| | | B2B Voices | |  Product | 72 articles |
| Page 1 of 1 | Previous | Next | B2B VOICES OCTOBER 10, 2011  Why LinkedIn’s Company Pages Now Matter More Finally, figure out how you want to use your LinkedIn company page and the new stream — will it be a job posting venue, industry news source, or a platform to promote your product efforts. With one small update, LinkedIn made the company pages more releevant and more competitive with other social platforms last week. CME Group on LinkedIn. Why does this matter? | B2B VOICES APRIL 29, 2011  Other Voices: A Discussion with Mark Ragan, CEO of Ragan Communications Their confidence in our events team, and their trust in our product, has helped us reach our goal of providing the best conferences in the industry. have been fortunate enough to get to know Mark Ragan more closely during the past few years. Mark, as you may know, is CEO of Lawrence Ragan Communications and one of the leading figures in the public relations industry. Come to us. | | | | | |
| B2B VOICES FEBRUARY 10, 2012  Other Voices: Julie Meredith, Radian6 However, they’re missing the big picture: just by listening alone, and measuring sentiment around their products, brand, competitors and industry, they are tapping into a market research tool, with almost unlimited possibility. Julie Meredith is a Community Engagement Specialist at Radian6 with a focus on social strategy as it relates to financial services. Slowly. | B2B VOICES DECEMBER 21, 2011  2012: No Predictions, Just Actions Messages about our products and services in the past year surged from 15,000 a month a year ago to more than 40,000 a month last year on their platform. Everyone seems to have dusted off their crystal balls the past few weeks as the predictions for social media in 2012 are plentiful. I stopped reading them. The path for next year is clearly lined with more questions than answers. | B2B VOICES AUGUST 3, 2011  Quotes That Inspire Me and Why Whether you’re presenting internally to product managers about using social media or pitching your latest announcement to reporters and bloggers, they all want information. Looking for inspiration to improve your work can come from many areas — colleagues, customers, partners and even competitors. Sometimes inspiration can come simply from a quote. — Henry David Thoreau. | B2B VOICES DECEMBER 6, 2011  How are you measuring influence? Another metric that matters is trying to know the people who talk about your company and products, but it’s not as simple as seeing if they’ve retweeted you or posted something on your Facebook page (more than likely they have not). like to use a three step process that I’ve used for many other forms of communication — new product launches, events and white papers. | | | | | | | |
| -
B2B VOICES | THURSDAY, APRIL 21, 2011  Relaunching an Online Newsroom
Receiving news from CME Group becomes easier as stakeholders can now choose which content you want delivered to you via email – corporate, commodity products, financial products, OTC/clearing — or via an RSS feed. These are updated as we add new content and showcase commentary from our management and product teams. In 2006 I took a leap of faith and decided it was time to outsource a key part of our website — the media room. At that time PR Newswire was partnering with The Fuel Team and provided an outsourced solution. Fast forward to this week. Banner Updates. MORE >> -
B2B VOICES | WEDNESDAY, APRIL 6, 2011  Is Motivation the Key to Success?
Public relations is a unique profession that is in a demanding position to understand the intricacies of a business, including legal, product development, regulatory, human resource and financial/investor relations. What drives success in our profession? Source: Winnod. This has been on my mind lately because as I’ve talked with so many different people the topic has been raised. How does one become successful in corporate communications? What skills does one need? will argue that it comes down to motivation. believe that motivation is a key driver. The key is to be a true leader. MORE >> -
B2B VOICES | MONDAY, NOVEMBER 28, 2011  B2B Creativity is Not an Oxymoron
We have fewer opportunities to sell our products and services and every opportunity counts. One of the myths around B2B communications is that the industry lacks creativity – or the drive to be creative. can’t think of anything that’s farther from the truth. And while it’s true that B2B companies don’t buy the flashy Super Bowl ads or use various mascots to win over customers, we are challenged day in and day out to think differently. Another Lego creation at home. Just like with B2C companies, creativity can be driven by a company’s culture. MORE >> -
B2B VOICES | TUESDAY, JANUARY 3, 2012  Your Game Plan: Focus on Fans
Like a team in sports, companies don’t want people to “like” them, they want fans who defend them in a crisis, support them when new products are announced, and who constantly sing the praises (not literally, but employee bands still seem popular) of a company when they perform well. There’s a lot to be said for comparing social media strategies these days and supporting your favorite team in sports. In fact, much of the reason sports teams do so well in using social media is that they understand the value of a loyal following. You are What You Read. MORE >> -
B2B VOICES | TUESDAY, MAY 10, 2011 Has Social Media in Financial Services Arrived?
Current and potential clients of asset managers increasingly consume their news and conduct their research into new products on the web. It’s been a busy week for social media in financial services…and it’s only Tuesday. For years I’ve been an advocate of using social media in a B2B/financial services setting. recently spoke in London at the Finextra conference about our experiences. It allows you to educate, build advocacy and monitor for issues. There is clearly no doubt that social media has made its mark with consumer brands and in breaking news. Why now? MORE >>
- Beyond Social – What’s Next? B2B VOICES | WEDNESDAY, NOVEMBER 24, 2010
- It’s Time for B2B Social Media Marketing to Generate Leads B2B VOICES | MONDAY, JANUARY 23, 2012
- Other Voices: A Discussion with Michael Pranikoff of PR Newswire on B2B Digital Communications B2B VOICES | TUESDAY, AUGUST 21, 2012
- Should Investor Relations Teams Use Twitter? B2B VOICES | WEDNESDAY, SEPTEMBER 1, 2010
- Content Marketing Proves to be a Large Part of B2B Marketing Programs [MarketingProf Data] B2B VOICES | TUESDAY, JANUARY 17, 2012
- Education & Thought Leadership Will Drive Most B2B Content Production Plans to Be “Brick Heavy” B2B VOICES | SUNDAY, FEBRUARY 19, 2012
- How Well Do You Know Your Social Network? Probably Poorly B2B VOICES | TUESDAY, OCTOBER 26, 2010
- LinkedIn Becomes More Relevant for B2B Communicators B2B VOICES | FRIDAY, NOVEMBER 11, 2011
- Content Management Lessons Learned B2B VOICES | WEDNESDAY, SEPTEMBER 19, 2012
- Still Pitching to Use Social Media? Here are Three Steps to Take B2B VOICES | FRIDAY, OCTOBER 14, 2011
- World-Class Social Practices for B2B Companies B2B VOICES | SATURDAY, NOVEMBER 26, 2011
- “Our Products Don’t Lend Themselves to Storytelling” B2B VOICES | WEDNESDAY, MAY 18, 2011
- Guest Post: How B2B Companies Can Use Video/Photos in Social Media B2B VOICES | WEDNESDAY, JUNE 9, 2010
- For the Future of B2B Social Media Look East B2B VOICES | THURSDAY, JUNE 7, 2012
- Are Newspapers Fading? And What Can B2B Communicators Do About it? B2B VOICES | FRIDAY, JUNE 22, 2012
- Avoiding the One Cup Approach to B2B Content B2B VOICES | MONDAY, APRIL 16, 2012
- Trendsetting: Are You Ready for These Five Trends? B2B VOICES | WEDNESDAY, JUNE 29, 2011
- Who are Your Content Superheroes? B2B VOICES | TUESDAY, FEBRUARY 12, 2013
- Research Firm Updates Business Technology Buyers Report: Social Media On the Rise B2B VOICES | THURSDAY, JUNE 3, 2010
- Integrating Social Media With Corporate Website: How Far Can We Take This? B2B VOICES | THURSDAY, OCTOBER 28, 2010
- Socialnomics: The Revolution is Us B2B VOICES | MONDAY, JANUARY 17, 2011
- Social Influence Matters! No, It Doesn’t! B2B VOICES | FRIDAY, OCTOBER 28, 2011
- SXSW: R “Ray” Wang on Customer Engagement B2B VOICES | SATURDAY, MARCH 16, 2013
- If You Want to Succeed Online Connect with Your Audience B2B VOICES | TUESDAY, MAY 22, 2012
- Be Original B2B VOICES | MONDAY, APRIL 19, 2010
- Social Business? I Have Just the Award for You B2B VOICES | TUESDAY, JUNE 7, 2011
- Meet Your Future B2B Customers B2B VOICES | MONDAY, MAY 3, 2010
- What’s on tap for the B2B Voices team in 2011? B2B VOICES | TUESDAY, JANUARY 25, 2011
- 5 Ways to Increase Engagement With Your Content [Cross Post] B2B VOICES | THURSDAY, AUGUST 19, 2010
- B2B Companies Discovering the Value of an Intangible Asset B2B VOICES | SUNDAY, JULY 10, 2011
- You’re Not Marketing to a “B”, so How Well Do You Know Your “P”? B2B VOICES | SUNDAY, OCTOBER 3, 2010
- Customer References: What’s In It For Them? B2B VOICES | MONDAY, AUGUST 2, 2010
- BMA Report: Social Media and B2B are Peanut Butter and Chocolate B2B VOICES | MONDAY, JUNE 4, 2012
- Why Aren’t You Using More Stories? Here’s Why They Matter B2B VOICES | THURSDAY, MAY 16, 2013
- Let’s Talk Social Media: We Agree to Disagree B2B VOICES | FRIDAY, MARCH 2, 2012
- Need a Strategy? Start By Playing Games B2B VOICES | TUESDAY, SEPTEMBER 13, 2011
- How to Share a Great Story B2B VOICES | MONDAY, NOVEMBER 26, 2012
- 62% of executives cited say social offers the potential to achieve better customer loyalty and service levels B2B VOICES | WEDNESDAY, JULY 6, 2011
- How Stratasys Hit 700k Video Views and Reimagined What’s Possible in 3D Printing B2B VOICES | FRIDAY, FEBRUARY 1, 2013
- Tuning Into Talk About Your Industry Can Pay Off for Your Brand B2B VOICES | MONDAY, JULY 16, 2012
- Klout Gets Closer But Can It Ever Arrive? B2B VOICES | FRIDAY, AUGUST 24, 2012
- How do you reach the guy with the wallet? B2B VOICES | FRIDAY, AUGUST 5, 2011
- Digital on the Rise in B2B, But Audience Engagement Lags B2B VOICES | MONDAY, DECEMBER 5, 2011
- Book Review: Empowered Is More Than Empty Words B2B VOICES | MONDAY, APRIL 11, 2011
- It’s Social Media Week — Do You Know Where Your Brand Is? B2B VOICES | MONDAY, FEBRUARY 7, 2011
- B2B Companies Need to Be Prepared for Crises Too B2B VOICES | WEDNESDAY, JANUARY 18, 2012
- Defining the Social Enterprise B2B VOICES | MONDAY, APRIL 2, 2012
- SXSW: We Still Need to Get Together in the Real World? B2B VOICES | FRIDAY, MARCH 8, 2013
- Social Media for Financial Communicators B2B VOICES | TUESDAY, JUNE 22, 2010
- We’re All Publishers Now B2B VOICES | MONDAY, OCTOBER 4, 2010
- Why My Role Model is an Economist B2B VOICES | MONDAY, SEPTEMBER 5, 2011
- You Can’t Make a Great Cake Without Quality Ingredients B2B VOICES | TUESDAY, SEPTEMBER 25, 2012
- Search Marketers Pack ‘Em In at BMA Gathering B2B VOICES | MONDAY, FEBRUARY 20, 2012
- Do You Believe? B2B VOICES | FRIDAY, DECEMBER 17, 2010
- What a Wonderful ‘Mesh’ We’ve Made! B2B VOICES | FRIDAY, FEBRUARY 11, 2011
- The Beat Goes On at StockTwits B2B VOICES | WEDNESDAY, MARCH 30, 2011
- SXSW: When Creative Content Projects Go Awry B2B VOICES | MONDAY, MARCH 11, 2013
- SXSW 2012 Panel: “Down in Front! How To Control Bad Fans” on responsibility as a user of social media B2B VOICES | MONDAY, AUGUST 15, 2011
- Social Media: A Crucial Component for Success B2B VOICES | TUESDAY, MAY 7, 2013
- Measuring Outcomes in B2B Social Media – It’s Time to Start B2B VOICES | SUNDAY, MAY 9, 2010
- Measuring Outcomes in B2B Social Media – Part II: A Model B2B VOICES | MONDAY, MAY 17, 2010
| |
