NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Smashmouth Rating: Thumbs Up! MORE >>

by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Sometimes content marketing feels like it’s about everything but the problem your product solves. Traditional positioning documents do a great job of translating product features into high-level messaging. A “message board”, on the other hand, describes three or less key ideas that describe the story and emotions you want the product to evoke. Talk the Topic, Not the Product. MORE >>

Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. The content farms may be spewing out tons of junk, but there’s another digital press corps, found in news sites like Mashable , Engadget , TechCrunch , and ReadWriteWeb , that match high productivity with high quality. But his title suggests that he sees productivity not as a rare natural talent, but as the product of training. There was simply no one to tell him that his productivity was unreasonable. MORE >>

Excellent Productivity Tips For Google Reader. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. have personally found that List view is a better and more productive way to navigate through the feeds. Responses to “5 Excellent Productivity Tips For Google Reader&#. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! Use the List View. Share this post! MORE >>

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. Social sharing is the most obvious and easiest form of marketing that a product can enable but it is also critically important because when fans and followers see a personal recommendation of your product or service from someone they trust, that carries real weight. Here are five methods to consider. MORE >>