last week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages. providing authoritative collateral documents on your most important pages. stacking your calls of action in order of importance. Registration forms should be brief and easy to fill out. 7: Avoid mailto: links. and 1.0% MORE >> -
B2B WEB STRATEGY | THURSDAY, FEBRUARY 28, 2013  What is Duplicate Content?: What you don’t know may in fact be hurting you
The animals you have products for are pigs, horses and chickens. So, you have a solution section where you list “bags”, “harnesses”, and “brushes” You also have a customer section for “chickens”, “horses”, and “pigs” The smart architecture says you speak in the customer pages about the products you offer (“bags”, “harnesses”, and “brushes”) and point to a common page in the solution section. But this “duplication” can be caused by many factors. Same with pigs. MORE >> -
B2B WEB STRATEGY | TUESDAY, APRIL 2, 2013  eMagine Launches New Websites
eMagine was asked to create a website that conveyed the versatility of their biologics product in a modern, artistic and futuristic way. The design team created a storyline that takes the visitor from product concept to clinical outcome of patient leading healthy productive lives. is a medical device firm pursuing the development and commercialization of innovative products based on the Company’s proprietary biomaterial technology. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Tepha, Inc. MORE >> -
B2B WEB STRATEGY | THURSDAY, AUGUST 12, 2010 Search Engine Optimization: Top 10 Harsh Realities
Tags: B2B Web Strategy Lead generation Search Engine Marketing correctly a game changer reality 9 1 reality 8 powerful pervasive internet company google 3 game changing seo takes months ads competitors’ products services reality 10 yes marketers commit to reality 5 massive content and back link development effort which qualifies “it ain’t necessarily so MORE >>
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, MARCH 5, 2013
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | TUESDAY, APRIL 9, 2013
- Is Mobile SEO Different from your Website’s SEO? B2B WEB STRATEGY | THURSDAY, MARCH 28, 2013
- The Four Agreements of Project Success B2B WEB STRATEGY | THURSDAY, MAY 23, 2013
- eMagine Launches New Websites B2B WEB STRATEGY | THURSDAY, FEBRUARY 14, 2013
- Google can find anything you create; is your creativity keeping pace? B2B WEB STRATEGY | THURSDAY, AUGUST 26, 2010
- Why Videos Make Your Website More Personal B2B WEB STRATEGY | THURSDAY, SEPTEMBER 6, 2012
- Going beyond the Big Three: 3 more social nets B2Bs should use B2B WEB STRATEGY | TUESDAY, AUGUST 31, 2010
- Working in the Cloud, Walking on Sunshine B2B WEB STRATEGY | THURSDAY, AUGUST 23, 2012
- eMagine Launches New Websites B2B WEB STRATEGY | TUESDAY, NOVEMBER 13, 2012
- eMagine Launches New Websites B2B WEB STRATEGY | THURSDAY, JANUARY 31, 2013
- Stymied by seeming roadblocks to social media? …try this Rx B2B WEB STRATEGY | THURSDAY, JULY 8, 2010
- Secondary calls to action can boost your website’s capture efficiency B2B WEB STRATEGY | THURSDAY, JUNE 24, 2010
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, JANUARY 3, 2013
- Online videos “for dummies”: a getting-started guide B2B WEB STRATEGY | THURSDAY, AUGUST 4, 2011
- Want happier customers? Survey your house email list B2B WEB STRATEGY | TUESDAY, NOVEMBER 2, 2010
- Website footprints can help B2Bs gauge buyer intent B2B WEB STRATEGY | TUESDAY, NOVEMBER 16, 2010
- A few more hints on keyword discovery B2B WEB STRATEGY | TUESDAY, APRIL 6, 2010
- Done right, SEO can make your B2B’s product pages visible B2B WEB STRATEGY | TUESDAY, JANUARY 5, 2010
- Selecting the Right Offer for your PPC Landing Page B2B WEB STRATEGY | THURSDAY, NOVEMBER 5, 2009
- Does your website inspire trust in your B2B …or send buyers away? B2B WEB STRATEGY | THURSDAY, OCTOBER 29, 2009
- Your B2B marketing should sell the sales conversation, not the product B2B WEB STRATEGY | THURSDAY, SEPTEMBER 17, 2009
- Does Twitter mark the end of the road for business blogging? B2B WEB STRATEGY | WEDNESDAY, SEPTEMBER 2, 2009
- Improving B2B white papers by answering 3 easy questions B2B WEB STRATEGY | TUESDAY, AUGUST 4, 2009
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