B2B Memes

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Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

There’s nothing new about needing to comprehend the means of your production in order to perfect your message. As an analog example, consider how easily in the traditional print world you can lose control of your editorial content if you don’t understand at least the basics of what your art director and your production manager do. This is impossible. I’ll never get this.”

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

The world has changed and  seeing people clinging defiantly to journalistic structures that were products of the print process—the inverted pyramid news story, and the 1000 word plus feature—as the only methods of journalistic expression is a melancholy call-back to King Canute. Adam Tinworth. He learned last week that he will “most likely” be leaving RBI as part of a staff reduction.

A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. The content farms may be spewing out tons of junk, but there’s another digital press corps, found in news sites like Mashable , Engadget , TechCrunch , and ReadWriteWeb , that match high productivity with high quality.

Three Ways to Annoy People and Produce Great Content

B2B Memes

Editorial details are to content as fit and finish are to automobiles: they account for the difference between a functional product and a great one, and between humdrum and robust sales.  If you don’t believe me, ask Zappos.com. As with any other product, obsessing over details and searching for and correcting flaws won’t do any good if you never ship. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The trait is not genetic, but occupational.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

Nor in a digital world do they need publishers’ hulking print production and distribution apparatuses any longer. It creates, he writes, “all sorts of new productivity and new opportunities.” On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. To the editor, this was a clear case of sales priorities trumping editorial quality. But that’s not fair.

Connecting the Dots from Steve Jobs to Me

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That may be why nearly 40 years later, as I connect the dots from him through his brilliant products to me, his death seems so personal as well. “You can’t connect the dots looking forward; you can only connect them looking backwards.” Steve Jobs, Stanford Commencement Speech , 2005. Steve Jobs and I were classmates at Reed College —we both matriculated in September 1972. So did I.

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Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

They are no longer handed the finished product in the form of an article and asked to move along. By turning the process itself into the product, formerly behind-the-scenes editorial judgments can be discussed and validated, news and other information can be shared more rapidly, and inevitable errors can be more quickly identified and corrected. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. New-Media Models blogging journalism liveblogging process process journalism product real-time Twitter

Do B2B Editors Get Twitter?

B2B Memes

What piqued my curiosity was a blog post earlier this week by Colin Owens called “Finding the Value of Engagement on Twitter.” A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. “In order to truly be engaged in the Twitter cocktail party,” he writes, “I needed to dive into the conversation. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. Curatorial.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I.

“Content Is Power”: Q & A with Mark W. Schaefer

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Marketing is the quest for “my truth” or a product’s “truth” that will resonate with consumers. Mark W. Schaefer. couple of years ago when I started B2B Memes  it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Use your head. love that!

30 Lessons from 30 Blog Posts in 30 Days

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In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. My less-than-helpful blogging companion. Can I, or you, for that matter, learn anything from the experience?

Rules 27

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

Reading Mathew Ingram’s take today  on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. Instead of looking forward, it looked backward. No related posts.

Range 21

Are You Highly Digital? Try This Test

B2B Memes

Related posts: A Lesson from the Digital Productivity Terrorists. In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. By their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise. Are you highly digital?

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Study: How Much of Your Content Marketing Is Effective?

products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. content.

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

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In Sivek’s article, Medill ’s Rachel Davis Mersey repositions the role of journalism education in brilliantly simple terms: “I object to the idea that all new products have to be digital products. I’m pushing my students to not be content-first, not platform-first, but audience-first,” Mersey said. “My classes are designed around selecting an audience and researching it, using mostly secondary sources, and some primary research techniques.”. It’s the right direction for J schools to take. But does it go far enough? The field is wide open and you can roam wherever you want.

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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

They should also be hell-bent on providing stories and articles that help their readers or viewers do their job better, rather than sell them some product or service at every turn. Jesse Noyes. For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. Honestly, I’m not surprised to hear it has.

A Word Every Publisher Should Know

B2B Memes

” Some of the examples the entry cites are helpful: fake stitching on a plastic product once made of leather, spokes in an automobile hubcap, or, one of my own bugbears, tiny, useless handles on small maple syrup jugs. So on your next digital product design, don’t just think different—think  skeuomorph. Skeuomorph. Why should publishers care about skeuomorphs?

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Back from the Dead: The Challenge of Digital First

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“‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. Eliot. If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Let me try to explain. If only it were so simple. Digital first

Definitive Guide to Planning a New Content Initiative

36 Which planning, production and workflow tools are you going to. Content product: What content should we produce, procure, curate, and share? 2. is all about keeping it natural, she’s sure to find the beauty tips, tricks and products. products and by possessing insider access to industry experts and a behind-the- scenes look at some of our favorite beauty brands.

Worried That Journalist Robots Will Replace You? Say “I”

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It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery. They are not going away. After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. Then last month, Steve Lohr of the New York Times revived the issue.

Blog Comments: Chaos or Currency?

B2B Memes

Certainly the comments they approve and respond to all reflect a genuine and productive engagement with the topic. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. believe I’m right, and I think it’s important to start the discussion. And my theory is very easy to disprove: just run your own analysis on your traffic and determine exactly how many people are scrolling down the page to read comments. You’d probably save a bundle on therapy for authors alone.). Johnson’s objections to comments are many.

Lewis DVorkin: Content Marketing or Advertorial?

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As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind. That’s That’s never more true than when he writes about content marketing, as he did last Monday. True enough.

Doubling Down on Print, for Better or Worse

B2B Memes

Over the weekend, New York Times reporter Julie Bosman described how book publishers have begun putting extra effort into making their print products more physically and esthetically engaging. A nice specimen. Photo by Robert Burdock/Flickr. As a book collector, I’m pleased that books will be more beautiful. As a lover of bookstores, I’m happy for anything that might help preserve them.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

One Way the Web Will Change the Book

B2B Memes

That will happen in part because technology frees print from its reliance on paper and traditional, expensive production methods. MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. That’s a strategic exaggeration, of course. No form of media is ever killed off by another. In a similar way, I think, books will be liberated by digital media.

Journalism, Aggregation, and Doing Things with Words

B2B Memes

While on one level it may be useful to regard aggregation and journalism as things that are distinct but respectable, on another—where the aim is to persuade traditional journalists to accept aggregation—it may be more productive to argue the two things are one and the same. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia.

Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related. Conversations are only truly conversational when they are collaborative. If anyone controls the conversation, it ceases to be one. But for traditional journalists and marketers alike, the notion of giving up editorial control can be challenging. Tomorrow: The personal vs. the corporate.

There Are Two Sides to Every Editorial Wall

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Benkoil seems to recognize this when he writes (emphasis mine), “Can you name another business in which the people who make the key product are allowed, even encouraged , to be ignorant of how they make money?” In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs. Those attitudes have helped push the news industry into its current dire state.” Ethics Journalism

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Social Media and the Clash of Brands

B2B Memes

That’s not the case, I think, for most product and service brands. MUD  day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens.

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” So if you’re a lifestyle columnist who writes in a Scripps paper about your family, guess what? If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be afraid. Be very, very afraid. Got it? Now go out there and kick some social media ass.”. I.e., a stiff.

Are Publishers Afraid of Social Media?

B2B Memes

Social media’s not a product you control, but a conversation you participate in.When you try to control a conversation or restrict who gets to talk, it won’t be very productive. In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?”  To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. Thinking of social media in terms of control simply doesn’t work.

Digital First, Not Foremost

B2B Memes

This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”. Lesson from the Digital Productivity Terrorists. John Paton: Misguided, or misunderstood? Print sucks!”. Try This Test.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Define your business strategy: products, prospects, distribution, sales and. develop a highly productive online lead generation system.

Innocent and Malignant Typos and the Case of Filloux v. Jarvis

B2B Memes

To be a productive writer, you need a tolerance for innocent slip-ups. Overdosed on typos? As one who cares more than he should about such things, I’ve been spending way too much time today mulling over Rob O’Regan’s recent post on eMedia Vitals , “Can you spare 15 minutes in the battle against typos?”. Like O’Regan, I suspect, I have an unhealthy sensitivity to typographical errors.