| | | B2B Marketing Unplugged | | Product | 110 articles |
| Page 1 of 2 | Previous | Next | B2B MARKETING UNPLUGGED FEBRUARY 28, 2013 Six Ways to Not Suck at Selling Things to Me Things like what they do, how they make their money, who they sell things to, their history, their products and ever so much more. This week, I had a pitch from a video production company during which we viewed not a single video. like to flip it back to them, like the steaming biomass it is, by asking which of our products they feel has the most resonance with our target markets. Did I send some message into the universe that attracts bad sales people? Is there a rehab centre nearby for under-performers? What is new is how absolutely atrocious they are. Bring Your Shoes. | B2B MARKETING UNPLUGGED SEPTEMBER 20, 2012 Demystifying Social Media for B2B, and I mean, B2B! And they certainly don’t care about personal connection to your product. What they care about is product support, which is a little different. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B businesses are using social media, but when it comes to actually citing examples, they always fall back on B to C. get it. m talking hard-core IT. What does that mean? | | | | | | | B2B MARKETING UNPLUGGED FEBRUARY 18, 2013 The Favour of a Reply is Requested– Why We Should Start Loving Email Again But time is cruel, especially to back-ends, and yours is probably looking pretty flabby these days, what with the Productivity Prevention Department shutting down your email accounts due to lack of use (don’t blame them, it probably took you months to notice). Do you remember when email was invented? But is it quite time to pasture this old plough horse? don’t think so. What happens then? | B2B MARKETING UNPLUGGED SEPTEMBER 26, 2010 Neither Creative Nor Brief Creative briefs (and marketing briefs and product launch briefs and the rest of them) are massive works of mostly fiction assembled by committees, read by nobody and loathed by everyone involved. Briefings should move out of boardrooms and into more interactive forums like art galleries or using the product. I have a new hero. His name is Frank and he had the best idea I’ve heard in years. Last Thursday morning I had the great privilege to speak at BtoB Magazine’s NetMarketing Breakfast in Boston. Click here for the full story. Working software over comprehensive documentation. | B2B MARKETING UNPLUGGED JULY 1, 2010 Why Most Executives Should Stay Clear of Social Media They don’t have to care about a customer’s crappy experience with their product or service. Acquisitions, mergers, financing, key hires, product releases and EBITDA are proprietary things that even the most genuine and transparent of executives would probably rather not discuss until securities regulations or a court order compel them to do so. The other day I had the opportunity to listen to a presentation by a social media guru on the cheese-moving, game-changing, power-shifting, balance-restoring, granny-empowering, field-levelling opportunities of our age. How stupid is this? | B2B MARKETING UNPLUGGED FEBRUARY 2, 2012 Six Tips for Proofreading Your Work The good ones might raise a concern about something, but most of them just want you to sign off so they can move things to production and send you the bill. Last week we looked at how tiny lapses in proofreading can do nasty things to a brand. Just in case this is a problem of not knowing how to proofread, as opposed to a problem of not caring about it, I offer my tips to get your stuff proofed before people like me are bored enough at a conference to check the spelling on the signage. In general, if you can get someone else to do it, that’s better. Next stop…. Somebody Clueless. | | | | | | | | | -
B2B MARKETING UNPLUGGED | THURSDAY, JUNE 9, 2011 Eight Distractions for B2B Marketers Being Productive – No, seriously. Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t? Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! Here are a few incredibly distracting links which are defensible if the Thought Police audit your online wanderings. love Time Management Ninja and this may be my favourite recent post from them. It’s 14 dangerous ways you can actually get stuff done. WDH a MobiStrat! What ever shall we do?). MORE >> -
B2B MARKETING UNPLUGGED | THURSDAY, JUNE 16, 2011 Why You Need to Treat Your Brand Like A Dog Who are the same people who pay to update the website, make the products, deliver the services, clean the floors and so on. Who owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. If you don’t have a dog, just play along. If your dog eats the neighbour’s lawn furniture, it’s your problem. If that neighbour blogs, tweets or otherwise moans publicly about it, then it’s still your problem but more people know about it. So it’s arguably a bigger problem. If Just like the dog belongs to whoever pays the vet bill, buys the kibble and takes it for a walk. MORE >> -
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 6, 2012 Stop Clubbing Small Businesses — It’s Cruel If this is truly a key segment for your products, why not spread the joy all year? And why, pray tell, would you gum up their year-end with new offers and products instead of launching them when small businesses (especially retailers) are ready to listen, say in January. Let us launch products and services and offers all year long. Wake the agency! Saddle up the consultants! Loose the hounds! Small Business Season is practically here, and there is much to do before we start stalking our quarry through the underbrush of the economy. Do I sound like I feel a bit guilty? MORE >> -
B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 7, 2012 A Tale of Two Transit Ads The subhead pops up in just the right spot and proposes the resolution as we travel downward to see our confident Productivity Prevention Engineer heading out for lunch. There is no connection between the image and the product. There’s no connection between this ad and the product. What the heck is happening to transit advertising? used to be able to kill a ten-minute subway ride by reading the ads. They were never particularly good, but they amused. Lately, I have to fend off the “experiential” marketers and their 20 second facials. Uh oh. And it does. MORE >> -
B2B MARKETING UNPLUGGED | SATURDAY, SEPTEMBER 29, 2012 Why You Need to Stop Publishing Your Newsletter Not the scary kind where she had to fight off her 300 feral cats to use the toaster; the pernicious power-grabby kind where corporate goodies like product samples, trinkets, office supplies and promo materials were kept carefully locked up and doled out only upon presentation of a court order or a venti-double-shot-soy latte. When she finally left, it took months to dispose of the obsolete products, branded junk and paper. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. 140 characters will only get you so far. MORE >>
- Nine Visuals Your B2B Website Really Doesn’t Need B2B MARKETING UNPLUGGED | MONDAY, AUGUST 13, 2012
- Most Corporate Change Fails. Here’s Why. B2B MARKETING UNPLUGGED | SATURDAY, OCTOBER 6, 2012
- Why Marketing Briefs are a Circle of Hell B2B MARKETING UNPLUGGED | THURSDAY, MARCH 1, 2012
- Pirates vs. Hamsters: Two Random Acts of Trinket Marketing B2B MARKETING UNPLUGGED | MONDAY, JUNE 3, 2013
- Forget the C-Suite, the Money’s in the P-Cube B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 14, 2010
- Why You Need a Catch & Release Program for Subject Matter Experts B2B MARKETING UNPLUGGED | FRIDAY, APRIL 13, 2012
- Who Should Wear Your Corporate Speedo®? B2B MARKETING UNPLUGGED | THURSDAY, JULY 21, 2011
- All Together Now: Blame Marketing B2B MARKETING UNPLUGGED | THURSDAY, MARCH 29, 2012
- The Final Sally: Step Five on Your Email Marketing Journey B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 9, 2011
- Four Ways to Get Sales Off Your Back and Out Selling B2B MARKETING UNPLUGGED | SATURDAY, APRIL 7, 2012
- Marketing Dashboards & You Part 2 B2B MARKETING UNPLUGGED | SATURDAY, AUGUST 21, 2010
- Lost Squirrels: Putting Sales Where it Belongs B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 26, 2012
- Why Time is on Your Side When Marketing to Small Business B2B MARKETING UNPLUGGED | MONDAY, OCTOBER 15, 2012
- Four Things Marketing Can Say “Yes” About in 2013 B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 18, 2013
- Shouting Into Empty Barrels: Coping with the Decline of Associations B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 2, 2012
- Don’t Let Your Campaign Sneak Up on Your Sales Teams B2B MARKETING UNPLUGGED | SUNDAY, JUNE 24, 2012
- Four Things Marketing Should Say “No” About in 2013 B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 25, 2013
- Things Were Weirder Then: A Book Review B2B MARKETING UNPLUGGED | MONDAY, MARCH 25, 2013
- Marketing Recruiting is Broken Part 4: Guess Who Blew the Interview? B2B MARKETING UNPLUGGED | THURSDAY, MAY 9, 2013
- Finally, A Marketing Book That Helps B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 13, 2012
- The Shoemaker’s Children Should Run Away from Home B2B MARKETING UNPLUGGED | THURSDAY, APRIL 14, 2011
- Nobody Reads. Get Over It B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 28, 2010
- The Chianti Segmentations: A New Look at An Old Tedium B2B MARKETING UNPLUGGED | THURSDAY, MAY 3, 2012
- Daddy Issues: Why You’re Having Trouble with Alignment B2B MARKETING UNPLUGGED | SATURDAY, MAY 12, 2012
- Why Your Agency Sucks at B2B B2B MARKETING UNPLUGGED | WEDNESDAY, SEPTEMBER 22, 2010
- Becoming the Sally Field of B2B Email Part Three B2B MARKETING UNPLUGGED | FRIDAY, NOVEMBER 25, 2011
- Trade Shows Part 3: Do You Give Good Booth? B2B MARKETING UNPLUGGED | SATURDAY, MAY 8, 2010
- Waiter, There’s a Hamster in My Drink! B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 11, 2011
- Social Media is the Lighter Fluid, Not the Barbeque B2B MARKETING UNPLUGGED | FRIDAY, MARCH 16, 2012
- Common Sense and Pixie Dust: Reviewing Enchantment by Guy Kawasaki B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 9, 2012
- Fight Them in the Cafés, Not on the Beaches B2B MARKETING UNPLUGGED | THURSDAY, JULY 14, 2011
- Is it Time to Fire the Outsourcerer’s Apprentice? B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 25, 2011
- Seven Spring Break Diversions for Marketers B2B MARKETING UNPLUGGED | THURSDAY, MARCH 8, 2012
- Ten Ways to Rock Your Trade Shows B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 16, 2012
- Are Retention Departments Symptoms of Suckiness? B2B MARKETING UNPLUGGED | THURSDAY, MAY 19, 2011
- Bowling for Paradigms with Wikibrands B2B MARKETING UNPLUGGED | THURSDAY, JUNE 2, 2011
- All This and Fibre Too! B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 20, 2011
- Sally Step Four: Keep Sales Away From the Email B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 2, 2011
- Trout on Strategy is an Acquired Taste B2B MARKETING UNPLUGGED | THURSDAY, JULY 28, 2011
- Campaign Falling Flat? Replace Attitude with Altitude B2B MARKETING UNPLUGGED | THURSDAY, MAY 31, 2012
- Why Marketing Should Stay Off the Pitcher’s Mound B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 20, 2012
- Confessions of a Content Junkie B2B MARKETING UNPLUGGED | FRIDAY, APRIL 9, 2010
- Please Stop Sending Bad Holiday Greetings B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 13, 2012
- Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck B2B MARKETING UNPLUGGED | THURSDAY, MAY 13, 2010
- Trade Shows Part 2: How to Pick Events B2B MARKETING UNPLUGGED | SUNDAY, MAY 2, 2010
- Brand Longevity Tips from Mick and Keith B2B MARKETING UNPLUGGED | FRIDAY, JUNE 14, 2013
- Tradeshows Part 8: Other Things I Know B2B MARKETING UNPLUGGED | MONDAY, JUNE 14, 2010
- Ten More Things to Do in a Recession B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 21, 2010
- When Bad Assumptions Happen to Smart Marketers B2B MARKETING UNPLUGGED | MONDAY, JUNE 21, 2010
- You Are Not Green B2B MARKETING UNPLUGGED | MONDAY, AUGUST 9, 2010
- Hail Mary Marketing B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 7, 2010
- Why Marketing Needs to Find the Church Key B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 20, 2012
- Every Little Thing You Do is Branding B2B MARKETING UNPLUGGED | TUESDAY, JULY 3, 2012
- Marketing Recruiting is Broken Part 3: Pages of Despair B2B MARKETING UNPLUGGED | MONDAY, APRIL 29, 2013
- Marketing Recruitment is Broken Part 1: Bethany’s Revenge B2B MARKETING UNPLUGGED | MONDAY, APRIL 8, 2013
- Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid B2B MARKETING UNPLUGGED | MONDAY, OCTOBER 29, 2012
- Microtrends Revisited: What Do You Want for $4.99? B2B MARKETING UNPLUGGED | MONDAY, JULY 9, 2012
- Got Lead Gen? A Book Review B2B MARKETING UNPLUGGED | TUESDAY, MAY 21, 2013
- Book Review: What to Expect When You’re Expressing: APE Delivers B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 3, 2013
- Why Do Small Businesses Act Like Consumers? Hint: It’s Not Because They Want To B2B MARKETING UNPLUGGED | WEDNESDAY, JUNE 2, 2010
- Six Reasons to Text in your 2012 Plan B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 15, 2011
- Campaign-o-Rama B2B MARKETING UNPLUGGED | MONDAY, APRIL 12, 2010
- Be Your Own Closet Monster B2B MARKETING UNPLUGGED | MONDAY, APRIL 19, 2010
- Holy Crap I’m a Porcupine B2B MARKETING UNPLUGGED | THURSDAY, JULY 22, 2010
- Toxic Auto-Spamming at Happy Hour B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 16, 2010
- The Road to Yes is Paved with Maybe B2B MARKETING UNPLUGGED | THURSDAY, MARCH 31, 2011
- Guest Post: Beware the ROICAGR B2B MARKETING UNPLUGGED | WEDNESDAY, APRIL 27, 2011
- Helpful Hints for the Clydesdales of B2B Content B2B MARKETING UNPLUGGED | FRIDAY, JULY 1, 2011
- The Furry Dead Things at the Unimpressed Feet of Sales B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 2, 2010
- Why We Need to Stop Writing Plans and Start Making Them B2B MARKETING UNPLUGGED | THURSDAY, DECEMBER 22, 2011
- Put That Marketing Plan Where the Sun Doesn’t Shine B2B MARKETING UNPLUGGED | THURSDAY, MARCH 24, 2011
- Marketing to the F-Word Part 1: Your Inner Gordon B2B MARKETING UNPLUGGED | FRIDAY, AUGUST 27, 2010
- Porcupines Part IV: A Jack Russell Betrayed B2B MARKETING UNPLUGGED | WEDNESDAY, AUGUST 4, 2010
- Algorithms & Blues in the Obscurocratic Empire B2B MARKETING UNPLUGGED | FRIDAY, SEPTEMBER 9, 2011
- Trade Shows Part 5: Getting People to Your Booth B2B MARKETING UNPLUGGED | SUNDAY, MAY 16, 2010
- Coming soon to a P-Cube Near You B2B MARKETING UNPLUGGED | FRIDAY, JUNE 24, 2011
- Go Ahead and Shoot the Messenger B2B MARKETING UNPLUGGED | THURSDAY, MAY 6, 2010
- Trade Shows Part 6: Stupid Ideas B2B MARKETING UNPLUGGED | MONDAY, MAY 24, 2010
- Ten Things to Do in a Recession B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 14, 2010
- Lessons from Aisle Seven B2B MARKETING UNPLUGGED | THURSDAY, MARCH 10, 2011
- How to Use Your Subject Matter Experts for World Domination B2B MARKETING UNPLUGGED | SATURDAY, APRIL 21, 2012
- OK, Who Outsourced our Corporate Soul — Again? B2B MARKETING UNPLUGGED | SUNDAY, JUNE 6, 2010
- Porcupines Part II:How Can I Ignore You When You Keep Going Away? B2B MARKETING UNPLUGGED | TUESDAY, JULY 27, 2010
- Arsenic, Horseshoes and Not Being Creepy B2B MARKETING UNPLUGGED | SUNDAY, SEPTEMBER 12, 2010
- The Problem with Surveys is All Those Damn Questions B2B MARKETING UNPLUGGED | WEDNESDAY, JANUARY 26, 2011
- Things You Should Read B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 24, 2011
- A Manifesto for Us Frogs B2B MARKETING UNPLUGGED | FRIDAY, SEPTEMBER 3, 2010
- Gin & Tonic for Breakfast on Monday B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 12, 2010
- Marketing to the F-Word Part 2: Feel the Burn B2B MARKETING UNPLUGGED | TUESDAY, AUGUST 31, 2010
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