B2B Memes

article thumbnail

Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

They are no longer handed the finished product in the form of an article and asked to move along. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. For both reader and writer the change can be liberating, exciting, and rewarding.

Process 100
article thumbnail

A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. But his title suggests that he sees productivity not as a rare natural talent, but as the product of training. Yet we were exactly as productive as we needed to be.

Product 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six New-Media Principles: Introduction

B2B Memes

The process over the product. Though not the only ones, the following six new-media preferences are to my mind the most significant: Dialogue over monologue. Collaboration over control. The personal over the corporate. The open over the closed. The transparent over the opaque. Tomorrow I’ll discuss the first, dialogue over monologue.

Media 100
article thumbnail

New Editorial Rules Nod to Content Marketing

B2B Memes

It reads as follows: “Publications engaged in or associated with the manufacturing or marketing of branded products and services should ensure that advertisements or promotions for their own products and services cannot be mistaken for editorial content.&#.

Rules 100
article thumbnail

Journalists as Buzzword Killers

B2B Memes

As he says, “when content marketing looks like a product promotion it gets ignored like a product promotion.”. Many B2B editors cut their teeth rewriting press releases for their publication’s product and services section. Their first lesson was almost always to remove any form of endorsement language.

Ethics 100
article thumbnail

Digital Drudgery and Second-Stage Shovelware

B2B Memes

The journalists who object to liveblogging, he suggests, don’t understand that it is process-driven rather than product-driven: “Most journalists think in a goal-driven way. It is the finished product that matters; the 350-word inverted pyramid that captures the essence of the story; the 3,000 words, 3 DPS feature on a certain topic.

article thumbnail

Digital First, Not Foremost

B2B Memes

This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”. A Lesson from the Digital Productivity Terrorists. Try This Test.